How to Break Through on Social (Even If Your Brand Isn’t Magical): Expert Insights from Eric Gray

In this episode of the Sticky Note Marketing Show, host Mary Czarnecki welcomes social content expert Eric Gray. Eric shares his extensive experience in building engagement-driven brands, highlighting his journey from EA Sports to Universal Parks and Resorts, and now Maverick Content Studio. Learn how Eric developed Universal's immersive social media strategy, scaled teams, and brought magical experiences to life. He also provides actionable insights for legacy brands to create meaningful, story-led content, even in less 'sexy' industries. From discussing case studies to giving practical advice on staying current in the ever-evolving social media landscape, this episode is a treasure trove of marketing wisdom. Tune in for expert tips and inspiring stories that will transform your approach to social content.ABOUT ERIC:Eric Gray is an expert in social content and engagement-driven brand-building, helping the world’s biggest brands connect with the next generation of fans.He built award-winning social media and content marketing teams at EA SPORTS and Universal Parks and Resorts, reaching millions through his passion for brand storytelling, engaging social media, and binge-worthy original content.As a former sports radio producer turned social media marketing executive, and now podcast host and entrepreneur, Eric's journey has been shared on stages, podcasts, and through his work with brands like VISA, NBC Universal, and Warner Brothers. Using his proven Connection Strategy Eric helps brands entertain, connect, and build raving fans.KEY POINTS:Media has changed—brands must evolve: Many businesses don’t fully understand the massive opportunity modern platforms offer, and they risk falling behind if they don’t adapt.Emotional storytelling beats traditional marketing: True customer connection comes from stories, not just polished messages or ads.If you have customers, you have a story: Every business has a purpose and a unique gap they fill—telling that story is key to attracting and engaging audiences.LINKS MENTIONED IN THE EPISODE:LINKEDIN: https://www.linkedin.com/in/ericgray/INSTAGRAM: https://www.instagram.com/theericgray WEBSITE: https://www.maverickcontentstudio.com/CONNECT WITH ME:WEBSITE: www.maryczarneckispeaks.comFACEBOOK: https://www.facebook.com/maryczaronlineINSTAGRAM: instagram.com/maryczarnecki_LINKEDIN: linkedin.com/in/mczarnecki/SPOTIFY: https://open.spotify.com/show/43zwg2VNf8nMuqhrAn5L3BAPPLE PODCAST: https://podcasts.apple.com/us/podcast/sticky-note-marketing-with-mary-czarnecki/id1484391371 Hosted on Acast. See acast.com/privacy for more information.