S.O.B. (Small Owned Business) Marketing

Fellow small business owners! If you are looking to up your organic marketing game, then THIS is the episode for you. This week on the S.O.B. (small owned business) marketing podcast, Vivian and I are discussing organic marketing, what it is and what tools we suggest you use for your organic marketing strategies. Let us know in the comments which tool is your favorite!     Want to support this podcast? You can do so at buymeacoffee.com/sobmarketing OR by liking, subscribing, following, and leaving us a review!     Looking for a community of other S.O.B.s handling their marketing on their own? Join our S.O.B. Community! A membership includes: An extensive library of tutorials  A community of like minded small owned businesses Free downloads and templates for you to jumpstart your marketing A weekly hour long Zoom call with marketing professionals to talk shop or answer any questions you may have when it comes to marketing your small business.  Join our 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob    ____________________ Chapters: 00:00 Introduction (Please Leave us a Review) 04:48 Marketing HOT TAKE: Organic Marketing is NOT Free 08:10 What Is Organic Marketing? 13:36 Google Tools for Organic Marketing 22:45 Why Social Media is THE Organic Marketing Tool 26:13 Canva Updates and Changes 32:19 Email Marketing 38:20 Opus Clip 40:00 Stock Image Options for Organic Marketing 41:48 SEM Rush (free version) 43:27 AI Marketing Tools for Organic Marketing ____________________ 𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:   3 AI Tools We LOVE: https://youtu.be/wSTGEsxuEog    5 Must Have Tools for Small Businesses: https://youtu.be/Nj5NSzTlmTI    Google Opal & Notebook LM: https://youtu.be/Bas7V8ltQ_4    Podcast Sponsorship Inquiries: https://sobmarketing.com/contact    Support This Podcast: buymeacoffee.com/sobmarketing    𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲:  https://theseasonedmarketer.myflodesk.com/sob   S.O.B. Marketing Merch: https://theseasonedmarketer.com/swag-shop/   Episode Transcripts: https://sobmarketing.com/blog    Sign Up For Our Email Newsletter:  https://theseasonedmarketer.myflodesk.com/nb0wpptjjt    ____________________ If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com    This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here: **Youtube:  https://www.youtube.com/@TheSeasonedMarketer  **Facebook: https://www.facebook.com/theseasonedmarketer  **Instagram: https://www.instagram.com/theseasonedmarketer    COLLABORATION REQUESTS TO: [email protected]

Ready to host your small business’s ribbon cutting but not sure where to start? This week on the S.O.B. (small owned business) marketing podcast, Vivian and I are going over what happens at a ribbon cutting and how to prepare for hosting this type of event.     Want to support this podcast? You can do so at buymeacoffee.com/sobmarketing OR by liking, subscribing, following, and leaving us a review!     Looking for a community of other S.O.B.s handling their marketing on their own? Join our S.O.B. Community! A membership includes: An extensive library of tutorials  A community of like minded small owned businesses Free downloads and templates for you to jumpstart your marketing A weekly hour long Zoom call with marketing professionals to talk shop or answer any questions you may have when it comes to marketing your small business.  Join our 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob  ____________________ Chapters: 00:00 Introduction (Please Leave us a Review) 02:50 Marketing HOT TAKE: Ribbon cuttings are NOT just for grand openings 08:40 Pre ribbon cutting prep 20:03 Day of happenings at a ribbon cutting  27:30 Post ribbon cutting activities 33:37 TLDL; What happens at a ribbon cutting and how small businesses can prepare ____________________ 𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:   Why Every Small Business Needs a Ribbon Cutting: https://youtu.be/KhmDQcFwRAA?si=wU4eLdTjGOnzykJa    Podcast Sponsorship Inquiries: https://sobmarketing.com/contact    Support This Podcast: buymeacoffee.com/sobmarketing    𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲:  https://theseasonedmarketer.myflodesk.com/sob   S.O.B. Marketing Merch: https://theseasonedmarketer.com/swag-shop/   Episode Transcripts: https://sobmarketing.com/blog    Sign Up For Our Email Newsletter:  https://theseasonedmarketer.myflodesk.com/nb0wpptjjt  ____________________ If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com    This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here: **Youtube:  https://www.youtube.com/@TheSeasonedMarketer  **Facebook: https://www.facebook.com/theseasonedmarketer  **Instagram: https://www.instagram.com/theseasonedmarketer    COLLABORATION REQUESTS TO: [email protected]

This week on the S.O.B. (small owned business) marketing podcast, Vivian and I are explaining how networking can help your small business with visibility, opportunities, credibility, and more. We discuss what is considered networking, the benefits, and effective strategies for successful networking.    Relationships can be lifelines and resources, networking is how you grow and nurture your relationships.   Want to support this podcast? You can do so at buymeacoffee.com/sobmarketing OR by liking, subscribing, following, and leaving us a review!   Looking for a community of other S.O.B.s handling their marketing on their own? Join our S.O.B. Community! A membership includes: An extensive library of tutorials  A community of like minded small owned businesses Free downloads and templates for you to jumpstart your marketing A weekly hour long Zoom call with marketing professionals to talk shop or answer any questions you may have when it comes to marketing your small business.  Join our 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob  ____________________ Chapters: 00:00 Introduction (Please Leave us a Review) 02:43 Networking is Under Utilized 04:43 Classifying Networking 08:58 Benefits of Networking 19:07 Effective Networking Strategies 29:06 TLDL; Why Networking IS Worth Your Time ____________________ 𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:   Your Small Business's Essential Guide to Unique Value Proposition: https://youtu.be/x95aTv37HOQ    Podcast Sponsorship Inquiries: https://sobmarketing.com/contact    Support This Podcast: buymeacoffee.com/sobmarketing    𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲:  https://theseasonedmarketer.myflodesk.com/sob   S.O.B. Marketing Merch: https://theseasonedmarketer.com/swag-shop/   Episode Transcripts: https://sobmarketing.com/blog    Sign Up For Our Email Newsletter:  https://theseasonedmarketer.myflodesk.com/nb0wpptjjt  ____________________ If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com   This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here: **Youtube:  https://www.youtube.com/@TheSeasonedMarketer **Facebook: https://www.facebook.com/theseasonedmarketer **Instagram: https://www.instagram.com/theseasonedmarketer   COLLABORATION REQUESTS TO: [email protected]

This week on the S.O.B. (small owned business) marketing podcast, Vivian and I are talking about another common marketing acronym, UVP, or unique value proposition. We discuss what exactly UVP is, how it can HELP your small business’s marketing, and how to identify your unique value proposition.      Want to support this podcast? You can do so at buymeacoffee.com/sobmarketing OR by liking, subscribing, following, and leaving us a review!     Looking for a community of other S.O.B.s handling their marketing on their own? Join our S.O.B. Community! A membership includes: An extensive library of tutorials  A community of like minded small owned businesses Free downloads and templates for you to jumpstart your marketing A weekly hour long Zoom call with marketing professionals to talk shop or answer any questions you may have when it comes to marketing your small business.  Join our 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob    ____________________ Chapters: 00:00 Introduction (Please Leave us a Review) 00:56 Understanding Unique Value Proposition (UVP) 12:00 How UVP Influences Marketing Strategy 18:25 Steps to Identify Your UVP 27:30 TLDL; Understanding UVP and How It Can Help Your Marketing ____________________ 𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:   Podcast Sponsorship Inquiries: https://sobmarketing.com/contact    Support This Podcast: buymeacoffee.com/sobmarketing    𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲:  https://theseasonedmarketer.myflodesk.com/sob   S.O.B. Marketing Merch: https://theseasonedmarketer.com/swag-shop/   Episode Transcripts: https://sobmarketing.com/blog    Sign Up For Our Email Newsletter:  https://theseasonedmarketer.myflodesk.com/nb0wpptjjt    ____________________ If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com   This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here: **Youtube:  https://www.youtube.com/@TheSeasonedMarketer **Facebook: https://www.facebook.com/theseasonedmarketer **Instagram: https://www.instagram.com/theseasonedmarketer   COLLABORATION REQUESTS TO: [email protected]

Social media marketing can be difficult to stay on top of, especially due to the constant changes and updates across platforms. This week on the S.O.B. (Small Owned Business) Marketing podcast, Vivian and I are sharing recent social media updates across Facebook, Instagram, and TikTok. These updates are as of April 2026.     Want to support this podcast? You can do so at buymeacoffee.com/sobmarketing OR by liking, subscribing, following, and leaving us a review!     Looking for a community of other S.O.B.s handling their marketing on their own? Join our S.O.B. Community! A membership includes: An extensive library of tutorials  A community of like minded small owned businesses Free downloads and templates for you to jumpstart your marketing A weekly hour long Zoom call with marketing professionals to talk shop or answer any questions you may have when it comes to marketing your small business.  Join our 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob    ____________________ Chapters: 00:00 Introduction (Please Leave us a Review) 05:22 Marketing HOT TAKE - Your Small Business NEEDS to be on social media 08:17 Meta’s Creator Marketplace 11:17 Facebook Updates 22:56 Instagram Updates 34:29 TikTok Updates ____________________ 𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:   Meta Verified: Is It Worth It For Your Small Business? https://youtu.be/R0-Lskcj60Q    Podcast Sponsorship Inquiries: https://sobmarketing.com/contact    Support This Podcast: buymeacoffee.com/sobmarketing    𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲:  https://theseasonedmarketer.myflodesk.com/sob   S.O.B. Marketing Merch: https://theseasonedmarketer.com/swag-shop/   Episode Transcripts: https://sobmarketing.com/blog    Sign Up For Our Email Newsletter:  https://theseasonedmarketer.myflodesk.com/nb0wpptjjt    ____________________   If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com   This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here: **Youtube:  https://www.youtube.com/@TheSeasonedMarketer **Facebook: https://www.facebook.com/theseasonedmarketer **Instagram: https://www.instagram.com/theseasonedmarketer   COLLABORATION REQUESTS TO: [email protected]

Want to tap into your small business’s lore? Wondering what lore is?  This week on the S.O.B. (Small Owned Business) Marketing podcast, Vivian and I are explaining what lore marketing is and how small businesses can use it to their advantage, connecting with customers and fostering loyalty.   Want to support this podcast? You can do so at buymeacoffee.com/sobmarketing OR by liking, subscribing, following, and leaving us a review!     Looking for a community of other S.O.B.s handling their marketing on their own? Join our S.O.B. Community! A membership includes: An extensive library of tutorials  A community of like minded small owned businesses Free downloads and templates for you to jumpstart your marketing A weekly hour long Zoom call with marketing professionals to talk shop or answer any questions you may have when it comes to marketing your small business.  Join our 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob  ____________________ Chapters: 00:00 Introduction (Please Leave us a Review) 02:05 What Is Lore? 08:16 The Role of Audience in Lore Marketing 13:31 Examples of Lore in Action 23:12 Practical Applications of Lore Marketing 33:32 TLDL; What Is Lore Marketing and How Can Small Businesses Use It ____________________ 𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:   Podcast Sponsorship Inquiries: https://sobmarketing.com/contact    Support This Podcast: buymeacoffee.com/sobmarketing    𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲:  https://theseasonedmarketer.myflodesk.com/sob   S.O.B. Marketing Merch: https://theseasonedmarketer.com/swag-shop/   Episode Transcripts: https://sobmarketing.com/blog    Sign Up For Our Email Newsletter:  https://theseasonedmarketer.myflodesk.com/nb0wpptjjt  ____________________   If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com   This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here: **Youtube:  https://www.youtube.com/@TheSeasonedMarketer **Facebook: https://www.facebook.com/theseasonedmarketer **Instagram: https://www.instagram.com/theseasonedmarketer   COLLABORATION REQUESTS TO: [email protected]

Most small business owners struggle with perfectionism—waiting for everything to be "just right" before they post, promote, or even start marketing. But what if your pursuit of perfection is actually holding your business back more than you realize?   This week on the S.O.B. (Small Owned Business) Marketing podcast, Vivian and I are uncovering how perfectionism in marketing leads to paralysis, missed opportunities, and the myth that your content has to be flawless to succeed.   Want to support this podcast? You can do so at buymeacoffee.com/sobmarketing OR by liking, subscribing, following, and leaving us a review!     Looking for a community of other S.O.B.s handling their marketing on their own? Join our S.O.B. Community! A membership includes: An extensive library of tutorials  A community of like minded small owned businesses Free downloads and templates for you to jumpstart your marketing A weekly hour long Zoom call with marketing professionals to talk shop or answer any questions you may have when it comes to marketing your small business.  Join our 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob  ____________________ Chapters: 00:00 Introduction (Please Leave us a Review) 04:44 Marketing Hot Take: Big Brands Are BAD At Meme Marketing 08:59 Understanding Perfectionism and Its Impact  15:25 The Consequences of Perfectionism 24:12 Authenticity vs. Perfectionism 34:20 High Quality Content vs. Perfectionism 36:35 TLDL; Perfectionism in Small Business Marketing ____________________ 𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:   Podcast Sponsorship Inquiries: https://sobmarketing.com/contact  Support This Podcast: buymeacoffee.com/sobmarketing  𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲:  https://theseasonedmarketer.myflodesk.com/sob S.O.B. Marketing Merch: https://theseasonedmarketer.com/swag-shop/ Episode Transcripts: https://sobmarketing.com/blog  Sign Up For Our Email Newsletter:  https://theseasonedmarketer.myflodesk.com/nb0wpptjjt  ____________________ If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com   This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here: **Youtube:  https://www.youtube.com/@TheSeasonedMarketer **Facebook: https://www.facebook.com/theseasonedmarketer **Instagram: https://www.instagram.com/theseasonedmarketer   COLLABORATION REQUESTS TO: [email protected]

This week on the S.O.B. Marketing podcast we are discussing Google's new Search Generative Experience (SGE). Google is changing the way we search, which means businesses are going to have to change the way they do keyword marketing, SEO, and build their website in general. Don't worry! We have tips to help get a head start on prepping for SGE.   PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR REVIEW!   𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓: Free Training - 3 BIGGEST mistakes small business owners make at events, craft fairs & pop-ups: https://seasonedmarketer.kartra.com/page/free-training   If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://https://sobmarketing.com   This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here: **Youtube: https://www.youtube.com/@TheSeasonedMarketer **Facebook: https://www.facebook.com/theseasonedmarketer **Instagram: https://www.instagram.com/theseasonedmarketer     COLLABORATION REQUESTS TO: [email protected]

This week on the podcast we are talking about the Facebook Ads Library (also known as the Meta Ads Library). This is a FREE RESOURCE for browsing currently active social media ads. If you do NOT know about this searchable database, make sure you watch this episode and share it with other small business owners! PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR REVIEW!   𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓: Free Training - 3 BIGGEST mistakes small business owners make at events, craft fairs & pop-ups: https://seasonedmarketer.kartra.com/page/free-training     If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://https://sobmarketing.com     This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here: **Youtube: https://www.youtube.com/@TheSeasonedMarketer **Facebook: https://www.facebook.com/theseasonedmarketer **Instagram: https://www.instagram.com/theseasonedmarketer   COLLABORATION REQUESTS TO: [email protected]

This week on the S.O.B. (Small Owned Business) Marketing podcast, Vivian and I are discussing the critical differences between short-term and long-term marketing strategies, why they matter, and how they can help you achieve sustainable growth and customer loyalty.   Marketing HOT TAKE: Marketing strategies are versatile and can be both long-term and/or short-term, based on your goals. Disagree? Let’s talk about it in the comments!   Want to support this podcast? You can do so at buymeacoffee.com/sobmarketing OR by liking, subscribing, following, and leaving us a review!   Looking for a community of other S.O.B.s handling their marketing on their own? Join our S.O.B. Community! A membership includes: An extensive library of tutorials  A community of like minded small owned businesses Free downloads and templates for you to jumpstart your marketing A weekly hour long Zoom call with marketing professionals to talk shop or answer any questions you may have when it comes to marketing your small business.  Join our 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob  ____________________ Chapters: 00:00 Introduction (Please Leave us a Review) 03:20 Marketing HOT TAKE: Marketing Strategies Can Be Short-Term AND Long-Term 04:36 Defining Short-Term Marketing 10:57 Understanding Long-Term Marketing 15:11 Gardening Analogy: Short vs Long-Term 19:42 The Importance of Balancing Both Strategies 23:30 TLDL - Understanding Short-Term vs Long-Term Marketing ____________________ 𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓: SEO Changes in 2026: New SEO Terms You Need to Know: https://youtu.be/iPVlLja8b58?si=azs3jrJiW6zhL3cB    How to Build a Marketing Budget You’ll ACTUALLY Use in 2026: https://youtu.be/yvmE4e4FyRw?si=dq7OFRekXxG0A9Yh    How to Build a Marketing Plan You’ll ACTUALLY Use in 2026: https://youtu.be/4aZtxHBBBxE?si=KO7vqSOoJFhZShb4    Podcast Sponsorship Inquiries: https://sobmarketing.com/contact    Support This Podcast: buymeacoffee.com/sobmarketing    𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲:  https://theseasonedmarketer.myflodesk.com/sob   S.O.B. Marketing Merch: https://theseasonedmarketer.com/swag-shop/   Episode Transcripts: https://sobmarketing.com/blog    Sign Up For Our Email Newsletter:  https://theseasonedmarketer.myflodesk.com/nb0wpptjjt  ____________________ If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com   This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:   **Youtube:  https://www.youtube.com/@TheSeasonedMarketer  **Facebook: https://www.facebook.com/theseasonedmarketer  **Instagram: https://www.instagram.com/theseasonedmarketer    COLLABORATION REQUESTS TO: [email protected]

Today we are bringing you SOB’s two new Google AI tools that can help your small business. Notebook LM and Google Opal can help small business owners leverage AI for content creation, organization, and app development.    Marketing HOT TAKE: Google is NOT going away and is still relevant for businesses.   Want to support this podcast? You can do so at buymeacoffee.com/sobmarketing OR by liking, subscribing, following, and leaving us a review!     Looking for a community of other S.O.B.s handling their marketing on their own? Join our S.O.B. Community! A membership includes: An extensive library of tutorials  A community of like minded small owned businesses Free downloads and templates for you to jumpstart your marketing A weekly hour long Zoom call with marketing professionals to talk shop or answer any questions you may have when it comes to marketing your small business.  Join our 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob  ____________________ Chapters: 00:00 Introduction (Please Leave us a Review) 01:48 Marketing HOT TAKE - Is Google Still Relevant 06:03 Notebook LM Introduction 22:13 Google Opal Introduction 31:05 TLDL; How Google Opal and Notebook LM Can Help Your Small Business ____________________ 𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:   Podcast Sponsorship Inquiries: https://sobmarketing.com/contact    Support This Podcast: buymeacoffee.com/sobmarketing    𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲:  https://theseasonedmarketer.myflodesk.com/sob   S.O.B. Marketing Merch: https://theseasonedmarketer.com/swag-shop/   Episode Transcripts: https://sobmarketing.com/blog    Sign Up For Our Email Newsletter:  https://theseasonedmarketer.myflodesk.com/nb0wpptjjt  ____________________ If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com    This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:   **Youtube:  https://www.youtube.com/@TheSeasonedMarketer  **Facebook: https://www.facebook.com/theseasonedmarketer  **Instagram: https://www.instagram.com/theseasonedmarketer    COLLABORATION REQUESTS TO: [email protected]

Breathe new life into your marketing with these 50 marketing ideas and strategies for your small business! This week on the S.O.B. (Small Owned Business) Marketing podcast, Vivian and I are speed running through 50 different marketing ideas, from leveraging your “free real estate” to using affiliate and loyalty programs. Have a marketing idea you love that we didn’t mention? Share it in the comments! We don’t gatekeep around here.   Want to support this podcast? You can do so at buymeacoffee.com/sobmarketing OR by liking, subscribing, following, and leaving us a review!   Looking for a community of other S.O.B.s handling their marketing on their own? Join our S.O.B. Community! A membership includes: An extensive library of tutorials  A community of like minded small owned businesses Free downloads and templates for you to jumpstart your marketing A weekly hour long Zoom call with marketing professionals to talk shop or answer any questions you may have when it comes to marketing your small business.  Join our 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob  ____________________ Chapters: 00:00 Introduction (Please Leave us a Review) 01:46 Marketing HOT TAKE - The Importance of Simplicity in Marketing 07:21 Leveraging Community Engagement 20:12 Creative Marketing Strategies for Small Businesses 32:24 Guerilla Marketing Idea 47:30 Advertise On Podcasts - Including This One! ____________________ 𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:   Podcast Sponsorship Inquiries: https://sobmarketing.com/contact    Support This Podcast: buymeacoffee.com/sobmarketing    𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲:  https://theseasonedmarketer.myflodesk.com/sob   S.O.B. Marketing Merch: https://theseasonedmarketer.com/swag-shop/   Episode Transcripts: https://sobmarketing.com/blog    Sign Up For Our Email Newsletter:  https://theseasonedmarketer.myflodesk.com/nb0wpptjjt  ____________________   If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com   This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:   **Youtube:  https://www.youtube.com/@TheSeasonedMarketer   **Facebook: https://www.facebook.com/theseasonedmarketer   **Instagram: https://www.instagram.com/theseasonedmarketer   COLLABORATION REQUESTS TO: [email protected]

Cold calling is dead…sort of. This week on the S.O.B. (Small Owned Business) Marketing podcast, Vivian and I are discussing cold calling, specifically its relevance in modern marketing strategies.   We define cold calling, analyze its effectiveness, and emphasize the importance of strategic approaches to cold calling.   Marketing HOT TAKE: No one actually answers phone calls anymore. Disagree? Let us know in the comments!   Want to support this podcast? You can do so at buymeacoffee.com/sobmarketing OR by liking, subscribing, following, and leaving us a review!   Looking for a community of other S.O.B.s handling their marketing on their own? Join our S.O.B. Community! A membership includes: An extensive library of tutorials  A community of like minded small owned businesses Free downloads and templates for you to jumpstart your marketing A weekly hour long Zoom call with marketing professionals to talk shop or answer any questions you may have when it comes to marketing your small business.  Join our 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob  ____________________ Chapters: 00:00 Introduction (Please Leave us a Review) 04:00 Defining Cold Calling 07:16 The Effectiveness of Cold Calling 11:57 Opportunity Cost in Marketing 28:03 TLDL; Is Cold Calling Still An Effective Marketing Strategy? ____________________ 𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:   Introducing Omnichannel Marketing and Its Importance for Small Businesses: https://youtu.be/13kwcYrkJ3U    Support This Podcast: buymeacoffee.com/sobmarketing    𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲:  https://theseasonedmarketer.myflodesk.com/sob   S.O.B. Marketing Merch: https://theseasonedmarketer.com/swag-shop/   Episode Transcripts: https://sobmarketing.com/blog    Sign Up For Our Email Newsletter:  https://theseasonedmarketer.myflodesk.com/nb0wpptjjt  ____________________   If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com   This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:   **Youtube:  https://www.youtube.com/@TheSeasonedMarketer   **Facebook: https://www.facebook.com/theseasonedmarketer   **Instagram: https://www.instagram.com/theseasonedmarketer   COLLABORATION REQUESTS TO: [email protected]

Creating a SWOT analysis for your small business can be super beneficial, as it helps with strategic planning and decision-making in your marketing.  This week on the S.O.B. (Small Owned Business) Marketing podcast, Vivian and I are discussing SWOT analysis: what it stands for, how to create one, and how often you should conduct one for your small business.   SWOT Analysis Free Download: https://www.TheSeasonedMarketer.com/SWOT   Want to support this podcast? You can do so at buymeacoffee.com/sobmarketing OR by liking, subscribing, following, and leaving us a review!   Looking for a community of other S.O.B.s handling their marketing on their own? Join our S.O.B. Community! A membership includes: An extensive library of tutorials  A community of like minded small owned businesses Free downloads and templates for you to jumpstart your marketing A weekly hour long Zoom call with marketing professionals to talk shop or answer any questions you may have when it comes to marketing your small business.  Join our 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob  ____________________ Chapters: 00:00 Introduction (Please Leave us a Review) 09:51 What Is a SWOT Analysis? 22:15 How To Create a SWOT Analysis 29:33 TLDL; Can a SWOT Analysis Help Your Small Business? ____________________ 𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:   How To Create a Marketing Plan You’ll ACTUALLY Use in 2026: https://youtu.be/4aZtxHBBBxE   How To Create a Marketing Budget You’ll ACTUALLY Use in 2026: https://youtu.be/yvmE4e4FyRw    Support This Podcast: buymeacoffee.com/sobmarketing    𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲:  https://theseasonedmarketer.myflodesk.com/sob   S.O.B. Marketing Merch: https://theseasonedmarketer.com/swag-shop/   Episode Transcripts: https://sobmarketing.com/blog    Sign Up For Our Email Newsletter:  https://theseasonedmarketer.myflodesk.com/nb0wpptjjt  ____________________   If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com   This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:   **Youtube:  https://www.youtube.com/@TheSeasonedMarketer   **Facebook: https://www.facebook.com/theseasonedmarketer   **Instagram: https://www.instagram.com/theseasonedmarketer   COLLABORATION REQUESTS TO: [email protected]

If you’re a small business owner or artist looking to get into commission/ custom work then this week’s episode of the S.O.B. (Small Owned Business) Marketing podcast is for you! We have JessC from Southern Curiosities on the podcast to talk with us about what she has learned over the years on how to navigate the complexities of custom commissions.   Learn where to find Southern Curiosities in our Related Content section down below.    Want to support this podcast? You can do so at buymeacoffee.com/sobmarketing OR by liking, subscribing, following, and leaving us a review!     Looking for a community of other S.O.B.s handling their marketing on their own? Join our S.O.B. Community! A membership includes: An extensive library of tutorials  A community of like minded small owned businesses Free downloads and templates for you to jumpstart your marketing A weekly hour long Zoom call with marketing professionals to talk shop or answer any questions you may have when it comes to marketing your small business.  Join our 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob  ____________________ Chapters: 00:00 Southern Curiosities Introduction 03:14 Introduction to Custom an Commission Work 10:00 Finding Your Niche in the Market 14:12 Managing Customer Expectations 28:00 Understanding Pricing and Value in Art 35:08 Balancing Custom Orders and Product Inventory 47:19 Marketing Custom Work and Customer Engagement ____________________ 𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:   Southern Curiosities:  https://www.southerncuriosities.com https://www.instagram.com/southerncuriosities https://www.tiktok.com/@southerncuriosities https://www.facebook.com/southerncuriosities   Turning Passion into Profit (w/ Southern Curiosities): https://youtu.be/yY199O114Dw    Support This Podcast: buymeacoffee.com/sobmarketing    𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲:  https://theseasonedmarketer.myflodesk.com/sob   S.O.B. Marketing Merch: https://theseasonedmarketer.com/swag-shop/   Episode Transcripts: https://sobmarketing.com/blog    Sign Up For Our Email Newsletter:  https://theseasonedmarketer.myflodesk.com/nb0wpptjjt  ____________________ If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com   This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here: **Youtube:  https://www.youtube.com/@TheSeasonedMarketer **Facebook: https://www.facebook.com/theseasonedmarketer **Instagram: https://www.instagram.com/theseasonedmarketer   COLLABORATION REQUESTS TO: [email protected]

As a small business owner, it can difficult to navigate your business’s taxes, let alone your personal taxes. This week on the S.O.B. (Small Owned Business) Marketing podcast, Vivian and I are discussing how small businesses can prepare for tax season throughout the year, AND what they can do during tax season to make the process go by smoothly.   “Marketing” HOT TAKE: I personally like having paper copies of my taxes. Yes, this isn’t necessarily marketing centric - but it’s related to our topic today and I want to hear your opinions! Let us know in the comments if you print out your taxes or keep digital copies.   Want to support this podcast? You can do so at buymeacoffee.com/sobmarketing OR by liking, subscribing, following, and leaving us a review!   Looking for a community of other S.O.B.s handling their marketing on their own? Join our S.O.B. Community! A membership includes: An extensive library of tutorials  A community of like minded small owned businesses Free downloads and templates for you to jumpstart your marketing A weekly hour long Zoom call with marketing professionals to talk shop or answer any questions you may have when it comes to marketing your small business.  Join our 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob  ____________________ Chapters: 00:00 Welcome to our 150th Episode! 04:32 HOT TAKE - Digital vs. Paper Copies of Taxes 06:33 Preparing for Tax Season 21:13 What To Do During Tax Season 25:32 TLDL; How To Prepare For Tax Season As A Small Business ____________________ 𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓: Support This Podcast: buymeacoffee.com/sobmarketing    𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲:  https://theseasonedmarketer.myflodesk.com/sob   S.O.B. Marketing Merch: https://theseasonedmarketer.com/swag-shop/   Episode Transcripts: https://sobmarketing.com/blog    Sign Up For Our Email Newsletter:  https://theseasonedmarketer.myflodesk.com/nb0wpptjjt  ____________________   If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com   This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here: **Youtube:  https://www.youtube.com/@TheSeasonedMarketer  **Facebook: https://www.facebook.com/theseasonedmarketer  **Instagram: https://www.instagram.com/theseasonedmarketer    COLLABORATION REQUESTS TO: [email protected]

This week on the S.O.B. (Small Owned Business) Marketing podcast, Vivian and I are discussing how Google Ads are not only still relevant, but how it has recently changed thanks to AI and a change in the consumer mindset.  Even if you’re not ready to spend money on Google Ads, we want you SOBs to play around with the platform and maybe even build an ad campaign. Experimenting can help you prepare for future campaigns for your small business!   This week’s Marketing HOT TAKE: Sometimes all you need is an ad! Creativity is important in marketing, but don’t forget about a simple, tried-and-true ad. Disagree with me? Let me know in the comments!   Want to support this podcast? You can do so at buymeacoffee.com/sobmarketing OR by liking, subscribing, following, and leaving us a review!   Looking for a community of other S.O.B.s handling their marketing on their own? Join our S.O.B. Community! A membership includes: An extensive library of tutorials  A community of like minded small owned businesses Free downloads and templates for you to jumpstart your marketing A weekly hour long Zoom call with marketing professionals to talk shop or answer any questions you may have when it comes to marketing your small business.  Join our 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob  ____________________ Chapters: 00:00 Welcome to our 150th Episode! 03:42 Google Ads for Small Businesses 09:21 Targeting and Placement: Where Google Ads Appear 15:07 The Shift from Keywords in Google Ads 22:38 Bidding Strategies: Smart Bidding and Automation 25:40 Ad Creation and Optimization with AI 29:17 Tracking and Measuring Success in Google Ads 30:29 TLDL; New and Improved Google Ads in 2026 ____________________ 𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:   Are Google Ads Still Worth It In 2025? https://youtu.be/9vi6yxFEGoM    Support This Podcast: buymeacoffee.com/sobmarketing    𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲:  https://theseasonedmarketer.myflodesk.com/sob   S.O.B. Marketing Merch: https://theseasonedmarketer.com/swag-shop/   Episode Transcripts: https://sobmarketing.com/blog    Sign Up For Our Email Newsletter:  https://theseasonedmarketer.myflodesk.com/nb0wpptjjt  ____________________   If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com   This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here: **Youtube:  https://www.youtube.com/@TheSeasonedMarketer **Facebook: https://www.facebook.com/theseasonedmarketer **Instagram: https://www.instagram.com/theseasonedmarketer   COLLABORATION REQUESTS TO: [email protected]

Social media marketing can sometimes feel like a never-ending cycle of coming up with content, which is why so many profiles now post about “national days”. But does posting about National Polka Dot Day help or hurt your small business’s branding? This week on the S.O.B. (Small Owned Business) Marketing podcast, Vivian and I are discussing how small businesses can use national days strategically in their social media marketing, and how using national days as content can also go wrong and dilute your branding. Our Marketing HOT TAKE this week: We all need to touch grass. You do not need to post every day on social media! Quality over quantity. Disagree? Let me know in the comments!   Want to support this podcast? You can do so at buymeacoffee.com/sobmarketing OR by liking, subscribing, following, leaving us a review, and all of that good stuff!   Looking for a community of other S.O.B.s handling their marketing on their own? Join our S.O.B. Community! A membership includes: An extensive library of tutorials  A community of like minded small owned businesses Free downloads and templates for you to jumpstart your marketing A weekly hour long Zoom call with marketing professionals to talk shop or answer any questions you may have when it comes to marketing your small business.  Join our 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob  ____________________ Chapters: 00:00 Welcome to our Marketing Cult! Please Leave Us a Review 02:39 The Relevance of National Days 07:31 Pros and Cons of National Days 16:39 Engaging Employees and Customers 22:15 The Risks of Overusing National Days 28:39 TLDL; Using National Days for Social Media Marketing ____________________ 𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:   Support This Podcast: buymeacoffee.com/sobmarketing    𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲:  https://theseasonedmarketer.myflodesk.com/sob   S.O.B. Marketing Merch: https://theseasonedmarketer.com/swag-shop/   Episode Transcripts: https://sobmarketing.com/blog    Sign Up For Our Email Newsletter:  https://theseasonedmarketer.myflodesk.com/nb0wpptjjt  ____________________ If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com    This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:   **Youtube:  https://www.youtube.com/@TheSeasonedMarketer  **Facebook: https://www.facebook.com/theseasonedmarketer  **Instagram: https://www.instagram.com/theseasonedmarketer    COLLABORATION REQUESTS TO: [email protected]

Thinking about sending texts to your customers in 2026 as a small business? Watch this episode first! This week on the S.O.B. (Small Owned Business) Marketing podcast, Vivian and I are discussing text (SMS) marketing. We talk in depth about how to get started with text marketing, building a text list, and best practices.   Part of our discussion explores the intimacy of text communication, which is why this week’s MARKETING HOT TAKE is: it’s very easy to become spam when using text marketing. Disagree? Let us know in the comments.    Want to support this podcast? You can do so at buymeacoffee.com/sobmarketing OR by liking, subscribing, following, leaving us a review, and all of that good stuff!   Looking for a community of other S.O.B.s handling their marketing on their own? Join our S.O.B. Community! A membership includes: An extensive library of tutorials  A community of like minded small owned businesses Free downloads and templates for you to jumpstart your marketing A weekly hour long Zoom call with marketing professionals to talk shop or answer any questions you may have when it comes to marketing your small business.  Join our 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob  ____________________ Chapters: 00:00 Welcome to our Marketing Cult! Please Leave Us a Review 02:45 Introduction to Text Marketing 03:38 Marketing HOT TAKE - Understanding the Intimacy of Text Marketing 05:56 Why Text Marketing is Worth Your Time 16:52 Getting Started with Text Marketing 26:35 Being Intentional with Text Marketing 34:03 Building Your Text List 36:47 Best Practices for Text Marketing 40:40 TLDL; Getting Started with Text Marketing ____________________ 𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:   Support This Podcast: buymeacoffee.com/sobmarketing    𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲:  https://theseasonedmarketer.myflodesk.com/sob   S.O.B. Marketing Merch: https://theseasonedmarketer.com/swag-shop/   Episode Transcripts: https://sobmarketing.com/blog    Sign Up For Our Email Newsletter:  https://theseasonedmarketer.myflodesk.com/nb0wpptjjt  ____________________ If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com    This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:   **Youtube:  https://www.youtube.com/@TheSeasonedMarketer  **Facebook: https://www.facebook.com/theseasonedmarketer  **Instagram: https://www.instagram.com/theseasonedmarketer    COLLABORATION REQUESTS TO: [email protected]

If you’re a small business owner who wants to get serious about email marketing in 2026 - this is the episode for you! (And the podcast for you, Vivian and I LOVE email marketing, and we have multiple episodes on the topic.) This week on the S.O.B. (Small Owned Business) Marketing podcast, Vivian and I are discussing email marketing, specifically how small businesses can grow their email lists. We emphasize the importance of consent, the need for compelling reasons for customers to join, and the effectiveness of landing pages and lead magnets. Email marketing can be a powerful tool for small businesses, and we want you SOB’s to use it to its full potential. That’s why this week’s Marketing HOT TAKE is that email marketing is UNDERRATED, and should be used by ALL small businesses! Disagree? Let us know in the comments.   Want to support this podcast? You can do so at buymeacoffee.com/sobmarketing OR by liking, subscribing, following, leaving us a review, and all of that good stuff!   Looking for a community of other S.O.B.s handling their marketing on their own? Join our S.O.B. Community! A membership includes: An extensive library of tutorials  A community of like minded small owned businesses Free downloads and templates for you to jumpstart your marketing A weekly hour long Zoom call with marketing professionals to talk shop or answer any questions you may have when it comes to marketing your small business.  Join our 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob  ____________________ Chapters: 00:00 Welcome to our Marketing Cult! Please Leave Us a Review 05:45 The Importance of Email Marketing 07:33 Consent in Email Marketing 09:11 Reaching Existing Customers Strategy 13:45 Forms, Lead Magnets, and Landing Pages 19:02 Understanding Your Target Audience 22:33 TLDL; Ways to Grow Your Email List in 2026 ____________________ 𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓: Email Marketing Best Practices for Small Business Owners: https://youtu.be/35Glyz2Aw6I    Choosing the Right Email Marketing Platform: https://youtu.be/ZEkPOQskpDE    5 Steps to Starting Email Marketing as a Small Business Owner: https://youtu.be/Xd4IomWN59s    Support This Podcast: buymeacoffee.com/sobmarketing    𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲:  https://theseasonedmarketer.myflodesk.com/sob   S.O.B. Marketing Merch: https://theseasonedmarketer.com/swag-shop/   Episode Transcripts: https://sobmarketing.com/blog    Sign Up For Our Email Newsletter:  https://theseasonedmarketer.myflodesk.com/nb0wpptjjt  ____________________   If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com    This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:   **Youtube:  https://www.youtube.com/@TheSeasonedMarketer  **Facebook: https://www.facebook.com/theseasonedmarketer  **Instagram: https://www.instagram.com/theseasonedmarketer    COLLABORATION REQUESTS TO: [email protected]

In 2026 we want all you S.O.B.s (small owned businesses) to track your marketing progress and focus on these 3 key analytics. This week on the S.O.B. (Small Owned Business) Marketing podcast, Vivian and I are discussing the importance of Return on Investment (ROI), Customer Lifetime Value (CLV), and Customer Acquisition Cost (CAC), 3 marketing analytics every small business owner needs to track in 2026.  We’re sharing why these marketing analytics are important, how they can be compared to one another, and how to calculate and utilize these metrics effectively.   Marketing HOT TAKE: It does not matter how old or large your business is, you need to be tracking your data! Agree? Let us know in the comments!   Want to support this podcast? You can do so at buymeacoffee.com/sobmarketing OR by liking, subscribing, following, leaving us a review, and all of that good stuff!   Looking for a community of other S.O.B.s handling their marketing on their own? Join our S.O.B. Community! A membership includes: An extensive library of tutorials  A community of like minded small owned businesses Free downloads and templates for you to jumpstart your marketing A weekly hour long Zoom call with marketing professionals to talk shop or answer any questions you may have when it comes to marketing your small business.  Join our 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob  ____________________ Chapters: 00:00 Welcome to our Marketing Cult! Please Leave Us a Review 02:59 Marketing Essentials for the New Year 05:25 Marketing Hot Take: The Importance of Tracking Analytics 09:22 Understanding Return on Investment (ROI) 16:52 Customer Lifetime Value Explained 29:00 Calculating Customer Acquisition Cost 38: TLDL; Summary of Marketing Analytics ____________________ 𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓: Building a Marketing Budget For Your Small Business in 2026: https://youtu.be/yvmE4e4FyRw    How to Create a Marketing Plan You’ll Actually Use in 2026: https://youtu.be/4aZtxHBBBxE    Support This Podcast: buymeacoffee.com/sobmarketing    𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲:  https://theseasonedmarketer.myflodesk.com/sob   S.O.B. Marketing Merch: https://theseasonedmarketer.com/swag-shop/   Episode Transcripts: https://sobmarketing.com/blog    Sign Up For Our Email Newsletter:  https://theseasonedmarketer.myflodesk.com/nb0wpptjjt  ____________________ If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com    This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here: **Youtube:  https://www.youtube.com/@TheSeasonedMarketer  **Facebook: https://www.facebook.com/theseasonedmarketer  **Instagram: https://www.instagram.com/theseasonedmarketer    COLLABORATION REQUESTS TO: [email protected]

Happy holidays you S.O.B.s! Vivian and I elected to spend even more time with each other and the rest of our family this year, so we did not record a new episode for this week. Instead, we’re sharing last year’s holiday episode again.   It’s a holiday special on the S.O.B. (Small Owned Business) Marketing podcast! We invited our parents to join the show for a hilarious trip down marketing memory lane.   We shared some of our funniest, most cringe-worthy marketing stories from over the years—but we didn’t reveal who lived through them. Instead, our parents had to guess which of us was behind each story! Who knows us better? Who’s totally stumped? Tune in to find out!   ➡️ 𝘕𝘦𝘦𝘥 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘴𝘶𝘱𝘱𝘰𝘳𝘵, 𝘣𝘶𝘵 𝘥𝘰𝘯'𝘵 𝘸𝘢𝘯𝘵 𝘵𝘰 𝘩𝘪𝘳𝘦 𝘢𝘯 𝘦𝘹𝘱𝘦𝘯𝘴𝘪𝘷𝘦 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘢𝘨𝘦𝘯𝘤𝘺?  Join our monthly membership 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob     Want to support this podcast? You can do so at buymeacoffee.com/sobmarketing OR by liking, subscribing, following, leaving us a review, and all of that good stuff! _________________ Chapters: 00:00 Thank You For Listening & Please Leave a Review 05:00 Family Game: Guess the Story 06:43 Market Research at the Sonic Drive Thru 08:58 Networking Gone Wrong 16:45 Recording Mishap - No Audio 20:53 Sign Twirling for an Urgent Care Center 24:07 To Show or Not to Show Controversial Imagery 29:39 Wrap-Up and Reflections _________________ 𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:   Support This Podcast: buymeacoffee.com/sobmarketing    𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲:  https://theseasonedmarketer.myflodesk.com/sob   S.O.B. Marketing Merch: https://theseasonedmarketer.com/swag-shop/   Episode Transcripts: https://sobmarketing.com/blog    Sign Up For Our Email Newsletter:  https://theseasonedmarketer.myflodesk.com/nb0wpptjjt  _________________ If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com   This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:   **Youtube:   https://www.youtube.com/@TheSeasonedMarketer   **Facebook: https://www.facebook.com/theseasonedmarketer   **Instagram: https://www.instagram.com/theseasonedmarketer   COLLABORATION REQUESTS TO: [email protected]

Marketing plans are known for being lengthy and rigid, but they don’t have to be. Vivian created a modern marketing plan designed to be flexible and functional, and we want to share it with you, small business owners! This week on the S.O.B. (Small Owned Business) Marketing podcast, Vivian and I are discussing marketing plans, why your small business needs one, and walking you through OUR marketing plan process step-by-step.    DOWNLOAD OUR MARKETING PLAN TEMPLATE HERE: https://www.TheSeasonedMarketer.com/plan   Marketing HOT TAKE: Marketing plans do not have to be lengthy or for the entire year! Creating a quarterly marketing plan can help you stay on track and actually reference it. Agree? Let us know in the comments!     Want to support this podcast? You can do so at buymeacoffee.com/sobmarketing OR by liking, subscribing, following, leaving us a review, and all of that good stuff!   Looking for a community of other S.O.B.s handling their marketing on their own? Join our S.O.B. Community! A membership includes: An extensive library of tutorials  A community of like minded small owned businesses Free downloads and templates for you to jumpstart your marketing 📱 A weekly hour long Zoom call with marketing professionals to talk shop or answer any questions you may have when it comes to marketing your small business.  Join our 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob  ____________________ Chapters: 00:00 Welcome to our Marketing Cult! Please Leave Us a Review 06:46 The Importance of a Marketing Plan 09:07 Creating a Flexible Marketing Plan 11:25 Identifying Marketing Initiatives 15:45 Fixed vs Variable Marketing Initiatives 24:43 TLDL; A Modern Marketing Plan for Small Businesses ____________________ 𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:   Marketing Plan Download: https://www.TheSeasonedMarketer.com/plan   Building a Marketing Budget For Your Small Business in 2026:   Support This Podcast: buymeacoffee.com/sobmarketing    𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲:  https://theseasonedmarketer.myflodesk.com/sob   S.O.B. Marketing Merch: https://theseasonedmarketer.com/swag-shop/   Episode Transcripts: https://sobmarketing.com/blog    Sign Up For Our Email Newsletter:  https://theseasonedmarketer.myflodesk.com/nb0wpptjjt  ____________________   If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com   This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:   **Youtube:  https://www.youtube.com/@TheSeasonedMarketer    **Facebook: https://www.facebook.com/theseasonedmarketer    **Instagram: https://www.instagram.com/theseasonedmarketer    COLLABORATION REQUESTS TO: [email protected]

A key part of planning out your small business’s marketing for 2026? Creating a marketing budget. Marketing budgets are not just about spending money, but about strategically investing in your small business’s growth, and ensuring marketing remains a priority. So don’t skip this episode! This week on the S.O.B. (Small Owned Business) Marketing podcast, Vivian and I are discussing marketing budgets, why they are important, and the different types of marketing budgets that are available for you as a small business.    Marketing HOT TAKE: Not creating a marketing budget does NOT save you money! It just prevents you from being consistent and investing in your business. Disagree? Let us know in the comments.     Want to support this podcast? You can do so at buymeacoffee.com/sobmarketing OR by liking, subscribing, following, leaving us a review, and all of that good stuff!   Looking for a community of other S.O.B.s handling their marketing on their own? Join our S.O.B. Community! A membership includes: An extensive library of tutorials  A community of like minded small owned businesses Free downloads and templates for you to jumpstart your marketing A weekly hour long Zoom call with marketing professionals to talk shop or answer any questions you may have when it comes to marketing your small business.  Join our 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob  ____________________ Chapters: 00:00 Welcome to our Marketing Cult! Please Leave Us a Review 04:56 The Importance of a Marketing Budget 08:22 Consistency and Accountability in Marketing 13:55 Types of Marketing Budgets Explained 15:30 Percentage of Revenue Budgeting Method 20:32 Fixed Amount Budgeting Method 25:11 End of Month Allocation Method 29:09 TLDL; Marketing Budgets for Small Businesses ____________________ 𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:   Support This Podcast: buymeacoffee.com/sobmarketing    𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲:  https://theseasonedmarketer.myflodesk.com/sob   S.O.B. Marketing Merch: https://theseasonedmarketer.com/swag-shop/   Episode Transcripts: https://sobmarketing.com/blog    Sign Up For Our Email Newsletter:  https://theseasonedmarketer.myflodesk.com/nb0wpptjjt  ____________________   If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com   This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:   **Youtube:  https://www.youtube.com/@TheSeasonedMarketer   **Facebook: https://www.facebook.com/theseasonedmarketer   **Instagram: https://www.instagram.com/theseasonedmarketer   COLLABORATION REQUESTS TO: [email protected]

As 2025 comes to an end, we want all you SOBs (small owned businesses) to feel prepared and ready for the new year. Taking the time to review your marketing in 2025 is a great way to start 2026 off right. This week on the S.O.B. (Small Owned Business) Marketing podcast, Vivian and I are discussing 5 questions small businesses should be asking themselves during their year end review. We want to equip our listeners with actionable insights so you can prioritize and prepare your marketing strategies for 2026.   Marketing HOT TAKE of the week: Reviewing your marketing initiatives is as important as (if not more important) preparing for your next steps. Reflection is what helps you make educated decisions. Agree or disagree? Let us know in the comments!   Want to support this podcast? You can do so at buymeacoffee.com/sobmarketing OR by liking, subscribing, following, leaving us a review, and all of that good stuff!   Looking for a community of other S.O.B.s handling their marketing on their own? Join our S.O.B. Community! A membership includes: An extensive library of tutorials  A community of like minded small owned businesses Free downloads and templates for you to jumpstart your marketing A weekly hour long Zoom call with marketing professionals to talk shop or answer any questions you may have when it comes to marketing your small business.  Join our 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob  ____________________ Chapters: 00:00 Welcome to our Marketing Cult! Please Leave Us a Review 03:11 Year-End Review for Small Businesses 05:49 Marketing HOT TAKE: Why Reviewing Is Important 07:55 Evaluating Marketing Efforts 13:34 Understanding Revenue Sources 18:54 Assessing Online Presence 21:22 Is Your Information Up to Date? 24:12 Prioritizing Marketing Activities 25:27 Gathering Customer Feedback 31:38 TLDL; 5 Important Questions for Your Business’s Year-End Review ____________________ 𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓: SEO Changes in 2026: https://youtu.be/iPVlLja8b58    𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲:  https://theseasonedmarketer.myflodesk.com/sob   S.O.B. Marketing Merch: https://theseasonedmarketer.com/swag-shop/   Episode Transcripts: https://sobmarketing.com/blog    Sign Up For Our Email Newsletter:  https://theseasonedmarketer.myflodesk.com/nb0wpptjjt  ____________________   If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com   This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:   **Youtube:  https://www.youtube.com/@TheSeasonedMarketer  **Facebook: https://www.facebook.com/theseasonedmarketer  **Instagram: https://www.instagram.com/theseasonedmarketer    COLLABORATION REQUESTS TO: [email protected]

Happy Thanksgiving you S.O.B.s! This week we wanted to take a second to say we are thankful for all of you, and to spotlight some of our favorite small businesses that are killing the marketing game. We list some takeaways we think all small business owners can learn from these small businesses - so don’t skip this episode! Information on the small businesses we talk about in this episode can be found in the Related Content section.   Want to support this podcast? You can do so at buymeacoffee.com/sobmarketing OR by liking, subscribing, following, leaving us a review, and all of that good stuff!   Looking for a community of other S.O.B.s handling their marketing on their own? Join our S.O.B. Community! A membership includes: An extensive library of tutorials  A community of like minded small owned businesses Free downloads and templates for you to jumpstart your marketing A weekly hour long Zoom call with marketing professionals to talk shop or answer any questions you may have when it comes to marketing your small business.  Join our 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob    ____________________ Chapters: 00:00 Welcome to our Marketing Cult! Please Leave Us a Review 07:04 Be The Change Charleston and Strong Messaging 13:29 Heartcore Outdoors and Solid Branding 19:42 Black Circle Records and Social Media Strategy 26:36 Bully Butts Boutique and Product Release 31:48 Motherland Essentials and Experiential Shopping ____________________ 𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:   Be The Change Charleston: http://bethechangecharleston.org/    Heartcore Outdoors: http://heartcoreoutdoors.com/    Black Circle Records: http://blackcirclerecordssc.com/    Bully Butts Boutique: https://bullybuttsboutique.com   Motherland Essentials: https://www.instagram.com/motherlandessentials/    Support This Podcast: buymeacoffee.com/sobmarketing    𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲:  https://theseasonedmarketer.myflodesk.com/sob   S.O.B. Marketing Merch: https://theseasonedmarketer.com/swag-shop/   Episode Transcripts: https://sobmarketing.com/blog    Sign Up For Our Email Newsletter:  https://theseasonedmarketer.myflodesk.com/nb0wpptjjt  ____________________ If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com   This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:   **Youtube:  https://www.youtube.com/@TheSeasonedMarketer   **Facebook: https://www.facebook.com/theseasonedmarketer   **Instagram: https://www.instagram.com/theseasonedmarketer   COLLABORATION REQUESTS TO: [email protected]

Omnichannel marketing has become a popular marketing keyword in the past couple of years - but what does it actually mean and should you care as a small business owner? This week on the S.O.B. (Small Owned Business) Marketing podcast, Vivian and I are discussing what an omnichannel marketing strategy is and how it can help small businesses. We define this customer-centric marketing strategy, talk about the many benefits implementing this strategy can bring (like customer loyalty and retention), and we of course provide you with actionable steps to start your omnichannel marketing journey.    Marketing HOT TAKE of the week: Knowing and understanding your target audience is THE most important step to a building a solid small business. Do you agree or disagree? Let us know in the comments!   Want to support this podcast? You can do so at buymeacoffee.com/sobmarketing OR by liking, subscribing, following, leaving us a review, and all of that good stuff!   Looking for a community of other S.O.B.s handling their marketing on their own? Join our S.O.B. Community! A membership includes: An extensive library of tutorials  A community of like minded small owned businesses Free downloads and templates for you to jumpstart your marketing A weekly hour long Zoom call with marketing professionals to talk shop or answer any questions you may have when it comes to marketing your small business.  Join our 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob    ____________________ Chapters: 00:00 Welcome to our Marketing Cult! Please Leave Us a Review 03:28 Understanding Omnichannel Marketing Strategy 09:12 The Importance of Customer Experience 18:40 Implementing an Omnichannel Marketing Strategy 26:58 TLDL; Omnichannel Marketing for Small Businesses ____________________ 𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:   What Is Customer Journey and Why It Matters For Your Small Business: https://youtu.be/s2T4hgxjWuk    Support This Podcast: buymeacoffee.com/sobmarketing    𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲:  https://theseasonedmarketer.myflodesk.com/sob   S.O.B. Marketing Merch: https://theseasonedmarketer.com/swag-shop/   Episode Transcripts: https://sobmarketing.com/blog    Sign Up For Our Email Newsletter:  https://theseasonedmarketer.myflodesk.com/nb0wpptjjt  ____________________ If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com   This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here: **Youtube:  https://www.youtube.com/@TheSeasonedMarketer **Facebook: https://www.facebook.com/theseasonedmarketer **Instagram: https://www.instagram.com/theseasonedmarketer   COLLABORATION REQUESTS TO: [email protected]

Live shopping, the future of retail and a great example of the new trend “shoppertainment”. This week on the S.O.B. (Small Owned Business) Marketing podcast, Vivian and I are discussing the emerging trend of live shopping, how it is growing, and the importance of engaging audiences through entertainment as a business. We delve into the platforms available for live shopping, essential preparations needed for successful live shopping events, the need for consistency and experimentation in this new retail landscape, and provide actionable insights.   Marketing HOT TAKE of the week: As a small business, are you tired of having to also be “entertainers”, or do you find this trend of “edutainment” and “shoppertainment” fun? Let us know in the comments!    PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR REVIEW!   Looking for a community of other S.O.B.s handling their marketing on their own? Join our S.O.B. Community! A membership includes: An extensive library of tutorials  A community of like minded small owned businesses Free downloads and templates for you to jumpstart your marketing A weekly hour long Zoom call with marketing professionals to talk shop or answer any questions you may have when it comes to marketing your small business.  Join our 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob  ____________________ Chapters: 00:00 Welcome to our Marketing Cult! Please Leave Us a Review 06:41 Defining Live Shopping 11:24 Conversion Rates and Engagement 18:16 Target Audience: Gen Z and Millennials 21:38 Preparing for Your Live Shopping Event 29:46 Promoting and Experimenting with Live Shopping 38:00 TLDL; What Small Businesses Should Know About Live Shopping ____________________ 𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓: Turning Passion into Profit (w/ Special Guest Southern Curiosities): https://youtu.be/yY199O114Dw  𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲:  https://theseasonedmarketer.myflodesk.com/sob S.O.B. Marketing Merch: https://theseasonedmarketer.com/swag-shop/ Episode Transcripts: https://sobmarketing.com/blog  Sign Up For Our Email Newsletter:  https://theseasonedmarketer.myflodesk.com/nb0wpptjjt  ____________________ If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com    This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here: **Youtube:  https://www.youtube.com/@TheSeasonedMarketer  **Facebook: https://www.facebook.com/theseasonedmarketer  **Instagram: https://www.instagram.com/theseasonedmarketer    COLLABORATION REQUESTS TO: [email protected]

Podcasting can be an effective marketing tool for businesses, but is it right for YOUR small business? This week on the S.O.B. (Small Owned Business) Marketing podcast, Vivian and I are discussing the relevance and effectiveness of podcasting as a marketing tool for small businesses. We talk about the benefits of podcasting, including building authority, creating community, and enhancing SEO. We also address the challenges of podcasting, such as the need for consistency and the potential costs involved.  Marketing HOT TAKE of the week: Do we have too many podcasts? Let us know in the comments if you think people should continue to create new podcasts (Team Vivian) or if you think there’s too many podcasts out there already (Team Chelsea).   PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR REVIEW!   Looking for a community of other S.O.B.s handling their marketing on their own? Join our S.O.B. Community! A membership includes: An extensive library of tutorials  A community of like minded small owned businesses Free downloads and templates for you to jumpstart your marketing A weekly hour long Zoom call with marketing professionals to talk shop or answer any questions you may have when it comes to marketing your small business.  Join our 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob  ____________________ Chapters: 00:00 Welcome to our Marketing Cult! Please Leave Us a Review 03:57 Marketing HOT TAKE: Podcasting Landscape: Too Many or Just Right? 07:35 Benefits of Podcasting for Small Businesses 27:03 What Podcasting is Not Great For 37:34 TLDL; Podcasting for Small Businesses ____________________ 𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓: 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲:  https://theseasonedmarketer.myflodesk.com/sob   S.O.B. Marketing Merch: https://theseasonedmarketer.com/swag-shop/   Episode Transcripts: https://sobmarketing.com/blog    Sign Up For Our Email Newsletter:  https://theseasonedmarketer.myflodesk.com/nb0wpptjjt  ____________________   If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com   This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:   **Youtube:  https://www.youtube.com/@TheSeasonedMarketer   **Facebook: https://www.facebook.com/theseasonedmarketer   **Instagram: https://www.instagram.com/theseasonedmarketer   COLLABORATION REQUESTS TO: [email protected]

Marketing myths, legends, and fails, oh my!  Happy Halloween you S.O.B.s. This week on the S.O.B. (Small Owned Business) Marketing podcast, Vivian and I are discussing various marketing myths, mishaps, and stories we’ve heard over the years. Though many of these stories are simply legends, the lessons behind the stories remain important. We hope you enjoy this light hearted and our wigs. Go be the best S.O.B.s you can be!   PLEASE REMEMBER TO LIKE AND SUBSCRIBE!   Looking for a community of other S.O.B.s handling their marketing on their own? Join our S.O.B. Community! A membership includes: An extensive library of tutorials  A community of like minded small owned businesses Free downloads and templates for you to jumpstart your marketing A weekly hour long Zoom call with marketing professionals to talk shop or answer any questions you may have when it comes to marketing your small business.  Join our 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob  ____________________ Chapters: 00:00 Welcome to our Marketing Cult! Please Leave Us a Review 05:01 The Gerber Baby Food Fable 08:44 KFC’s Translation Mishap 11:00 Mistranslations and Cultural Misunderstandings 12:58 The Chevy Nova Legend 15:31 Colgate’s Frozen Food Folly 18:50 Apple and U2’s Controversial Collaboration 22:32 Surge and Target Demographics 28:30 Braniff’s Language Blunder 31:36 Social Media Marketing Mishaps _____________________ 𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓: 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲:  https://theseasonedmarketer.myflodesk.com/sob   S.O.B. Marketing Merch: https://theseasonedmarketer.com/swag-shop/   Episode Transcripts: https://sobmarketing.com/blog    Sign Up For Our Email Newsletter:  https://theseasonedmarketer.myflodesk.com/nb0wpptjjt  ____________________ If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com    This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here: **Youtube:  https://www.youtube.com/@TheSeasonedMarketer  **Facebook: https://www.facebook.com/theseasonedmarketer  **Instagram: https://www.instagram.com/theseasonedmarketer    COLLABORATION REQUESTS TO: [email protected]

It’s every small business owners favorite time of year: holiday market season! Consumers are heading out to spend money and buy presents for loved ones. Here’s some tips for increasing your holiday market sales this season.   This week on the S.O.B. (Small Owned Business) Marketing podcast, Vivian and I not only discuss basic vendor market tips, but also share how to adapt your marketing strategies to align with the festive spirit and consumer behavior during this peak shopping season.   MARKETING HOT TAKE: Farmers markets and craft fairs are the new malls. Is this helping or hurting small businesses? Let us know what you think in the comments! Especially if you’re a small business who participates in craft fairs and vendor markets.   PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR REVIEW!   Looking for a community of other S.O.B.s handling their marketing on their own? Join our S.O.B. Community! A membership includes: An extensive library of tutorials  A community of like minded small owned businesses Free downloads and templates for you to jumpstart your marketing A weekly hour long Zoom call with marketing professionals to talk shop or answer any questions you may have when it comes to marketing your small business.  Join our 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob  ____________________ Chapters: 00:00 Welcome to our Marketing Cult! Please Leave Us a Review 02:56 Marketing HOT TAKE: The Shift from Malls to Markets 06:36 Understanding Consumer Mindset During Holidays 08:25 Tips for Selling Product at a Holiday Market 19:55 The Importance of Storytelling in Sales 25:13 Choosing the Right Markets for Your Small Business 32:33 Enhancing Your Vendor Display for Holiday Markets 37:32 TLDL; Pro Tips for Selling at Holiday Markets _____________________ 𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:   Rock Your Fair Workshop: https://theseasonedmarketer.com/workshops/   𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲:  https://theseasonedmarketer.myflodesk.com/sob   S.O.B. Marketing Merch: https://theseasonedmarketer.com/swag-shop/   Episode Transcripts: https://sobmarketing.com/blog    Sign Up For Our Email Newsletter:  https://theseasonedmarketer.myflodesk.com/nb0wpptjjt   ____________________ If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com    This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here: **Youtube:  https://www.youtube.com/@TheSeasonedMarketer  **Facebook: https://www.facebook.com/theseasonedmarketer  **Instagram: https://www.instagram.com/theseasonedmarketer   COLLABORATION REQUESTS TO: [email protected]

SEO (Search Engine Optimization) as we know it has been evolving largely due to AI. This week on the S.O.B. (Small Owned Business) Marketing podcast, Vivian and I are discussing new SEO terms like AEO (answer engine optimization), GEO (generative engine optimization), and SEO (search EVERYWHERE optimization). We also mention how these new SEO terms highlight the changing landscape of being found online and what small businesses can do to stay competitive in the marketing world, especially as AI continues to influence search engines and consumer behavior. This week’s Marketing HOT TAKE: Small business owners can no longer ignore how AI is being used in the business world. Are you Team AI or Team No AI? Let us know in the comments!    PLEASE REMEMBER TO LIKE AND SUBSCRIBE!   Looking for a community of other S.O.B.s handling their marketing on their own? Join our S.O.B. Community! A membership includes: An extensive library of tutorials  A community of like minded small owned businesses Free downloads and templates for you to jumpstart your marketing A weekly hour long Zoom call with marketing professionals to talk shop or answer any questions you may have when it comes to marketing your small business.  Join our 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob    ____________________ Chapters: 00:00 Welcome to our Marketing Cult! Please Leave Us a Review 03:27 Marketing Hot Take:  Do We Have to Stay Up to Date With AI? 06:45 Understanding SEO and Its Evolution 12:20 SEO: Search Everywhere Optimization 19:09 GEO: Generative Engine Optimization 26:27 AEO: Answer Engine Optimization 40:19 TLDL; New SEO Terms You Need To Know _____________________ 𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓: Google’s Search Generative Experience (SGE): https://youtu.be/pyhLbSnfglI?si=i7UdgauhdyBgDgXH    𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲:  https://theseasonedmarketer.myflodesk.com/sob   S.O.B. Marketing Merch: https://theseasonedmarketer.com/swag-shop/   Episode Transcripts: https://sobmarketing.com/blog    Sign Up For Our Email Newsletter:  https://theseasonedmarketer.myflodesk.com/nb0wpptjjt  ____________________ If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com   This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:   **Youtube:  https://www.youtube.com/@TheSeasonedMarketer   **Facebook: https://www.facebook.com/theseasonedmarketer   **Instagram: https://www.instagram.com/theseasonedmarketer   COLLABORATION REQUESTS TO: [email protected]

We’re the best marketing podcast of 2025 according to Vivian-Chelsea Publications. And this week we’re diving into the TRUTH about “Best Of” awards. This week on the S.O.B. (Small Owned Business) Marketing podcast, we’re pulling back the curtain and discussing the reality of these “Best Of” awards. We talk about the appeal of these recognitions, their potential impact on sales, as well as the underlying motivations and costs associated with them.   This week’s Marketing HOT TAKE: do you think “Best Of” awards are more effective for service based businesses, or do they boost all businesses equally? Let us know in the comments if you’re Team Service Based or Team Business!   PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR REVIEW!     Looking for a community of other S.O.B.s handling their marketing on their own? Join our S.O.B. Community! A membership includes: An extensive library of tutorials.  A community of like minded small owned businesses. Free downloads and templates for you to jumpstart your marketing. A weekly hour long Zoom call with marketing professionals to talk shop or answer any questions you may have when it comes to marketing your small business.  Join our 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob  ____________________ Chapters: 00:00 Welcome to our Marketing Cult! Please Leave Us a Review 01:40 The Appeal of “Best Of” Awards 12:31 Driving Sales and Business Impact 20:54 The Reality Behind “Best Of” Awards 33:47 TLDL; The Truth About “Best Of” Awards ____________________ 𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:   𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲:  https://theseasonedmarketer.myflodesk.com/sob   S.O.B. Marketing Merch: https://theseasonedmarketer.com/swag-shop/   Episode Transcripts: https://sobmarketing.com/blog    Sign Up For Our Email Newsletter:  https://theseasonedmarketer.myflodesk.com/nb0wpptjjt  ____________________   If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com   This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:   **Youtube:  https://www.youtube.com/@TheSeasonedMarketer    **Facebook: https://www.facebook.com/theseasonedmarketer    **Instagram: https://www.instagram.com/theseasonedmarketer    COLLABORATION REQUESTS TO: [email protected]

Marketing is closer to an art than it is a science, which means your personality has an effect on your small business’s marketing. In this episode of the S.O.B. (Small Owned Business) Marketing podcast, we’re discussing marketing personalities and how each individual has a unique approach to marketing. Specifically, we are discussing the result options for our Marketing Personality quiz, marketing channels we recommend for each, and a pro tip to keep in mind. Take the Marketing Personality Quiz here: https://theseasonedmarketer.com/marketingpersonality/   Let us know which marketing personality you are in the comments and whether you’re Team Personality or Team Budget!   PLEASE REMEMBER TO LIKE AND SUBSCRIBE!   Looking for a community of other S.O.B.s handling their marketing on their own? Join our S.O.B. Community! A membership includes: An extensive library of tutorials  A community of like minded small owned businesses Free downloads and templates for you to jumpstart your marketing A weekly hour long Zoom call with marketing professionals to talk shop or answer any questions you may have when it comes to marketing your small business.  Join our 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob  ____________________ Chapters: 00:00 Welcome to our Marketing Cult! Please Leave Us a Review 02:16 Marketing Hot Take: Team Budget or Team Personality 04:48 Understanding Your Marketing Personality 06:53 The Analytics Ace 09:55 The Brand Builder 13:22 The Idea Generator 18:49 The Social Savant 24:26 The Content Crafter 28:23 The Hands-On Hero 32:50 The Strategy Streamliner 35:28 The DIY Dynamo 39:06 TLDL; The 8 Marketing Personalities ____________________ 𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓: Marketing Personality Quiz: https://theseasonedmarketer.com/marketingpersonality/     𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲:  https://theseasonedmarketer.myflodesk.com/sob   S.O.B. Marketing Merch: https://theseasonedmarketer.com/swag-shop/   Episode Transcripts: https://sobmarketing.com/blog    Sign Up For Our Email Newsletter:  https://theseasonedmarketer.myflodesk.com/nb0wpptjjt  ____________________ If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com    This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here: **Youtube:  https://www.youtube.com/@TheSeasonedMarketer  **Facebook: https://www.facebook.com/theseasonedmarketer  **Instagram: https://www.instagram.com/theseasonedmarketer    COLLABORATION REQUESTS TO: [email protected]

Holiday season marketing - NOW is the time to start planning as a small business owner. This week on the S.O.B. (Small Owned Business) Marketing podcast, Vivian and I are discussing the importance of early planning for holiday marketing. We list out key dates such as Black Friday (and even Thanksgiving!), the need to strategize marketing efforts well in advance, and we discuss some specific tips you can use in your holiday season marketing.   Vivian did the work for you and created a free Holiday Season Marketing Checklist! Download it here: https://theseasonedmarketer.com/holiday   We started a new segment at the beginning of our episodes: S.O.B. Marketing Hot Take! This episode we want to know if you’re Team Capitalism (and think it’s normal for people to shop on Thanksgiving day) or Team thanksgiving (and think people should wait until Black Friday). Let us know in the comments which team you are and why!   PLEASE REMEMBER TO LIKE AND SUBSCRIBE!   Looking for a community of other S.O.B.s handling their marketing on their own? Join our S.O.B. Community! A membership includes: An extensive library of tutorials  A community of like minded small owned businesses Free downloads and templates for you to jumpstart your marketing A weekly hour long Zoom call with marketing professionals to talk shop or answer any questions you may have when it comes to marketing your small business.  Join our 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob  ____________________ Chapters: 00:00 Welcome to our Marketing Cult! Please Leave Us a Review 01:25 S.O.B. Marketing Hot Take: Thanksgiving vs. Capitalism 06:54 The Importance of Early Planning in Marketing 11:12 Holiday Marketing Checklist FREE DOWNLOAD 12:13 Utilizing Data and Customer Insights in Marketing 20:09 Product Strategies for the Holiday Season 30:07 Engaging Existing Customers in Holiday Marketing Strategy 34:06 TLDL; Planning for Holiday Season Marketing ____________________ 𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:   Holiday Marketing Checklist: https://theseasonedmarketer.com/holiday   The Power of Repetition in Small Business Marketing: https://youtu.be/k01cKs5CkTE    Podcast Episodes with The Design Demon: https://youtu.be/9Ipub1BF24I https://youtu.be/zPA3dyIVF4M   Marketing to Existing Customers: https://youtu.be/yO1fSk1xEKk      𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲:  https://theseasonedmarketer.myflodesk.com/sob   S.O.B. Marketing Merch: https://theseasonedmarketer.com/swag-shop/   Episode Transcripts: https://sobmarketing.com/blog    Sign Up For Our Email Newsletter:  https://theseasonedmarketer.myflodesk.com/nb0wpptjjt  ____________________   If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com    This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here: **Youtube:  https://www.youtube.com/@TheSeasonedMarketer  **Facebook: https://www.facebook.com/theseasonedmarketer **Instagram: https://www.instagram.com/theseasonedmarketer    COLLABORATION REQUESTS TO: [email protected]

Email marketing is one of the most effective marketing strategies, but it is constantly overlooked. This week on the S.O.B. (Small Owned Business) Marketing podcast, Vivian and I are discussing the essential steps  for small business owners to effectively implement email marketing. Think of this episode as a roadmap! We are providing you with actionable steps to begin and build your email marketing strategy and ultimately drive business growth. Try out Flodesk: https://flodesk.com/c/THESEASONEDMARKETER   PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR REVIEW!   Looking for a community of other S.O.B.s handling their marketing on their own? Join our S.O.B. Community! A membership includes: An extensive library of tutorials A community of like minded small owned businesses Free downloads and templates for you to jumpstart your marketing A weekly hour long Zoom call with marketing professionals to talk shop or answer any questions you may have when it comes to marketing your small business. Join our 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob ____________________ Chapters: 00:00 Welcome to our Marketing Cult! Please Leave Us a Review 02:45 The Importance of Email Marketing 04:17 Setting Up Your Email Marketing Platform 16:16 Creating Your Email List and Lead Magnets 20:11 The Importance of Consent in Email Marketing 24:38 Sending Out Emails to Your Email List! 32:32 Segmenting Your Email List for Better Engagement 37:12 TLDL; Quick Recap of Email Marketing Steps ____________________ 𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓: Flodesk Affiliate Link: https://flodesk.com/c/THESEASONEDMARKETER Choosing the Right Email Marketing Platform: https://youtu.be/ZEkPOQskpDE 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲:  https://theseasonedmarketer.myflodesk.com/sob S.O.B. Marketing Merch: https://theseasonedmarketer.com/swag-shop/ Episode Transcripts: https://sobmarketing.com/blog Sign Up For Our Email Newsletter: https://theseasonedmarketer.myflodesk.com/nb0wpptjjt ____________________ If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here: **Youtube: https://www.youtube.com/@TheSeasonedMarketer **Facebook: https://www.facebook.com/theseasonedmarketer **Instagram: https://www.instagram.com/theseasonedmarketer COLLABORATION REQUESTS TO: [email protected]

With the rise of AI in search, there is a lot of talk as to whether Google Ads are still relevant and worth the time as a business owner. Our answer? Yes, Google Ads are still relevant and worth your time as a small business.  This week on the S.O.B. (Small Owned Business) Marketing podcast, Vivian and I are discussing the ongoing relevance of Google Ads, especially in light of the rise of AI tools like ChatGPT. We discuss the strategic advantages of using Google Ads, why AI is not as dominating as you may think, and the differences between other marketings strategies and Google Ads.   PLEASE REMEMBER TO LIKE AND SUBSCRIBE!   Looking for a community of other S.O.B.s handling their marketing on their own? Join our S.O.B. Community! A membership includes: An extensive library of tutorials  A community of like minded small owned businesses Free downloads and templates for you to jumpstart your marketing A weekly hour long Zoom call with marketing professionals to talk shop or answer any questions you may have when it comes to marketing your small business.  Join our 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob  ____________________ Chapters: 00:00 Welcome to our Marketing Cult! Please Leave Us a Review 01:50 The Relevance of Google Ads in an AI World 10:02 AI vs Google Ads: The Ongoing Debate 18:07 Why Google Ads Remain Effective 27:59 The Impact of Big Brands on Google Ads 34:50 TLDL; Google Ads Are Still Relevant ____________________ 𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓: 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲:  https://theseasonedmarketer.myflodesk.com/sob   S.O.B. Marketing Merch: https://theseasonedmarketer.com/swag-shop/   Episode Transcripts: https://sobmarketing.com/blog    Sign Up For Our Email Newsletter:  https://theseasonedmarketer.myflodesk.com/nb0wpptjjt  ____________________   If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com   This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:   **Youtube:  https://www.youtube.com/@TheSeasonedMarketer   **Facebook: https://www.facebook.com/theseasonedmarketer   **Instagram: https://www.instagram.com/theseasonedmarketer   COLLABORATION REQUESTS TO: [email protected]

Being an active member in your community can help small businesses build stronger connections with their target audience, and community sponsorships are a great way to build that connection. This week on the S.O.B. (Small Owned Business) Marketing podcast, Vivian and I are discussing community sponsorships, and how they can help small businesses enhance visibility, build community relationships, and improve brand reputation. We also talk about how sponsorships can be tailored to fit various budgets, making them accessible for all businesses.   PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR REVIEW!   Looking for a community of other S.O.B.s handling their marketing on their own? Join our S.O.B. Community! A membership includes: An extensive library of tutorials  A community of like minded small owned businesses Free downloads and templates for you to jumpstart your marketing A weekly hour long Zoom call with marketing professionals to talk shop or answer any questions you may have when it comes to marketing your small business.  Join our 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob    ____________________ Chapters: 00:00 Welcome to our Marketing Cult! Please Leave Us a Review 02:50 Understanding Sponsorships 05:34 The Importance of Communication in Sponsorships 09:01 Community Engagement through Sponsorships 10:10 Budget Friendly Sponsorships 15:34 Volunteering as a Form of Sponsorship 22:02 Reputation and Brand Image 31:42 TLDL; Summary of Community Sponsorships ____________________ 𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓: 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲:  https://theseasonedmarketer.myflodesk.com/sob   S.O.B. Marketing Merch: https://theseasonedmarketer.com/swag-shop/   Episode Transcripts: https://sobmarketing.com/blog    Sign Up For Our Email Newsletter:  https://theseasonedmarketer.myflodesk.com/nb0wpptjjt    ____________________ If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com   This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:   **Youtube:  https://www.youtube.com/@TheSeasonedMarketer    **Facebook: https://www.facebook.com/theseasonedmarketer    **Instagram: https://www.instagram.com/theseasonedmarketer    COLLABORATION REQUESTS TO: [email protected]

Many of the marketing strategies and tips Vivian and I share have been perfected by those in the “spicy” or adult industry.  This week on the S.O.B. (Small Owned Business) Marketing podcast, we are talking with Lucy Banks, former OnlyFans content creator and founder of Million Billion Media. Our conversation explores marketing strategies, audience connection, the importance of email marketing, and how small business owners can learn from OnlyFans creators. Lucy shares with us her insights on building brand loyalty, the significance of personalization, and the necessity of experimentation in marketing.   DO NOT SKIP THIS EPISODE! This is a great conversation for any small business owner looking to build a loyal consumer base.   PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR REVIEW!   Looking for a community of other S.O.B.s handling their marketing on their own? Join our S.O.B. Community! A membership includes: An extensive library of tutorials  A community of like minded small owned businesses Free downloads and templates for you to jumpstart your marketing A weekly hour long Zoom call with marketing professionals to talk shop or answer any questions you may have when it comes to marketing your small business.  Join our 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob    ____________________ Chapters: 00:00 Welcome to our Marketing Cult! Please Leave Us a Review 02:46 Introduction to Lucy Banks, founder of Million Billion Media 11:08 Being Customer Centric: The Importance of Audience Connection 13:02 Navigating Social Media Challengers and the Power of Email Marketing 17:13 Personalization in Marketing 20:25 Building a Sustainable Brand 23:33 Customer Experience and Loyalty 32:10 Nurturing Existing Relationships for Long-Term Success 38:54 Setting Boundaries and Managing Client Expectations 43:13 The Importance of Experimentation in Marketing 48:26 Overcoming Criticism and Staying True to Your Vision ____________________ 𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓: Million Billion Media:  https://millionbillionmedia.com/ https://www.instagram.com/millionbillionmedia    Professional Attention Seekers Podcast: https://millionbillionmedia.com/podcast/    𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲:  https://theseasonedmarketer.myflodesk.com/sob   S.O.B. Marketing Merch: https://theseasonedmarketer.com/swag-shop/   Episode Transcripts: https://sobmarketing.com/blog    Sign Up For Our Email Newsletter:  https://theseasonedmarketer.myflodesk.com/nb0wpptjjt  ____________________   If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com   This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:   **Youtube:  https://www.youtube.com/@TheSeasonedMarketer   **Facebook: https://www.facebook.com/theseasonedmarketer   **Instagram: https://www.instagram.com/theseasonedmarketer   COLLABORATION REQUESTS TO: [email protected]

Receiving a negative review of your small business can feel debilitating, but crafting the right response can make a huge difference.   This week on the Small Owned Business (S.O.B.) Marketing podcast Vivian and I are discussing the critical role reviews play for small businesses. We explore how to effectively respond to both positive and negative reviews, emphasize the importance of maintaining professionalism, and a talk about how to reply with a measured approach.    We also mention strategies for asking for reviews, handling “fake” negative feedback, and the significance of resolving customer issues to enhance your business’s reputation.   Have you recently dealt with some negative feedback or review? How did you handle it? Let us know in the comments.     PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR REVIEW!   Looking for a community of other S.O.B.s handling their marketing on their own? Join our S.O.B. Community! A membership includes: An extensive library of tutorials  A community of like minded small owned businesses Free downloads and templates for you to jumpstart your marketing A weekly hour long Zoom call with marketing professionals to talk shop or answer any questions you may have when it comes to marketing your small business.  Join our 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob  ____________________ Chapters: 00:00 Thank You For Listening & Please Leave us a 5 Star Review 02:16 The Importance of Reviews 09:47 Responding to Reviews: Best Practices 23:28 Handling Negative Reviews: When to Stand Up 30:03 Taking Conversations Offline: Protecting Your Business 41:26 TLDL; The Power of Resolution and Communication when Dealing with Reviews ____________________ 𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:   𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob   S.O.B. Marketing Merch: https://theseasonedmarketer.com/swag-shop/   Episode Transcripts: https://sobmarketing.com/blog    Sign Up For Our Email Newsletter:  https://theseasonedmarketer.myflodesk.com/nb0wpptjjt    ____________________ If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com   This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:   **Youtube:  https://www.youtube.com/@TheSeasonedMarketer   **Facebook: https://www.facebook.com/theseasonedmarketer   **Instagram: https://www.instagram.com/theseasonedmarketer   COLLABORATION REQUESTS TO: [email protected]

When your small business has the ability to share a story with your target audience, that’s when you can build a loyal community. This week on the Small Owned Business (S.O.B.) Marketing podcast we have a special guest! Arielle Moody, the founder of the suncare brand Mama Sol, joined us to discuss how storytelling helped grow her brand to impressive heights in 2 years. Arielle shares her journey of creating a safe and effective sunscreen for mothers, and how emphasizing the importance of community, transparency, and trust is important inn building a brand.   Use “SMALLBUSINESSMAMA15” promo code for 15% off the Mama Sol website! https://www.shopmamasol.com/      PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR REVIEW!     Looking for a community of other S.O.B.s handling their marketing on their own? Join our S.O.B. Community! A membership includes: An extensive library of tutorials  A community of like minded small owned businesses Free downloads and templates for you to jumpstart your marketing A weekly hour long Zoom call with marketing professionals to talk shop or answer any questions you may have when it comes to marketing your small business.  Join our 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob    ____________________ Chapters: 00:00 Thank You For Listening & Please Leave us a 5 Star Review 04:18 Arielle’s Journey with Mama Sol 18:15 Building a Community Through Storytelling 22:58 The Power of PR and Awards in Brand Trust and Recognition 31:03 Customer Retention Through Storytelling 41:15 Manifestation and Its Impact on Small Business Success ____________________ 𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:   Mama Sol website: https://www.shopmamasol.com/  (Use code “SmallBusinessMama15” for 15% off) Mama Sol Instagram: https://www.instagram.com/shopmamasol/ Mama Sol Facebook: https://www.facebook.com/shopmamasol/ Mama Sol TikTok: https://www.tiktok.com/@shopmamasol   𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob S.O.B. Marketing Merch: https://theseasonedmarketer.com/swag-shop/ Episode Transcripts: https://sobmarketing.com/blog  Sign Up For Our Email Newsletter:  https://theseasonedmarketer.myflodesk.com/nb0wpptjjt  ____________________ If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com   This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here: **Youtube:  https://www.youtube.com/@TheSeasonedMarketer **Facebook: https://www.facebook.com/theseasonedmarketer **Instagram: https://www.instagram.com/theseasonedmarketer   COLLABORATION REQUESTS TO: [email protected]

Does your small business have a website? We’re hoping the answer is yes! This week on the Small Owned Business (S.O.B.) Marketing podcast, we are discussing essential do’s and don’ts for small business websites in 2025. Websites are extremely important for credibility, and allow you to be in control. We talk effective website design, including prioritizing user experience, implementing SEO strategies, and tracking website performance. We also discuss common pitfalls to avoid, such as overcomplicating design, neglecting maintenance, and ignoring security measures. Hopefully this episode will empower small business owners to take control of their online presence and ensure their websites are effective tools for growth.   Have a question you want answered on the S.O.B. Marketing podcast? You can leave it in the comments or send us an email at [email protected].   PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR REVIEW!   Looking for a community of other S.O.B.s handling their marketing on their own? Join our S.O.B. Community! A membership includes: An extensive library of tutorials  A community of like minded small owned businesses Free downloads and templates for you to jumpstart your marketing A weekly hour long Zoom call with marketing professionals to talk shop or answer any questions you may have when it comes to marketing your small business.  Join our 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob  ____________________ Chapters: 00:00 Thank You For Listening & Please Leave us a 5 Star Review 05:56 Do’s for Maintaining a Website in 2025 20:07 Don’ts for Website Design and Maintenance 35:36 TLDL: 3 Do’s and Don’ts for Websites in 2025 ____________________ 𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:   What Small Businesses Need to Know about Google’s Search Generative Experience (SGE): https://youtu.be/pyhLbSnfglI    𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob   S.O.B. Marketing Merch: https://theseasonedmarketer.com/swag-shop/   Episode Transcripts: https://sobmarketing.com/blog    Sign Up For Our Email Newsletter:  https://theseasonedmarketer.myflodesk.com/nb0wpptjjt    ____________________ If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com   This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:   **Youtube:  https://www.youtube.com/@TheSeasonedMarketer   **Facebook: https://www.facebook.com/theseasonedmarketer   **Instagram: https://www.instagram.com/theseasonedmarketer   COLLABORATION REQUESTS TO: [email protected]

Clickbait - the much hated marketing strategy. If clickbait marketing is hated so much, why is it still around? In this week’s episode of the Small Owned Business (S.O.B.) Marketing podcast, we are putting clickbait on trial and discussing its effectiveness as a marketing strategy. We list potential benefits and drawbacks, the ethics behind clickbait, and how you can strategically attract the right audience WITHOUT misleading them. What are your feelings on clickbait marketing? Is it an effective marketing strategy, or something that should be left in the past? Let us know in the comments!   Have a question you want answered on the S.O.B. Marketing podcast? You can leave it in the comments or send us an email at [email protected].   PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR REVIEW!   Looking for a community of other S.O.B.s handling their marketing on their own? Join our S.O.B. Community! A membership includes: An extensive library of tutorials  A community of like minded small owned businesses  Free downloads and templates for you to jumpstart your marketing A weekly hour long Zoom call with marketing professionals to talk shop or answer any questions you may have when it comes to marketing your small business.    Join our 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob    ____________________ Chapters: 00:00 Thank You For Listening & Please Leave us a 5 Star Review 01:09 Putting Clickbait Marketing on Trial 04:07 Clickbait vs. Rage Bait 08:14 High Bounce Rates & Google’s Perspective 11:51 Trust and Credibility in Marketing 16:05 Target Audience and Clickbait 25:41 Analytics and Retention 30:47 Using Clickbait Strategically 33:38 TLDL: Is Clickbait Marketing Effective ____________________ 𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:   𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob   S.O.B. Marketing Merch: https://theseasonedmarketer.com/swag-shop/   Episode Transcripts: https://sobmarketing.com/blog    Sign Up For Our Email Newsletter:  https://theseasonedmarketer.myflodesk.com/nb0wpptjjt    ____________________     If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com   This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:   **Youtube:  https://www.youtube.com/@TheSeasonedMarketer   **Facebook: https://www.facebook.com/theseasonedmarketer   **Instagram: https://www.instagram.com/theseasonedmarketer   COLLABORATION REQUESTS TO: [email protected]

ChatGPT has quickly become a staple in the list of tools small business owners are using to handle their marketing. But are you using it to its full potential? In this week’s episode of the Small Owned Business (S.O.B.) Marketing podcast, we are discussing how small business owners can use ChatGPT to enhance their marketing efforts. We also talk about the importance of crafting specific and detailed prompts to get the best results from AI tools.   Do you use ChatGPT for your marketing? How do you use it? Let us know in the comments!   Have a question you want answered on the S.O.B. Marketing podcast? You can leave it in the comments or send us an email at [email protected]. PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR REVIEW! Looking for a community of other S.O.B.s handling their marketing on their own? Join our S.O.B. Community! A membership includes: An extensive library of tutorials A community of like minded small owned businesses Free downloads and templates for you to jumpstart your marketing A weekly hour long Zoom call with marketing professionals to talk shop or answer any questions you may have when it comes to marketing your small business. Join our 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob ____________________ Chapters: 00:00 Thank You For Listening & Please Leave us a 5 Star Review 02:03 Utilizing ChatGPT for Small Business Marketing 06:06 Best Practices for Crafting Effective ChatGPT Prompts 08:38 Examples of Effective and Ineffective ChatGPT Prompts 20:30 Refining Prompts for Better Responses 32:55 TLDL: Upgrade Your AI Prompts for Best Results from ChatGPT ____________________ 𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓: FREE AI Prompt Download: Https://www.theseasonedmarketer.com/betterprompts  𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob S.O.B. Marketing Merch: https://theseasonedmarketer.com/swag-shop/ Episode Transcripts: https://sobmarketing.com/blog Sign Up For Our Email Newsletter: https://theseasonedmarketer.myflodesk.com/nb0wpptjjt ____________________ If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here: **Youtube: https://www.youtube.com/@TheSeasonedMarketer **Facebook: https://www.facebook.com/theseasonedmarketer **Instagram: https://www.instagram.com/theseasonedmarketer COLLABORATION REQUESTS TO: [email protected]

Did you know email marketing has an average 3600% ROI? In this week’s episode of the Small Owned Business (S.O.B.) Marketing podcast, we are discussing marketing statistics that small business owners should know. From website design to user-generated content, we discuss why these statistics matter to small business owners and how to use the information to your advantage. Which marketing statistic surprised you the most? Let us know in the comments!   Have a question you want answered on the S.O.B. Marketing podcast? You can leave it in the comments or send us an email at [email protected].   PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR REVIEW!   Looking for a community of other S.O.B.s handling their marketing on their own? Join our S.O.B. Community! A membership includes: An extensive library of tutorials A community of like minded small owned businesses Free downloads and templates for you to jumpstart your marketing A weekly hour long Zoom call with marketing professionals to talk shop or answer any questions you may have when it comes to marketing your small business. Join our 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob ____________________ Chapters: 00:00 Thank You For Listening & Please Leave us a 5 Star Review 02:34 Marketing Statistics Small Businesses Should Know 04:07 Email Marketing Statistics 09:33 Consumers Prefer Email Marketing 14:39 Personalization in Email Marketing 17:52 Small Business Website Marketing Statistics 23:16 5 Second Rule for Website Marketing 29:20 Mobile Optimization for Websites 34:15 Content Marketing Statistics 37:45 Visual Social Media Content's Impact on Engagement 41:33 Trust in User-Generated Content vs. Traditional Advertising 49:05 The Rule of 7 in Marketing 56:47 Returning Customers vs. New Customers 58:24 The Paradox of Choice in Marketing ____________________ 𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓: Try Out Flodesk For FREE: https://flodesk.com/c/THESEASONEDMARKETER FREE Mobile Friendly Test: https://www.experte.com/mobile-friendly  𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob S.O.B. Marketing Merch: https://theseasonedmarketer.com/swag-shop/  Episode Transcripts: https://sobmarketing.com/blog Sign Up For Our Email Newsletter: https://theseasonedmarketer.myflodesk.com/nb0wpptjjt  ____________________ If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here: **Youtube: https://www.youtube.com/@TheSeasonedMarketer **Facebook: https://www.facebook.com/theseasonedmarketer **Instagram: https://www.instagram.com/theseasonedmarketer COLLABORATION REQUESTS TO: [email protected]

There are common marketing truths that all small business owners should live by, and there are marketing MYTHS we should all leave behind. Let’s talk about them! In this week’s episode of the Small Owned Business (S.O.B.) Marketing podcast, we are revisiting past marketing myths Vivian debunked in a 2019 YouTube video. We touch on the relevance of these myths today, why they are myths, and provide insights on how small business owners can navigate their marketing effectively. Which marketing myth surprised you the most? Let us know in the comments!   Have a question you want answered on the S.O.B. Marketing podcast? You can leave it in the comments or send us an email at [email protected].   PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR REVIEW!   Looking for a community of other S.O.B.s handling their marketing on their own? Join our S.O.B. Community! A membership includes: An extensive library of tutorials  A community of like minded small owned businesses Free downloads and templates for you to jumpstart your marketing A weekly hour long Zoom call with marketing professionals to talk shop or answer any questions you may have when it comes to marketing your small business.  Join our 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob    ____________________ Chapters: 00:00 Thank You For Listening & Please Leave us a 5 Star Review 03:48 Exploring Marketing Myths 05:42 Myth 1: Fresh Content is Always Needed for Social Media Marketing 09:06 Myth 2: Outsourcing is the Only Solution 12:48 Myth 3: It’s All About YOU (Your Small Business) 16:50 Myth 4: Marketing Must Be Formal 22:57 Myth 5: Competitor Watching is Essential 28:20 Myth 6: Followers Equal Success 30:27 Myth 7: Hiring Marketing Agencies Guarantees Success 38:26 TLDL: Marketing Myths You Should LEAVE BEHIND in 2025 ____________________ 𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:   7 Small Business Marketing Myths BUSTED: https://youtu.be/g8yf6rArjII?si=kclqs5e71u3RkQmj    𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob   S.O.B. Marketing Merch: https://theseasonedmarketer.com/swag-shop/   Episode Transcripts: https://sobmarketing.com/blog    Sign Up For Our Email Newsletter:  https://theseasonedmarketer.myflodesk.com/nb0wpptjjt    ____________________ If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com   This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:   **Youtube:  https://www.youtube.com/@TheSeasonedMarketer    **Facebook: https://www.facebook.com/theseasonedmarketer    **Instagram: https://www.instagram.com/theseasonedmarketer    COLLABORATION REQUESTS TO: [email protected]

You don’t need a massive marketing overhaul to get explosive results. In this week’s episode of the Small Owned Business (S.O.B.) Marketing podcast, we’re sharing the small, realistic tweaks that can seriously spark your marketing without setting your sanity on fire. Because let’s be honest—ain’t nobody got time for 18-step funnels and buzzwordy fluff. These are tiny changes with big potential, and they’re all things we actually do ourselves.   Try out one (or more) of these marketing tweaks and let us know how it goes in the comments!   Have a question you want answered on the S.O.B. Marketing podcast? You can leave it in the comments or send us an email at [email protected].   PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR REVIEW!   Looking for a community of other S.O.B.s handling their marketing on their own? Join our S.O.B. Community! A membership includes: An extensive library of tutorials  A community of like minded small owned businesses Free downloads and templates for you to jumpstart your marketing A weekly hour long Zoom call with marketing professionals to talk shop or answer any questions you may have when it comes to marketing your small business.    Join our 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob    ____________________ Chapters: 00:00 Thank You For Listening & Please Leave us a 5 Star Review 03:27 Marketing Fireworks: Small Tweaks for Big Impact 06:44 The Importance of Experimentation in Marketing 11:25 Adding Testimonials for Credibility 13:59 The Power of Call to Actions 22:03 The Role of Welcome Emails in Marketing 25:13 Leveraging Social Media for Small Business 28:33 Maximizing your Business’s Digital Real Estate 31:26 Messaging and How To Talk With Your Target Audience TLDL: Key Takeaways and Small Tweaks for Your Marketing ____________________ 𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:   What Is Customer Journey and Why It Matters For Your Small Business: https://youtu.be/s2T4hgxjWuk    𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob   S.O.B. Marketing Merch: https://theseasonedmarketer.com/swag-shop/   Episode Transcripts: https://sobmarketing.com/blog    Sign Up For Our Email Newsletter:  https://theseasonedmarketer.myflodesk.com/nb0wpptjjt  ____________________   If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com   This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:   **Youtube:  https://www.youtube.com/@TheSeasonedMarketer    **Facebook: https://www.facebook.com/theseasonedmarketer    **Instagram: https://www.instagram.com/theseasonedmarketer    COLLABORATION REQUESTS TO: [email protected]

What the HECK is OTT (over the top) advertising…and why is Vivian rapping at me? This week on the Small Owned Business (S.O.B.) Marketing podcast, we are discussing OTT advertising, what it is, its benefits, and why you should consider it for your small business marketing. Are you considering creating a Netflix ad, or maybe an ad on Spotify? Let us know in the comments! Have a question you want answered on the S.O.B. Marketing podcast? You can leave it in the comments or send us an email at [email protected]. PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR REVIEW!   Looking for a community of other S.O.B.s handling their marketing on their own? Join our S.O.B. Community! Talk with two marketing professionals every week on an hour long Zoom call. Ask us any questions you may have when it comes to marketing your small business. Join our 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob ____________________ Chapters: 00:00 Thank You For Listening & Please Leave us a 5 Star Review 05:29 Understanding Over The Top (OTT) Advertising 10:27 Benefits of OTT Advertising 17:46 OTT Advertising and the Marketing Funnel 24:14 OTT Advertising vs. CTV Advertising 28:49 Cable Cutters: Who Are They? 34:25 How To Get Started with OTT Advertising 36:57 TLDL: Key Takeaways on OTT Advertising ____________________ 𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓: 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob S.O.B. Marketing Merch: https://theseasonedmarketer.com/swag-shop/ Episode Transcripts: https://sobmarketing.com/blog Sign Up For Our Email Newsletter: https://theseasonedmarketer.myflodesk.com/nb0wpptjjt ____________________ If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com. This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here: **Youtube: https://www.youtube.com/@TheSeasonedMarketer **Facebook: https://www.facebook.com/theseasonedmarketer **Instagram: https://www.instagram.com/theseasonedmarketer COLLABORATION REQUESTS TO: [email protected]

Small business owners, if you feel like you are constantly repeating the same messages in your marketing - good!  In this week’s episode of the Small Owned Business (S.O.B.) Marketing podcast, we are talking about repetition and why it is NOT annoying, but instead plays an important role in marketing. Reinforcing messaging, building brand awareness, and encouraging customer action are just a few ways repetition can help your marketing.  Have you noticed repetition within your small business’s marketing? Share your experience in the comments!   Have a question you want answered on the S.O.B. Marketing podcast? You can leave it in the comments or send us an email at [email protected].   PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR REVIEW!   Looking for a community of other S.O.B.s handling their marketing on their own? Join our S.O.B. Community! A membership includes:  An extensive library of tutorials.  A community of like minded small owned businesses. Free downloads and templates for you to jumpstart your marketing. A weekly hour long Zoom call with marketing professionals to talk shop or answer any questions you may have when it comes to marketing your small business.  Join our 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob    ____________________ Chapters: 00:00 Thank You For Listening & Please Leave us a 5 Star Review 02:41 The Importance of Repetition in Marketing 13:39 Understanding Touch Points and 7-11-4 Rule 22:59 Real Life Examples of Repetition 29:09 TLDL: Key Takeaways on Repetition in Small Business Marketing ____________________   𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:   𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob   S.O.B. Marketing Merch: https://theseasonedmarketer.com/swag-shop/   Episode Transcripts: https://sobmarketing.com/blog    Sign Up For Our Email Newsletter:  https://theseasonedmarketer.myflodesk.com/nb0wpptjjt    ____________________   If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com    This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:   **Youtube:  https://www.youtube.com/@TheSeasonedMarketer    **Facebook: https://www.facebook.com/theseasonedmarketer    **Instagram: https://www.instagram.com/theseasonedmarketer   COLLABORATION REQUESTS TO: [email protected]

Customer journey has a big impact on your small business - but have you ever taken a second to think about it or map it out?   Get your compass out, fellow cartographers. This week on the Small Owned Business (S.O.B.) Marketing podcast, Vivian and I are here to help small businesses learn and map out customer journey.   We discuss the differences between the customer journey and the marketing funnel, as well as how understanding the customer journey can lead to improved satisfaction, loyalty, and effective marketing strategies.    We also share the stages of the customer journey, including awareness, consideration, decision, delivery, and loyalty, and actionable insights on how to map out this journey effectively.    Have you ever mapped out your customer journey? Let us know in the comments!    Have a question you want answered on the S.O.B. Marketing podcast? You can leave it in the comments or send us an email at [email protected].   PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR REVIEW!   Looking for a community of other S.O.B.s handling their marketing on their own? Join our S.O.B. Community! A membership includes: An extensive library of tutorials  A community of like minded small owned businesses Free downloads and templates for you to jumpstart your marketing A weekly hour long Zoom call with marketing professionals to talk shop or answer any questions you may have when it comes to marketing your small business.  Join our 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob  ____________________   Chapters: 00:00 Thank You For Listening & Please Leave us a 5 Star Review 05:52 Understanding Customer Journey vs. Marketing Funnel 11:15 How a Customer Journey Helps Small Businesses 14:09 Stages of a Customer Journey 24:56 Resources for Mapping out Customer Journey 30:28 TLDL: Key Takeaways on Customer Journey ____________________ 𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:   Try Out Flodesk For FREE: https://flodesk.com/c/THESEASONEDMARKETER    Sign Up For Our Email Newsletter:  https://theseasonedmarketer.myflodesk.com/nb0wpptjjt    𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob ____________________   If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com/episodes   This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:   **Youtube:  https://www.youtube.com/@TheSeasonedMarketer  **Facebook: https://www.facebook.com/theseasonedmarketer  **Instagram: https://www.instagram.com/theseasonedmarketer    COLLABORATION REQUESTS TO: [email protected]