How to Build a Brand People Actually Want to Be Part Of with Carmel Zein

In this episode of If You Know You Grow, Chantel sits down with community builder, founder, and powerhouse operator Carmel Zein — co-founder of Staje and the force behind Humble Brags.From producing conferences straight out of uni to building one of the most sought-after communities in the eCommerce space, Carmel shares how she turned connection into a career — and why authenticity is her biggest competitive advantage.This conversation dives deep into:The reality of building a business (beyond the highlight reel)Why community is more powerful than marketingThe transition from employee to founderCreating meaningful connections (not just networking)Balancing wellness, motherhood, and ambitionThe behind-the-scenes of launching a supplement brand in one of the hardest industriesIf you’ve ever felt overwhelmed, out of place, or unsure of your path — this episode is your reminder that everything is unfolding exactly as it should.