How to Build a Brand That Drives Growth Through Emotional Marketing With Mark Arnold

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod**********************************************************************Mark Arnold sits at the intersection of branding, strategy, and execution. With a background as a senior executive in a credit union and now leading his own consulting firm, he brings both operator and advisor perspectives to the table. His work focuses on helping financial institutions clarify their positioning and translate that into consistent, effective marketing. A key theme in Mark’s approach is that marketing is not transactional, it’s emotional. Whether it’s a financial product or a consulting service, decisions are driven more by feelings than logic. This shifts how consultants should think about messaging, storytelling, and client engagement. For consulting firm owners, this conversation is a reminder that growth doesn’t come from sporadic campaigns. It comes from consistent, compound marketing, clear messaging, repeated over time, aligned with strategy and executed across the entire organization.**********************************************************************Proposed Interview Questions: 1. What got you into consulting, and how did your experience inside a credit union shape the way you run On The Mark Strategies today? 2. What specific problem are you helping your clients solve when it comes to branding and strategy, and why does solving that problem matter so much to you personally? 3. Who are your ideal clients today, and within those organizations, who typically makes the decision to bring you in? 4. How do clients typically find you today, and what has worked best for you to consistently attract the right consulting engagements? Current Acquisition Channels: Referral Sub Question: What’s your perspective on podcasting as a marketing tool for consultants and firms in your space? 5. When you’re talking to a potential client, how do you move them from interest to actually committing to a strategic engagement with you? 6. How do you personally retain clients, what do you do to make sure they keep coming back and that you build long-term relationships? 7. Where do you find yourself most stuck right now as a consultant running On The Mark Strategies (if at all)? 8. Looking ahead, where do you see the biggest opportunity for branding and strategic consulting over the next few years?*******************************************************************************************************************************************Know more about Mark ArnoldWebsite Link: https://onthemarkstrategies.com/Connect with Mark Arnold on LinkedInLinkedIn link: https://www.linkedin.com/in/jmarkarnold/Apply to be a guest on Consulting Leaders:https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/