How to become a customer-centric business - and why it matters, with Chris Hood

Comments? Suggestions? Text the show here! If you have a customer-centric business, it means your customers are at the heart of everything you do.And this is a good thing because happy customers equals a thriving business.But sadly, many small businesses struggle to make this happen beyond their team members on the front lines.And this is a problem since customer satisfaction is crucial to your success.So what do you need to do to make your business truly customer-centric?What exactly does being customer-centric entail?And how can you encourage this mindset across your entire organization?In this episode, our guest Chris Hood offers actionable advice on building a customer-centric business. He shares how to implement it in your business to help it grow financially healthy and successful in the long run.Chris is a keynote speaker, strategist, and thought leader in customer-centric cultures, artificial intelligence, and innovation. He boasts over three decades of experience in business development and is the author of 'Customer Transformation,' where he provides a roadmap to customer alignment and business value, articulating a transformative seven-stage strategy. As the Founder and CEO of Synsible AI, Chris spends his time helping businesses leverage AI and reach 10x thinking.We discuss: 02:07 - Developing a customer-centric environment in your business04:33 - Growing a customer-centric mindset in non-customer-facing departments 11:18 - Chris Hood’s customer-centric framework for your business14:27 - Companies that excel in being customer-centric18:02 - Implementing Customer-centric activities in your business21:03 - The differences between small and large businesses in becoming more customer-centric25:22 - Real-life examples of customer inclusion done right29:04 - Analyzing the root causes of why customer-centricity is a challenge for many businesses30:33 - Debunking the Customer is Always Right Myth35:41 - Actionable steps to take to become a customer-centric businessResources:Chris Hood, Digital Strategist, Podcast Host and Author:https://chrishood.com/LinkedIn: https://www.linkedin.com/in/chrishood/Twitter: https://twitter.com/chrishood1Youtube: https://www.youtube.com/chrishoodAuthor of Customer Transformation https://chrishood.com/product/customer-transformation-hardcover-book/?swcfpc=1Podcast | The Chris Hood Digital Show  https://podcasts.apple.com/us/podcast/the-chris-hood-digital-show/id1671355874Kathy Svetina, Fractional CFO:https://www.newcastlefinance.us/Blog post | How to Become a Customer-Centric Business - and Why It Mattershttps://www.newcastlefinance.us/listen/how-to-become-a-customer-centric-business-and-why-it-matters/Is your growth causing financial headaches? Sales up, but profits lagging? Financial practices stuck in entry level mode?Don't worry, it's not you—it's your financial setup.Introducing NextGen Finance Blueprint by NewCastle Finance. This CFO-led roadmap: • Brings fuzzy finances into focus • Gives you a clear money picture • Creates a step-by-step action planReady to level up? Visit newcastle.finance/blueprint