How to become more visible and grow your audience

Today’s episode of the podcast is all about visibility - a must listen for every business owner out there! Being seen is one of the most important things that you can do for your business, because if someone doesn't know you exist, they're going to have a real job actually buying from you.   KEY TAKEAWAYS COVERED IN THE PODCAST How to authentically use other people's audiences Where to find other people's audiences How to find where your audience is How to add value to someones else's audience How to ask to be a guest on someone's podcast Alongside this episode is a five day email challenge, so if you like what I'm saying and want to put it into practice, then check it out via the links below. I've already had so many people take part and have loved seeing how it's already getting them results - and I'd love nothing more than for you to have that too!   LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Join My 5 Day Visibility Challenge Find out more about Emma, from Dietitian With a Difference Connect with Teresa on Instagram Connect with Teresa on LinkedIn Connect with Teresa on Facebook Connect with Teresa on Twitter   Transcript Hello and welcome to this week's episode of Your Dream Business podcast, and I am your host, as always, Teresa Heath-Wareing. How are things going this week? How are you doing? So, I want to say thank you to a few of my amazing listeners who a couple of weeks back, I said to them, let me know where you're listening to this. Because I get really interested, like I have this debate with one of my team members, is to where people listen because I always listen when getting ready in the morning. That's when I listen to my podcast or my audiobooks or anything. So I just wanna give a shout out to a few of you who tagged me into your posts. So there was the lovely Donna from Happy Healthy Outdoors on Instagram. Then there was Shannon from Actually Social who tagged me in on Instagram as well, who was listening in the car. And also, uh, Wendy from Camelot Crafts was folding fabrics while listening to me. So what are you doing while you are listening to this? Let me know. Tag me in over on Instagram. I would love to know. So this week we're going to be talking about visibility because being seen is one of the most important things that you can do for your business because at the end of the day, if someone doesn't know you exist, they're going to have a real job actually buying from you. And a couple of weeks back, I did an insider experience in my club. Where I opened the doors and invited anybody in to come and join us. And basically you get to experience all the stuff that the members experience. And one of the things that I did that week was the training. And the training was all around getting visible. How do we get visible and how do we do it quickly? Because we all know what the. You know what it's like to actually try and get seen. Try and get yourself out there. Try and get that all important engagement. And sometimes we just need a bit of a boost, or sometimes we just need a slightly faster way and sometimes it's better, sometimes it's not. You know, I think everything has its place, but sometimes we just need to try and mix things up. So the training I did was all about how to use other people's audiences, and it's something that I've been doing for a while, but I don't think when I first started doing it that I actually realized what it is and what the strategy was. And I'm kind of glad because I saw someone doing a talk about this a little while back, and the way they pitched it was, Almost from a very like selfish point of view. Don't I wanna say, I don't, selfish is the right word, but basically it was like, use their people, use the fact that they've built up an audience and use their audience and it's like they've worked really hard to build their audience. I've worked really hard to build my audience and if I thought someone was coming into me saying, I wanna do something with you, Teresa, just to get in front of you lot. I would have an issue with that. I don't mind introducing people to my lovely community. If I think they're a good fit, if I think that they can add something that I can't add, and if I think they're a nice person. So if I thought for one second, they were just trying to pitch me to get in front of my people, it would be a hard no. So I want to do it from a point of view of this is how I like to do it. This is how I think that this is a nice way to do it, which also has the added benefit of you being put in front of people's audiences. And because like I said, I've done this sort of presentation that I did for my group. I thought that it would be good to kind of take you through the presentation a little bit. Obviously you can't see it. I'm just using it as a guide and just to kind of cover off the main points we were talking about and hopefully help you think about this. Now, what is also awesome is alongside this episode is a five day email challenge. So if you like what I'm saying and you think I fancy given that a go, then go along. And I've already had loads of people join it. And in fact, someone just got in touch with me the other day saying, Teresa, what you said is working. Always reassuring to hear, of course. But basically she'd been reaching out to podcasts. She'd done it the way I'd suggested. And she had not had a no yet, which is brilliant. Now, I can't guarantee that for everybody, including myself, but wonderful for her. So lots of people have already opted into this download, but if you go to https://teresaheathwareing.com/visible, then you are going to get the challenge that will fit really nicely with this episode. So make sure you go and get that after you've listened to the episode. So how does this work? Why do we need to get in front front of people? Like how do we get visible. Now. You've all seen the funnel, okay? We've all seen the funnel, top of funnel. People coming in, they get free content. It might be short form or long form. By short form, I mean social media. By long form I mean something like the podcast, because you're listening to this and it takes a little bit longer. It's not like a quick tap on Instagram. Then you have gated content, and your gated content are things like your email list or a Facebook group. Basically something where someone has got to actually show who they are, if you like. So this is what I call hand raiser content. So basically they're saying, yeah, I like your stuff, I want to know more. And then from there, that tends to lead through to your sales and to your customers. But what happens is that bit at the top of the funnel is massive, and it comes really, really low down to the bottom of the funnel, which is your sales. Again, super interesting. On a coaching call the other day, one of my amazing members, In fact, I'm gonna say who she is, Emma, and we're gonna tag her in. Um, she's Dietician with a Difference. She was talking to me about a webinar that she had done and she was saying that she wasn't very happy with the webinar and she didn't know if it was any good. And we went, it actually started, sorry, with the conversation about email open rates and click rates and she wasn't sure whether she was getting good click rates. And one of the emails that she sent got a really good click rate and I said to her, that's an excellent click rate. What did you do in that email to get that click rate? I'm really digressing here, but I promise you it's worth it. Um, and she said, oh, actually that was one from my webinar. And you know, that was kind of the sales email. I was like, well, that's reassuring. And then she went, yeah, I don't think my webinar went very well. And so she gave me her figures and her sales rate was 10%. Now, normally your sales percentage of something, you know, pretty much the average across abroad is around 1% to 2%. So the fact that she got a 10% sales rate on her Masterclass was just brilliant. Um, so yeah, go and check her out. I'll make sure she's, uh, hooked up in the show notes. But that's the truth. Like, so now what we talked about was, okay, if you got a 10% rate on that, that's a really good rate. But if you want x amount of sales in your, um, you know, to, to buy at the end of that process, you've gotta get more people in the top of that funnel. So if you know that how many people you get in about, 10% are gonna buy. No, they might not be 10% next time. We'll have to wait and see. But even if you know 1% are going to buy, the more you put in the top, the more you're getting out the bottom. So that's why it's so important