How to Build a Brand Without Performing a Persona? w/ Parmees Yaz & Dominika Legrand

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This episode is 1 hour and 13 minutes long.

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This episode was published on May 16, 2026.

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from Omnichannel · host Dominika Legrand

Send us Fan MailLearn more about Parmees's work here: https://stan.store/parmeesLearn more about the "Expressed" program here: https://www.dominikalegrand.com/expressed-programWe often hear opposing advice when it comes to building an online presence.Be perceived as an authority so people trust and buy from you.Be real but not unfiltered.Show you are human, but leave some aura of mystery.Show your vulnerable sides but not theatrically.Lead with helpful information, but not too much, because people won't be able to connect to who you are.What do the brands we trust and follow have in common?Why do some people have such a presence that draws us in, even imperfectly?These are the questions we discuss with Parmeez Yaz, brand expert.Learn More about the Human to Human programs here: https://www.dominikalegrand.com/programs-1

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