EPISODE · May 5, 2026 · 18 MIN
How to Become a Supercommunicator (Ask These Questions)
from Perpetual Traffic
Do you often feel like your conversations aren't going anywhere? Or that you’re not connecting as deeply as you'd like? It turns out, most of us are missing a key ingredient in our communication. We're not asking the right questions.In today’s episode, we share part of the conversation we had with Charles Duhigg on becoming a supercommunicator. Charles reveals why traditional conversations fail and what you can do differently to spark real engagement. He explains how asking the right questions can shift a conversation from shallow small talk to deep, emotionally resonant discussions.Want to know how to break through the surface level and start having real conversations? Tune in for practical examples of how to ask deep questions that invite others to open up and share their honest thoughts and feelings.You’ll learn:- How to ask deep questions that drive real connection- The psychology of persuasion and trust-building- Why most “practical” conversations fail to persuade people- How emotional conversations impact decision-making- How to use empathy to lead tough conversations- The role of vulnerability in creating strong relationships- Tips for switching from a practical to an emotional conversation- The secret to making your customers feel heard and understoodMentioned in the Episode:Charles’ Book, Supercommunicators: How to Unlock the Secret Language of Connection: https://amzn.to/3Xj0ioWCharles’ Book, The Power of Habit: Why We Do What We Do in Life and Business: https://amzn.to/4adpO6oListen to the Full Episode: https://www.youtube.com/watch?v=S7yot6sWy34Listen to This Episode on Your Favorite Podcast Channel:Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491Follow and listen on Spotify:https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuKSubscribe and watch on YouTube: https://www.youtube.com/@perpetual_traffic?sub_confirmation=1We Appreciate Your Support!Visit our website: https://perpetualtraffic.com/Follow us on X: https://x.com/perpetualtrafConnect with Charles Duhigg:Website: https://charlesduhigg.com/LinkedIn: https://www.linkedin.com/in/charlesduhigg/Connect with Ralph Burns: LinkedIn - https://www.linkedin.com/in/ralphburnsInstagram - https://www.instagram.com/ralphhburns/Hire Tier11 - https://www.tiereleven.com/apply-nowMentioned in this episode:We’re opening up sponsorship spots for Q1 and Q2! https://perpetualtraffic.com/advertise-with-us/Apply for an ad spot on Perpetual Traffic for Q1 or Q2. Visit www.perpetualtraffic.com today to secure your spot!Apply for an ad spot on Perpetual Traffic for Q1 or Q2. Visit www.perpetualtraffic.com today to secure your spot!https://perpetualtraffic.com/advertise-with-us/
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How to Become a Supercommunicator (Ask These Questions)
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