How to Break into the Luxury Space in Any Market w/Taylor Somera

With so many changes going on in our world, many agents previously interested in entering the luxury space are now feeling more cautious. However, if you go into the space equipped with the right tools, there’s no reason why you shouldn’t see amazing results. What do agents looking to enter a luxury division need to know before getting started? Have the core elements of the business stayed the same? How can you adapt your strategies to better suit the current reality? There is a lot of uncertainty in our industry, but one thing is certain. Now is the time to pivot. In this episode, Manager of Partnership programs at Realty ONE Group, Taylor Somera shares how to enter and thrive in the luxury space, even in the midst of a pandemic.    This podcast was originally recorded on Michael LaFido's Luxury Lunch & Learn series. Three Things You’ll Learn In This Episode   Key advice for both veterans and new agents looking to enter the luxury space: Luxury is a niche market, so we have to know exactly what we’re marketing, and who we’re marketing to. Do some research to understand who lives in the space and what draws people into the area.  How to make the most of educational resources on luxury: Many of us have passed up phenomenal opportunities in the past because we haven’t felt ready to take them on. By equipping ourselves with the right knowledge, we build confidence so we never have to feel unprepared again.  How to come out of this period more successful than ever before: Never underestimate the power of a human “touch”. People work with those they know, like, and trust, so reach out to clients and build authentic relationships with them.   Guest bio- Taylor Somera is the Manager of Partnership Programs at Realty ONE Group. She has played an active role in establishing the group’s new ONE LUXE luxury division. A self-motivated go-getter and creative problem solver, Taylor has been instrumental in streamlining processes using technology to boost efficiency.  To find out more, head to: https://www.linkedin.com/in/taylorsomera  www.realtygroup.com