How To Become A Thought Leader In Your Industry - With Ashley McManus

In this episode, Jane and Ashley discuss how you can become an industry thought leader by repurposing your content as well as the importance of systems in marketing and how you must understand your audience, where they are based and what they care about in order to create the best content. Ashley McManus is a tech marketing lead and Director of Global Marketing for Smart Eye, which specialises in eye tracking software solutions. Ashley drives impactful programs to get results, finding innovative ways to repurpose content, and create a multiplier effect of thought leadership. With over 10 years of B2B tech marketing experience, she is a startup marketing lead with deep expertise in inbound marketing, being part of the brand team that led to a successful exit of startup Affectiva for $76.5 million in 2021. Would you like to repurpose your content to be seen as a thought leader and innovator in your space? Listen to this episode to find out how!