How to Build a Category-Leading Advisory Firm With John Leh

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod**********************************************************************Building a successful professional services firm isn't just about expertise, it's about becoming the trusted voice in your market. After nearly 15 years selling enterprise learning systems, John Leh launched Talented Learning with a different vision: provide independent advice in an industry where buyers often struggle to separate marketing from reality. Today, his firm helps organizations evaluate learning technologies, guides complex software purchasing decisions, and advises technology vendors on market strategy and positioning. In this conversation, we'll discuss how John built authority in a highly specialized niche, how content became one of his strongest growth engines, what it takes to maintain long-term client relationships, and why independence has become one of his firm's greatest competitive advantages. Proposed Interview Structure:1. What first drew you into the learning technology industry, and what ultimately led you to build Talented Learning as an independent advisory firm? 2. What specific problem are you helping clients solve today, and why is solving that problem something you're personally passionate about? 3. Who are your ideal clients today, and within those organizations, who usually makes the decision to bring your firm in? 4. You've built a remarkable reputation through reports, webinars, articles, product reviews, and your podcast. Which marketing strategies have consistently generated the highest-quality business for your firm, and what can other professional services leaders learn from that? Current Acquisition Channels: Referral, Content, Webinars, Podcast (guesting), Podcast (hosting), Speaking engagements, The Talented Learning Ecosystem Sub Question: You've invested heavily in podcasting as part of your content strategy. How valuable has podcasting been for building authority and attracting clients in your industry? 5. Professional services often involve long sales cycles and multiple stakeholders. How do you build enough trust to win complex advisory engagements? 6. Once a client starts working with Talented Learning, how do you consistently deliver value, earn repeat engagements, and build relationships that last for years? 7. Where do you find yourself most challenged today as the leader of a growing professional services firm, if at all? 8. Looking ahead, where do you see the biggest opportunity for your work over the next few years? **********************************************************Know more about John LehWebsite Link: http://www.talentedlearning.com/Connect with John Leh on LinkedInLinkedIn Link: https://www.linkedin.com/in/johnleh/Apply to be a guest on The Principal Podcast:https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/