If You Know You Grow
by Chantel Brayley
If You Know You Grow is a weekly ecommerce and marketing podcast that goes behind the scenes of building and scaling the brands everyone is obsessed with. Host Chantel Brayley is an Australian based brand and ecommerce consultant and fractional CMO, named one of the Top 50 People in eCommerce Australia. Some weeks it's a candid conversation with a founder or an expert on how they really did it, including the bits that went sideways. Other weeks Chantel goes solo on strategy, hiring, profitability and the parts of scaling that usually stay off the record. Nothing gets gatekept here.
Episodes
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Everyone's Tired. Let's Talk About It.
Download our Black Friday, Cyber Monday playbook below! https://www.chantelbrayley.com/bfcm-playbook Everyone's tired. Everyone's overwhelmed. Not everyone has it all together, no matter what Instagram might tell you. In this week's episode of If You Know You Grow, Chantel is getting real about…
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The Black Friday Playbook: Discounts, Dead Stock & Making Money
Black Friday is coming… so consider this your survival guide. After 21 Black Fridays in retail and eCommerce, Chantel is answering your biggest BFCM questions — from when you should start planning and how deep your discount should really be, to acquisition, profit, clearing aged stock, lead gen,...
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Behind the Scenes: What Working in Marketing Actually Looks Like
This week, Chantel is joined by someone who is usually on the other side of the camera — Nat! Nine months into working together, we’re pulling back the curtain on what working in marketing actually looks like. From career changes and breaking into the industry to 13-hour shoot days, creator...
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Anaita Sarkar: Cashflow, Confidence & Cutting the Bullsh*t
What does running a business actually look like when things get hard? This week, Chantelle sits down with Anaita Sarkar — founder of Hero Packaging and Sell Anything Online — for a refreshingly candid conversation about the side of business we don’t always see online. They unpack the reality of...
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Curate Your Life, Not Your Feed
Your personal brand is saying something about you - whether you're intentionally curating it or not.This week, Chantel is breaking down the intersection between your personal life, your social media and your professional brand, and why your digital footprint matters more than you might think.From...
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Emily Elvey: Good Marketing Can’t Fix a Bad Experience
Good marketing can get the customer through the door - but what happens next is what keeps them there. This week, Chantel is joined by customer experience expert Emily Elvey to unpack the part of business that too often gets overlooked: what it actually feels like to be your customer. With...
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Mini Ep - A Little Life Update (Things Are Heating Up)
This week, it’s just us and consider this your overdue FaceTime catch-up. After celebrating one year of If You Know You Grow, Chantel is reflecting on the year that was, the community that’s grown around the podcast and what she wants the next chapter to look like. From choosing progress over...
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Rachel Wilde: From Bootstrapped Start-Up to $50M Beauty Business
What does it actually take to build a brand people care about AND keep that magic as it grows? Rachel Wilde has gone from launching a bootstrapped skincare start-up at 23 to leading a beauty business doing more than $50 million in revenue. Along the way, she’s built cult brands, created some of...
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We Are Six Months Down. Now What? Season 2 Wrap Up
The season finale is here! Today I'm reflecting on my first quarter of being fully self-employed the lessons, the challenges, the wins, and the mindset shifts that have changed the way I approach business. I'm sharing what growth actually looks like behind the scenes, why investing in yourself is...
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How One DM Changed Everything with Jackson Mills from Mateship
https://www.mateship.app/ Jackson Mills This week, I sit down with entrepreneur, content creator, touch football representative and all-round opportunity magnet, Jackson "Millsy" Mills. From landing his first role at Qantas through cold outreach, to sliding into the DM's and receiving a reply…
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Why Is A Woman's Relationship Her Most Interesting Content?
This week, we're diving into the world of parasocial relationships and asking a question I can't stop thinking about: Why is a woman's relationship often considered her most interesting piece of content? From Ariana Grande and Tammy Hembrow to soft launches, hard launches and everything in…
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Off Campus, On Brand - Whats Good For Garret Graham Is Good For Marketing
This week, we dive into the cultural phenomenon that has taken over everyone's feeds: Off Campus. But this isn't actually an episode about hockey boys. It's about what happens when brands learn to sit at the intersection of pop culture, entertainment and marketing. From viral reach and trending...
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Your Soulmates Aren't Always Romantic
Join us at our next community event! Tickets here! Friendship is one of the most important parts of my life and honestly, one of the things I feel I've gotten right. In this episode, I'm sharing the stories behind some of the friendships that have shaped me, from my best friend of almost 20…
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You Can’t Grow By Standing Still
This episode feels a little more personal than usual. I’m sharing a real, unfiltered look into the season of life I’m currently in - the chaos, the growth, the overwhelm, the gratitude and the quiet moments where I’ve had to stop and ask myself what I’m actually building toward. Over the past few...
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The Side of Ecommerce Nobody Talks About with Justin from The Aggregate Co
TAC Scholarship Link Connect with Justin Learn more about The Aggregate Co. Today we are joined by Justin Irvine from The Aggregate Co. - aka the man making logistics sound way more interesting than it should be. This episode is packed with conversations around: Why ops can quietly make or break...
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Careers, Hiring & The Truth About the Job Market Right Now - Em Haydon Spills ALL
Revere Recruitment - Salary Guide Connect with Em here This week’s episode is a deep dive into the realities of careers, hiring, and what’s actually happening in the job market right now. I’m joined by Emily Haydon, founder of Revere Recruitment, who brings over 20 years of experience in retail,...
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How to Build a Brand People Actually Want to Be Part Of with Carmel Zein
In this episode of If You Know You Grow, Chantel sits down with community builder, founder, and powerhouse operator Carmel Zein — co-founder of Staje and the force behind Humble Brags. From producing conferences straight out of uni to building one of the most sought-after communities in the...
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Health Struggles, Big Dreams & Building Your Bliss with Maddie Burton
In this week’s episode, I’m joined by one of the most inspiring founders I know — Maddie Burton. Maddie is the founder of Your Bliss, a low-tox perfume brand created from her own personal health journey. After years of being dismissed, unheard and living in constant pain, she was diagnosed with...
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A “conscious uncoupling” from a job I love: here’s why I left NH
In this episode, I’m sharing the full story behind my decision to leave Nu Harvest, from how I got there, what we built, and why I knew it was time to walk away. We chat: Why leaving a job you love can feel like a breakup The real reason I stepped away (and why it had nothing to do with failure)...
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With Bec Stewart - Starting Again, But Better: Habits, Resilience & Rebuilding Your Brand
What happens when everything you’ve built… disappears overnight? In this episode, I’m joined by the incredible Bec Stewart — founder of The Habit Tracker, creator, and host of In Her Power Podcast — and we’re diving deep into what it really takes to rebuild your life and brand from scratch. From...
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Learnings from the Founders Retreat & Tea from Townsville
If you’ve ever wondered what actually goes on inside a founder retreat… this is your inside look 👀 In this week’s episode, I’m recapping my experience at the Humble Brags Founders Retreat — from the people in the room to the biggest lessons I walked away with (and trust me, there were a lot)....
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Do you have boundaries or are you just a bad friend?
This week’s episode is a little stream-of-consciousness moment that turned into something I’ve been thinking about a lot. We talk about the “be selfish” narrative that’s everywhere right now and why it only works if you weren’t already selfish to begin with. If you want a village, you have to be...
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Oversharing with Jemma Fox - Personal Branding, Astrology & Feet Pics
This episode is slightly unhinged… but accidentally insightful. What started as a conversation about personal brand quickly spiralled into misconceptions, founder pressure, burnout, masculine vs feminine energy, astrology compatibility ratings, and whether you should be sharing your entire life...
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So I Heard You Want a Career in Marketing?
Thinking about a career in marketing? This episode is for you. In this solo chat, I’m unpacking the real conversations I have daily in my DMs — what it actually takes to build a career in marketing, where expectations often miss the mark, and why getting your foot in the door isn’t always…
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Is Luxury So Accessible Now That It’s No Longer “Cool”?
In this mini episode, Chantel dives into a big question marketers (and shoppers) are quietly asking: is luxury actually… accessible now? From the decline of logo-heavy status symbols to the rise of luxury experiences, this chat breaks down how purchasing behaviour is shifting — and why a designer...
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The Year Everything Finally Clicked (5 Lessons from 2025)
In this episode, Chantel unpacks the five things that truly changed her life in 2025 — and spoiler: none of them were overnight wins or shiny “quick fixes”. From finally locking in a routine that actually works (yes, including 4:30am mornings), to learning how to say no without guilt, redefining...
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RHODE is coming to MECCA! Let's chat about it!
Rhode is finally accessible in Australia - for the first time ever and it’s a big deal. Until now, Australians have never been able to purchase Rhode from within Australia. No local DTC shipping, no retail access - just distance, workarounds and hype. That’s what makes Rhode’s upcoming launch…
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2026 Marketing Predictions You Should Know About. Do you agree?
Marketing in 2026 isn’t louder - it’s longer, bolder and more intentional. In this episode, we’re unpacking the marketing shifts that will define 2026 - the ones already happening beneath the surface and the ones most brands aren’t prepared for yet. We explore why long-form content is making a...
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What I've learned in Season 1 of IYKYG
This season was never about having all the answers. It was about asking better questions, about growth, identity, timing, resilience, and what it actually looks like behind the scenes of building something meaningful. Across these conversations, one theme kept coming up again and again: growth...
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Black Friday Overwhelm, Peak Trends and Why it's Actually Good to NOT Get What You Want
In this episode, Chantel shares personal updates and reflections on the recent Black Friday and Cyber Monday shopping period, discussing the polarizing effects on consumer behavior and marketing trends. She emphasizes the importance of brand strategy and transparency while navigating the…
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Viral Growth, How to Leverage PR + High Growth Moments with Jessy Marshall from HIVE
In today’s episode, Chantel Brayley sits down with Jessy Marshall, the powerhouse founder of Hive HQ, known for championing female-led brands and rewriting what modern PR and brand storytelling look like. Jessy is industry known for building one of Australia’s most respected boutique agencies,...
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High Vibe Times with Girls Get Off Co-Founder Viv Conway
In this episode, Chantel sits down with Viv Conway, the powerhouse co-founder behind Girls Get Off , the unapologetic sexual wellness brand that changed the way women talk about pleasure, confidence, and owning their desires. Viv opens up about what it really takes to build a disruptive brand in…
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Hot Take? You NEED to be Comfortable with Discomfort
Welcome to another week- It’s a bit chaotic, a bit honest, and very on brand. Chantel talks about why getting comfortable being uncomfortable has been one of the biggest lessons of her life. She shares how discomfort has shaped her growth and how to tell the difference between feeling…
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Quick-Win Strategies for BFCM Cash Flow, Offers & The Hangover
Chantel Brayley pulls back the curtain on one of retail’s biggest periods, Black Friday & Cyber Monday (BFCM) and shares actionable, quick tactics you can deploy right now (yes, weeks out, not months) whether you’re a startup or scaling brand. Inside you’ll hear: • Why this peak period isn’t just...
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Life Updates + Are you getting in your own way?
After a short hiatus, Chantel returns to the mic with a reflective yet power-packed solo episode exploring one of the biggest blockers to business and personal growth, yourself. A little on the fly (because, in true entrepreneurial fashion, she misplaced her SD card), this episode dives deep into...
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Redefining the Workplace with Athena Savvas — The Power of Encoreship & Empowered Returners
this episode, Chantel sits down with Athena Savvas, Sustainability and Impact Manager at Dissh, who is leading The Encoreship, a platform reshaping how businesses think about diversity, inclusion, and re-entry into the workforce. Together, they explore The Encoreship , a powerful initiative...
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Life of a Showgirl? Unprompted & Unscripted - What I learned from Taylor Swift Today
In this audio-only, self-edited mini, Chantel is fresh from a cinema screening and deep in her feels about modern showmanship, brand narrative and the pressure to “always be on.” Using Taylor-level launchcraft as a springboard, she breaks down how Easter-egg hype, narrative control and 360°...
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Chaotic chats with Jemma Fox- strategic scaling, praise kinks and being an ecommerce cowboy
In this episode, I sit down with e-commerce and marketing strategist Jemma Fox to unpack the tough but exciting realities of scaling a brand in today’s fast-moving digital landscape. The people you work with, the culture you build, and the tech you use all matter. We dive into the decisions that...
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Breaking The Silence on Miscarriage and Infertility with Sam Payne from Pink Elephants
In this deeply personal and important conversation, I sit down with Sam Payne, co-founder of Pink Elephants, an organisation dedicated to supporting women and families through miscarriage and fertility challenges. Together, we open up about my own journey with miscarriage and fertility struggles,...
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My SPICY take - Is Influencer Marketing dead? Let's Deep Dive On Influencer Marketing
Candid, a bit spicy, and very practical. Chantel unpacks why “influencer is dead” hot-takes miss the point, and lays out how to treat influencer as a channel with its own strategy, not a magic performance button. In this deep dive, Chantel breaks down the four influencer archetypes , when to pay...
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Chatting Partnerships Episode No. 2 (with No. 2 Founder) Jess Ruhfus - Want a Strategy 35x More profitable than traditional Digital Marketing?
In this episode of If You Know You Grow, I sit down with Jess Ruhfus, powerhouse entrepreneur, connector, and Co Founder of No.2, to unpack one of the most under-utilised but game-changing strategies in business today: partnerships.one of the most under-utilised but game-changing strategies in...
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I Don't Want To be Known as Resilient - Are we using the term Resilience wrong?
When was the last time someone called you resilient? On the surface, it sounds like a compliment—proof of your strength and ability to withstand whatever life throws your way. But in today’s episode, I’m asking the uncomfortable question: Are we getting resilience wrong? Through a deeply personal...
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Jess Ruhfus - Ensuring your Sh*t Doesn't Stink, Scaling in the Bathroom with The Founder of No.2
In this candid and unfiltered conversation, I sit down with Jess Ruhfus, founder of No.2, to talk about what it really takes to launch and scale a direct-to-consumer brand when you’re a team of one. From navigating the messy middle of entrepreneurship to owning your mistakes, Jess shares the raw...
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Mini Episode - Controversial Thoughts - Do you need a Community? Do you even need to go Viral?
In this bite-sized episode of If You Know You Grow- we're focusing on a few controversial thoughts, I’m challenging two of the most popular narratives in the business and creative space, that you must build a community and that going viral is the ultimate goal. These are the ideas everyone seems…
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Business Growth, Mindset and Navigating High Level Success with Georgie Stevenson
In this episode, Chantel sits down with Georgie Stevenson, founder of Nu Harvest Supplements Supplements and Rise & Conquer, to dive deep into what it truly takes to lead a fast-growing brand while staying grounded in your vision. Georgie shares her unique perspective on managing a business in...
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5 Values I Stand By - Welcome to Our First Ever Episode
If You Know You Grow is the podcast for anyone ready to build a life and business that feels as good as it looks. Hosted by Chantel Brayley, a seasoned marketing and business leader known for her honest take on growth, this show dives deep into the lessons, mindset shifts, and conversations that...
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Get To Know ME | If You Know You Grow with Chantel Brayley- Launching August 05
Welcome to If You Know You Grow. Hosted by Chantel Brayley, this podcast is your behind-the-scenes pass to building brands, chasing your little levels of delulu, and levelling up in life and business. In this trailer, Chantel shares what you can expect from raw founder stories to practical...
About this show
If You Know You Grow is a weekly ecommerce and marketing podcast that goes behind the scenes of building and scaling the brands everyone is obsessed with. Host Chantel Brayley is an Australian based brand and ecommerce consultant and fractional CMO, named one of the Top 50 People in eCommerce Australia. Some weeks it's a candid conversation with a founder or an expert on how they really did it, including the bits that went sideways. Other weeks Chantel goes solo on strategy, hiring, profitability and the parts of scaling that usually stay off the record. Nothing gets gatekept here.
Hosted by
Chantel Brayley