How To Build a Community

Community has become such an important part of marketing in recent years, it’s now touted as the new economic moat that can help not only grow, but protect brands and businesses. But building a community is not an easy task. It’s one of those elements in marketing strategy that is highly nuanced and requires a deft personal touch, and can’t be driven just by good creative or ad spend. Community building is personal and is all about harnessing the power of people. Today, we are chatting with one of the most energetic, effective, not to mention charming Community Builders in the UAE - Deeksha Gandotra. A highly accomplished entrepreneur, Deeksha is the Founder and Managing Director of Versatile Consultancy (an HR recruitment powerhouse), Deeksha is also the founder of Hospitality Hub, a BNI Director Consultant, CEO of Bluebird Tech, UN Women Mentor, among other professional hats she wears. She will be sharing insights with us on how she built a community of entrepreneurs in the hospitality industry in the emirates. This is Challenger Brands - Where we talk about brand development, marketing, sales, entrepreneurship, and a whole lot of other things to help entrepreneurs and brand custodians build competitive brands and better businesses. Not the biggest player in your sector? Make an impact by challenging the status quo. In each episode, we talk to inspiring industry professionals and entrepreneurs to gain useful and actionable insights for empowering challenger brands. Hosted by Illustrado - The Brand Development & Creative Agency for ambitious and audacious challenger brands. Visit our website to learn more: https://bit.ly/IllustradoWebsite