How To Become A Master Franchisor

Episode Summary Matt Lovasz discovered the business of biohazard cleanup from a refrigerator magnet in the police department break room. He started researching the industry and determined that his skills as a police officer would transfer to this business. He started his own business and eventually bought and sold a franchise before becoming a master franchise owner, buying and selling franchises in six states. He then started TACT and is now selling franchises for this business. Key Ideas Good communication with your franchisees about what’s working and what is not working is key to success Education around the necessity of this business is part of the marketing strategy Brokers and consultants are expensive but provide a track to fast growth Building relationships with referral sources is a key part of marketing About Matt Lovasz T.A.C.T was founded by former police veteran Matt Lovasz. Matt was also a former master franchise owner and master instructor in the biohazard industry. Matt has been featured on the A&E show Hoarders on multiple episodes. After building a very successful business in the biohazard and hoarding clean up industry, Matt decided to start T.A.C.T using everything he had learned in his police and biohazard careers and improve on them to create the ideal crime scene cleanup franchise. Connect with Matt at https://tact-franchise.com/ About Susie Liberatore Susie Liberatore is the owner, and Art Director, of Visions2images Creative Services. She helps established businesses grow their brand awareness by using digital marketing and professional branding techniques. With over a decade of agency and corporate experience, she brings businesses' visions to life, while watching their return on investment increase. Susie helps businesses grow their brand presence and connect with their target audience. Visions2images leverages the power of their signature system The Branding Bridge© to find the missing gaps in corporate branding to help stand out as a local authority. During the pandemic, many people wanted to support small businesses that weren’t big “chain” businesses. This bothered many because franchises are all locally owned and operated. The person who owns a franchise has their kids going to the same school, soccer games, and church; we are all neighbors in the community. Franchises are small businesses right in our neighborhood. Visions2images works with corporations, franchisors, and franchises with branding, website design and development, and digital marketing. Contact us for a free consultation. Website: https://www.visions2images.com/