How to Build a Brand That People Love & Pay For | Annabelle Cordelli

What does it really take to build an iconic brand in today’s world?In this episode, Annabelle Cordelli (SVP, Virgin Atlantic) shares powerful insights on modern marketing, brand building, and leadership from understanding culture and consumer behavior to creating unforgettable customer experiences.From competing on price in crowded markets to maintaining brand differentiation, this conversation dives deep into the fundamentals that stay constant across industries and what’s changing fast.