How to build a brand with Martha Cristina Garza

Today’s episode of the podcast is an interview with Martha Cristina Garza who is a Marketing Expert & Brand Strategist. She helps visionary entrepreneurs find clarity, focus, and direction to expand their brand reach, revenue, and impact. We talk all about business branding and how to ensure your personality is included in yours. Then we move on to imposter syndrome and being confident to charge your worth!   KEY TAKEAWAYS COVERED IN THE PODCAST   Brand strategy is NOT exclusively for huge companies – we all have a brand! No matter how big or small your business is. Your own personal brand is what others think of you – and we can influence this. Your brand should represent your knowledge and expertise (heart and values, but also your personality! You can be professional and fun at the same time. Be confident with who you are and put it in your brand. Before you look at your colours etc you have to think about your foundations – who you are, why does it matter, who are your competitors and how do you stand out from them? People love to hear your story and why you do what you do – it helps them to connect with you. Our brand is bigger than ourselves and what we like and what we want. It is a reflection of us and who we want to be. Your brand needs to look and sound the same everywhere. Put the volume up! Find your personality and what makes you stand out and shout about it. Not everyone sees everything you do – keep mentioning it/talking about it. You can appeal to different levels of clients/customers – but you do have to find the balance between helping everyone and spreading yourself too thin. You never know if someone can or can’t afford your services/product – never assume. New level, new devil! Imposter syndrome doesn’t go away just because you are at a new level. We can’t do this on our own! We need the right people around us.   THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…   You can be professional and fun at the same time! It is ok to show your personality in your branding.   HIGHLIGHTS YOU SIMPLY CAN’T MISS   How Martha became a brand strategist Building your brand Tips for tackling Imposter Syndrome   CHECK MARTHA OUT:   Website Instagram Facebook   RESOURCES MENTIONED   Build My List Self-Study Course   TRANSCRIPT But like sometimes our brand and I feel most of the time, their brand is bigger than ourselves and bigger than what we like and what we want is just a reflection of all the pieces of flaws and that pieces of flaws that we want to be. Yeah. Yeah. You said something in that while back there was really good. And I wants to question you on what you meant. So you said, what makes it, you and put the volume up? Like, so what do you mean by that? So, Like, if you, you see something that you think 'Yeah I'm that sort of person.' So, you know, I like to laugh and I like to have fun and I, you know, how do you mean put the volume up? Like, well, how would that sound in a practical way? Absolutely. So you are fun and you like gin. And then if I go to your Instagram, for example, and I will see anything around that. For me, it least there's this like misconnection. Cause I hear you and your podcasts I'm over it and you laughing. And in my head were already friends. I mean, we never even met, right? Like there's one thing, right like I'm like, guess I knew that when I was talking to you in my end. Um, but then that creates dissonance. Like you're saying you're one thing and you're, I see you somewhere else. And your other kind of what you were saying earlier. So putting the volume out loud, every touch point, which just every place that I talked to my clients or my clients sees me, I want to be the same. You are listening to Your Dream Business Podcast Episode 238. You are listening to Your Dream Business Podcast and I am your host Teresa Heath-Wareing. If you are a business owner who is striving to build a business and the life that you dream of on your own terms and doing something that you love, then this is the podcast for you. Each week, I will share with you business, marketing and mindset tools, and strategies that I have used to start and grow my own dream business, as well as the dream businesses of hundreds of business owners from around the world. So if you're ready, let's get started. Hello, and a really warm welcome to this week's episode of the podcast as always, I am your host Teresa Heath-Wareing. If you are new, welcome to this wonderful family that we have. You are most welcome. If you're a returning listener thank you so very much. I appreciate you all greatly. Okay. This week we have an interview with the lovely Martha and we're going to be talking all about brand. I know some of you might be sat there thinking, you know, brands and brand conversations are only for big businesses, you know, and things like value, brand values and tone and all this sort of thing might only be big businesses. But what is so nice about this conversation is how we open it up to basically say, no, this is everyone and everything. And your brand, especially, I almost feel like it's more important when you're a small business, because it represents you entirely. It represents who you are. And if you've been following me for a while, you know, I went through a brand change, not that long ago. And in fact, I was going through the brand change and design elements while I in the interview. And actually as a, as a business owner, as a solopreneur or someone who like me, you are the face of your business. That brand really has to represent me. And the reason I changed my brand was because it didn't fit. It didn't fit any longer. I had changed from the person who initially started that, you know, the business with that brand. So it's a really good conversation. I really enjoy chatting to Martha. And I think you're going to get a lot from it. But before I introduce her to you, I just want to take a minute to remind you that build my list is open and you can buy. It's available on my website and at teresaheathwareing.com/buildmylist. Last week, we talked all about email lists and the do's and don'ts. So if you are still thinking about that, if you are still thinking, oh yeah, that's on my to do list finally. Imagine or just imagine like ticking that off and getting people onto your email list. So good. So yeah. Do go and check that out if you're wanting to build your list. Okay. So today when chatting to Martha Cristina Garza who is a luxury brand strategist and marketing expert, based in Brooklyn, New York. She helps visionary 6 and 7 figure entrepreneurs find clarity, focus, and direction to expand their brand, reach revenue and impact so they can change the world. Most of her clients are high ticket coaches, luxury brands in jewelry, fashion, and hospitality industries. But before opening her boutique consultancy, she led her marketing efforts for brands like Cartier. So she always has, she has sorry, almost a decade of corporate marketing experience. And her background is in industry and jewelry design. So yeah she was fab. So-so good. Really good conversation. I think you're going to take away a lot from this. So here is the lovely Martha. Okay. So it's my pleasure today to welcome to the podcast Martha Cristina Garza. Martha, how are you doing? I am doing great. I'm so excited to be here. Thanks for having me Teresa. No worries. And you guys can't see because you're listening to podcasts, but Martha's got the most amazing lipstick on. Love, the color. Obviously get the important stuff in out the way, uh, yeah looks fabulous, fabulous. Martha what we do at the beginning of every interview is we get you to explain to my audience who you are and how you got to do what you're doing today. So if you are happy, that'd be a great start. Absolutely. So I am a Brooklyn based Mexican luxury brand strategist. And I got here in a various funny way. When I was little, I thought I wanted to be a jewelry designer and I actually went ahead and went for it. I went to industrial design school, went to New York, Gucci, majority designer, and then I got this, um, scholarship for a master's in Italy. So I went ahead and did a masters in marketing for luxury, super specific. I was like, great. Now I know how to design jewelry, how to make it. And now I'm going to go learn how to sell it. That was my master plan. And then I got there and then I fell in love with marketing there. Why? Because in Mexico where I grew up. Marketing was only about numbers, entity, and it also is not right. It's about this beautiful storytelling. And everything I did in Italy was around that. So I fell in love and I was like, this is fun. This is easy. And I love it. And I wasn't looking for it. But my director from the program got me an interview of my dream company, which was Cartier. And I landed that job does my fridge up at 23. And I wanted to, I remember crying cause I was like, I am not European. My chances are on the floor. I ended up getting it and I fell in love. I was in Italy for another year working there and then I moved to the US to work with European company. So it