How To Blueprint for Craft Fairs & Markets

What this episode covers

Spring is in bloom and craft fairs and markets are back in business like they never left! If you are a crafter or small business looking to break into the market/craft fair scene - this is the episode for you. This week on the Small Owned Business (S.O.B.) Marketing podcast, Vivian and I are talking about our basic blueprint for participating in markets and craft fairs. We list 5 simple steps to keep in mind when deciding and setting up for your events, so that you can be a successful S.O.B.!    Vivian and I have participated in a LOT of events over the years, and we’ve made a bunch of mistakes. We don’t want small business owners to make the same mistakes, so we created the Rock Your Fair course. It is a comprehensive guide on craft fairs, markets, and event marketing. We discuss everything from how to PICK the right event or market, to how to build an engaging table display. You can learn more about this course here: RockYourFair.com    PLEASE FOLLOW AND LEAVE A 5 STAR REVIEW!     Looking for one-on-one marketing advice but don’t want to pay crazy consulting costs? Join our 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲! We meet up once a week over zoom to answer any marketing questions our community members may have. You will also have access to other marketing recourses, templates, courses, and a community of fellow S.O.B.’s! Learn more here: https://www.skool.com/sob   _________________   Chapters: 00:00 Thank You For Listening & Please Leave a Review 02:00 Introduction to Craft Fairs and Markets 03:50 Understanding Your Business Identity 09:12 Identifying Your Target Audience 13:30 Researching Events & Markets 21:41 How Much Product Should I Bring To A Craft Fair? 27:10 Track Your Business Data 29:15 The Importance of Practice 38:03 Post-Event Communication 41:09 TLDL: Blueprint for Craft Fair Success Summary _________________   𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:   Rock Your Fair Course: RockYourFair.com    𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob   _________________   If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com   This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:   **Youtube:  https://www.youtube.com/@TheSeasonedMarketer   **Facebook: https://www.facebook.com/theseasonedmarketer   **Instagram: https://www.instagram.com/theseasonedmarketer   COLLABORATION REQUESTS TO: [email protected]

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