How to Build a Brand People Feel Connected To with Maranda Joiner episode artwork

EPISODE · Sep 4, 2025 · 1H 18M

How to Build a Brand People Feel Connected To with Maranda Joiner

from The Confidence Chronicles

I can’t wait for you to hear from the amazing woman that is Maranda Joiner. We met on Clubhouse early this year and instantly connected! I’m so excited to have her on the podcast to share her wisdom. Maranda is a former radio personality turned Brand Strategist who in 2018, quit her job to pursue her dream of helping people feel seen without guilt or shame so they can RUN into success with confidence.  Now, she helps entrepreneurs, creatives, and business owners realise their unique brand voice and weave it into their purpose to make money.  As a Jackson, Mississippi native, Maranda has consulted and served as the brand manager for talent, placing them in a position to perform at Essence, on Comedy Central, and TruTV.  She has also worked as an on-air radio personality for fourteen years and for seven years, she curated and hosted an open mic experience called Synergy Nights. In this episode, I talk to Maranda about her new book, “A Lot Alike: What Every Entrepreneur Should Know About Branding And Purpose”. I absolutely devoured this book and we unpack it a little to talk about creating a branding experience and how making an emotional impact is far more powerful than having everything look perfect. Maranda shares some of the valuable lessons she learned from being raised by a single mother, why fear is sometimes necessary, how her life experiences got her to where she is today plus loads of tangible things you can do to get your brand aligned and on purpose. This episode is HOT.  I know you’ll enjoy this one. Where To Find Maranda: Website: marandajoiner.com (http://www.marandajoiner.com/) Book on Amazon: http://bit.ly/alotalikebook (https://bit.ly/alotalikebook?fbclid=IwAR29OsQdifdPvEn4N1ujzZIWScLxw7me43kXAKnE-PeafGXS3i6DF4cMaj8) Book on Barnes & Noble: https://www.barnesandnoble.com/.../a-lot-alike.../1139292888 (https://www.barnesandnoble.com/w/a-lot-alike-maranda-joiner/1139292888?fbclid=IwAR0ksVBK7ZVoXATp50mdejTOlTWGh30zxuwl70Wt5R-FiD_9qMyH-MAfDpk) Book on iBook's: https://books.apple.com/us/book/a-lot-alike/id1562929926 (https://books.apple.com/us/book/a-lot-alike/id1562929926?fbclid=IwAR01FCnEGXuFkIZZKMcMNkHYmHj7zvM_xNRRvlYyQ2S2KjAQ8WAfIlzTjww) Instagram: https://www.instagram.com/marandajoiner/ Facebook: https://www.facebook.com/marandajoiner/?viewas=&show_switched_toast=false&show_podcast_settings=false Resources mentioned in this episode: “Start With Why” by Simon Sinek  (https://simonsinek.com/product/start-with-why/) Where To Find Erika: • Want all my confidence secrets for $39? Grab a SIGNED copy of MY BOOK (https://thequeenofconfidence.com/confidencebook/) • Instagram: @thequeenofconfidence (https://www.instagram.com/thequeenofconfidence/) • Facebook: @Theconfidencequeen (https://www.facebook.com/Theconfidencequeen) • YouTube: (https://www.youtube.com/channel/UCzgN7oWfbMJVj41xfJLA5Yg) 👑 Want to request a podcast? Have a question for me? Click here to request a podcast! (https://thequeenofconfidence.com/podcasts/) 👑 Loving this podcast? Please leave me a review so other women who needs this can find this show (https://podcasts.apple.com/au/podcast/the-confidence-chronicles/id1439434022) 👑 Are we friends on Instagram? If not come say hello @thequeenofconfidence (https://www.instagram.com/thequeenofconfidence/) Lastly - THANK YOU for listening, I APPRECIATE YOU! Hosted on Acast. See acast.com/privacy (https://acast.com/privacy) for more information.

I can’t wait for you to hear from the amazing woman that is Maranda Joiner. We met on Clubhouse early this year and instantly connected! I’m so excited to have her on the podcast to share her wisdom. Maranda is a former radio personality turned Brand Strategist who in 2018, quit her job to pursue her dream of helping people feel seen without guilt or shame so they can RUN into success with confidence.  Now, she helps entrepreneurs, creatives, and business owners realise their unique brand voice and weave it into their purpose to make money.  As a Jackson, Mississippi native, Maranda has consulted and served as the brand manager for talent, placing them in a position to perform at Essence, on Comedy Central, and TruTV.  She has also worked as an on-air radio personality for fourteen years and for seven years, she curated and hosted an open mic experience called Synergy Nights. In this episode, I talk to Maranda about her new book, “A Lot Alike: What Every Entrepreneur Should Know About Branding And Purpose”. I absolutely devoured this book and we unpack it a little to talk about creating a branding experience and how making an emotional impact is far more powerful than having everything look perfect. Maranda shares some of the valuable lessons she learned from being raised by a single mother, why fear is sometimes necessary, how her life experiences got her to where she is today plus loads of tangible things you can do to get your brand aligned and on purpose. This episode is HOT.  I know you’ll enjoy this one. Where To Find Maranda: Website: marandajoiner.com (http://www.marandajoiner.com/) Book on Amazon: http://bit.ly/alotalikebook (https://bit.ly/alotalikebook?fbclid=IwAR29OsQdifdPvEn4N1ujzZIWScLxw7me43kXAKnE-PeafGXS3i6DF4cMaj8) Book on Barnes & Noble: https://www.barnesandnoble.com/.../a-lot-alike.../1139292888 (https://www.barnesandnoble.com/w/a-lot-alike-maranda-joiner/1139292888?fbclid=IwAR0ksVBK7ZVoXATp50mdejTOlTWGh30zxuwl70Wt5R-FiD_9qMyH-MAfDpk) Book on iBook's: https://books.apple.com/us/book/a-lot-alike/id1562929926 (https://books.apple.com/us/book/a-lot-alike/id1562929926?fbclid=IwAR01FCnEGXuFkIZZKMcMNkHYmHj7zvM_xNRRvlYyQ2S2KjAQ8WAfIlzTjww) Instagram: https://www.instagram.com/marandajoiner/ Facebook: https://www.facebook.com/marandajoiner/?viewas=&show_switched_toast=false&show_podcast_settings=false Resources mentioned in this episode: “Start With Why” by Simon Sinek  (https://simonsinek.com/product/start-with-why/) Where To Find Erika: • Want all my confidence secrets for $39? Grab a SIGNED copy of MY BOOK (https://thequeenofconfidence.com/confidencebook/) • Instagram: @thequeenofconfidence (https://www.instagram.com/thequeenofconfidence/) • Facebook: @Theconfidencequeen (https://www.facebook.com/Theconfidencequeen) • YouTube: (https://www.youtube.com/channel/UCzgN7oWfbMJVj41xfJLA5Yg) 👑 Want to request a podcast? Have a question for me? Click here to request a podcast! (https://thequeenofconfidence.com/podcasts/) 👑 Loving this podcast? Please leave me a review so other women who needs this can find this show (https://podcasts.apple.com/au/podcast/the-confidence-chronicles/id1439434022) 👑 Are we friends on Instagram? If not come say hello @thequeenofconfidence (https://www.instagram.com/thequeenofconfidence/) Lastly - THANK YOU for listening, I APPRECIATE YOU! Hosted on Acast. See acast.com/privacy (https://acast.com/privacy) for more information.

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How to Build a Brand People Feel Connected To with Maranda Joiner

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This episode is 1 hour and 18 minutes long.

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This episode was published on September 4, 2025.

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I can’t wait for you to hear from the amazing woman that is Maranda Joiner. We met on Clubhouse early this year and instantly connected! I’m so excited to have her on the podcast to share her wisdom. Maranda is a former radio personality turned...

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