How to Boost Visibility in AI-Search Through Social

from Local Marketing Beat: AI Search, GEO & Multi-Location Marketing · host Uberall

In this episode of Local Marketing Beat, Uberall's Christian Hustle sits down with Celeste Gonzalez, Director of SEO Testing at RicketyRoo, to explore how AI search is reshaping local SEO and the customer journey. Celeste brings a fresh Gen Z perspective on instant gratification in search, TikTok and Instagram’s role in discovery, and what AI-driven results mean for local businesses. She breaks down why oversharing details is now critical, how “know before you go” insights can make or break conversions, and why SEOs must become the glue between teams in the AI era. From practical tips on making your business AI-ready to insights into how younger generations are using social platforms as search engines, this episode is packed with strategies for staying visible in a fast-changing landscape. 🎥 Watch More Local Marketing Beat Episodes https://www.youtube.com/@Uberall 🔗 Discover What’s Driving Consumers’ Local Choices https://get.uberall.com/consumer-report/ 🔗 Discover Location Performance Optimization https://get.uberall.com/location-performance-optimization/ ⏱ Timestamps 00:00 – Intro 01:23 – The Future of Local Search in the Age of AI 03:10 – Why Consumers Expect Instant, Personalized Results 05:21 – Strategies for Being Visible in AI Search 07:45 – Who’s Really Using AI Search (and Who Isn’t Yet) 09:15 – TikTok, Instagram & the Rise of Visual AI Search 12:21 – How AI and Social Search Are Changing the Consumer Journey 13:33 – From Search to Conversion: Closing the Gap 15:42 – “Know Before You Go” and Why Small Details Matter 17:31 – Where to Share Business Info: Website vs Social 20:01 – Why SEOs Must Become the Glue Across Teams 21:21 – Key Takeaway: Embrace Information Overload 🏢 Follow Uberall on LinkedIn https://www.linkedin.com/company/get-uberall/ 👤 Connect with Celeste on LinkedIn https://www.linkedin.com/in/celestelili/ 🎙️ Connect with Christian on LinkedIn https://www.linkedin.com/in/christianarriola/ Visit us at: https://www.uberall.com #localseo #aisearch #localmarketing #locationmarketing #digitalpresence #tiktokseo #lpo

What this episode covers

In this episode of Local Marketing Beat, Uberall's Christian Hustle sits down with Celeste Gonzalez, Director of SEO Testing at RicketyRoo, to explore how AI search is reshaping local SEO and the customer journey.Celeste brings a fresh Gen Z perspective on instant gratification in search, TikTok and Instagram’s role in discovery, and what AI-driven results mean for local businesses. She breaks down why oversharing details is now critical, how “know before you go” insights can make or break conversions, and why SEOs must become the glue between teams in the AI era.From practical tips on making your business AI-ready to insights into how younger generations are using social platforms as search engines, this episode is packed with strategies for staying visible in a fast-changing landscape.🎥 Watch More Local Marketing Beat Episodeshttps://www.youtube.com/@Uberall🔗 Discover What’s Driving Consumers’ Local Choiceshttps://get.uberall.com/consumer-report/🔗 Discover Location Performance Optimizationhttps://get.uberall.com/location-performance-optimization/⏱ Timestamps00:00 – Intro01:23 – The Future of Local Search in the Age of AI03:10 – Why Consumers Expect Instant, Personalized Results05:21 – Strategies for Being Visible in AI Search07:45 – Who’s Really Using AI Search (and Who Isn’t Yet)09:15 – TikTok, Instagram & the Rise of Visual AI Search12:21 – How AI and Social Search Are Changing the Consumer Journey13:33 – From Search to Conversion: Closing the Gap15:42 – “Know Before You Go” and Why Small Details Matter17:31 – Where to Share Business Info: Website vs Social20:01 – Why SEOs Must Become the Glue Across Teams21:21 – Key Takeaway: Embrace Information Overload🏢 Follow Uberall on LinkedInhttps://www.linkedin.com/company/get-uberall/👤 Connect with Celeste on LinkedInhttps://www.linkedin.com/in/celestelili/🎙️ Connect with Christian on LinkedInhttps://www.linkedin.com/in/christianarriola/Visit us at: https://www.uberall.com#localseo #aisearch #localmarketing #locationmarketing #digitalpresence #tiktokseo #lpo

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How to Boost Visibility in AI-Search Through Social

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This episode was published on August 28, 2025.

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