How to build a community of fans for your business

In today’s episode of the podcast I talk about building a community and how you can build a community that loves you and wants to buy from you. KEY TAKEAWAYS COVERED IN THE PODCAST Be authentic – Be yourself. The way you are online should be the same as how you are in real life. You can’t be anyone else.Not everyone is going to like you and that is OK!By being authentic you will attract the right people for you.Be inclusive – everyone is welcome. Be proactive about showing this.Be consistent – people need to know you are there. Inconsistency can put doubt in your community’s mind.Earn trust – if someone is going to invest time and energy into you, they need to trust you. To earn trust, you need to show up in your community.Don’t let people down – if you say you are going to do something, you need to make sure you do it.Add value to your community – you are going to have to give away some information/support for free.Give your community a reason to engage.Listen to what your community has to say and ask lots of questions.When you have an audience – do things to delight them! Make them feel special and make it exclusive. THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE… Love your community because they are choosing to support you and keep coming back. They deserve to be made to feel special. HIGHLIGHTS YOU SIMPLY CAN’T MISS Why building a community is so important 05:13How to build your community 07:25 RESOURCES MENTIONED Create Your Dream Business BootcampInclusivity in marketing podcast episode Transcript Hello and welcome to this week's episode of the podcast. How are you doing? So I am batching ahead again. Someone asked me the other day, how I've managed to do all the things like the podcast and the emails.And this is how, cause I batch ahead because I sit and do a number of podcasts at once and then they're all ready for the upcoming weeks. And obviously, I have an amazing team that helps me and as I speak, it's actually a Sunday. I don't normally work on a Sunday if I can help it. Although I don't mind working on a weekend, it's actually quite nice when no one needs you or you haven't got to speak to anybody. You can just sit down and crack on. But I'm going away hopefully next week, uh, for a break, which honestly, I cannot wait. I just, I'm praying nothing happens between now and then, like COVID stuff, but yes, I'm hoping that by the time you're listening to this, which is in a couple of weeks, I might still be on a beach somewhere.Fingers crossed. Anyway, this week, I want to tell you about a couple of things. First thing is the bootcamp is back. I am very excited about the bootcamp. I love doing it last time. I've made some tweaks and improvements added a few different things, shortened it up a little bit, and it's going to be awesome.It's going to be so so good. So basically the bootcamp is a four-day session with me. That sounds like we're literally going to do it at four days solid as in we'll meet every day, four days, day one, we're going to do a workshop about what does your dream business look like? Because when we talk about creating your dream business, I'm I kind of hate saying it, cause it sounds a bit like, "Oh so I can work on a beach with my laptop." And actually not everyone wants that.Not everyone wants a six figure launch. Not everyone wants an online business. Not everyone wants a huge team. The first workshop we do is to really work out. What is it you want for your business? How do you want your business to look? Because then what you can do is you can kind of get off that rat race of trying to compete with other people or think your business isn't good enough if you don't have X, Y, Z, when actually that might be important to them, but that's not important to you.That's the first thing we're going to do on workshop one on the first day. The next day on the Tuesday, we're going to be doing workshop two, which is looking at how do you get to that dream business. Now we know what you want. What steps can you start to take to get you there? And what plan do you need to put in place then on the Wednesday, we're going to have a coaching call.So these are the calls I do within my Academy. And it's when anybody can join me and they can ask me anything about their business. And if I was to ask my Academy members, what was the best thing about the Academy? They would probably say a coaching call. You get to literally pick my brains. You get to ask me a question, I'll give you a direct answer back and we do this on Zoom and we do this via a conversation because the fact that normally if you come to me and any good person coaching mentoring. You should be the same. If you come to me and said, "Teresa, should I do this?" I've got about five questions back at you before I can give you the advice that I think is the most suitable. So we've got that on the Wednesday. And then on the Thursday, we're going to finish off with a workshop session on mindset.Because great if you know what you want to do, know where you want to go, but if your mindset is not in the right place, it's so, so key. If you just think I can't do this, who do I think I am? And all those other horrible things that kind of eat away at us, then basically, you know, that's not going to help you. You could have the best plan and blessed best strategy in the world.You're never going to do it. That's what we're doing on Thursday. We'll have a celebration party. There's going to be competitions or the prize is worth over $1,400. So it's a great prize. There's going to be other amazing things along the way. We always have a great sense of community in that. So it's going to be awesome.So if you've not already signed up, please do so it's teresaheathwareing.com/bootcamp. And I will see you in there. I'm very excited. Okay. So this is kind of like fits well with today's discussion because today we're going to be talking about building a community. And how you build a community that loves you or a community that wants to hear from you or wants to buy from you or gives you something. Like how many people have had a Facebook group where no one talks, no one ever says nothing and he feels like you're pulling teeth. So today I want to talk about how do we build a great community. And it's really nice.Like I said, we're talking about the bootcamp and then I'm talking about this because one of the things I am complimented on a lot is how amazing my members are. Every time we have a guest speaker come in. When we do our online events SOAR and the lovely Biz Paul presents it. He has said to me on so many occasions, he can't get over what an amazing community we have. How amazing the people are. How supportive they are. How genuine they are. How there's no, like sometimes there's yeah, I've been in communities where it feels either clicky or it feels like not engaging. No one's bothered everyone's out for themselves. And honestly like it, I am just in awe that my community is so amazing. And I was really lucky the other day that I was talking to someone about it, who who's in the community.And I was like, how amazing, how like these people are phenomenal. And she turned right into me. She went "Teresa you do know it's because of you, don't you." And I was just like, no, whatever. She was like, no, seriously, the reason you have a great community is because of you. And I just thought, and I was completely touched, but, but honestly, in everything we do, so last time we ran the bootcamp, I was looking back at some of the kind of comments in the group and it was all like, this is amazing.These people are amazing. Love this group, love this community. Build my list whenever we do that, again, loads of amazing comments about the community and whatever, and it's brilliant. I love it. So I thought let's kind of pull apart why I think I've got a nice community and how you can build that community too for your business.And, and you may be thinking, well, I don't want to build a membership or I don't want to build a Facebook group and that's fine. A community isn't that. A community, I'm part of the Apple community. Cause I love everything Apple have to sell me and I buy pretty much everything Apple has to sell me. It's not just a community when you're trying to build like a membership or a Facebook group, it's about your customers.It's about what are you putting out there? It's about you. Like, you're listening to my podcast. You may not have even ever followed me on social media. You might not have even opted into one of my emails. It just might be that you are listening to the podcast, but you're part of my community. So what are some of the things that we can do and and how you do it?So I've got a little list of things that I think are important to me and how I build my communities. Firstly, I think I ever in my intention was never like, oh, I'm going to build this great community. I'm doing this kind of afterwards. I've managed to put together this phenomenal group of people in every kind of, part of my business that I have.And now I'm looking back to think, "Well, what did I do? And how did I do that?" So it wasn't I ever set out to be amazing at this. Um, and I'm definitely not saying I'm amazing at it. You know, I'm doing all right. So...