EPISODE · Apr 3, 2025 · 33 MIN
How to boost ROI from podcast appearances with targeted paid promotion.
from The UnNoticed Entrepreneur · host Jim James
Get Noticed! Send a text.David "Ledge" Ledgerwood, co-founder of Listen Network, reveals how his company helps podcasters demonstrate ROI to sponsors by delivering targeted downloads from specific demographic profiles. Unlike traditional podcast promotion methods, Listen Network leverages LinkedIn and other platforms' detailed user data to ensure content reaches the ideal customer profile. This innovative approach bridges the gap between content creation and audience growth, offering podcast hosts a predictable, measurable way to expand their listenership. Timestamps:00:51 Introduction to Ledge and Listen Network01:44 Ledge's entrepreneurial background04:36 The podcast growth problem and Listen Network solution10:28 How Listen Network demonstrates ROI to sponsors18:01 Wiley case study: reaching niche academic audiences21:47 How the service works for podcast hosts#PodcastMarketing #ListenNetwork #PodcastROI #B2BMarketing #ContentStrategyAll-inclusive Applicant Tracking System.Discovered an AI-enabled Applicant Tracking System for your entire recruitment process. Email validation service.Accurate, fast and secure email validation service from Zerobounce.netSearch Engine Optimisation from the UKRank higher on Google with SEO. Fill out the form to receive a FREE quote.Save 56% Of Your Time With This SystemEntrepreneurs Reclaim Up To 56% Of Their Time Within 28 Days by Following This System. Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/
What this episode covers
Get Noticed! Send a text. David "Ledge" Ledgerwood, co-founder of Listen Network, reveals how his company helps podcasters demonstrate ROI to sponsors by delivering targeted downloads from specific demographic profiles. Unlike traditional podcast promotion methods, Listen Network leverages LinkedIn and other platforms' detailed user data to ensure content reaches the ideal customer profile. This innovative approach bridges the gap between content creation and audience growth, off...
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How to boost ROI from podcast appearances with targeted paid promotion.
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