How to boost sales or get more clients for your business

In today’s episode of the podcast I talk about selling, getting some more sales/clients for your business and using social media to do this! KEY TAKEAWAYS COVERED IN THE PODCAST It has been really hard for small businesses recentlyYour worth and your knowledge is not measured by how many customers/clients you have and how much they pay youOur brain tells us horrible things when sales are low and it makes you panic!When we come from a place of fear we may offer to do something we wouldn’t normally do or offer a lower priceWhen you think about doing something – pause and think would I be saying yes if I had the money and clients I needed?Quick wins:Follow up with past proposals who didn’t buy from youGo to your existing customers – simply ask them for a testimonial/case study, ask if they would like more from you or tell them your price is increasing, ask them if they know anyone who would like your product/serviceGo to past customers – ask if they need anything else and if they know anyone who does. “I have a space available”Tell people today what you do and how you can help themDon’t sell on social media all day every day! But do tell people how they can buy from youTell people what you do, how you do it and how they can work with you/buy from youLong term:Make it easy for people to buy from you by simplifying the user process on social media – eg. Click here to do this.Check your sales pages/landing pages – are they convincing the customer to buy and triggering their needs?Could you offer training or an online course? Any other revenue streams? THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE… “What if this is exactly where I need to be right now?” HIGHLIGHTS YOU SIMPLY CAN’T MISS What to do when sales are low 03:52What can you do to boost sales and clients? 12:51 RESOURCES MENTIONED Check out my reels on Instagram!My Podcast AssistantHow to create a highly converting sales page FREE downloadMy webinar blueprint FREE download Transcript: Hello and welcome to this week's episode of the podcast. How are things? We are what in the middle of no, nearly at the end of October. Oh my goodness. Is it really old of me to say that doesn't time fly?I think, I think that definitely stuff that I would have heard my parents say. So, um, I probably won't be saying that again, but it does though. Doesn't it? It just goes so fast. So so fast. But we won't linger on that for any longer. And talking of feeling old I decided now I decided by the time you listened to this, hopefully I'd have done a few by then.I've decided I've got to do reels, now I really didn't want to do reels. I really don't want to look stupid. And I know the pointy things really help. And I know the lip sync and stuff are very entertaining. And I do think sometimes I can be quite funny, but I just really didn't want to do reels. But I've changed my mind.I think I've got to, and I'm really interested in future weeks to talk about this and talk about how I've done them, what I think of them, because it's really important to me to make it authentic. I don't know about you but I've seen people do reels and I thought, oh, well, one it's made me feel a bit funny until I thought that's not you that's, that's not what you would do.So I had some training with a very lovely lady and who does reels and we talked about it and I said, I want it to be authentic. I want it to look like me and what I would do. And what I then did was kind of come up with some, these are things that I would say or behave or my thoughts and we then thought that how could we turn them into reels rather than looking at the reels and going, how can I make that work for my business?So I'm kind of like semi excited, semi nervous, semi cringing about the fact that I'm doing reels, but it's a thing I'm now doing reels. We'll see how it goes. I mean, by the time this episode comes out, I might given up already. You just don't know. So if you don't follow me on the Insta, do come and follow me and come and see how cringe I could look. There is going to be a pointing one.I know there is, I've got to, I've got to do it and I will hate myself for every point at point but we're going to do it anyway. Anyway, enough of me pointing reels, we're going to be talking today about selling and about getting some more sales and getting more customers and clients. And how we should use social media in order to do that.Now, the reason I wanted to do this episode was because running after sort of schools went back and summer was really hard on a lot of small businesses. They've really struggled with getting sales. And I think generally because the world is a little bit mad at times I don't know any better or grown-up way to describe it.I just think it's, it's mean that for business, it's been really hard. And although I am very much into, let me motivate you and inspire you and like, you know, gee, you are up. I'm also very real in the sense of it's been hard and I'm not going to be like, 'Yeah, but nevermind pat yourself on the back get going.' like, because it's not always as easy as that.So I just want to acknowledge it and recognize it. But what I want us to do is look at what we can do to take action. Now, the first thing I want to talk about when it comes to struggling and needing sales or customers or clients. Now we're not, we don't ever not need them. We always want them, but you know, those times where you're like, 'Holy moly, I think I'm going to be sick because there is literally no money coming through the door or that clients just decided they're finishing, or these customers aren't buying a fitness thing out there and no one's buying.' it's horrible. It is. It's really bad from so many reasons. The stuff our brain tells us is not nice. It starts saying stuff like, 'Well who the hell did you think you were to do that thing? Because obviously you weren't going to be successful at that.'And it tells you that you're stupid and you don't know what you're talking about. And people pretend to like you and they don't really like you, and they're not going to buy your stuff from you. And everyone's going to laugh at you and your friends and your family are going to be like, 'No stupid so and so thinking she could do this.' and then you decide that your worth and your knowledge is directly attached to how much someone pays you or if they pay you.So then what happens is, and I've had this with students at the 90 day program is when they are struggling to get clients or customers they're like, 'Well I'm obviously no good.' Well, are you though? Like I, are you good at what you do? Because if you're relying on someone else waiting to validate that, then that's no good, is it? Like we can't, we can't only think we're good when someone buys from us and then think we're dreadful when they don't.So our brain kicks us while we're down and tells us all these horrible things and all these things, then you panic about the money. Like I'm not even going to pretend that that is not real panic and not valid. Like you need money. We all need money and therefore not having it is a serious, serious worry.Now, obviously I am not a money expert. And if you do have issues then, you know, maybe I'm not the person to be giving you advice on this, and then you might want to take proper advice from a real money expert. But I'm just saying that, you know, from a business point of view, when you're struggling to get clients and sales, I know what it's like, and I know how it can feel and how horrible it is.So, what I want to do today is I want to talk some practical ways about how can we try and get some more sales and customers and using social media and that sort of thing. But before I talk about that, I actually want to address the fact that our brain is doing that thing. And this is only because I've been through this and I've worked through this that I feel like I can talk about it.So when you're in that moment of holy crap I need a client or the inquiries have dried up or people aren't walking through the door, you go into panic. And like I said, I am not saying that is not a reasonable response because it absolutely is. However, what happens when we're in panic. And when we're in fear is that we make really bad decisions and we make decisions that we would never make if we weren't in that position.So. What I want us to first think about is the fact of when we're panicking, we might do things that we ordinarily wouldn't do. And I have done these things. So I have taken on someone that I didn't want to take on, doing a thing I didn't want to do. Now, if I wasn't in a position of, I needed that money at that point, I would never have done that.Now did it workout? No, of course it didn't work out it bit me on the backside hard because I should never have taking, taking it. But I was coming from fear. I was coming from panic, going, 'Oh my word, I am a single parent and I run a house and I pay the mortgage and there is no one else earning money in this house,...