S.O.B. (Small Owned Business) Marketing

Small Business Saturday is a fabulous opportunity to increase your sales, but it's not enough to ask people to shop with you just because you're a small business! In this episode, we share questions you can ask to help you identify what makes your product, service, or experience different and how you can give shoppers a real reason to choose you before the holiday rush hits. If you’re a small business owner planning on participating in Small Business Saturday or trying to get ahead of the holiday season, this episode is for you!

There is MONEY to be made on Small Business Saturday! Estimates are that around 62.7 million people shop in-store and about 63 million people shop online. While this episode was originally shared in 2023, the strategies we share to increase sales during this small business specific holiday are more relevant than ever in 2026. Listen as we share practical planning tips, marketing strategies, and the importance of using data to drive your decisions to maximize success during the holiday season.   Don’t forget to like, subscribe, follow, leave a review - and please consider supporting this podcast at buymeacoffee.com/sobmarketing.   Want to talk marketing with us? Join our S.O.B. Community! A membership includes: A weekly hour long Zoom call with marketing professionals (Vivian & Chelsea) to talk shop or answer any questions you may have when it comes to marketing your small business.  An extensive library of tutorials  A community of like minded small owned businesses Free downloads and templates for you to jumpstart your marketing Join our 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob  ____________________ Chapters: 03:05 Understanding Small Business Saturday 08:53 Planning for Small Business Saturday 09:45 Omnichannel Marketing Strategies 16:51 Creating a Seamless Customer Experience 17:51 Preparing Your Marketing Campaign 21:05 Leveraging Email Marketing 24:27 Personalization in Marketing 32:07 Inventory Management for Seasonal Sales 34:04 Competing with Black Friday Sales 40:54 The Power of Gift Cards 44:06 Maximizing Visibility for Small Business Saturday ____________________ 𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓: Podcast Sponsorship Inquiries: https://sobmarketing.com/contact  Support This Podcast: buymeacoffee.com/sobmarketing  𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://theseasonedmarketer.myflodesk.com/sob S.O.B. Marketing Merch: https://theseasonedmarketer.com/swag-shop/ Episode Transcripts: https://sobmarketing.com/blog  Sign Up For Our Email Newsletter: https://theseasonedmarketer.myflodesk.com/nb0wpptjjt    ____________________ If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com   This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here: **Youtube: https://www.youtube.com/@TheSeasonedMarketer **Facebook: https://www.facebook.com/theseasonedmarketer **Instagram: https://www.instagram.com/theseasonedmarketer   COLLABORATION REQUESTS TO: [email protected]  

Small business owners get asked for free donations all the time from non-profits, event-organizers, influencers, and even family and friends - but when (if ever) does it make sense to actually say YES? In this episode, we discuss how to approach requests for free stuff from a marketing perspective and get honest about how you can decide when to say yes, when to turn down a request or when you may want to entertain the request.    If you are a small business owner who is tired of being asked for freebies or want a better way to properly evaluate these potential marketing opportunities, this conversation is for you!   Don’t forget to like, subscribe, follow, leave a review - and please consider supporting this podcast at buymeacoffee.com/sobmarketing.   Looking for a community of other S.O.B.s handling their marketing on their own? Join our S.O.B. Community! A membership includes: An extensive library of tutorials  A community of like minded small owned businesses Free downloads and templates for you to jumpstart your marketing A weekly hour long Zoom call with marketing professionals to talk shop or answer any questions you may have when it comes to marketing your small business.  Join our 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob  ____________________ Chapters: 00:00 Why free requests can wear small business owners down 04:14 Marketing Hot Take 04:33 Why friends shouldn’t expect free products 07:31 Set boundaries and treat donations like marketing 09:11 How to say no without burning bridges 13:40 If you say yes, set clear expectations 22:22 Ask for analytics and track the return ____________________ 𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓: Podcast Sponsorship Inquiries: https://sobmarketing.com/contact  Support This Podcast: buymeacoffee.com/sobmarketing  𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://theseasonedmarketer.myflodesk.com/sob S.O.B. Marketing Merch: https://theseasonedmarketer.com/swag-shop/ Episode Transcripts: https://sobmarketing.com/blog  Sign Up For Our Email Newsletter: https://theseasonedmarketer.myflodesk.com/nb0wpptjjt    ____________________ If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com   This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here: **Youtube: https://www.youtube.com/@TheSeasonedMarketer **Facebook: https://www.facebook.com/theseasonedmarketer **Instagram: https://www.instagram.com/theseasonedmarketer   COLLABORATION REQUESTS TO: [email protected]

Vendor markets can be a goldmine for small businesses - OR a total waste of your time, money, and inventory. Over the years, we've learned there are a few red flags you can look for to help you determine whether participating in a specific fair, pop-up, craft show, farmers market or community event will be worth the deposit and time commitment. If you sell products, plan to promote your small business at these types of events, or are gearing up for the busy holiday shopping season - this conversation may save you from making an expensive mistake!   Don’t forget to like, subscribe, follow, leave a review - and please consider supporting this podcast at buymeacoffee.com/sobmarketing.   Looking for a community of other S.O.B.s handling their marketing on their own? Join our S.O.B. Community! A membership includes: An extensive library of tutorials  A community of like minded small owned businesses Free downloads and templates for you to jumpstart your marketing A weekly hour long Zoom call with marketing professionals to talk shop or answer any questions you may have when it comes to marketing your small business.  Join our 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob 

Meta has updated their "Boost Post" options recently, which means we need to reassess whether our "NEVER BOOST A POST" advice still holds true in 2026. If you’ve ever wondered whether that little “Boost Post” button is worth your money, in this episode we'll cover: - how boosting works now in 2026 across Meta’s platforms - what targeting options are finally available - why call-to-action buttons and audience selection change the conversation - when boosting a post can be a smart We'll also get practical about the stuff most people overlook, including why Apple users should avoid boosting inside the app if they don’t want to pay extra fees.   Don’t forget to like, subscribe, follow, leave a review - and please consider supporting this podcast at buymeacoffee.com/sobmarketing.   Looking for a community of other S.O.B.s handling their marketing on their own? Join our S.O.B. Community! A membership includes: An extensive library of tutorials  A community of like minded small owned businesses Free downloads and templates for you to jumpstart your marketing A weekly hour long Zoom call with marketing professionals to talk shop or answer any questions you may have when it comes to marketing your small business.  Join our 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob  ____________________ Chapters: 00:00 Welcome to the SOB Marketing Podcast  03:46 Why we keep revisiting marketing advice as platforms change 05:15 Chelsea's Marketing Hot Take 06:07 Defining boosting posts on Facebook and Instagram 07:39 What small business owners usually want from a boosted post 08:16 The old problem with boosted posts reaching the wrong people 10:09 Why promoting to everyone is less effective than targeting buyers 11:39 How Meta has changed boosting in 2026 13:16 New goals, CTA buttons, and targeting options 15:22 When boosting can be a helpful first step for overwhelmed business owners 17:12 Using boosting as a quick test before building a full campaign 19:33 The Apple surcharge if you boost from the app 23:01 Final verdict ____________________ 𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:   Podcast Sponsorship Inquiries: https://sobmarketing.com/contact  Support This Podcast: buymeacoffee.com/sobmarketing  𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲:  https://theseasonedmarketer.myflodesk.com/sob S.O.B. Marketing Merch: https://theseasonedmarketer.com/swag-shop/ Episode Transcripts: https://sobmarketing.com/blog  Sign Up For Our Email Newsletter:  https://theseasonedmarketer.myflodesk.com/nb0wpptjjt    ____________________ If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com   This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here: **Youtube:  https://www.youtube.com/@TheSeasonedMarketer **Facebook: https://www.facebook.com/theseasonedmarketer **Instagram: https://www.instagram.com/theseasonedmarketer   COLLABORATION REQUESTS TO: [email protected]

Looking to get your small business’s products to appear in Google’s AI overview or products page? Then this week’s episode of the S.O.B. (small owned business) Marketing podcast, is a MUST LISTEN. This week, Vivian and I are sharing everything we know about Google Merchant Center, what it is, how it works, and how it can help your small business get in front of potential customers.   Don’t forget to like, subscribe, follow, leave a review - and please consider supporting this podcast at buymeacoffee.com/sobmarketing.     Looking for a community of other S.O.B.s handling their marketing on their own? Join our S.O.B. Community! A membership includes: An extensive library of tutorials  A community of like minded small owned businesses Free downloads and templates for you to jumpstart your marketing A weekly hour long Zoom call with marketing professionals to talk shop or answer any questions you may have when it comes to marketing your small business.  Join our 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob    ____________________ Chapters: 0:00 Welcome to the SOB Marketing Podcast  01:10 Exploring Google Merchant Center 14:50 Setting Up Your Merchant Center 18:00 Integrating AI with Google Merchant Center 27:20 Compliance and Best Practices for Google Merchant Center 34:00 Real-Life Experiences and Lessons Learned ____________________ 𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:   Podcast Sponsorship Inquiries: https://sobmarketing.com/contact  Support This Podcast: buymeacoffee.com/sobmarketing  𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲:  https://theseasonedmarketer.myflodesk.com/sob S.O.B. Marketing Merch: https://theseasonedmarketer.com/swag-shop/ Episode Transcripts: https://sobmarketing.com/blog  Sign Up For Our Email Newsletter:  https://theseasonedmarketer.myflodesk.com/nb0wpptjjt    ____________________ If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com   This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here: **Youtube:  https://www.youtube.com/@TheSeasonedMarketer **Facebook: https://www.facebook.com/theseasonedmarketer **Instagram: https://www.instagram.com/theseasonedmarketer   COLLABORATION REQUESTS TO: [email protected]

Target audience - one of the most important parts of marketing for any business’s success. Understanding your target audience completely will help you with marketing decisions and strategies. That’s why this week on the S.O.B. (small owned business) Marketing podcast, Vivian and I are sharing questions you should be asking about your target audience to better understand them.   Don’t forget to like, subscribe, follow, leave a review - and please consider supporting this podcast at buymeacoffee.com/sobmarketing.     Looking for a community of other S.O.B.s handling their marketing on their own? Join our S.O.B. Community! A membership includes: An extensive library of tutorials  A community of like minded small owned businesses Free downloads and templates for you to jumpstart your marketing A weekly hour long Zoom call with marketing professionals to talk shop or answer any questions you may have when it comes to marketing your small business.  Join our 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob    ____________________ Chapters: 0:00 Welcome to the SOB Marketing Podcast  02:21 You are not your target audience  04:01 Basic Demographics  10:29 Pain points & Lifestyle   23:37 What kind of spender are they?  30:07 What platforms are they on? 37:08 Where they go for advice and help  42:37 Who the gatekeeper is in a family  45:44 How informed are they about your industry? 53:04 Should you grow with your audience or stay focused on one stage? ____________________ 𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓: Podcast Sponsorship Inquiries: https://sobmarketing.com/contact  Support This Podcast: buymeacoffee.com/sobmarketing  𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲:  https://theseasonedmarketer.myflodesk.com/sob S.O.B. Marketing Merch: https://theseasonedmarketer.com/swag-shop/ Episode Transcripts: https://sobmarketing.com/blog  Sign Up For Our Email Newsletter:  https://theseasonedmarketer.myflodesk.com/nb0wpptjjt    ____________________ If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com   This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here: **Youtube:  https://www.youtube.com/@TheSeasonedMarketer **Facebook: https://www.facebook.com/theseasonedmarketer **Instagram: https://www.instagram.com/theseasonedmarketer   COLLABORATION REQUESTS TO: [email protected]

It’s time to focus on the lifeline of your small business - your repeat customers! In this episode of the S.O.B. (small owned business) Marketing podcast, Vivian and I are sharing best practices when it comes to getting customers to CONTINUE to buy from you. A new customer is great, but turning that one purchase into a lifelong brand evangelist? That’s how you grow your small business.   Don’t forget to like, subscribe, follow, leave a review - and please consider supporting this podcast at buymeacoffee.com/sobmarketing.   Looking for a community of other S.O.B.s handling their marketing on their own? Join our S.O.B. Community! A membership includes: An extensive library of tutorials  A community of like minded small owned businesses Free downloads and templates for you to jumpstart your marketing A weekly hour long Zoom call with marketing professionals to talk shop or answer any questions you may have when it comes to marketing your small business.  Join our 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob  ____________________ Chapters: 00:00 Welcome to the SOB Marketing Podcast 03:45 Marketing Strategies for Recurring Sales 11:34 The Importance of Customer Service 18:34 Building Brand Evangelists 25:09 Cross-Selling and Upselling Techniques 35:29 The Power of Subscription Models 46:41 Leveraging Existing Tools for Sales Growth ____________________ 𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓: Marketing Lessons for Small Businesses from the Adult Industry (with Special Guest Lucy Banks): https://youtu.be/QZZUnoMLXss    Podcast Sponsorship Inquiries: https://sobmarketing.com/contact    Support This Podcast: buymeacoffee.com/sobmarketing    𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲:  https://theseasonedmarketer.myflodesk.com/sob   S.O.B. Marketing Merch: https://theseasonedmarketer.com/swag-shop/   Episode Transcripts: https://sobmarketing.com/blog    Sign Up For Our Email Newsletter:  https://theseasonedmarketer.myflodesk.com/nb0wpptjjt  ____________________ If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com   This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here: **Youtube:  https://www.youtube.com/@TheSeasonedMarketer **Facebook: https://www.facebook.com/theseasonedmarketer **Instagram: https://www.instagram.com/theseasonedmarketer   COLLABORATION REQUESTS TO: [email protected]

Last week we brought you best generative AI practices Google recently shared. This week, we’re talking about WORST practices - or everything Google does NOT want you to worry about when it comes to generative AI search. In this episode of the S.O.B. (small owned business) Marketing podcast, Vivian and I are debunking generative AI search marketing advice circulating the internet. The mentioned practices are being debunked directly by Google - so they definitely are not worth your time.   Don’t forget to like, subscribe, follow, leave a review - and please consider supporting this podcast at buymeacoffee.com/sobmarketing.   Looking for a community of other S.O.B.s handling their marketing on their own? Join our S.O.B. Community! A membership includes: An extensive library of tutorials  A community of like minded small owned businesses Free downloads and templates for you to jumpstart your marketing A weekly hour long Zoom call with marketing professionals to talk shop or answer any questions you may have when it comes to marketing your small business.  Join our 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob    ____________________ Chapters: 00:00 Welcome to the SOB Marketing 01:13 Understanding Google’s Generative AI Search 03:35 Myth Busting Marketing Shortcuts 08:42 Debunking AI Text File Myths 11:41 Content Structure and Readability 15:55 Creating Content for People, Not AI 18:21 The Importance of Authentic Backlinks 29:19 Focusing on Quality Over Structure   ____________________ 𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:   Google Shares Generative AI Search Best Practices: https://youtu.be/C0hRuUuXEBk  Podcast Sponsorship Inquiries: https://sobmarketing.com/contact  Support This Podcast: buymeacoffee.com/sobmarketing  𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲:  https://theseasonedmarketer.myflodesk.com/sob S.O.B. Marketing Merch: https://theseasonedmarketer.com/swag-shop/ Episode Transcripts: https://sobmarketing.com/blog  Sign Up For Our Email Newsletter:  https://theseasonedmarketer.myflodesk.com/nb0wpptjjt  ____________________ If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com   This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here: **Youtube:  https://www.youtube.com/@TheSeasonedMarketer **Facebook: https://www.facebook.com/theseasonedmarketer **Instagram: https://www.instagram.com/theseasonedmarketer   COLLABORATION REQUESTS TO: [email protected]

AI search hasn’t really changed too much when it comes to SEO best practices - but don’t just take our word for it. Last month Google shared their best practices when it comes to SEO and AI search.  This week on the S.O.B. (small owned business) Marketing podcast, Vivian and I are dissecting and discussing all of Google’s tips and suggestions for businesses who want to show up in their AI search. NEXT WEEK we are discussing everything Google said NOT to take seriously when it comes to SEO and AI search, so make sure you are subscribed, following, etc so you don’t miss out on the rest of this conversation!   Don’t forget to like, subscribe, follow, leave a review - and please consider supporting this podcast at buymeacoffee.com/sobmarketing.     Looking for a community of other S.O.B.s handling their marketing on their own? Join our S.O.B. Community! A membership includes: An extensive library of tutorials  A community of like minded small owned businesses Free downloads and templates for you to jumpstart your marketing A weekly hour long Zoom call with marketing professionals to talk shop or answer any questions you may have when it comes to marketing your small business.  Join our 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob  ____________________ Chapters: 00:00 Introduction to SOB Marketing 03:45 Google’s Best Practices for Generative AI Search 17:29 Creating Quality Content for SEO 31:24 Technical Requirements for AI SEO ____________________ 𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:   SEO Changes in 2026: https://youtu.be/iPVlLja8b58  Podcast Sponsorship Inquiries: https://sobmarketing.com/contact  Support This Podcast: buymeacoffee.com/sobmarketing  𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲:  https://theseasonedmarketer.myflodesk.com/sob S.O.B. Marketing Merch: https://theseasonedmarketer.com/swag-shop/ Episode Transcripts: https://sobmarketing.com/blog  Sign Up For Our Email Newsletter:  https://theseasonedmarketer.myflodesk.com/nb0wpptjjt  ____________________   If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com   This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here: **Youtube:  https://www.youtube.com/@TheSeasonedMarketer **Facebook: https://www.facebook.com/theseasonedmarketer **Instagram: https://www.instagram.com/theseasonedmarketer   COLLABORATION REQUESTS TO: [email protected]

Get in the (metaphorical) car because we’re going on a summer road trip! This week on the S.O.B. (small owned business) Marketing podcast, Vivian and I are “driving” along the coast to take you SOBs to different stops/locations where you can find local advertising opportunities. Local advertising can be a game changer for small businesses, and there are lots of opportunities out there! Don’t skip this episode and go be the BEST SOB you can be.   Don’t forget to like, subscribe, follow, leave a review - and please consider supporting this podcast at buymeacoffee.com/sobmarketing.   Looking for a community of other S.O.B.s handling their marketing on their own? Join our S.O.B. Community! A membership includes: An extensive library of tutorials  A community of like minded small owned businesses Free downloads and templates for you to jumpstart your marketing A weekly hour long Zoom call with marketing professionals to talk shop or answer any questions you may have when it comes to marketing your small business.  Join our 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob  ____________________ Chapters: 00:00 Introduction to SOB Marketing 02:10 Marketing HOT TAKE: Traditional Advertising is GOOD for Getting Local 09:08 Local Chamber of Commerce 13:15 Exploring Print and Local Media 14:36 Harnessing Facebook Groups for Local Engagement 16:49 The Role of Micro Influencers in Local Marketing 20:10 Sponsorships: Engaging with Local Communities 22:37 The Importance of Local SEO ____________________ 𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓: SEO Changes in 2026: https://youtu.be/iPVlLja8b58  Podcast Sponsorship Inquiries: https://sobmarketing.com/contact  Support This Podcast: buymeacoffee.com/sobmarketing  𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲:  https://theseasonedmarketer.myflodesk.com/sob S.O.B. Marketing Merch: https://theseasonedmarketer.com/swag-shop/ Episode Transcripts: https://sobmarketing.com/blog  Sign Up For Our Email Newsletter:  https://theseasonedmarketer.myflodesk.com/nb0wpptjjt  ____________________   If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com   This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here: **Youtube:  https://www.youtube.com/@TheSeasonedMarketer **Facebook: https://www.facebook.com/theseasonedmarketer **Instagram: https://www.instagram.com/theseasonedmarketer COLLABORATION REQUESTS TO: [email protected]

We’re going to court! Marketing court.  There’s an overwhelming amount of marketing advice available on the internet - but not all advice is worth your time. This week on the S.O.B. (small owned business) Marketing podcast, Vivian and I are sharing our 3 step strategy for evaluating marketing advice and deciding if it’s worth your time. We’re talking evidence, credibility, and context.   Don’t forget to like, subscribe, follow, leave a review - and please consider supporting this podcast at buymeacoffee.com/sobmarketing.   Looking for a community of other S.O.B.s handling their marketing on their own? Join our S.O.B. Community! A membership includes: An extensive library of tutorials  A community of like minded small owned businesses Free downloads and templates for you to jumpstart your marketing A weekly hour long Zoom call with marketing professionals to talk shop or answer any questions you may have when it comes to marketing your small business.  Join our 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob  ____________________ Chapters: 00:00 Introduction to SOB Marketing 03:51 Marketing HOT TAKE: Marketing Advice - A Pig In Lipstick?? 09:34 Putting Marketing Advice on Trial 25:08 Marketing Advice Trial Results ____________________ 𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:   Podcast Sponsorship Inquiries: https://sobmarketing.com/contact  Support This Podcast: buymeacoffee.com/sobmarketing  𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲:  https://theseasonedmarketer.myflodesk.com/sob S.O.B. Marketing Merch: https://theseasonedmarketer.com/swag-shop/ Episode Transcripts: https://sobmarketing.com/blog  Sign Up For Our Email Newsletter:  https://theseasonedmarketer.myflodesk.com/nb0wpptjjt  ____________________ If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com   This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here: **Youtube:  https://www.youtube.com/@TheSeasonedMarketer **Facebook: https://www.facebook.com/theseasonedmarketer **Instagram: https://www.instagram.com/theseasonedmarketer   COLLABORATION REQUESTS TO: [email protected]

Google is at it again, with 2 new ad opportunities that you NEED to know about as a small business owner. This week on the S.O.B. (small owned business) Marketing podcast, Vivian and I discussing Google’s conversational discovery and highlighted answers ads. We discuss what they are, how they work, and why these new Google ad options are a big deal for small businesses! We also discuss Google’s new “business agent for leads” option.     Want to support this podcast? You can do so at buymeacoffee.com/sobmarketing OR by liking, subscribing, following, and leaving us a review!     Looking for a community of other S.O.B.s handling their marketing on their own? Join our S.O.B. Community! A membership includes: An extensive library of tutorials  A community of like minded small owned businesses Free downloads and templates for you to jumpstart your marketing A weekly hour long Zoom call with marketing professionals to talk shop or answer any questions you may have when it comes to marketing your small business.  Join our 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob  ____________________ Chapters: 00:00 Introduction to SOB Marketing 01:05 Google’s New AI Ad Opportunities 08:35 Conversational Discovery Ads 12:44 Highlighted Answers Ads 22:46 Business Agent For Leads ____________________ 𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:   Podcast Sponsorship Inquiries: https://sobmarketing.com/contact  Support This Podcast: buymeacoffee.com/sobmarketing  𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲:  https://theseasonedmarketer.myflodesk.com/sob S.O.B. Marketing Merch: https://theseasonedmarketer.com/swag-shop/ Episode Transcripts: https://sobmarketing.com/blog  Sign Up For Our Email Newsletter:  https://theseasonedmarketer.myflodesk.com/nb0wpptjjt  ____________________ If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com   This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here: **Youtube:  https://www.youtube.com/@TheSeasonedMarketer **Facebook: https://www.facebook.com/theseasonedmarketer **Instagram: https://www.instagram.com/theseasonedmarketer   COLLABORATION REQUESTS TO: [email protected]

We’re officially half way through 2026! In this week’s episode, Vivian and I are breaking down the essentials of a mid-year marketing review, and sharing practical tips on how to get started on one for your small business.   Want to support this podcast? You can do so at buymeacoffee.com/sobmarketing OR by liking, subscribing, following, and leaving us a review!   Looking for a community of other S.O.B.s handling their marketing on their own? Join our S.O.B. Community! A membership includes: An extensive library of tutorials  A community of like minded small owned businesses Free downloads and templates for you to jumpstart your marketing A weekly hour long Zoom call with marketing professionals to talk shop or answer any questions you may have when it comes to marketing your small business.  Join our 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob  ____________________ Chapters: 00:00 Introduction to SOB Marketing 01:27 Marketing HOT TAKE - If It Ain’t Broke - Maybe Fix It? 02:59 The Importance of Auditing Your Marketing Data 16:08 Analyzing Campaign Performance: What to Look For 30:24 Creating Action Plans for Improvement ____________________ 𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓: How To Build A Marketing Budget: https://youtu.be/yvmE4e4FyRw  How To Create A Marketing Plan: https://youtu.be/4aZtxHBBBxE  Podcast Sponsorship Inquiries: https://sobmarketing.com/contact  Support This Podcast: buymeacoffee.com/sobmarketing  𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲:  https://theseasonedmarketer.myflodesk.com/sob S.O.B. Marketing Merch: https://theseasonedmarketer.com/swag-shop/ Episode Transcripts: https://sobmarketing.com/blog  Sign Up For Our Email Newsletter:  https://theseasonedmarketer.myflodesk.com/nb0wpptjjt    ____________________ If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com   This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here: **Youtube:  https://www.youtube.com/@TheSeasonedMarketer **Facebook: https://www.facebook.com/theseasonedmarketer **Instagram: https://www.instagram.com/theseasonedmarketer   COLLABORATION REQUESTS TO: [email protected]

Google recently announced new updates to their review policy and small businesses NEED to hear about this. Vivian and I are discussing what’s changed in the review policy, how Google is cracking down on rule breakers, AND what businesses can still do to collect reviews without getting any taken down by Google. (Which they have been doing!)   Want to support this podcast? You can do so at buymeacoffee.com/sobmarketing OR by liking, subscribing, following, and leaving us a review!   Looking for a community of other S.O.B.s handling their marketing on their own? Join our S.O.B. Community! A membership includes: An extensive library of tutorials  A community of like minded small owned businesses Free downloads and templates for you to jumpstart your marketing A weekly hour long Zoom call with marketing professionals to talk shop or answer any questions you may have when it comes to marketing your small business.  Join our 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob  ____________________ Chapters: 00:00 Introduction to SOB Marketing 01:07 Introduction to Google Reviews Update 06:53 Understanding the New Policies 19:21 Review Gating Explained 29:16 Who Can Leave You a Review 30:43 Recap of Key Google Review Policy Changes 36:27 TLDL; What Small Businesses Need to Know about Google’s Review Policy Changes ____________________ 𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:   Podcast Sponsorship Inquiries: https://sobmarketing.com/contact  Support This Podcast: buymeacoffee.com/sobmarketing  𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲:  https://theseasonedmarketer.myflodesk.com/sob S.O.B. Marketing Merch: https://theseasonedmarketer.com/swag-shop/ Episode Transcripts: https://sobmarketing.com/blog  Sign Up For Our Email Newsletter:  https://theseasonedmarketer.myflodesk.com/nb0wpptjjt  ____________________   If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com   This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here: **Youtube:  https://www.youtube.com/@TheSeasonedMarketer **Facebook: https://www.facebook.com/theseasonedmarketer **Instagram: https://www.instagram.com/theseasonedmarketer   COLLABORATION REQUESTS TO: [email protected]

We are channeling our inner Nosferatu...I mean Nostradamus and making some predictions about marketing trends and changes in the coming years. Vivian and I discuss the changing AI sentiment, return to traditional marketing, live shopping, and more. Let us know in the comments if you agree/disagree with any of our takes!   Want to support this podcast? You can do so at www.buymeacoffee.com/sobmarketing OR by liking, subscribing, following, and leaving us a review!   Looking for a community of other S.O.B.s handling their marketing on their own? Join our S.O.B. Community! A membership includes: An extensive library of tutorials A community of like minded small owned businesses Free downloads and templates for you to jumpstart your marketing A weekly hour long Zoom call with marketing professionals to talk shop or answer any questions you may have when it comes to marketing your small business. Join our 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob ____________________ Chapters: 00:00 Introduction to SOB Marketing 03:30 The Rise of Anti-AI Sentiment 10:50 Back to Basics in Marketing 14:07 Experiential Marketing 20:35 The Future of Live Shopping 25:09 Treatonomics: Small Luxuries in Marketing 30:43 The Changing Nature of Social Media ____________________ 𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓: Podcast Sponsorship Inquiries: https://sobmarketing.com/contact   Support This Podcast: https://buymeacoffee.com/sobmarketing  𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲:  https://theseasonedmarketer.myflodesk.com/sob S.O.B. Marketing Merch: https://theseasonedmarketer.com/swag-shop/ Episode Transcripts: https://sobmarketing.com/blog Sign Up For Our Email Newsletter: https://theseasonedmarketer.myflodesk.com/nb0wpptjjt ____________________ If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here: **Youtube: https://www.youtube.com/@TheSeasonedMarketer  **Facebook: https://www.facebook.com/theseasonedmarketer  **Instagram: https://www.instagram.com/theseasonedmarketer   COLLABORATION REQUESTS TO: [email protected]

Now that we’ve convinced you SOBs (small owned businesses) to consider audio marketing strategy - let’s talk about your options! This week on the S.O.B. (small owned business) Marketing podcast, Vivian and I discussing audio marketing options available to small business owners, including podcast sponsorships, AudioGo, voice search SEO, and more. This is Part 2 of a two-part series, so be sure to check out Part 1 if you haven’t listened already!   Want to support this podcast? You can do so at buymeacoffee.com/sobmarketing OR by liking, subscribing, following, and leaving us a review!   Looking for a community of other S.O.B.s handling their marketing on their own? Join our S.O.B. Community! A membership includes: An extensive library of tutorials A community of like minded small owned businesses Free downloads and templates for you to jumpstart your marketing A weekly hour long Zoom call with marketing professionals to talk shop or answer any questions you may have when it comes to marketing your small business. Join our 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob ____________________ Chapters: 00:00 Introduction to SOB Marketing 04:10 Understanding Sonic Branding for Your Business 06:43 Direct Podcast Sponsorships 11:01 Exploring Spotify Ads Manager 17:32 Utilizing AudioGo for Advertising 23:19 Voice Search and Audio SEO ____________________ 𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓: The Power of Audio Marketing (Part 1): https://youtu.be/mNrwCMZWzCs New SEO Terms You Need To Know: https://youtu.be/iPVlLja8b58 Podcast Sponsorship Inquiries: https://sobmarketing.com/contact Support This Podcast: www.buymeacoffee.com/sobmarketing  𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲:  https://theseasonedmarketer.myflodesk.com/sob S.O.B. Marketing Merch: https://theseasonedmarketer.com/swag-shop/ Episode Transcripts: https://sobmarketing.com/blog Sign Up For Our Email Newsletter: https://theseasonedmarketer.myflodesk.com/nb0wpptjjt ____________________ If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here: **Youtube: https://www.youtube.com/@TheSeasonedMarketer **Facebook: https://www.facebook.com/theseasonedmarketer **Instagram: https://www.instagram.com/theseasonedmarketer COLLABORATION REQUESTS TO: [email protected]

Looking for a marketing strategy that’s easy to implement and could significantly boost your small business? Let’s talk audio!   This week on the S.O.B. (small owned business) Marketing podcast, Vivian and I  break down what audio marketing is and how it can help transform your small business’s marketing.   This is Part 1 of a two-part series, so be sure to subscribe so you don’t miss out on next week’s continuation!   Want to support this podcast? You can do so at buymeacoffee.com/sobmarketing OR by liking, subscribing, following, and leaving us a review!     Looking for a community of other S.O.B.s handling their marketing on their own? Join our S.O.B. Community! A membership includes:   An extensive library of tutorials  A community of like minded small owned businesses Free downloads and templates for you to jumpstart your marketing A weekly hour long Zoom call with marketing professionals to talk shop or answer any questions you may have when it comes to marketing your small business.    Join our 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob    ____________________ Chapters: 00:00 Introduction to SOB Marketing 03:06 Understanding Audio Marketing 06:14 Exploring Audio Marketing Strategies 17:08 Benefits of Audio Marketing for Small Businesses 33:24 TLDL; What is Audio Marketing & How Your Business Can Benefit ____________________   𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:   Introducing Omni Channel Marketing: https://youtu.be/13kwcYrkJ3U    Podcast Sponsorship Inquiries: https://sobmarketing.com/contact    Support This Podcast: buymeacoffee.com/sobmarketing    𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲:  https://theseasonedmarketer.myflodesk.com/sob   S.O.B. Marketing Merch: https://theseasonedmarketer.com/swag-shop/   Episode Transcripts: https://sobmarketing.com/blog    Sign Up For Our Email Newsletter:  https://theseasonedmarketer.myflodesk.com/nb0wpptjjt    ____________________   If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com   This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:   **Youtube:  https://www.youtube.com/@TheSeasonedMarketer   **Facebook: https://www.facebook.com/theseasonedmarketer   **Instagram: https://www.instagram.com/theseasonedmarketer   COLLABORATION REQUESTS TO: [email protected]

Fellow small business owners! If you are looking to up your organic marketing game, then THIS is the episode for you. This week on the S.O.B. (small owned business) marketing podcast, Vivian and I are discussing organic marketing, what it is and what tools we suggest you use for your organic marketing strategies. Let us know in the comments which tool is your favorite!     Want to support this podcast? You can do so at buymeacoffee.com/sobmarketing OR by liking, subscribing, following, and leaving us a review!     Looking for a community of other S.O.B.s handling their marketing on their own? Join our S.O.B. Community! A membership includes: An extensive library of tutorials  A community of like minded small owned businesses Free downloads and templates for you to jumpstart your marketing A weekly hour long Zoom call with marketing professionals to talk shop or answer any questions you may have when it comes to marketing your small business.  Join our 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob    ____________________ Chapters: 00:00 Introduction (Please Leave us a Review) 04:48 Marketing HOT TAKE: Organic Marketing is NOT Free 08:10 What Is Organic Marketing? 13:36 Google Tools for Organic Marketing 22:45 Why Social Media is THE Organic Marketing Tool 26:13 Canva Updates and Changes 32:19 Email Marketing 38:20 Opus Clip 40:00 Stock Image Options for Organic Marketing 41:48 SEM Rush (free version) 43:27 AI Marketing Tools for Organic Marketing ____________________ 𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:   3 AI Tools We LOVE: https://youtu.be/wSTGEsxuEog    5 Must Have Tools for Small Businesses: https://youtu.be/Nj5NSzTlmTI    Google Opal & Notebook LM: https://youtu.be/Bas7V8ltQ_4    Podcast Sponsorship Inquiries: https://sobmarketing.com/contact    Support This Podcast: buymeacoffee.com/sobmarketing    𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲:  https://theseasonedmarketer.myflodesk.com/sob   S.O.B. Marketing Merch: https://theseasonedmarketer.com/swag-shop/   Episode Transcripts: https://sobmarketing.com/blog    Sign Up For Our Email Newsletter:  https://theseasonedmarketer.myflodesk.com/nb0wpptjjt    ____________________ If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com    This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here: **Youtube:  https://www.youtube.com/@TheSeasonedMarketer  **Facebook: https://www.facebook.com/theseasonedmarketer  **Instagram: https://www.instagram.com/theseasonedmarketer    COLLABORATION REQUESTS TO: [email protected]

Ready to host your small business’s ribbon cutting but not sure where to start? This week on the S.O.B. (small owned business) marketing podcast, Vivian and I are going over what happens at a ribbon cutting and how to prepare for hosting this type of event.     Want to support this podcast? You can do so at buymeacoffee.com/sobmarketing OR by liking, subscribing, following, and leaving us a review!     Looking for a community of other S.O.B.s handling their marketing on their own? Join our S.O.B. Community! A membership includes: An extensive library of tutorials  A community of like minded small owned businesses Free downloads and templates for you to jumpstart your marketing A weekly hour long Zoom call with marketing professionals to talk shop or answer any questions you may have when it comes to marketing your small business.  Join our 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob  ____________________ Chapters: 00:00 Introduction (Please Leave us a Review) 02:50 Marketing HOT TAKE: Ribbon cuttings are NOT just for grand openings 08:40 Pre ribbon cutting prep 20:03 Day of happenings at a ribbon cutting  27:30 Post ribbon cutting activities 33:37 TLDL; What happens at a ribbon cutting and how small businesses can prepare ____________________ 𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:   Why Every Small Business Needs a Ribbon Cutting: https://youtu.be/KhmDQcFwRAA?si=wU4eLdTjGOnzykJa    Podcast Sponsorship Inquiries: https://sobmarketing.com/contact    Support This Podcast: buymeacoffee.com/sobmarketing    𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲:  https://theseasonedmarketer.myflodesk.com/sob   S.O.B. Marketing Merch: https://theseasonedmarketer.com/swag-shop/   Episode Transcripts: https://sobmarketing.com/blog    Sign Up For Our Email Newsletter:  https://theseasonedmarketer.myflodesk.com/nb0wpptjjt  ____________________ If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com    This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here: **Youtube:  https://www.youtube.com/@TheSeasonedMarketer  **Facebook: https://www.facebook.com/theseasonedmarketer  **Instagram: https://www.instagram.com/theseasonedmarketer    COLLABORATION REQUESTS TO: [email protected]

This week on the S.O.B. (small owned business) marketing podcast, Vivian and I are explaining how networking can help your small business with visibility, opportunities, credibility, and more. We discuss what is considered networking, the benefits, and effective strategies for successful networking.    Relationships can be lifelines and resources, networking is how you grow and nurture your relationships.   Want to support this podcast? You can do so at buymeacoffee.com/sobmarketing OR by liking, subscribing, following, and leaving us a review!   Looking for a community of other S.O.B.s handling their marketing on their own? Join our S.O.B. Community! A membership includes: An extensive library of tutorials  A community of like minded small owned businesses Free downloads and templates for you to jumpstart your marketing A weekly hour long Zoom call with marketing professionals to talk shop or answer any questions you may have when it comes to marketing your small business.  Join our 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob  ____________________ Chapters: 00:00 Introduction (Please Leave us a Review) 02:43 Networking is Under Utilized 04:43 Classifying Networking 08:58 Benefits of Networking 19:07 Effective Networking Strategies 29:06 TLDL; Why Networking IS Worth Your Time ____________________ 𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:   Your Small Business's Essential Guide to Unique Value Proposition: https://youtu.be/x95aTv37HOQ    Podcast Sponsorship Inquiries: https://sobmarketing.com/contact    Support This Podcast: buymeacoffee.com/sobmarketing    𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲:  https://theseasonedmarketer.myflodesk.com/sob   S.O.B. Marketing Merch: https://theseasonedmarketer.com/swag-shop/   Episode Transcripts: https://sobmarketing.com/blog    Sign Up For Our Email Newsletter:  https://theseasonedmarketer.myflodesk.com/nb0wpptjjt  ____________________ If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com   This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here: **Youtube:  https://www.youtube.com/@TheSeasonedMarketer **Facebook: https://www.facebook.com/theseasonedmarketer **Instagram: https://www.instagram.com/theseasonedmarketer   COLLABORATION REQUESTS TO: [email protected]

This week on the S.O.B. (small owned business) marketing podcast, Vivian and I are talking about another common marketing acronym, UVP, or unique value proposition. We discuss what exactly UVP is, how it can HELP your small business’s marketing, and how to identify your unique value proposition.      Want to support this podcast? You can do so at buymeacoffee.com/sobmarketing OR by liking, subscribing, following, and leaving us a review!     Looking for a community of other S.O.B.s handling their marketing on their own? Join our S.O.B. Community! A membership includes: An extensive library of tutorials  A community of like minded small owned businesses Free downloads and templates for you to jumpstart your marketing A weekly hour long Zoom call with marketing professionals to talk shop or answer any questions you may have when it comes to marketing your small business.  Join our 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob    ____________________ Chapters: 00:00 Introduction (Please Leave us a Review) 00:56 Understanding Unique Value Proposition (UVP) 12:00 How UVP Influences Marketing Strategy 18:25 Steps to Identify Your UVP 27:30 TLDL; Understanding UVP and How It Can Help Your Marketing ____________________ 𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:   Podcast Sponsorship Inquiries: https://sobmarketing.com/contact    Support This Podcast: buymeacoffee.com/sobmarketing    𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲:  https://theseasonedmarketer.myflodesk.com/sob   S.O.B. Marketing Merch: https://theseasonedmarketer.com/swag-shop/   Episode Transcripts: https://sobmarketing.com/blog    Sign Up For Our Email Newsletter:  https://theseasonedmarketer.myflodesk.com/nb0wpptjjt    ____________________ If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com   This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here: **Youtube:  https://www.youtube.com/@TheSeasonedMarketer **Facebook: https://www.facebook.com/theseasonedmarketer **Instagram: https://www.instagram.com/theseasonedmarketer   COLLABORATION REQUESTS TO: [email protected]

Social media marketing can be difficult to stay on top of, especially due to the constant changes and updates across platforms. This week on the S.O.B. (Small Owned Business) Marketing podcast, Vivian and I are sharing recent social media updates across Facebook, Instagram, and TikTok. These updates are as of April 2026.     Want to support this podcast? You can do so at buymeacoffee.com/sobmarketing OR by liking, subscribing, following, and leaving us a review!     Looking for a community of other S.O.B.s handling their marketing on their own? Join our S.O.B. Community! A membership includes: An extensive library of tutorials  A community of like minded small owned businesses Free downloads and templates for you to jumpstart your marketing A weekly hour long Zoom call with marketing professionals to talk shop or answer any questions you may have when it comes to marketing your small business.  Join our 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob    ____________________ Chapters: 00:00 Introduction (Please Leave us a Review) 05:22 Marketing HOT TAKE - Your Small Business NEEDS to be on social media 08:17 Meta’s Creator Marketplace 11:17 Facebook Updates 22:56 Instagram Updates 34:29 TikTok Updates ____________________ 𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:   Meta Verified: Is It Worth It For Your Small Business? https://youtu.be/R0-Lskcj60Q    Podcast Sponsorship Inquiries: https://sobmarketing.com/contact    Support This Podcast: buymeacoffee.com/sobmarketing    𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲:  https://theseasonedmarketer.myflodesk.com/sob   S.O.B. Marketing Merch: https://theseasonedmarketer.com/swag-shop/   Episode Transcripts: https://sobmarketing.com/blog    Sign Up For Our Email Newsletter:  https://theseasonedmarketer.myflodesk.com/nb0wpptjjt    ____________________   If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com   This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here: **Youtube:  https://www.youtube.com/@TheSeasonedMarketer **Facebook: https://www.facebook.com/theseasonedmarketer **Instagram: https://www.instagram.com/theseasonedmarketer   COLLABORATION REQUESTS TO: [email protected]

Want to tap into your small business’s lore? Wondering what lore is?  This week on the S.O.B. (Small Owned Business) Marketing podcast, Vivian and I are explaining what lore marketing is and how small businesses can use it to their advantage, connecting with customers and fostering loyalty.   Want to support this podcast? You can do so at buymeacoffee.com/sobmarketing OR by liking, subscribing, following, and leaving us a review!     Looking for a community of other S.O.B.s handling their marketing on their own? Join our S.O.B. Community! A membership includes: An extensive library of tutorials  A community of like minded small owned businesses Free downloads and templates for you to jumpstart your marketing A weekly hour long Zoom call with marketing professionals to talk shop or answer any questions you may have when it comes to marketing your small business.  Join our 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob  ____________________ Chapters: 00:00 Introduction (Please Leave us a Review) 02:05 What Is Lore? 08:16 The Role of Audience in Lore Marketing 13:31 Examples of Lore in Action 23:12 Practical Applications of Lore Marketing 33:32 TLDL; What Is Lore Marketing and How Can Small Businesses Use It ____________________ 𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:   Podcast Sponsorship Inquiries: https://sobmarketing.com/contact    Support This Podcast: buymeacoffee.com/sobmarketing    𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲:  https://theseasonedmarketer.myflodesk.com/sob   S.O.B. Marketing Merch: https://theseasonedmarketer.com/swag-shop/   Episode Transcripts: https://sobmarketing.com/blog    Sign Up For Our Email Newsletter:  https://theseasonedmarketer.myflodesk.com/nb0wpptjjt  ____________________   If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com   This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here: **Youtube:  https://www.youtube.com/@TheSeasonedMarketer **Facebook: https://www.facebook.com/theseasonedmarketer **Instagram: https://www.instagram.com/theseasonedmarketer   COLLABORATION REQUESTS TO: [email protected]

Most small business owners struggle with perfectionism—waiting for everything to be "just right" before they post, promote, or even start marketing. But what if your pursuit of perfection is actually holding your business back more than you realize?   This week on the S.O.B. (Small Owned Business) Marketing podcast, Vivian and I are uncovering how perfectionism in marketing leads to paralysis, missed opportunities, and the myth that your content has to be flawless to succeed.   Want to support this podcast? You can do so at buymeacoffee.com/sobmarketing OR by liking, subscribing, following, and leaving us a review!     Looking for a community of other S.O.B.s handling their marketing on their own? Join our S.O.B. Community! A membership includes: An extensive library of tutorials  A community of like minded small owned businesses Free downloads and templates for you to jumpstart your marketing A weekly hour long Zoom call with marketing professionals to talk shop or answer any questions you may have when it comes to marketing your small business.  Join our 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob  ____________________ Chapters: 00:00 Introduction (Please Leave us a Review) 04:44 Marketing Hot Take: Big Brands Are BAD At Meme Marketing 08:59 Understanding Perfectionism and Its Impact  15:25 The Consequences of Perfectionism 24:12 Authenticity vs. Perfectionism 34:20 High Quality Content vs. Perfectionism 36:35 TLDL; Perfectionism in Small Business Marketing ____________________ 𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:   Podcast Sponsorship Inquiries: https://sobmarketing.com/contact  Support This Podcast: buymeacoffee.com/sobmarketing  𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲:  https://theseasonedmarketer.myflodesk.com/sob S.O.B. Marketing Merch: https://theseasonedmarketer.com/swag-shop/ Episode Transcripts: https://sobmarketing.com/blog  Sign Up For Our Email Newsletter:  https://theseasonedmarketer.myflodesk.com/nb0wpptjjt  ____________________ If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com   This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here: **Youtube:  https://www.youtube.com/@TheSeasonedMarketer **Facebook: https://www.facebook.com/theseasonedmarketer **Instagram: https://www.instagram.com/theseasonedmarketer   COLLABORATION REQUESTS TO: [email protected]

This week on the S.O.B. Marketing podcast we are discussing Google's new Search Generative Experience (SGE). Google is changing the way we search, which means businesses are going to have to change the way they do keyword marketing, SEO, and build their website in general. Don't worry! We have tips to help get a head start on prepping for SGE.   PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR REVIEW!   𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓: Free Training - 3 BIGGEST mistakes small business owners make at events, craft fairs & pop-ups: https://seasonedmarketer.kartra.com/page/free-training   If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://https://sobmarketing.com   This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here: **Youtube: https://www.youtube.com/@TheSeasonedMarketer **Facebook: https://www.facebook.com/theseasonedmarketer **Instagram: https://www.instagram.com/theseasonedmarketer     COLLABORATION REQUESTS TO: [email protected]

This week on the podcast we are talking about the Facebook Ads Library (also known as the Meta Ads Library). This is a FREE RESOURCE for browsing currently active social media ads. If you do NOT know about this searchable database, make sure you watch this episode and share it with other small business owners! PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR REVIEW!   𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓: Free Training - 3 BIGGEST mistakes small business owners make at events, craft fairs & pop-ups: https://seasonedmarketer.kartra.com/page/free-training     If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://https://sobmarketing.com     This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here: **Youtube: https://www.youtube.com/@TheSeasonedMarketer **Facebook: https://www.facebook.com/theseasonedmarketer **Instagram: https://www.instagram.com/theseasonedmarketer   COLLABORATION REQUESTS TO: [email protected]

This week on the S.O.B. (Small Owned Business) Marketing podcast, Vivian and I are discussing the critical differences between short-term and long-term marketing strategies, why they matter, and how they can help you achieve sustainable growth and customer loyalty.   Marketing HOT TAKE: Marketing strategies are versatile and can be both long-term and/or short-term, based on your goals. Disagree? Let’s talk about it in the comments!   Want to support this podcast? You can do so at buymeacoffee.com/sobmarketing OR by liking, subscribing, following, and leaving us a review!   Looking for a community of other S.O.B.s handling their marketing on their own? Join our S.O.B. Community! A membership includes: An extensive library of tutorials  A community of like minded small owned businesses Free downloads and templates for you to jumpstart your marketing A weekly hour long Zoom call with marketing professionals to talk shop or answer any questions you may have when it comes to marketing your small business.  Join our 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob  ____________________ Chapters: 00:00 Introduction (Please Leave us a Review) 03:20 Marketing HOT TAKE: Marketing Strategies Can Be Short-Term AND Long-Term 04:36 Defining Short-Term Marketing 10:57 Understanding Long-Term Marketing 15:11 Gardening Analogy: Short vs Long-Term 19:42 The Importance of Balancing Both Strategies 23:30 TLDL - Understanding Short-Term vs Long-Term Marketing ____________________ 𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓: SEO Changes in 2026: New SEO Terms You Need to Know: https://youtu.be/iPVlLja8b58?si=azs3jrJiW6zhL3cB    How to Build a Marketing Budget You’ll ACTUALLY Use in 2026: https://youtu.be/yvmE4e4FyRw?si=dq7OFRekXxG0A9Yh    How to Build a Marketing Plan You’ll ACTUALLY Use in 2026: https://youtu.be/4aZtxHBBBxE?si=KO7vqSOoJFhZShb4    Podcast Sponsorship Inquiries: https://sobmarketing.com/contact    Support This Podcast: buymeacoffee.com/sobmarketing    𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲:  https://theseasonedmarketer.myflodesk.com/sob   S.O.B. Marketing Merch: https://theseasonedmarketer.com/swag-shop/   Episode Transcripts: https://sobmarketing.com/blog    Sign Up For Our Email Newsletter:  https://theseasonedmarketer.myflodesk.com/nb0wpptjjt  ____________________ If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com   This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:   **Youtube:  https://www.youtube.com/@TheSeasonedMarketer  **Facebook: https://www.facebook.com/theseasonedmarketer  **Instagram: https://www.instagram.com/theseasonedmarketer    COLLABORATION REQUESTS TO: [email protected]

Today we are bringing you SOB’s two new Google AI tools that can help your small business. Notebook LM and Google Opal can help small business owners leverage AI for content creation, organization, and app development.    Marketing HOT TAKE: Google is NOT going away and is still relevant for businesses.   Want to support this podcast? You can do so at buymeacoffee.com/sobmarketing OR by liking, subscribing, following, and leaving us a review!     Looking for a community of other S.O.B.s handling their marketing on their own? Join our S.O.B. Community! A membership includes: An extensive library of tutorials  A community of like minded small owned businesses Free downloads and templates for you to jumpstart your marketing A weekly hour long Zoom call with marketing professionals to talk shop or answer any questions you may have when it comes to marketing your small business.  Join our 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob  ____________________ Chapters: 00:00 Introduction (Please Leave us a Review) 01:48 Marketing HOT TAKE - Is Google Still Relevant 06:03 Notebook LM Introduction 22:13 Google Opal Introduction 31:05 TLDL; How Google Opal and Notebook LM Can Help Your Small Business ____________________ 𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:   Podcast Sponsorship Inquiries: https://sobmarketing.com/contact    Support This Podcast: buymeacoffee.com/sobmarketing    𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲:  https://theseasonedmarketer.myflodesk.com/sob   S.O.B. Marketing Merch: https://theseasonedmarketer.com/swag-shop/   Episode Transcripts: https://sobmarketing.com/blog    Sign Up For Our Email Newsletter:  https://theseasonedmarketer.myflodesk.com/nb0wpptjjt  ____________________ If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com    This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:   **Youtube:  https://www.youtube.com/@TheSeasonedMarketer  **Facebook: https://www.facebook.com/theseasonedmarketer  **Instagram: https://www.instagram.com/theseasonedmarketer    COLLABORATION REQUESTS TO: [email protected]

Breathe new life into your marketing with these 50 marketing ideas and strategies for your small business! This week on the S.O.B. (Small Owned Business) Marketing podcast, Vivian and I are speed running through 50 different marketing ideas, from leveraging your “free real estate” to using affiliate and loyalty programs. Have a marketing idea you love that we didn’t mention? Share it in the comments! We don’t gatekeep around here.   Want to support this podcast? You can do so at buymeacoffee.com/sobmarketing OR by liking, subscribing, following, and leaving us a review!   Looking for a community of other S.O.B.s handling their marketing on their own? Join our S.O.B. Community! A membership includes: An extensive library of tutorials  A community of like minded small owned businesses Free downloads and templates for you to jumpstart your marketing A weekly hour long Zoom call with marketing professionals to talk shop or answer any questions you may have when it comes to marketing your small business.  Join our 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob  ____________________ Chapters: 00:00 Introduction (Please Leave us a Review) 01:46 Marketing HOT TAKE - The Importance of Simplicity in Marketing 07:21 Leveraging Community Engagement 20:12 Creative Marketing Strategies for Small Businesses 32:24 Guerilla Marketing Idea 47:30 Advertise On Podcasts - Including This One! ____________________ 𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:   Podcast Sponsorship Inquiries: https://sobmarketing.com/contact    Support This Podcast: buymeacoffee.com/sobmarketing    𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲:  https://theseasonedmarketer.myflodesk.com/sob   S.O.B. Marketing Merch: https://theseasonedmarketer.com/swag-shop/   Episode Transcripts: https://sobmarketing.com/blog    Sign Up For Our Email Newsletter:  https://theseasonedmarketer.myflodesk.com/nb0wpptjjt  ____________________   If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com   This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:   **Youtube:  https://www.youtube.com/@TheSeasonedMarketer   **Facebook: https://www.facebook.com/theseasonedmarketer   **Instagram: https://www.instagram.com/theseasonedmarketer   COLLABORATION REQUESTS TO: [email protected]

Cold calling is dead…sort of. This week on the S.O.B. (Small Owned Business) Marketing podcast, Vivian and I are discussing cold calling, specifically its relevance in modern marketing strategies.   We define cold calling, analyze its effectiveness, and emphasize the importance of strategic approaches to cold calling.   Marketing HOT TAKE: No one actually answers phone calls anymore. Disagree? Let us know in the comments!   Want to support this podcast? You can do so at buymeacoffee.com/sobmarketing OR by liking, subscribing, following, and leaving us a review!   Looking for a community of other S.O.B.s handling their marketing on their own? Join our S.O.B. Community! A membership includes: An extensive library of tutorials  A community of like minded small owned businesses Free downloads and templates for you to jumpstart your marketing A weekly hour long Zoom call with marketing professionals to talk shop or answer any questions you may have when it comes to marketing your small business.  Join our 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob  ____________________ Chapters: 00:00 Introduction (Please Leave us a Review) 04:00 Defining Cold Calling 07:16 The Effectiveness of Cold Calling 11:57 Opportunity Cost in Marketing 28:03 TLDL; Is Cold Calling Still An Effective Marketing Strategy? ____________________ 𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:   Introducing Omnichannel Marketing and Its Importance for Small Businesses: https://youtu.be/13kwcYrkJ3U    Support This Podcast: buymeacoffee.com/sobmarketing    𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲:  https://theseasonedmarketer.myflodesk.com/sob   S.O.B. Marketing Merch: https://theseasonedmarketer.com/swag-shop/   Episode Transcripts: https://sobmarketing.com/blog    Sign Up For Our Email Newsletter:  https://theseasonedmarketer.myflodesk.com/nb0wpptjjt  ____________________   If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com   This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:   **Youtube:  https://www.youtube.com/@TheSeasonedMarketer   **Facebook: https://www.facebook.com/theseasonedmarketer   **Instagram: https://www.instagram.com/theseasonedmarketer   COLLABORATION REQUESTS TO: [email protected]

Creating a SWOT analysis for your small business can be super beneficial, as it helps with strategic planning and decision-making in your marketing.  This week on the S.O.B. (Small Owned Business) Marketing podcast, Vivian and I are discussing SWOT analysis: what it stands for, how to create one, and how often you should conduct one for your small business.   SWOT Analysis Free Download: https://www.TheSeasonedMarketer.com/SWOT   Want to support this podcast? You can do so at buymeacoffee.com/sobmarketing OR by liking, subscribing, following, and leaving us a review!   Looking for a community of other S.O.B.s handling their marketing on their own? Join our S.O.B. Community! A membership includes: An extensive library of tutorials  A community of like minded small owned businesses Free downloads and templates for you to jumpstart your marketing A weekly hour long Zoom call with marketing professionals to talk shop or answer any questions you may have when it comes to marketing your small business.  Join our 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob  ____________________ Chapters: 00:00 Introduction (Please Leave us a Review) 09:51 What Is a SWOT Analysis? 22:15 How To Create a SWOT Analysis 29:33 TLDL; Can a SWOT Analysis Help Your Small Business? ____________________ 𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:   How To Create a Marketing Plan You’ll ACTUALLY Use in 2026: https://youtu.be/4aZtxHBBBxE   How To Create a Marketing Budget You’ll ACTUALLY Use in 2026: https://youtu.be/yvmE4e4FyRw    Support This Podcast: buymeacoffee.com/sobmarketing    𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲:  https://theseasonedmarketer.myflodesk.com/sob   S.O.B. Marketing Merch: https://theseasonedmarketer.com/swag-shop/   Episode Transcripts: https://sobmarketing.com/blog    Sign Up For Our Email Newsletter:  https://theseasonedmarketer.myflodesk.com/nb0wpptjjt  ____________________   If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com   This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:   **Youtube:  https://www.youtube.com/@TheSeasonedMarketer   **Facebook: https://www.facebook.com/theseasonedmarketer   **Instagram: https://www.instagram.com/theseasonedmarketer   COLLABORATION REQUESTS TO: [email protected]

If you’re a small business owner or artist looking to get into commission/ custom work then this week’s episode of the S.O.B. (Small Owned Business) Marketing podcast is for you! We have JessC from Southern Curiosities on the podcast to talk with us about what she has learned over the years on how to navigate the complexities of custom commissions.   Learn where to find Southern Curiosities in our Related Content section down below.    Want to support this podcast? You can do so at buymeacoffee.com/sobmarketing OR by liking, subscribing, following, and leaving us a review!     Looking for a community of other S.O.B.s handling their marketing on their own? Join our S.O.B. Community! A membership includes: An extensive library of tutorials  A community of like minded small owned businesses Free downloads and templates for you to jumpstart your marketing A weekly hour long Zoom call with marketing professionals to talk shop or answer any questions you may have when it comes to marketing your small business.  Join our 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob  ____________________ Chapters: 00:00 Southern Curiosities Introduction 03:14 Introduction to Custom an Commission Work 10:00 Finding Your Niche in the Market 14:12 Managing Customer Expectations 28:00 Understanding Pricing and Value in Art 35:08 Balancing Custom Orders and Product Inventory 47:19 Marketing Custom Work and Customer Engagement ____________________ 𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:   Southern Curiosities:  https://www.southerncuriosities.com https://www.instagram.com/southerncuriosities https://www.tiktok.com/@southerncuriosities https://www.facebook.com/southerncuriosities   Turning Passion into Profit (w/ Southern Curiosities): https://youtu.be/yY199O114Dw    Support This Podcast: buymeacoffee.com/sobmarketing    𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲:  https://theseasonedmarketer.myflodesk.com/sob   S.O.B. Marketing Merch: https://theseasonedmarketer.com/swag-shop/   Episode Transcripts: https://sobmarketing.com/blog    Sign Up For Our Email Newsletter:  https://theseasonedmarketer.myflodesk.com/nb0wpptjjt  ____________________ If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com   This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here: **Youtube:  https://www.youtube.com/@TheSeasonedMarketer **Facebook: https://www.facebook.com/theseasonedmarketer **Instagram: https://www.instagram.com/theseasonedmarketer   COLLABORATION REQUESTS TO: [email protected]

As a small business owner, it can difficult to navigate your business’s taxes, let alone your personal taxes. This week on the S.O.B. (Small Owned Business) Marketing podcast, Vivian and I are discussing how small businesses can prepare for tax season throughout the year, AND what they can do during tax season to make the process go by smoothly.   “Marketing” HOT TAKE: I personally like having paper copies of my taxes. Yes, this isn’t necessarily marketing centric - but it’s related to our topic today and I want to hear your opinions! Let us know in the comments if you print out your taxes or keep digital copies.   Want to support this podcast? You can do so at buymeacoffee.com/sobmarketing OR by liking, subscribing, following, and leaving us a review!   Looking for a community of other S.O.B.s handling their marketing on their own? Join our S.O.B. Community! A membership includes: An extensive library of tutorials  A community of like minded small owned businesses Free downloads and templates for you to jumpstart your marketing A weekly hour long Zoom call with marketing professionals to talk shop or answer any questions you may have when it comes to marketing your small business.  Join our 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob  ____________________ Chapters: 00:00 Welcome to our 150th Episode! 04:32 HOT TAKE - Digital vs. Paper Copies of Taxes 06:33 Preparing for Tax Season 21:13 What To Do During Tax Season 25:32 TLDL; How To Prepare For Tax Season As A Small Business ____________________ 𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓: Support This Podcast: buymeacoffee.com/sobmarketing    𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲:  https://theseasonedmarketer.myflodesk.com/sob   S.O.B. Marketing Merch: https://theseasonedmarketer.com/swag-shop/   Episode Transcripts: https://sobmarketing.com/blog    Sign Up For Our Email Newsletter:  https://theseasonedmarketer.myflodesk.com/nb0wpptjjt  ____________________   If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com   This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here: **Youtube:  https://www.youtube.com/@TheSeasonedMarketer  **Facebook: https://www.facebook.com/theseasonedmarketer  **Instagram: https://www.instagram.com/theseasonedmarketer    COLLABORATION REQUESTS TO: [email protected]

This week on the S.O.B. (Small Owned Business) Marketing podcast, Vivian and I are discussing how Google Ads are not only still relevant, but how it has recently changed thanks to AI and a change in the consumer mindset.  Even if you’re not ready to spend money on Google Ads, we want you SOBs to play around with the platform and maybe even build an ad campaign. Experimenting can help you prepare for future campaigns for your small business!   This week’s Marketing HOT TAKE: Sometimes all you need is an ad! Creativity is important in marketing, but don’t forget about a simple, tried-and-true ad. Disagree with me? Let me know in the comments!   Want to support this podcast? You can do so at buymeacoffee.com/sobmarketing OR by liking, subscribing, following, and leaving us a review!   Looking for a community of other S.O.B.s handling their marketing on their own? Join our S.O.B. Community! A membership includes: An extensive library of tutorials  A community of like minded small owned businesses Free downloads and templates for you to jumpstart your marketing A weekly hour long Zoom call with marketing professionals to talk shop or answer any questions you may have when it comes to marketing your small business.  Join our 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob  ____________________ Chapters: 00:00 Welcome to our 150th Episode! 03:42 Google Ads for Small Businesses 09:21 Targeting and Placement: Where Google Ads Appear 15:07 The Shift from Keywords in Google Ads 22:38 Bidding Strategies: Smart Bidding and Automation 25:40 Ad Creation and Optimization with AI 29:17 Tracking and Measuring Success in Google Ads 30:29 TLDL; New and Improved Google Ads in 2026 ____________________ 𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:   Are Google Ads Still Worth It In 2025? https://youtu.be/9vi6yxFEGoM    Support This Podcast: buymeacoffee.com/sobmarketing    𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲:  https://theseasonedmarketer.myflodesk.com/sob   S.O.B. Marketing Merch: https://theseasonedmarketer.com/swag-shop/   Episode Transcripts: https://sobmarketing.com/blog    Sign Up For Our Email Newsletter:  https://theseasonedmarketer.myflodesk.com/nb0wpptjjt  ____________________   If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com   This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here: **Youtube:  https://www.youtube.com/@TheSeasonedMarketer **Facebook: https://www.facebook.com/theseasonedmarketer **Instagram: https://www.instagram.com/theseasonedmarketer   COLLABORATION REQUESTS TO: [email protected]

Social media marketing can sometimes feel like a never-ending cycle of coming up with content, which is why so many profiles now post about “national days”. But does posting about National Polka Dot Day help or hurt your small business’s branding? This week on the S.O.B. (Small Owned Business) Marketing podcast, Vivian and I are discussing how small businesses can use national days strategically in their social media marketing, and how using national days as content can also go wrong and dilute your branding. Our Marketing HOT TAKE this week: We all need to touch grass. You do not need to post every day on social media! Quality over quantity. Disagree? Let me know in the comments!   Want to support this podcast? You can do so at buymeacoffee.com/sobmarketing OR by liking, subscribing, following, leaving us a review, and all of that good stuff!   Looking for a community of other S.O.B.s handling their marketing on their own? Join our S.O.B. Community! A membership includes: An extensive library of tutorials  A community of like minded small owned businesses Free downloads and templates for you to jumpstart your marketing A weekly hour long Zoom call with marketing professionals to talk shop or answer any questions you may have when it comes to marketing your small business.  Join our 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob  ____________________ Chapters: 00:00 Welcome to our Marketing Cult! Please Leave Us a Review 02:39 The Relevance of National Days 07:31 Pros and Cons of National Days 16:39 Engaging Employees and Customers 22:15 The Risks of Overusing National Days 28:39 TLDL; Using National Days for Social Media Marketing ____________________ 𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:   Support This Podcast: buymeacoffee.com/sobmarketing    𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲:  https://theseasonedmarketer.myflodesk.com/sob   S.O.B. Marketing Merch: https://theseasonedmarketer.com/swag-shop/   Episode Transcripts: https://sobmarketing.com/blog    Sign Up For Our Email Newsletter:  https://theseasonedmarketer.myflodesk.com/nb0wpptjjt  ____________________ If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com    This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:   **Youtube:  https://www.youtube.com/@TheSeasonedMarketer  **Facebook: https://www.facebook.com/theseasonedmarketer  **Instagram: https://www.instagram.com/theseasonedmarketer    COLLABORATION REQUESTS TO: [email protected]

Thinking about sending texts to your customers in 2026 as a small business? Watch this episode first! This week on the S.O.B. (Small Owned Business) Marketing podcast, Vivian and I are discussing text (SMS) marketing. We talk in depth about how to get started with text marketing, building a text list, and best practices.   Part of our discussion explores the intimacy of text communication, which is why this week’s MARKETING HOT TAKE is: it’s very easy to become spam when using text marketing. Disagree? Let us know in the comments.    Want to support this podcast? You can do so at buymeacoffee.com/sobmarketing OR by liking, subscribing, following, leaving us a review, and all of that good stuff!   Looking for a community of other S.O.B.s handling their marketing on their own? Join our S.O.B. Community! A membership includes: An extensive library of tutorials  A community of like minded small owned businesses Free downloads and templates for you to jumpstart your marketing A weekly hour long Zoom call with marketing professionals to talk shop or answer any questions you may have when it comes to marketing your small business.  Join our 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob  ____________________ Chapters: 00:00 Welcome to our Marketing Cult! Please Leave Us a Review 02:45 Introduction to Text Marketing 03:38 Marketing HOT TAKE - Understanding the Intimacy of Text Marketing 05:56 Why Text Marketing is Worth Your Time 16:52 Getting Started with Text Marketing 26:35 Being Intentional with Text Marketing 34:03 Building Your Text List 36:47 Best Practices for Text Marketing 40:40 TLDL; Getting Started with Text Marketing ____________________ 𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:   Support This Podcast: buymeacoffee.com/sobmarketing    𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲:  https://theseasonedmarketer.myflodesk.com/sob   S.O.B. Marketing Merch: https://theseasonedmarketer.com/swag-shop/   Episode Transcripts: https://sobmarketing.com/blog    Sign Up For Our Email Newsletter:  https://theseasonedmarketer.myflodesk.com/nb0wpptjjt  ____________________ If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com    This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:   **Youtube:  https://www.youtube.com/@TheSeasonedMarketer  **Facebook: https://www.facebook.com/theseasonedmarketer  **Instagram: https://www.instagram.com/theseasonedmarketer    COLLABORATION REQUESTS TO: [email protected]

If you’re a small business owner who wants to get serious about email marketing in 2026 - this is the episode for you! (And the podcast for you, Vivian and I LOVE email marketing, and we have multiple episodes on the topic.) This week on the S.O.B. (Small Owned Business) Marketing podcast, Vivian and I are discussing email marketing, specifically how small businesses can grow their email lists. We emphasize the importance of consent, the need for compelling reasons for customers to join, and the effectiveness of landing pages and lead magnets. Email marketing can be a powerful tool for small businesses, and we want you SOB’s to use it to its full potential. That’s why this week’s Marketing HOT TAKE is that email marketing is UNDERRATED, and should be used by ALL small businesses! Disagree? Let us know in the comments.   Want to support this podcast? You can do so at buymeacoffee.com/sobmarketing OR by liking, subscribing, following, leaving us a review, and all of that good stuff!   Looking for a community of other S.O.B.s handling their marketing on their own? Join our S.O.B. Community! A membership includes: An extensive library of tutorials  A community of like minded small owned businesses Free downloads and templates for you to jumpstart your marketing A weekly hour long Zoom call with marketing professionals to talk shop or answer any questions you may have when it comes to marketing your small business.  Join our 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob  ____________________ Chapters: 00:00 Welcome to our Marketing Cult! Please Leave Us a Review 05:45 The Importance of Email Marketing 07:33 Consent in Email Marketing 09:11 Reaching Existing Customers Strategy 13:45 Forms, Lead Magnets, and Landing Pages 19:02 Understanding Your Target Audience 22:33 TLDL; Ways to Grow Your Email List in 2026 ____________________ 𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓: Email Marketing Best Practices for Small Business Owners: https://youtu.be/35Glyz2Aw6I    Choosing the Right Email Marketing Platform: https://youtu.be/ZEkPOQskpDE    5 Steps to Starting Email Marketing as a Small Business Owner: https://youtu.be/Xd4IomWN59s    Support This Podcast: buymeacoffee.com/sobmarketing    𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲:  https://theseasonedmarketer.myflodesk.com/sob   S.O.B. Marketing Merch: https://theseasonedmarketer.com/swag-shop/   Episode Transcripts: https://sobmarketing.com/blog    Sign Up For Our Email Newsletter:  https://theseasonedmarketer.myflodesk.com/nb0wpptjjt  ____________________   If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com    This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:   **Youtube:  https://www.youtube.com/@TheSeasonedMarketer  **Facebook: https://www.facebook.com/theseasonedmarketer  **Instagram: https://www.instagram.com/theseasonedmarketer    COLLABORATION REQUESTS TO: [email protected]

In 2026 we want all you S.O.B.s (small owned businesses) to track your marketing progress and focus on these 3 key analytics. This week on the S.O.B. (Small Owned Business) Marketing podcast, Vivian and I are discussing the importance of Return on Investment (ROI), Customer Lifetime Value (CLV), and Customer Acquisition Cost (CAC), 3 marketing analytics every small business owner needs to track in 2026.  We’re sharing why these marketing analytics are important, how they can be compared to one another, and how to calculate and utilize these metrics effectively.   Marketing HOT TAKE: It does not matter how old or large your business is, you need to be tracking your data! Agree? Let us know in the comments!   Want to support this podcast? You can do so at buymeacoffee.com/sobmarketing OR by liking, subscribing, following, leaving us a review, and all of that good stuff!   Looking for a community of other S.O.B.s handling their marketing on their own? Join our S.O.B. Community! A membership includes: An extensive library of tutorials  A community of like minded small owned businesses Free downloads and templates for you to jumpstart your marketing A weekly hour long Zoom call with marketing professionals to talk shop or answer any questions you may have when it comes to marketing your small business.  Join our 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob  ____________________ Chapters: 00:00 Welcome to our Marketing Cult! Please Leave Us a Review 02:59 Marketing Essentials for the New Year 05:25 Marketing Hot Take: The Importance of Tracking Analytics 09:22 Understanding Return on Investment (ROI) 16:52 Customer Lifetime Value Explained 29:00 Calculating Customer Acquisition Cost 38: TLDL; Summary of Marketing Analytics ____________________ 𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓: Building a Marketing Budget For Your Small Business in 2026: https://youtu.be/yvmE4e4FyRw    How to Create a Marketing Plan You’ll Actually Use in 2026: https://youtu.be/4aZtxHBBBxE    Support This Podcast: buymeacoffee.com/sobmarketing    𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲:  https://theseasonedmarketer.myflodesk.com/sob   S.O.B. Marketing Merch: https://theseasonedmarketer.com/swag-shop/   Episode Transcripts: https://sobmarketing.com/blog    Sign Up For Our Email Newsletter:  https://theseasonedmarketer.myflodesk.com/nb0wpptjjt  ____________________ If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com    This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here: **Youtube:  https://www.youtube.com/@TheSeasonedMarketer  **Facebook: https://www.facebook.com/theseasonedmarketer  **Instagram: https://www.instagram.com/theseasonedmarketer    COLLABORATION REQUESTS TO: [email protected]

Happy holidays you S.O.B.s! Vivian and I elected to spend even more time with each other and the rest of our family this year, so we did not record a new episode for this week. Instead, we’re sharing last year’s holiday episode again.   It’s a holiday special on the S.O.B. (Small Owned Business) Marketing podcast! We invited our parents to join the show for a hilarious trip down marketing memory lane.   We shared some of our funniest, most cringe-worthy marketing stories from over the years—but we didn’t reveal who lived through them. Instead, our parents had to guess which of us was behind each story! Who knows us better? Who’s totally stumped? Tune in to find out!   ➡️ 𝘕𝘦𝘦𝘥 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘴𝘶𝘱𝘱𝘰𝘳𝘵, 𝘣𝘶𝘵 𝘥𝘰𝘯'𝘵 𝘸𝘢𝘯𝘵 𝘵𝘰 𝘩𝘪𝘳𝘦 𝘢𝘯 𝘦𝘹𝘱𝘦𝘯𝘴𝘪𝘷𝘦 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘢𝘨𝘦𝘯𝘤𝘺?  Join our monthly membership 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob     Want to support this podcast? You can do so at buymeacoffee.com/sobmarketing OR by liking, subscribing, following, leaving us a review, and all of that good stuff! _________________ Chapters: 00:00 Thank You For Listening & Please Leave a Review 05:00 Family Game: Guess the Story 06:43 Market Research at the Sonic Drive Thru 08:58 Networking Gone Wrong 16:45 Recording Mishap - No Audio 20:53 Sign Twirling for an Urgent Care Center 24:07 To Show or Not to Show Controversial Imagery 29:39 Wrap-Up and Reflections _________________ 𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:   Support This Podcast: buymeacoffee.com/sobmarketing    𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲:  https://theseasonedmarketer.myflodesk.com/sob   S.O.B. Marketing Merch: https://theseasonedmarketer.com/swag-shop/   Episode Transcripts: https://sobmarketing.com/blog    Sign Up For Our Email Newsletter:  https://theseasonedmarketer.myflodesk.com/nb0wpptjjt  _________________ If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com   This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:   **Youtube:   https://www.youtube.com/@TheSeasonedMarketer   **Facebook: https://www.facebook.com/theseasonedmarketer   **Instagram: https://www.instagram.com/theseasonedmarketer   COLLABORATION REQUESTS TO: [email protected]

Marketing plans are known for being lengthy and rigid, but they don’t have to be. Vivian created a modern marketing plan designed to be flexible and functional, and we want to share it with you, small business owners! This week on the S.O.B. (Small Owned Business) Marketing podcast, Vivian and I are discussing marketing plans, why your small business needs one, and walking you through OUR marketing plan process step-by-step.    DOWNLOAD OUR MARKETING PLAN TEMPLATE HERE: https://www.TheSeasonedMarketer.com/plan   Marketing HOT TAKE: Marketing plans do not have to be lengthy or for the entire year! Creating a quarterly marketing plan can help you stay on track and actually reference it. Agree? Let us know in the comments!     Want to support this podcast? You can do so at buymeacoffee.com/sobmarketing OR by liking, subscribing, following, leaving us a review, and all of that good stuff!   Looking for a community of other S.O.B.s handling their marketing on their own? Join our S.O.B. Community! A membership includes: An extensive library of tutorials  A community of like minded small owned businesses Free downloads and templates for you to jumpstart your marketing 📱 A weekly hour long Zoom call with marketing professionals to talk shop or answer any questions you may have when it comes to marketing your small business.  Join our 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob  ____________________ Chapters: 00:00 Welcome to our Marketing Cult! Please Leave Us a Review 06:46 The Importance of a Marketing Plan 09:07 Creating a Flexible Marketing Plan 11:25 Identifying Marketing Initiatives 15:45 Fixed vs Variable Marketing Initiatives 24:43 TLDL; A Modern Marketing Plan for Small Businesses ____________________ 𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:   Marketing Plan Download: https://www.TheSeasonedMarketer.com/plan   Building a Marketing Budget For Your Small Business in 2026:   Support This Podcast: buymeacoffee.com/sobmarketing    𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲:  https://theseasonedmarketer.myflodesk.com/sob   S.O.B. Marketing Merch: https://theseasonedmarketer.com/swag-shop/   Episode Transcripts: https://sobmarketing.com/blog    Sign Up For Our Email Newsletter:  https://theseasonedmarketer.myflodesk.com/nb0wpptjjt  ____________________   If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com   This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:   **Youtube:  https://www.youtube.com/@TheSeasonedMarketer    **Facebook: https://www.facebook.com/theseasonedmarketer    **Instagram: https://www.instagram.com/theseasonedmarketer    COLLABORATION REQUESTS TO: [email protected]

A key part of planning out your small business’s marketing for 2026? Creating a marketing budget. Marketing budgets are not just about spending money, but about strategically investing in your small business’s growth, and ensuring marketing remains a priority. So don’t skip this episode! This week on the S.O.B. (Small Owned Business) Marketing podcast, Vivian and I are discussing marketing budgets, why they are important, and the different types of marketing budgets that are available for you as a small business.    Marketing HOT TAKE: Not creating a marketing budget does NOT save you money! It just prevents you from being consistent and investing in your business. Disagree? Let us know in the comments.     Want to support this podcast? You can do so at buymeacoffee.com/sobmarketing OR by liking, subscribing, following, leaving us a review, and all of that good stuff!   Looking for a community of other S.O.B.s handling their marketing on their own? Join our S.O.B. Community! A membership includes: An extensive library of tutorials  A community of like minded small owned businesses Free downloads and templates for you to jumpstart your marketing A weekly hour long Zoom call with marketing professionals to talk shop or answer any questions you may have when it comes to marketing your small business.  Join our 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob  ____________________ Chapters: 00:00 Welcome to our Marketing Cult! Please Leave Us a Review 04:56 The Importance of a Marketing Budget 08:22 Consistency and Accountability in Marketing 13:55 Types of Marketing Budgets Explained 15:30 Percentage of Revenue Budgeting Method 20:32 Fixed Amount Budgeting Method 25:11 End of Month Allocation Method 29:09 TLDL; Marketing Budgets for Small Businesses ____________________ 𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:   Support This Podcast: buymeacoffee.com/sobmarketing    𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲:  https://theseasonedmarketer.myflodesk.com/sob   S.O.B. Marketing Merch: https://theseasonedmarketer.com/swag-shop/   Episode Transcripts: https://sobmarketing.com/blog    Sign Up For Our Email Newsletter:  https://theseasonedmarketer.myflodesk.com/nb0wpptjjt  ____________________   If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com   This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:   **Youtube:  https://www.youtube.com/@TheSeasonedMarketer   **Facebook: https://www.facebook.com/theseasonedmarketer   **Instagram: https://www.instagram.com/theseasonedmarketer   COLLABORATION REQUESTS TO: [email protected]

As 2025 comes to an end, we want all you SOBs (small owned businesses) to feel prepared and ready for the new year. Taking the time to review your marketing in 2025 is a great way to start 2026 off right. This week on the S.O.B. (Small Owned Business) Marketing podcast, Vivian and I are discussing 5 questions small businesses should be asking themselves during their year end review. We want to equip our listeners with actionable insights so you can prioritize and prepare your marketing strategies for 2026.   Marketing HOT TAKE of the week: Reviewing your marketing initiatives is as important as (if not more important) preparing for your next steps. Reflection is what helps you make educated decisions. Agree or disagree? Let us know in the comments!   Want to support this podcast? You can do so at buymeacoffee.com/sobmarketing OR by liking, subscribing, following, leaving us a review, and all of that good stuff!   Looking for a community of other S.O.B.s handling their marketing on their own? Join our S.O.B. Community! A membership includes: An extensive library of tutorials  A community of like minded small owned businesses Free downloads and templates for you to jumpstart your marketing A weekly hour long Zoom call with marketing professionals to talk shop or answer any questions you may have when it comes to marketing your small business.  Join our 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob  ____________________ Chapters: 00:00 Welcome to our Marketing Cult! Please Leave Us a Review 03:11 Year-End Review for Small Businesses 05:49 Marketing HOT TAKE: Why Reviewing Is Important 07:55 Evaluating Marketing Efforts 13:34 Understanding Revenue Sources 18:54 Assessing Online Presence 21:22 Is Your Information Up to Date? 24:12 Prioritizing Marketing Activities 25:27 Gathering Customer Feedback 31:38 TLDL; 5 Important Questions for Your Business’s Year-End Review ____________________ 𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓: SEO Changes in 2026: https://youtu.be/iPVlLja8b58    𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲:  https://theseasonedmarketer.myflodesk.com/sob   S.O.B. Marketing Merch: https://theseasonedmarketer.com/swag-shop/   Episode Transcripts: https://sobmarketing.com/blog    Sign Up For Our Email Newsletter:  https://theseasonedmarketer.myflodesk.com/nb0wpptjjt  ____________________   If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com   This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:   **Youtube:  https://www.youtube.com/@TheSeasonedMarketer  **Facebook: https://www.facebook.com/theseasonedmarketer  **Instagram: https://www.instagram.com/theseasonedmarketer    COLLABORATION REQUESTS TO: [email protected]

Happy Thanksgiving you S.O.B.s! This week we wanted to take a second to say we are thankful for all of you, and to spotlight some of our favorite small businesses that are killing the marketing game. We list some takeaways we think all small business owners can learn from these small businesses - so don’t skip this episode! Information on the small businesses we talk about in this episode can be found in the Related Content section.   Want to support this podcast? You can do so at buymeacoffee.com/sobmarketing OR by liking, subscribing, following, leaving us a review, and all of that good stuff!   Looking for a community of other S.O.B.s handling their marketing on their own? Join our S.O.B. Community! A membership includes: An extensive library of tutorials  A community of like minded small owned businesses Free downloads and templates for you to jumpstart your marketing A weekly hour long Zoom call with marketing professionals to talk shop or answer any questions you may have when it comes to marketing your small business.  Join our 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob    ____________________ Chapters: 00:00 Welcome to our Marketing Cult! Please Leave Us a Review 07:04 Be The Change Charleston and Strong Messaging 13:29 Heartcore Outdoors and Solid Branding 19:42 Black Circle Records and Social Media Strategy 26:36 Bully Butts Boutique and Product Release 31:48 Motherland Essentials and Experiential Shopping ____________________ 𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:   Be The Change Charleston: http://bethechangecharleston.org/    Heartcore Outdoors: http://heartcoreoutdoors.com/    Black Circle Records: http://blackcirclerecordssc.com/    Bully Butts Boutique: https://bullybuttsboutique.com   Motherland Essentials: https://www.instagram.com/motherlandessentials/    Support This Podcast: buymeacoffee.com/sobmarketing    𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲:  https://theseasonedmarketer.myflodesk.com/sob   S.O.B. Marketing Merch: https://theseasonedmarketer.com/swag-shop/   Episode Transcripts: https://sobmarketing.com/blog    Sign Up For Our Email Newsletter:  https://theseasonedmarketer.myflodesk.com/nb0wpptjjt  ____________________ If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com   This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:   **Youtube:  https://www.youtube.com/@TheSeasonedMarketer   **Facebook: https://www.facebook.com/theseasonedmarketer   **Instagram: https://www.instagram.com/theseasonedmarketer   COLLABORATION REQUESTS TO: [email protected]

Omnichannel marketing has become a popular marketing keyword in the past couple of years - but what does it actually mean and should you care as a small business owner? This week on the S.O.B. (Small Owned Business) Marketing podcast, Vivian and I are discussing what an omnichannel marketing strategy is and how it can help small businesses. We define this customer-centric marketing strategy, talk about the many benefits implementing this strategy can bring (like customer loyalty and retention), and we of course provide you with actionable steps to start your omnichannel marketing journey.    Marketing HOT TAKE of the week: Knowing and understanding your target audience is THE most important step to a building a solid small business. Do you agree or disagree? Let us know in the comments!   Want to support this podcast? You can do so at buymeacoffee.com/sobmarketing OR by liking, subscribing, following, leaving us a review, and all of that good stuff!   Looking for a community of other S.O.B.s handling their marketing on their own? Join our S.O.B. Community! A membership includes: An extensive library of tutorials  A community of like minded small owned businesses Free downloads and templates for you to jumpstart your marketing A weekly hour long Zoom call with marketing professionals to talk shop or answer any questions you may have when it comes to marketing your small business.  Join our 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob    ____________________ Chapters: 00:00 Welcome to our Marketing Cult! Please Leave Us a Review 03:28 Understanding Omnichannel Marketing Strategy 09:12 The Importance of Customer Experience 18:40 Implementing an Omnichannel Marketing Strategy 26:58 TLDL; Omnichannel Marketing for Small Businesses ____________________ 𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:   What Is Customer Journey and Why It Matters For Your Small Business: https://youtu.be/s2T4hgxjWuk    Support This Podcast: buymeacoffee.com/sobmarketing    𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲:  https://theseasonedmarketer.myflodesk.com/sob   S.O.B. Marketing Merch: https://theseasonedmarketer.com/swag-shop/   Episode Transcripts: https://sobmarketing.com/blog    Sign Up For Our Email Newsletter:  https://theseasonedmarketer.myflodesk.com/nb0wpptjjt  ____________________ If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com   This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here: **Youtube:  https://www.youtube.com/@TheSeasonedMarketer **Facebook: https://www.facebook.com/theseasonedmarketer **Instagram: https://www.instagram.com/theseasonedmarketer   COLLABORATION REQUESTS TO: [email protected]

Live shopping, the future of retail and a great example of the new trend “shoppertainment”. This week on the S.O.B. (Small Owned Business) Marketing podcast, Vivian and I are discussing the emerging trend of live shopping, how it is growing, and the importance of engaging audiences through entertainment as a business. We delve into the platforms available for live shopping, essential preparations needed for successful live shopping events, the need for consistency and experimentation in this new retail landscape, and provide actionable insights.   Marketing HOT TAKE of the week: As a small business, are you tired of having to also be “entertainers”, or do you find this trend of “edutainment” and “shoppertainment” fun? Let us know in the comments!    PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR REVIEW!   Looking for a community of other S.O.B.s handling their marketing on their own? Join our S.O.B. Community! A membership includes: An extensive library of tutorials  A community of like minded small owned businesses Free downloads and templates for you to jumpstart your marketing A weekly hour long Zoom call with marketing professionals to talk shop or answer any questions you may have when it comes to marketing your small business.  Join our 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob  ____________________ Chapters: 00:00 Welcome to our Marketing Cult! Please Leave Us a Review 06:41 Defining Live Shopping 11:24 Conversion Rates and Engagement 18:16 Target Audience: Gen Z and Millennials 21:38 Preparing for Your Live Shopping Event 29:46 Promoting and Experimenting with Live Shopping 38:00 TLDL; What Small Businesses Should Know About Live Shopping ____________________ 𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓: Turning Passion into Profit (w/ Special Guest Southern Curiosities): https://youtu.be/yY199O114Dw  𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲:  https://theseasonedmarketer.myflodesk.com/sob S.O.B. Marketing Merch: https://theseasonedmarketer.com/swag-shop/ Episode Transcripts: https://sobmarketing.com/blog  Sign Up For Our Email Newsletter:  https://theseasonedmarketer.myflodesk.com/nb0wpptjjt  ____________________ If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com    This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here: **Youtube:  https://www.youtube.com/@TheSeasonedMarketer  **Facebook: https://www.facebook.com/theseasonedmarketer  **Instagram: https://www.instagram.com/theseasonedmarketer    COLLABORATION REQUESTS TO: [email protected]

Podcasting can be an effective marketing tool for businesses, but is it right for YOUR small business? This week on the S.O.B. (Small Owned Business) Marketing podcast, Vivian and I are discussing the relevance and effectiveness of podcasting as a marketing tool for small businesses. We talk about the benefits of podcasting, including building authority, creating community, and enhancing SEO. We also address the challenges of podcasting, such as the need for consistency and the potential costs involved.  Marketing HOT TAKE of the week: Do we have too many podcasts? Let us know in the comments if you think people should continue to create new podcasts (Team Vivian) or if you think there’s too many podcasts out there already (Team Chelsea).   PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR REVIEW!   Looking for a community of other S.O.B.s handling their marketing on their own? Join our S.O.B. Community! A membership includes: An extensive library of tutorials  A community of like minded small owned businesses Free downloads and templates for you to jumpstart your marketing A weekly hour long Zoom call with marketing professionals to talk shop or answer any questions you may have when it comes to marketing your small business.  Join our 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob  ____________________ Chapters: 00:00 Welcome to our Marketing Cult! Please Leave Us a Review 03:57 Marketing HOT TAKE: Podcasting Landscape: Too Many or Just Right? 07:35 Benefits of Podcasting for Small Businesses 27:03 What Podcasting is Not Great For 37:34 TLDL; Podcasting for Small Businesses ____________________ 𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓: 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲:  https://theseasonedmarketer.myflodesk.com/sob   S.O.B. Marketing Merch: https://theseasonedmarketer.com/swag-shop/   Episode Transcripts: https://sobmarketing.com/blog    Sign Up For Our Email Newsletter:  https://theseasonedmarketer.myflodesk.com/nb0wpptjjt  ____________________   If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com   This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:   **Youtube:  https://www.youtube.com/@TheSeasonedMarketer   **Facebook: https://www.facebook.com/theseasonedmarketer   **Instagram: https://www.instagram.com/theseasonedmarketer   COLLABORATION REQUESTS TO: [email protected]

Marketing myths, legends, and fails, oh my!  Happy Halloween you S.O.B.s. This week on the S.O.B. (Small Owned Business) Marketing podcast, Vivian and I are discussing various marketing myths, mishaps, and stories we’ve heard over the years. Though many of these stories are simply legends, the lessons behind the stories remain important. We hope you enjoy this light hearted and our wigs. Go be the best S.O.B.s you can be!   PLEASE REMEMBER TO LIKE AND SUBSCRIBE!   Looking for a community of other S.O.B.s handling their marketing on their own? Join our S.O.B. Community! A membership includes: An extensive library of tutorials  A community of like minded small owned businesses Free downloads and templates for you to jumpstart your marketing A weekly hour long Zoom call with marketing professionals to talk shop or answer any questions you may have when it comes to marketing your small business.  Join our 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob  ____________________ Chapters: 00:00 Welcome to our Marketing Cult! Please Leave Us a Review 05:01 The Gerber Baby Food Fable 08:44 KFC’s Translation Mishap 11:00 Mistranslations and Cultural Misunderstandings 12:58 The Chevy Nova Legend 15:31 Colgate’s Frozen Food Folly 18:50 Apple and U2’s Controversial Collaboration 22:32 Surge and Target Demographics 28:30 Braniff’s Language Blunder 31:36 Social Media Marketing Mishaps _____________________ 𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓: 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲:  https://theseasonedmarketer.myflodesk.com/sob   S.O.B. Marketing Merch: https://theseasonedmarketer.com/swag-shop/   Episode Transcripts: https://sobmarketing.com/blog    Sign Up For Our Email Newsletter:  https://theseasonedmarketer.myflodesk.com/nb0wpptjjt  ____________________ If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com    This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here: **Youtube:  https://www.youtube.com/@TheSeasonedMarketer  **Facebook: https://www.facebook.com/theseasonedmarketer  **Instagram: https://www.instagram.com/theseasonedmarketer    COLLABORATION REQUESTS TO: [email protected]

It’s every small business owners favorite time of year: holiday market season! Consumers are heading out to spend money and buy presents for loved ones. Here’s some tips for increasing your holiday market sales this season.   This week on the S.O.B. (Small Owned Business) Marketing podcast, Vivian and I not only discuss basic vendor market tips, but also share how to adapt your marketing strategies to align with the festive spirit and consumer behavior during this peak shopping season.   MARKETING HOT TAKE: Farmers markets and craft fairs are the new malls. Is this helping or hurting small businesses? Let us know what you think in the comments! Especially if you’re a small business who participates in craft fairs and vendor markets.   PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR REVIEW!   Looking for a community of other S.O.B.s handling their marketing on their own? Join our S.O.B. Community! A membership includes: An extensive library of tutorials  A community of like minded small owned businesses Free downloads and templates for you to jumpstart your marketing A weekly hour long Zoom call with marketing professionals to talk shop or answer any questions you may have when it comes to marketing your small business.  Join our 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob  ____________________ Chapters: 00:00 Welcome to our Marketing Cult! Please Leave Us a Review 02:56 Marketing HOT TAKE: The Shift from Malls to Markets 06:36 Understanding Consumer Mindset During Holidays 08:25 Tips for Selling Product at a Holiday Market 19:55 The Importance of Storytelling in Sales 25:13 Choosing the Right Markets for Your Small Business 32:33 Enhancing Your Vendor Display for Holiday Markets 37:32 TLDL; Pro Tips for Selling at Holiday Markets _____________________ 𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:   Rock Your Fair Workshop: https://theseasonedmarketer.com/workshops/   𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲:  https://theseasonedmarketer.myflodesk.com/sob   S.O.B. Marketing Merch: https://theseasonedmarketer.com/swag-shop/   Episode Transcripts: https://sobmarketing.com/blog    Sign Up For Our Email Newsletter:  https://theseasonedmarketer.myflodesk.com/nb0wpptjjt   ____________________ If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com    This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here: **Youtube:  https://www.youtube.com/@TheSeasonedMarketer  **Facebook: https://www.facebook.com/theseasonedmarketer  **Instagram: https://www.instagram.com/theseasonedmarketer   COLLABORATION REQUESTS TO: [email protected]

SEO (Search Engine Optimization) as we know it has been evolving largely due to AI. This week on the S.O.B. (Small Owned Business) Marketing podcast, Vivian and I are discussing new SEO terms like AEO (answer engine optimization), GEO (generative engine optimization), and SEO (search EVERYWHERE optimization). We also mention how these new SEO terms highlight the changing landscape of being found online and what small businesses can do to stay competitive in the marketing world, especially as AI continues to influence search engines and consumer behavior. This week’s Marketing HOT TAKE: Small business owners can no longer ignore how AI is being used in the business world. Are you Team AI or Team No AI? Let us know in the comments!    PLEASE REMEMBER TO LIKE AND SUBSCRIBE!   Looking for a community of other S.O.B.s handling their marketing on their own? Join our S.O.B. Community! A membership includes: An extensive library of tutorials  A community of like minded small owned businesses Free downloads and templates for you to jumpstart your marketing A weekly hour long Zoom call with marketing professionals to talk shop or answer any questions you may have when it comes to marketing your small business.  Join our 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob    ____________________ Chapters: 00:00 Welcome to our Marketing Cult! Please Leave Us a Review 03:27 Marketing Hot Take:  Do We Have to Stay Up to Date With AI? 06:45 Understanding SEO and Its Evolution 12:20 SEO: Search Everywhere Optimization 19:09 GEO: Generative Engine Optimization 26:27 AEO: Answer Engine Optimization 40:19 TLDL; New SEO Terms You Need To Know _____________________ 𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓: Google’s Search Generative Experience (SGE): https://youtu.be/pyhLbSnfglI?si=i7UdgauhdyBgDgXH    𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲:  https://theseasonedmarketer.myflodesk.com/sob   S.O.B. Marketing Merch: https://theseasonedmarketer.com/swag-shop/   Episode Transcripts: https://sobmarketing.com/blog    Sign Up For Our Email Newsletter:  https://theseasonedmarketer.myflodesk.com/nb0wpptjjt  ____________________ If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com   This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:   **Youtube:  https://www.youtube.com/@TheSeasonedMarketer   **Facebook: https://www.facebook.com/theseasonedmarketer   **Instagram: https://www.instagram.com/theseasonedmarketer   COLLABORATION REQUESTS TO: [email protected]