How to Bring 900 People to Campus in One Social Media Post

Risa Engel is Director of Communications at Stuart Country Day School, a PS-12 girls' independent private day school in Princeton, NJ and part of the Sacred Heart Network of Schools. Risa joined Stuart in the fall of 2010 with over 15 years of marketing communications experience in both non-profit organizations and corporate business. On April 8, 2017, Stuart hosted its first #LEADLIKEAGIRL: A Conference for Risk-Takers and Changemakers.  It was designed to showcase and inspire girls' confidence, creativity, and leadership in STEM and entrepreneurship. The conference featured two notable speakers: Dr. Ellen Stofan, chief scientist at NASA and Debbie Sterling, founder and CEO of GoldieBlox.  $8,000 in cash prizes were awarded to young women in high school for outstanding performance in the Business Fair and STEM Talks. This event was a roaring success for Stuart and brought hundreds of new faces to the Stuart campus, extending and boosting the Stuart brand. For show notes and more brilliant ideas and brain food for school MarCom, go to http://www.inspiredsm.com/podcasts/. While there, sign up for our newsletter to make your job easier.