How to Build a Consulting Firm That Creates Lasting Client Change With Mark Savinson

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod**********************************************************************Mark Savinson has spent more than three decades in sales, consulting, enablement, and organisational change. Today, he leads Strategy to Revenue, working with organisations where significant investments in training and enablement aren't translating into consistent behaviour or commercial results. His approach is built around a simple observation: delivering the right solution isn't enough. Mark and cognitive scientist Virginia "Gini" Holden examine the system around an intervention to understand why desired behaviours fail to appear, spread, or persist. That focus has helped Mark work with major organisations and empower more than 100,000 sales professionals over his career. For founders and leaders of professional services firms, Mark's experience goes beyond behaviour change. It's also a story about building expertise around a specific client problem, selling into complex organisations, creating measurable value, and developing relationships that last. We dig into how he has built his business around those principles and what other firm leaders can learn from the journey. Proposed Interview Structure:1. You've spent more than 30 years across sales, consulting, and organisational change. What got you into the professional services business in the first place, and how did that eventually lead to Strategy to Revenue? 2. What specific problem is Strategy to Revenue helping clients solve today, and why does solving that problem matter so much to you personally? 3. Who are your ideal clients today, and who inside those organisations usually holds the decision to bring your firm in? 4. When you're trying to grow Strategy to Revenue, how do the right clients typically find you, and what has worked best for you in building trust and generating new business? Current Acquisition Channels: Referral, Speaking engagements, Cold outreach Sub Question: What do you think about podcasts as a marketing and trust-building tool for professional services firms like yours? 5. You're selling expertise into large organisations with multiple stakeholders and potentially long buying cycles. How do you typically take a prospective client from an initial conversation to a signed engagement? 6. Once you've delivered the initial engagement, how do you make sure clients want to keep working with Strategy to Revenue? What have you learned about building relationships that turn into repeat and long-term business? 7. At this stage of building and leading Strategy to Revenue, where do you find yourself most challenged right now as a professional services firm leader, if at all? 8. Looking ahead, where do you see the biggest opportunity for your work over the next few years? **********************************************************Know more about Mark SavinsonWebsite Link: http://www.strategytorevenue.comConnect with Mark Savinson on LinkedInLinkedIn Link: https://www.linkedin.com/in/marksavinson/Apply to be a guest on The Principal Podcast:https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/