The Principal Podcast

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod**********************************************************************Jeremy Kushner is the CEO and Co-Founder of BACS Consulting Group, an award-winning managed IT and technology consulting firm serving small and mid-sized businesses across California. For nearly two decades, BACS has helped organizations modernize their technology, strengthen cybersecurity, migrate to the cloud, and build resilient IT operations that support long-term growth. More recently, Jeremy has been helping business leaders navigate AI adoption in a practical way. Rather than chasing the latest tools, he focuses on helping organizations identify meaningful business problems, launch focused AI initiatives, and build confidence through measurable results. His philosophy is that successful transformation comes from disciplined execution, not hype. Before founding BACS, Jeremy held leadership positions at ArcSight, Symantec, and VERITAS Software, where he led global education and professional services organizations. Today, he brings that enterprise experience to building a client-focused firm known for long-term relationships, operational excellence, and trusted strategic advice. Proposed Interview Structure:1. What first drew you into technology consulting, and what ultimately convinced you to build BACS Consulting Group instead of continuing your corporate career? 2. What specific problem are you helping clients solve today, and why is solving that problem personally important to you? 3. Who are your ideal clients today, and who usually makes the decision to bring BACS into the business? 4. Professional services firms grow on trust. How has BACS consistently attracted new clients over the years, and what marketing lessons would you share with other firm owners? Current Acquisition Channels: Referral, Content, Google Ads Sub Question: What role do you think podcasting can play as a business development and authority-building tool for professional services firms? 5. Technology services often involve long sales cycles and significant trust. How do you take a prospect from the first conversation to becoming a long-term client? 6. One of the biggest challenges for any professional services firm is keeping clients for the long term. How have you built relationships that keep clients coming back year after year? 7. Where do you find yourself most challenged today as the founder of a growing professional services firm, if at all? 8. Looking ahead, where do you see the biggest opportunity for your work over the next few years? **********************************************************Know more about Jeremy KushnerWebsite Link: http://www.bacsit.com/ Connect with Jeremy Kushner on LinkedInLinkedIn Link: https://www.linkedin.com/in/jeremy-kushner-763289 Apply to be a guest on The Principal Podcast:https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod**********************************************************************Katie Ann Zimmerman has spent more than 22 years across finance, operations, acquisitions, credit risk, and business strategy. In 2019, she founded Full Advantage, where she now works with small and midsize businesses and six- and seven-figure entrepreneurs on financial performance, operational efficiency, cash flow, franchise strategy, and organizational accountability. Building a professional services firm requires more than expertise. You need to turn that expertise into a clear client problem, earn enough trust to get inside the business, consistently demonstrate value, and build relationships that last. Katie’s experience provides a practical perspective on each of those challenges. Proposed Interview Structure:1. You spent years working across finance, operations, acquisitions, and executive leadership before starting Full Advantage in 2019. What made you decide to build your own professional services firm? 2. What specific problem does Full Advantage solve for clients today, and why does solving that problem matter so much to you personally? 3. Who are the ideal clients for Full Advantage today, and inside those organizations, who usually holds the decision to bring you in and hire the firm? 4. As you’ve grown Full Advantage, how have clients typically found you, and which channels or relationships have been most effective at consistently bringing new business into the firm? Current Acquisition Channels: Referral, Podcast (guesting), Speaking engagements Sub Question: You’ve invested in speaking, content, and appearing on podcasts yourself. What role do you think podcasts can play for leaders of professional services firms looking to build trust, authority, and ultimately win clients? 5. Your work touches sensitive areas like finances, cash flow, operations, and business performance, so there has to be a significant level of trust before someone hires you. How do you take a prospect from that first conversation to trusting Full Advantage enough to bring you inside their business? 6. Once you’ve won a client, how do you make sure Full Advantage continues to demonstrate value, keeps clients coming back, and turns an initial engagement into a long-term relationship? 7. Where do you find yourself most challenged right now as the founder and CEO of a professional services firm, if at all? 8. Looking ahead, where do you see the biggest opportunity for your work over the next few years? **********************************************************Know more about Katie AnnWebsite Link: https://www.fulladvantage.co/ Connect with Katie Ann on LinkedInLinkedIn Link: https://www.linkedin.com/in/katieanncecilia/ Apply to be a guest on The Principal Podcast:https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod**********************************************************************Mark Savinson has spent more than three decades in sales, consulting, enablement, and organisational change. Today, he leads Strategy to Revenue, working with organisations where significant investments in training and enablement aren't translating into consistent behaviour or commercial results. His approach is built around a simple observation: delivering the right solution isn't enough. Mark and cognitive scientist Virginia "Gini" Holden examine the system around an intervention to understand why desired behaviours fail to appear, spread, or persist. That focus has helped Mark work with major organisations and empower more than 100,000 sales professionals over his career. For founders and leaders of professional services firms, Mark's experience goes beyond behaviour change. It's also a story about building expertise around a specific client problem, selling into complex organisations, creating measurable value, and developing relationships that last. We dig into how he has built his business around those principles and what other firm leaders can learn from the journey. Proposed Interview Structure:1. You've spent more than 30 years across sales, consulting, and organisational change. What got you into the professional services business in the first place, and how did that eventually lead to Strategy to Revenue? 2. What specific problem is Strategy to Revenue helping clients solve today, and why does solving that problem matter so much to you personally? 3. Who are your ideal clients today, and who inside those organisations usually holds the decision to bring your firm in? 4. When you're trying to grow Strategy to Revenue, how do the right clients typically find you, and what has worked best for you in building trust and generating new business? Current Acquisition Channels: Referral, Speaking engagements, Cold outreach Sub Question: What do you think about podcasts as a marketing and trust-building tool for professional services firms like yours? 5. You're selling expertise into large organisations with multiple stakeholders and potentially long buying cycles. How do you typically take a prospective client from an initial conversation to a signed engagement? 6. Once you've delivered the initial engagement, how do you make sure clients want to keep working with Strategy to Revenue? What have you learned about building relationships that turn into repeat and long-term business? 7. At this stage of building and leading Strategy to Revenue, where do you find yourself most challenged right now as a professional services firm leader, if at all? 8. Looking ahead, where do you see the biggest opportunity for your work over the next few years? **********************************************************Know more about Mark SavinsonWebsite Link: http://www.strategytorevenue.comConnect with Mark Savinson on LinkedInLinkedIn Link: https://www.linkedin.com/in/marksavinson/Apply to be a guest on The Principal Podcast:https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod**********************************************************************Before founding GenNorth, Richard Shaw spent years building businesses, teams, and client relationships inside major professional services firms including Arcadis and Mace. At Mace, he established and grew its consultancy presence across Yorkshire and the North East and was responsible for the delivery of construction projects totalling more than £500 million.In 2021, Richard took that experience and founded GenNorth, an advisory and project management firm focused on the built environment. The business has since doubled in size in each of its first three years and sustained more than 50% year-on-year growth, while expanding its capabilities across advisory, project and programme management, and cost and commercial management.What makes Richard's story particularly relevant to professional services leaders is how that growth has been paired with a deliberate focus on people and client relationships. GenNorth has reported a client satisfaction score of 4.8/5 and an employee NPS of 100, and was named a Sunday Times Best Place to Work 2026 in the Small Business Construction & Building Materials category. We explore the decisions behind that growth and what Richard is learning as he takes the firm into its next stage.Proposed Interview Structure:1. You had a successful career leading teams inside large firms like Arcadis and Mace. What made you decide to leave that environment and build GenNorth, and what did you want to do differently with your own firm?2. What specific problem is GenNorth helping clients solve today, and why does solving that problem matter so much to you personally?3. Who are your ideal clients at GenNorth today, and within those organisations, who usually holds the decision to bring you in and hire the firm?4. You’ve grown GenNorth remarkably quickly since 2021. Where is new business coming from today, and what have you found works best for building trust and consistently attracting the right clients?Current Acquisition Channels: Referral Sub Question: Professional services are so relationship-driven, what do you think about podcasting as a way for firms like yours to build trust and create new business opportunities? 5. Your clients often have complex buying processes involving multiple stakeholders, frameworks, and procurement. How do you approach that sales process at GenNorth, and what have you learned about turning a strong relationship into a signed engagement?6. Once you’ve won a client, what do you do at GenNorth to make sure they want to keep coming back, and how do you build those relationships into long-term partnerships rather than one-off projects?7. As the leader of a fast-growing professional services firm, where do you find yourself most challenged right now, if at all? 8. Looking ahead, where do you see the biggest opportunity for your work over the next few years? **********************************************************Know more about Richard ShawWebsite Link: https://www.gennorth.co.uk/Connect with Richard Shaw on LinkedInLinkedIn Link: https://www.linkedin.com/in/richard-shaw27/ Apply to be a guest on The Principal Podcast:https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod**********************************************************************Monica Colgan has spent more than a decade building Launch Industries while helping small businesses solve the operational problems that often appear as they grow. Her work spans HR, operations, technology, finance, project management, and business systems, giving her a broad view of what makes a service business work behind the scenes.Her experience goes well beyond advising from the outside. Monica has served as a CEO, CFO, HR manager, project lead, and consultant across industries including food service, manufacturing, technology, retail, and nonprofit organizations. Through Launch Industries, she has built a high-touch model designed around long-term client relationships and a collaborative team of specialists.For founders and leaders of professional services firms, Monica brings a useful perspective on the transition from being the person who solves everything to building a business capable of delivering consistently through better people, processes, and technology. We’ll explore how she positions a broad service offering, wins and retains clients, builds her team, and thinks about the next stage of growth for Launch Industries.Proposed Interview Structure:1. You’ve been an operator, CEO, CFO, HR leader, and consultant. What led you to start Launch Industries, and how has your vision for the firm changed since 2022? 2. What specific problem are you helping clients solve through Launch Industries today, and why does solving that problem matter so much to you personally?3. Who are your ideal clients today, and who inside those businesses usually holds the decision to bring Launch Industries in?4. Launch Industries offers expertise across HR, operations, technology, and finance. How do you position and market such a broad firm clearly, and what has worked best for consistently attracting the right clients?Current Acquisition Channels: Referral Sub Question: What do you think about podcasts as a marketing tool for professional services firms? Could they play a meaningful role in building trust and generating business in your space?5. When you’re selling something as broad and potentially long-term as operational support, how do you take a prospect from an initial problem or conversation to trusting Launch Industries with a larger engagement?6. Your model emphasizes high-touch client service and long-term relationships. What do you do to keep clients seeing value, coming back, and expanding the relationship with Launch Industries over time?7. As the founder of Launch Industries, where do you find yourself most challenged right now when it comes to growing and leading the firm, if at all? 8. Looking ahead, where do you see the biggest opportunity for your work over the next few years? **********************************************************Know more about Monica ColganWebsite Link: https://launchindustries.biz/ Connect with Monica Colgan on LinkedInLinkedIn Link: https://www.linkedin.com/in/monicacolgan Apply to be a guest on The Principal Podcast:https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod**********************************************************************Professional services firms often struggle to scale because their best thinking remains trapped inside the founder’s head. Decisions, approvals, content, client knowledge, and operating standards all depend on a small number of people, creating bottlenecks that slow growth. Through Taylord Coaching & Consulting, Suzanne Taylor-King helps founder-led businesses solve this problem by extracting their institutional intelligence and installing it into practical AI-powered systems. Her Taylord AI OS™ is designed to support marketing, content, operations, and strategic decision-making without adding another disconnected set of tools. Suzanne brings more than four decades of entrepreneurial experience to the conversation. She has built six companies, completed two successful exits, and coached more than 600 entrepreneurs. Her approach combines business strategy, leadership development, and AI, with a clear belief that technology should remove unnecessary work and give leaders more time for relationships, judgment, and growth. Proposed Interview Structure:1. What first led you into coaching and consulting, and how did that journey eventually lead you to build Taylord Coaching & Consulting and create the Taylord AI OS™? 2. What specific problem are you helping clients solve through Taylord Coaching & Consulting, and why does solving that problem matter so much to you personally? 3. Who are your ideal clients today, and who typically holds the decision to bring you in or hire your firm? 4. You've built a very distinctive position around AI operating systems. How do your best clients usually discover you, and what's been the most effective marketing strategy for growing your firm? Current Acquisition Channels: Referral, Content, Webinars, Podcast (guesting), Podcast (hosting), Speaking engagements Sub Question: You're also the host of the Unlock Your Way with STK podcast. What role do you think podcasting plays as a business development and thought leadership tool for professional services firms? 5. Your work often requires clients to rethink how their entire business operates. How do you build enough trust to move someone from an initial conversation to committing to that kind of engagement? 6. Once someone becomes a client of Taylord Coaching & Consulting, how do you continue delivering value, keep clients coming back, and build relationships that last beyond the initial engagement? 7. Where do you find yourself most challenged right now as the leader of a growing professional services business, if anywhere? 8. Looking ahead, where do you see the biggest opportunity for your work over the next few years? **********************************************************Know more about Suzanne Taylor-KingWebsite Link: https://suzannetaylorking.com/Connect with Suzanne Taylor-King on LinkedInLinkedIn Link: https://www.linkedin.com/in/suzanne-taylor-king/ Apply to be a guest on The Principal Podcast:https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod**********************************************************************Building a successful professional services firm isn't about chasing the latest trend. It's about solving meaningful business problems, earning trust over time, and creating systems that clients continue to rely on year after year. Rob Calvert founded Second Son Consulting in 2003 with a simple philosophy: technology should support the business, not complicate it. Today, his firm serves organizations across more than fifteen industries, advising leadership teams on technology strategy, security, operations, and long-term growth. In this conversation, Rob shares how he's built an IT services firm with client relationships spanning more than two decades, why culture matters as much as technical expertise, and what every founder of a professional services firm can learn about sustainable growth, leadership, and client retention. Proposed Interview Structure:1. What got you into professional services, and what led you to start Second Son Consulting more than 20 years ago? 2. What specific problem are you helping your clients solve, and why does solving that problem matter so much to you personally? 3. Who are your ideal clients today, and who usually makes the decision to bring your firm in? 4. How do new clients typically discover Second Son Consulting, and what's been your most effective strategy for growing the firm over the years? Current Acquisition Channels: Referrals, Podcast Guesting Sub Question: You've been a guest on several podcasts. What role do you think podcasting can play as a marketing channel for professional services firms? 5. Professional services often involve long sales cycles and multiple decision makers. How do you typically build trust and guide prospects from the first conversation to becoming long-term clients? 6. Your firm has clients who've stayed with you for more than twenty years. How do you consistently deliver value, keep clients coming back, and build relationships that last that long? 7. Where do you find yourself most challenged right now as the owner of a professional services firm, if at all? 8. Looking ahead, where do you see the biggest opportunities for your work over the next few years? **********************************************************Know more about Rob CalvertWebsite Link: http://www.secondsonconsulting.com/ Connect with Rob Calvert on LinkedInLinkedIn Link: https://www.linkedin.com/in/robcalvert Apply to be a guest on The Principal Podcast:https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod**********************************************************************For many professional services firms, growth depends heavily on referrals, founder-led selling, and individual relationships. Steve Benson believes sustainable growth comes from building systems that make business development consistent, measurable, and scalable. Through Badger Maps, he's helped thousands of sales professionals spend less time on administration and more time building valuable client relationships.Beyond software, Steve has become a respected voice in sales leadership. As host of the Outside Sales Talk podcast, founder of Badger Sales University, and President of the Sales Hall of Fame, he regularly speaks with top-performing sales leaders about what separates high-performing organizations from the rest. His work increasingly focuses on AI-powered sales enablement, adaptive coaching, and creating systems that help teams continuously improve.Whether you lead a consulting firm, accounting practice, marketing agency, IT services company, or another professional services business, this conversation offers practical lessons on building a stronger sales engine and creating lasting client relationships.Proposed Interview Structure:1. What originally led you into sales and entrepreneurship, and what made you decide to build Badger Maps?2. What specific problem are you helping your clients solve today, and why is solving that problem so important to you personally?3. Who are your ideal clients today, and who typically makes the decision to bring you in or invest in your solutions?4. You've built a strong personal brand alongside Badger Maps. What marketing channels have consistently generated your best clients, and what can leaders of professional services firms learn from your approach?Current Acquisition Channels: Referral, Content, Google Ads, Meta Ads, Podcast (hosting), Cold outreachSub Question: You're also the host of the Outside Sales Talk podcast. What role do you think podcasting plays as a marketing tool for professional services firms?5. Business development often has a long sales cycle, from the first conversation through internal buy-in and procurement. What's your approach to consistently turning opportunities into long-term clients?6. Once someone becomes a client, what do you do to consistently deliver value, keep them coming back, and build long-term relationships that generate referrals and repeat business?7. As the founder of multiple businesses, where do you find yourself most challenged today when it comes to growing and leading your companies?8. Looking ahead, where do you see the biggest opportunities for your work over the next few years?**********************************************************Know more about Steve BensonWebsite Link: http://www.badgermapping.comConnect with Steve Benson on LinkedInLinkedIn Link: https://www.linkedin.com/in/stevenbenson/Apply to be a guest on The Principal Podcast:https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod**********************************************************************Ian Campbell has led Nucleus Research since 2000, building the firm around an investigative, ROI-focused approach to technology research. Nucleus advises technology vendors, users, government organizations, and investors on the measurable business value of technology.Ian is also the author of the Wall Street Journal bestseller The Value Sale. His work offers an important lesson for leaders of professional services firms: expertise alone isn't enough. Firms need to understand the outcomes clients care about, communicate that value clearly, and continue proving it after the engagement begins.Having led Nucleus for more than 25 years, Ian also brings the perspective of someone who has navigated multiple shifts in the technology market. Today, that includes AI, where he argues that adoption and activity shouldn't be confused with ROI. For professional services leaders, his perspective raises a broader question: how do you build a firm around measurable value while continuing to adapt as your market changes?Proposed Interview Structure:1. You’ve been leading Nucleus Research for more than 25 years. How did you first get into this business, and what made you want to build a firm around measuring the value of technology? 2. What specific problem does Nucleus Research help clients solve today, and why has solving that problem mattered so much to you personally? 3. Who are your ideal clients today, and within those organizations, who typically has the authority to make the decision to bring Nucleus Research in?4. How do your best clients typically find Nucleus Research today, and what has worked best for you when it comes to consistently generating new business?Current Acquisition Channels: Cold outreachSub Question: For expertise-driven professional services firms like yours, what do you think about podcasts as a tool for building authority, trust, and ultimately generating business? 5. You wrote The Value Sale, so value is clearly central to how you think about selling. When a prospective client is considering Nucleus Research, how do you demonstrate the business value of your expertise and ultimately get the deal across the line? 6. Once you’ve won a client, what does Nucleus Research do to keep demonstrating value, keep clients coming back, and turn those engagements into long-term relationships? 7. After more than 25 years building and leading Nucleus Research, where do you find yourself most challenged right now as a firm leader, if at all? 8. Looking ahead, where do you see the biggest opportunity for your work over the next few years? **********************************************************Know more about Ian CampbellWebsite Link: https://nucleusresearch.com/Connect with Ian Campbell on LinkedInLinkedIn Link: https://www.linkedin.com/in/iancampbellnucleusresearch/Apply to be a guest on The Principal Podcast:https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod**********************************************************************Steve Snowden is the Founder and CEO of Snowden Consulting Ltd (SNCL), a Microsoft Dynamics 365 partner specializing in ERP implementation, digital transformation, and process optimization. Over the past two decades, he has helped organizations across manufacturing, retail, and the not-for-profit sector modernize operations through successful ERP delivery.His approach goes beyond technology. Steve believes sustainable transformation starts with improving business processes and data before introducing new systems or AI. That philosophy has enabled SNCL to build long-term client relationships while consistently delivering complex enterprise projects.In this conversation, Steve shares how he has grown a specialist professional services firm, built credibility in a competitive market, and positioned his business for the next generation of AI-enabled transformation.Proposed Interview Structure:1. What originally got you into ERP consulting, and what led you to build Snowden Consulting instead of continuing in larger organizations?2. What specific problem are you helping clients solve today, and why does solving that problem matter so much to you personally?3. Who are your ideal clients today, and who usually makes the decision to bring your firm in for an ERP or digital transformation project?4. How do new clients typically discover Snowden Consulting, and what has worked best for attracting the right opportunities over the years?Current Acquisition Channels: Referral, Content, Podcast (guesting), Cold outreachSub Question: What role do you think podcasting can play as a marketing tool for professional services firms like yours?5. Professional services often involve long sales cycles with multiple stakeholders. How do you typically move an opportunity from the first conversation to a signed engagement?6. Once you've delivered a successful project, how do you keep clients coming back, strengthen those relationships, and turn projects into long-term partnerships?7. Where do you find yourself most challenged today as the founder of a growing professional services firm, if at all?8. Looking ahead, where do you see the biggest opportunities for ERP consulting and digital transformation over the next few years?**********************************************************Know more about Steve SnowdenWebsite Link: https://www.snowden-consulting.co.uk/Connect with Steve Snowden on LinkedInLinkedIn Link: https://www.linkedin.com/in/steve-snowden-588b379/Apply to be a guest on The Principal Podcast:https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod**********************************************************************Neil Bett co-founded Frank Partners LLP in 2010 with Anna Carus-Wilson. Over the past 16 years, they have built Frank into a creative training consultancy that works closely with organisations to improve communication, leadership, and performance.Neil took an unconventional route into professional services. Before Frank, he spent nearly two decades as a professional actor across theatre, film, television, radio, presenting, and corporate productions. He also ran Barking Productions for almost 13 years, specialising in creative development and comedy improvisation. Those experiences continue to influence how Frank approaches learning, communication, and behavioural change today.Neil’s story is also one of building a specialist firm for the long term. From creating a distinctive methodology and winning the trust of senior leaders to generating repeat business and delivering consistently through a wider team, his experience offers practical lessons for founders and leaders of professional services firms looking to build businesses that clients value and keep coming back to.Proposed Interview Structure:1. You came from acting, improvisation, and creative development before co-founding Frank Partners. What led you to build a professional services firm, and how did that background shape the business you wanted to create? 2. What specific problem are you helping clients solve through Frank Partners, and why does solving that problem matter so much to you personally?3. Who are your ideal clients today, and within those organisations, who usually holds the decision to bring Frank Partners in and hire you?4. You’ve been building Frank Partners for more than 16 years. How do your best clients typically find you today, and what has worked best for consistently generating new business?Current Acquisition Channels: Referral Podcast (guesting) Sub Question: What do you think about podcasts as a marketing and trust-building tool for professional services firms like Frank Partners?5. When a potential client comes into your world, how do you take them from that first conversation to becoming a client, and what have you learned about selling a service that is ultimately built around people and behavioural change? 6. How do you keep clients coming back to Frank Partners, and what do you deliberately do to build the kind of trust and long-term relationships that create repeat business? 7. After more than 16 years of building Frank Partners, where do you find yourself most challenged right now as a professional services firm leader, if at all? 8. Looking ahead, where do you see the biggest opportunity for your work over the next few years? **********************************************************Know more about Neil BettWebsite Link: https://www.frankpartners.co.uk/Connect with Neil Bett on LinkedInLinkedIn Link: https://www.linkedin.com/in/neil-bett-b6493b14/ Apply to be a guest on The Principal Podcast:https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod**********************************************************************John O’Neil has been Vice President of Integrity Technical Services since 1996. The firm provides direct-hire, contract, temporary, and contract-to-hire staffing across engineering, IT, manufacturing, and other technical disciplines.For more than three decades, Integrity has operated in a competitive, relationship-driven industry where clients have plenty of options. Its approach has centered on understanding what employers actually need, finding highly specific technical talent, and developing relationships that extend beyond a single placement.John brings a useful perspective for any founder, Managing Partner, or CEO building a professional services firm. His experience gets to the heart of what makes these businesses last: solving a valuable problem, earning trust, consistently winning business, keeping clients coming back, and adapting as the market changes.Proposed Interview Structure:1. You’ve been with Integrity Technical Services since 1996. How did you originally get into the staffing business, and what has kept you committed to building the firm for 30 years?2. What specific problem are you helping clients solve through Integrity Technical Services, and why does solving that problem matter so much to you personally?3. Who are your ideal clients today, and within those organizations, who usually holds the decision to bring Integrity in and hire your firm?4. In a competitive staffing market, how do new clients typically find Integrity today, and what has worked best for you when it comes to consistently attracting new business?Current Acquisition Channels: Referral, Content, Google Ads, Meta Ads, Podcast (guesting), Speaking engagements, Cold outreach, Commercials, job fairs & moreSub Question: What do you think about podcasts as a marketing tool for staffing and other professional services firms where credibility and trust play such a big role?5. When a potential client may already have internal HR, existing recruiters, or relationships with other staffing firms, how do you approach the sales process and give them a reason to choose Integrity? 6. Once you win a client, how do you make sure they keep coming back to Integrity, and what have you learned over 30 years about building client relationships that genuinely last? 7. Where do you find yourself most challenged right now as a leader growing a staffing firm, if at all? 8. Looking ahead, where do you see the biggest opportunity for your work over the next few years? **********************************************************Know more about John O'NeilWebsite Link: http://www.integrityjobs.comConnect with John O'Neil on LinkedInLinkedIn Link: http://linkedin.com/in/johntoneil/Apply to be a guest on The Principal Podcast:https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod**********************************************************************Stephen Darlington has built his career at the intersection of deep technical expertise, enterprise client delivery, and professional services leadership. His experience spans software development, solution architecture, implementation, performance optimization, training, and consulting, particularly around distributed databases, real-time data, and mission-critical enterprise systems.Stephen spent eight years at GridGain, progressing from Principal Consultant to Director of Training and Consulting Services before GridGain was acquired by MariaDB. Today, as Director of Consulting and Training Services at MariaDB, he leads the GridGain professional services and training team while working across sales, legal, finance, and marketing.Stephen’s journey raises questions that go well beyond technology. How do you turn specialist expertise into a professional services business clients are willing to pay for? How do you build trust with complex enterprise buyers? And as you move from doing the work yourself to leading a team, how do you maintain the expertise and delivery standards that built your reputation in the first place?Proposed Interview Structure:1. You came from a development background and spent years doing highly technical client work before eventually leading consulting and training teams. How did you first get into professional services, and what kept you in it?2. What specific problem are you and your team helping clients solve today, and why does solving that problem matter so much to you personally?3. Who are your ideal clients today, and within those organizations, who usually holds the decision to bring you and your team in?4. You operate in a highly technical space where credibility and trust really matter. How do clients typically find you, and what has worked best for you and the business when it comes to creating demand and winning new opportunities?Current Acquisition Channels:Sub Question: You’ve used training, conferences, meet-ups, demos, and technical content to share expertise. Where do you see podcasts fitting as a marketing and trust-building channel for professional services firms?5. Your enterprise sales process can involve technical teams, senior decision makers, procurement, legal, and multiple stages of validation. From your experience, what does it take to turn that initial interest into a signed professional services engagement?6. Once you’ve won a client, how do you make sure they keep coming back? What have you found works best for building long-term relationships where your team becomes a trusted partner rather than a one-off provider?7. At this stage, having moved from hands-on consulting into leading a professional services function, where do you find yourself most challenged right now as a leader, if at all?8. Looking ahead, where do you see the biggest opportunity for your work over the next few years?**********************************************************Know more about Stephen DarlingtonWebsite Link: http://www.gridgain.comConnect with Stephen Darlington on LinkedInLinkedIn Link: https://www.linkedin.com/in/stephendarlington/Apply to be a guest on The Principal Podcast:https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod**********************************************************************Many founders believe funding starts when they apply for a loan. Ty Crandall argues it starts much earlier. Through Credit Suite and his newest venture, Lendavo, he's helped thousands of business owners strengthen their funding readiness before they ever approach a lender. Ty combines AI-driven assessments with concierge coaching to help entrepreneurs identify weaknesses in their financial profile, establish business credit tied to their EIN instead of their Social Security Number, and improve their chances of securing financing through more than 1,000 lending programs. For founders and leaders of professional services firms, this conversation is about far more than credit. It's about creating businesses that can invest in hiring, acquisitions, technology, and growth opportunities with stronger financial foundations and greater flexibility. Proposed Interview Structure:1. What first got you into business credit and funding, and what led you to build Credit Suite? 2. What specific problem are you helping business owners solve today, and why does solving that problem matter so much to you personally? 3. Who are your ideal clients today, and who usually holds the decision to bring you in or hire your team? 4. How do your best clients typically find you, and what's worked best to attract new business that other professional services firms could learn from? Current Acquisition Channels: Referral Sub Question: You've been featured on countless podcasts over the years. What role do you think podcasts play as a marketing tool for founders and leaders of professional services firms? 5. Business funding is built on trust. How do you typically guide prospects from that first conversation through to becoming long-term clients? 6. Once someone becomes a client, how do you make sure they continue getting value, keep coming back, and build a long-term relationship with your business? 7. Where do you find yourself most challenged right now as you're growing Credit Suite and Lendavo, if at all? 8. Looking ahead, where do you see the biggest opportunities for your work over the next few years? **********************************************************Know more about Ty CrandallWebsite Link: http://www.creditsuite.com Connect with Ty Crandall on LinkedInLinkedIn Link: https://www.linkedin.com/in/tycrandall/ Apply to be a guest on The Principal Podcast:https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod**********************************************************************Most organizations don't struggle to generate ideas, they struggle to turn those ideas into lasting business value. Dan Phelps believes the answer isn't simply adopting AI. It's building intellectual property, scalable capabilities, and high-performing teams that continue creating value long after a project ends. As CEO of Tntra, Dan leads a global technology and innovation firm helping enterprises accelerate digital transformation across industries including fintech, healthcare, supply chain, and AI. His approach centers around Patents, Products, and People, helping clients own the outcomes of innovation rather than relying on external vendors. In this conversation, we discuss how professional services firms can differentiate themselves through strategic thinking, create deeper client relationships by focusing on long-term impact, and build businesses that remain valuable in an AI-driven world. Proposed Interview Structure:1. What first got you into consulting and technology leadership, and what ultimately led you to build a business around innovation and enterprise transformation? 2. What specific problem are you helping your clients solve today, and why does solving that problem matter so much to you personally? 3. Who are your ideal clients today, and who usually makes the decision to bring you and your team in? 4. How do your best clients typically find you, and what's worked best for attracting the right kinds of engagements that other professional services firm leaders can learn from? Current Acquisition Channels: Referral, Content, Podcast (guesting), Speaking engagements, Cold outreach Sub Question: What role do you think podcasting can play in building credibility and generating opportunities for professional services firms? 5. Your work involves complex enterprise engagements with multiple stakeholders. How do you build trust throughout that sales process and ultimately win the business? 6. Once you've delivered results, how do you build relationships that keep clients coming back instead of viewing the engagement as a one-time project? 7. As the CEO of a global innovation firm, where do you find yourself most challenged today when it comes to growing the business? 8. Looking ahead, where do you see the biggest opportunity for your work over the next few years? **********************************************************Know more about Daniel PhelpsWebsite Link: https://www.tntra.io/ Connect with Daniel Phelps on LinkedInLinkedIn Link: https://www.linkedin.com/in/dantphelps/ Apply to be a guest on The Principal Podcast:https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod**********************************************************************After nearly a decade at EY advising multinational organizations on M&A, valuation, and strategy, Kevin White moved into venture capital and noticed the same challenge from the investor side: growth-stage companies needed sophisticated financial advisory without the complexity and overhead of a traditional Big Four firm. That insight led him to co-found Exbo Group in 2017. Today, Exbo has grown into a 100+ person advisory firm providing transaction services, CFO advisory, controllership, tax, and finance transformation to private equity and venture-backed businesses across the lower middle market. In this conversation, Kevin shares what it takes to build a specialist professional services firm, from finding a profitable niche and earning trust during high-stakes engagements to retaining clients beyond the initial project, scaling a high-performing team, and adapting to emerging technologies like AI. Proposed Interview Structure:1. What led you from nearly ten years at EY and time in venture capital to founding Exbo Group? What opportunity did you see that convinced you there was room for a different kind of professional services firm? 2. What specific problem are you helping your clients solve today, and why does solving that problem matter so much to you personally? 3. Who are your ideal clients today, and who typically holds the decision to bring Exbo Group into an engagement? 4. Your firm has grown in a relationship-driven market. What's worked best for attracting new clients, and what can other professional services firm owners learn from your approach? Current Acquisition Channels: Podcast (guesting) Sub Question: What role do you think podcasts can play as a marketing channel for professional services firms? 5. Your engagements often involve multiple stakeholders and significant financial decisions. How do you typically build trust and guide prospects from the first conversation to becoming long-term clients? 6. Once a client starts working with Exbo, how do you make sure they continue coming back? What's your approach to building long-term relationships instead of one-off engagements? 7. As you've grown Exbo into a 100+ person professional services firm, where do you find yourself most challenged today as a founder, if at all? 8. Looking ahead, where do you see the biggest opportunities for your work over the next few years? **********************************************************Know more about Kevin WhiteWebsite Link: https://www.exbogroup.com Connect with Kevin White on LinkedInLinkedIn Link: https://www.linkedin.com/in/kevingwhite/Apply to be a guest on The Principal Podcast:https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod**********************************************************************Benjamin Ball founded Benjamin Ball Associates more than 15 years ago after recognizing that even the strongest commercial ideas often fail because they are communicated poorly. Today, his firm works with private equity firms, venture capital investors, global corporates, and professional services businesses across the UK, Europe, and the Middle East. His business helps leaders turn technical expertise into persuasive communication. Whether presenting to investors, pitching new business, or leading internal stakeholders, Benjamin believes that clarity is a competitive advantage, and one that directly influences growth. In this conversation, Benjamin shares how he built a specialist advisory firm, how communication becomes a growth lever for professional services businesses, and what firm owners can learn about winning trust before they ever deliver the work. Proposed Interview Structure:1. What got you into building Benjamin Ball Associates, and why did you decide to specialize in presentation and pitch coaching? 2. What specific problem are you helping clients solve, and why does solving that problem matter so much to you personally? 3. Who are your ideal clients today, and who usually holds the decision to bring you in or hire your firm? 4. How has Benjamin Ball Associates consistently attracted high-value clients over the past 15 years, and what marketing approaches have produced the strongest long-term results? Current Acquisition Channels: Referral, Content, Google Ads Sub Question: What role do you think podcasts can play in helping professional services firms build authority and generate new business? 5. Selling presentation coaching often means convincing clients that better communication can change business outcomes. How do you usually bring the sale home? 6. Once you're working with a client, what's your process for ensuring they continue to see value, come back for future engagements, and build a long-term relationship with your firm? 7. Where do you find yourself most challenged right now as the founder of a presentation and pitch coaching firm (if at all)? 8. Looking ahead, where do you see the biggest opportunity for your work over the next few years? **********************************************************Know more about Benjamin BallWebsite Link: https://benjaminball.com/ Connect with Benjamin Ball on LinkedInLinkedIn Link: https://www.linkedin.com/in/benjaminballtraining/ Apply to be a guest on The Principal Podcast:https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod**********************************************************************Many organizations have access to powerful AI tools. Very few know how to deploy them in environments where accountability, governance, and trust are non-negotiable. Danny Goh has spent the past decade helping banks, financial institutions, governments, and global enterprises adopt AI that can withstand real-world operational and regulatory demands. As Founder & CEO of Nexus FrontierTech, he has built an AI research company serving organizations including HSBC, UBS, MUFG, Toyota, and major government agencies across Europe and Asia. Beyond running his firm, Danny teaches entrepreneurship and AI at Oxford Saïd Business School, ESCP, and École des Ponts Business School. He is also co-author of The AI Republic and Becoming AI Native, where he explores how organizations can combine artificial intelligence with human expertise to create businesses that are more adaptive, scalable, and resilient. Proposed Interview Structure:1. You've built companies, written books, and advised some of the world's leading institutions on AI. What originally led you to build Nexus FrontierTech and focus your career on enterprise AI? 2. What specific problem are you helping your clients solve today, and why does solving that problem matter so much to you personally? 3. Who are your ideal clients today, and who usually holds the decision to bring your team into an organization? 4. How do your best clients typically discover Nexus FrontierTech, and what's been most effective in building credibility and attracting enterprise business? Current Acquisition Channels: Cold outreach Sub Question: What role do you think podcasts can play as a marketing tool for founders and leaders of professional services firms? 5. Winning enterprise clients often means navigating long sales cycles and multiple stakeholders. How do you typically build trust and bring those opportunities across the finish line? 6. Once you've delivered results for a client, how do you keep them coming back and build long-term relationships that continue to grow over time? 7. As the founder of an AI company operating in such a rapidly evolving market, where do you find yourself most challenged right now, if at all? 8. Looking ahead, where do you see the biggest opportunities for your work over the next few years? **********************************************************Know more about Danny GohWebsite Link: https://nexusfrontier.tech/ Connect with Danny Goh on LinkedInLinkedIn Link: https://www.linkedin.com/in/dannygoh/ Apply to be a guest on The Principal Podcast:https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod**********************************************************************Many founders think about selling only when they're ready to exit. Kristi May believes that's too late. The businesses that command the highest valuations are intentionally built years in advance through strong operations, healthy financials, and systems that don't depend on the founder.As Owner of J&E Business Group, Kristi helps business owners buy, grow, and sell their companies through business valuations, brokerage, operational consulting, marketing strategy, and financial planning. Her work helps founders increase business value while creating companies that are easier to scale and lead.Drawing on more than two decades of leadership experience across real estate, healthcare, pharmaceuticals, and professional services, Kristi brings a practical perspective on building businesses that are both successful today and transferable tomorrow.Proposed Interview Structure:1. What got you into consulting, and how did that eventually lead you into business brokerage and helping owners buy, grow, and sell their companies?2. What specific problem are you helping your clients solve today, and why does solving that problem matter so much to you personally?3. Who are your ideal clients today, and who usually holds the decision to bring you in or hire your firm?4. You've built your business across consulting, brokerage, and real estate. How do clients typically find you today, and what's worked best for attracting new business that leaders of professional services firms can learn from?Current Acquisition Channels: Referral, Webinars, Cold outreachSub Question: You've recently started appearing on podcasts yourself. What role do you think podcasting plays as a marketing tool for professional service firms?5. Buying or selling a business is rarely a quick decision. How do you guide prospects from the first conversation through to becoming a client and ultimately closing the deal?6. Once you're working with a client, what's your approach to delivering results, building trust, and creating long-term relationships that keep clients coming back and referring others?7. As you've expanded from consulting into business brokerage and real estate, where do you find yourself most challenged today as a business owner, if at all?8. Looking ahead, where do you see the biggest opportunities for your work over the next few years?**********************************************************Know more about Kristi MayWebsite Link: https://jebusinessgroup.com/Connect with Kristi May on LinkedInLinkedIn Link: https://www.linkedin.com/in/kristin-may/Apply to be a guest on The Principal Podcast:https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod**********************************************************************Artificial intelligence is transforming every industry, yet many organizations remain stuck in endless pilots that never create meaningful business impact. Stephen Sklarew has spent nearly a decade building Synaptiq.ai into a firm that helps organizations bridge that gap through practical AI strategy and implementation.Rather than leading with technology, Stephen focuses on aligning business objectives, people, data, and processes before introducing AI solutions. His team has delivered successful engagements across healthcare, legal, logistics, financial services, technology, and government, helping more than 100 organizations generate measurable ROI.In this conversation, we explore what it takes to build a successful AI professional services firm, how to win executive buy-in, why long-term client relationships matter more than one-off projects, and where the biggest opportunities lie for firms serving enterprise clients over the coming years.Proposed Interview Structure:1. You spent years leading product organizations before founding Synaptiq.ai. What led you to build your own AI professional services firm, and what opportunity did you see that others were missing?2. What specific problem are you helping your clients solve, and why does solving that problem matter so much to you personally?3. Who are your ideal clients today, and within those organizations, who usually makes the decision to bring Synaptiq.ai in?4. How do your best clients typically discover your firm, and what marketing strategies have consistently generated the right opportunities that other professional services firm leaders could learn from?Current Acquisition Channels: ReferralSub Question: You've built the "Raise Your AIQ" newsletter and consistently educate the market. What role do you think podcasts play as a business development tool for professional services firms?5. Enterprise AI engagements often involve multiple stakeholders, long buying cycles, and significant investment. How do you build trust throughout that process and ultimately win the engagement?6. Once a client starts working with Synaptiq.ai, what do you do to build long-term relationships, retain clients, and become their trusted advisor over time?7. As you've grown Synaptiq.ai over the past several years, where do you find yourself most challenged today as the leader of a professional services firm, if at all?8. Looking ahead, where do you see the biggest opportunities for your work over the next few years?**********************************************************Know more about Stephen SklarewWebsite Link: https://www.synaptiq.ai/ Connect with Stephen Sklarew on LinkedInLinkedIn Link: https://www.linkedin.com/in/sklarew Apply to be a guest on The Principal Podcast:https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod**********************************************************************Josh John is Head of Operations and Co-Facilitator at Creative Business Council, where he leads peer advisory groups for owners, CEOs, and operational leaders in the trades and manufacturing industries. His work focuses on helping leadership teams improve communication, strengthen operations, and make better business decisions through structured peer collaboration.Rather than positioning himself as someone with all the answers, Josh has built his business around asking better questions. His philosophy,"Around Me, People Win", has helped clients uncover hidden opportunities, improve profitability, strengthen leadership teams, and create businesses that rely less on the owner and more on effective systems and people.For founders and leaders of professional services firms, this conversation offers practical insights into building trust, facilitating meaningful client relationships, creating recurring value, and standing out in a crowded advisory market.Proposed Interview Structure:1. What got you into consulting and facilitation, and how did that journey eventually lead you to Creative Business Council?2. What specific problem are you helping your clients solve, and why does solving that problem matter so much to you personally?3. Who are your ideal clients today, and who is usually the decision-maker when it comes to bringing you or Creative Business Council in?4. How do your best clients typically find you, and what's worked best for attracting the right clients that other professional services firm leaders could learn from?Current Acquisition Channels: Referral, Podcast (guesting), Podcast (hosting), Speaking engagementsSub Question: What role do you think podcasts can play as a marketing channel for professional services firms?5. Professional services often involve long sales cycles built on trust. From the first conversation to becoming a client, what does your sales process typically look like?6. Once someone becomes a client or joins one of your peer groups, how do you make sure they continue seeing value, keep coming back, and build a long-term relationship with you?7. Where do you find yourself most challenged right now as you continue growing your advisory business and Creative Business Council, if at all?8. Looking ahead, where do you see the biggest opportunity for your work over the next few years?**********************************************************Know more about Josh JohnWebsite Link: https://creativebusinesscouncil.com/Connect with Josh John on LinkedInLinkedIn Link: https://www.linkedin.com/in/josh-john308/Links referenced during the conversation:The Marketing Roulette - https://creativebusinesscouncil.com/resources/marketingroulette/ The CBC Blueprint - https://creativebusinesscouncil.com/blueprint/Apply to be a guest on The Principal Podcast:https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod**********************************************************************Every professional services firm is asking the same question: how do we turn AI into real business value instead of another software expense? Chad Sanderson believes the answer has far less to do with the technology itself and far more to do with how firms lead, make decisions, and capture organizational knowledge. As Co-Founder of DeepHumanX, Chad helps organizations rethink how humans and AI work together. Rather than focusing on prompts or individual productivity, his approach centers on enabling leadership teams, redesigning workflows, and building organizational intelligence that compounds over time. For founders and managing partners, this conversation offers practical lessons on building a stronger firm in the AI era, one where expertise scales, institutional knowledge becomes a competitive advantage, and transformation extends well beyond technology adoption. Proposed Interview Structure:1. You've spent decades helping organizations improve sales, leadership, and transformation. What first led you into professional services, and what eventually inspired you to build DeepHumanX? 2. What specific problem are you solving for clients today, and why is solving the AI investment-impact gap something you've become so passionate about personally? 3. Who are your ideal clients today, and who typically makes the decision to bring DeepHumanX into the organization? 4. How have you built awareness and credibility for DeepHumanX, and what marketing strategies have generated the highest-quality opportunities? Current Acquisition Channels: Referral, Content, Podcast (hosting), Speaking engagements, Cold outreach Sub Question: You've hosted successful podcasts yourself. What role do you think podcasting can play in building authority and creating opportunities for professional services firms? 5. Enterprise transformation often involves multiple stakeholders and long buying cycles. How do you build trust throughout that process and ultimately win the engagement? 6. Once a client starts working with DeepHumanX, how do you continue delivering value, create long-term relationships, and generate repeat business? 7. As the founder of a rapidly growing AI enablement firm, where do you find yourself most challenged today, if at all? 8. Looking ahead, where do you see the biggest opportunities for your work over the next few years? **********************************************************Know more about Chad SandersonWebsite Link: http://www.deephumanx.comConnect with Chad Sanderson on LinkedInLinkedIn Link: https://www.linkedin.com/in/chadsanderson/ Apply to be a guest on The Principal Podcast:https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod**********************************************************************Hunter Healthcare has grown from a UK healthcare recruitment business into an international executive search and consulting partner serving healthcare, diagnostics, biotech, medtech, and research tools organizations worldwide.Cath Rock leads executive search across Life Sciences, partnering with SMEs, university spin-outs, diagnostics companies, and global corporations to help build leadership teams at the board and executive level. Hannah Evans helped establish Hunter Healthcare's US presence, relocating from London to Boston to build the firm's Research Tools & Diagnostics practice and support its international growth.Together, they share practical insights into growing a specialist professional services firm, building long-term client relationships, expanding into new markets, and creating a reputation that drives repeat business.Proposed Interview Structure: 1. What got each of you into executive search and professional services within the Life Sciences industry, and what made Hunter Healthcare the place where you wanted to build your careers?2. What specific problem are you helping your clients solve, and why does solving that problem matter so much to each of you personally?3. Who are your ideal clients today, and within those organizations who typically makes the decision to bring Hunter Healthcare in as a partner?4. Executive search is built on reputation and relationships. How has Hunter Healthcare consistently attracted new clients, and what marketing strategies have worked best that other professional services firms can learn from? Current Acquisition Channels: Referral, Content, Speaking engagements, Cold outreach, Conferences, round table dinners, website Sub Question: What role do you think podcasts can play as a marketing tool for professional services firms and executive search businesses?5. Winning executive search engagements often involves multiple stakeholders and long decision-making cycles. How do you build trust throughout that process and ultimately win the engagement?6. Once you've successfully delivered for a client, what do you do to ensure they keep coming back? How have you built long-term relationships that generate repeat business and lasting partnerships?7. As Hunter Healthcare continues expanding internationally, where do you find yourselves most challenged today as leaders of a growing professional services firm?8. Looking ahead, where do you see the biggest opportunities for your work over the next few years?*********************************************************************Know more about Catherine RockWebsite Link: https://hunter-healthcare.com/Connect with Catherine Rock on LinkedInLinkedIn link: https://www.linkedin.com/in/cath-rock-lifescience/Know more about Hannah EvansWebsite Link: https://hunter-healthcare.com/Connect with Hannah Evans on LinkedInLinkedIn link: https://www.linkedin.com/in/hannah-evans-233359164/Apply to be a guest on The Principal Podcast:https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod********************************************************************************Alexander Saunders helps leaders and organizations navigate complexity through dialogue, leadership development, and systems thinking. As Practice Director at Dialogos, he works with executive teams, founders, and family enterprises to create greater alignment, trust, and effectiveness during periods of growth, transition, and change. His career spans multiple industries, including hospitality, entertainment, venture capital, and family-owned businesses. Having worked both inside operating businesses and as an advisor, Alexander brings a practical perspective on the human dynamics that often determine whether organizations thrive or struggle. In this conversation, we explore how firm leaders can create stronger cultures, build trust with clients, lead through complexity, and develop organizations capable of sustaining growth over the long term. Proposed Interview Structure: 1. What got you into leadership development, facilitation, and advisory work in the first place, and how did that path eventually lead you to Dialogos? 2. What specific problem are you helping leaders and organizations solve today, and why does solving that problem matter so much to you personally? 3. Who are your ideal clients today, and who typically makes the decision to bring you in when an organization needs this type of support? 4. Your work is highly relationship-driven. How do clients typically find you, and what's worked best for building credibility and attracting new opportunities? Current Acquisition Channels: Referral Sub Question: Many professional services leaders are using podcasts to build trust and authority. What's your perspective on podcasting as a business development tool for advisors, consultants, and firm owners? 5. The challenges you address aren't always obvious from the outside. How do you help prospective clients recognize the need for your work and ultimately decide to engage with you? 6. You've built long-term relationships across organizations, leadership teams, and family enterprises. How do you ensure clients continue seeing value and keep coming back over time? 7. Where do you find yourself most challenged right now in growing your practice and expanding the impact of the work you do (if at all)? 8. Looking ahead, where do you see the biggest opportunities for leadership development, dialogue, and systems change over the next few years? *********************************************************************Know more about Alexander SaundersWebsite Link: http://www.dialogos.comConnect with Alexander Saunders on LinkedInLinkedIn link: https://www.linkedin.com/in/alexanderjsaunders/Apply to be a guest on The Principal Podcast:https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod**********************************************************************Anne McGhee-Stinson has built her career by helping organizations unlock higher performance through leadership development, productivity, and organizational transformation. After co-founding McGhee Productivity Solutions and helping grow it from a startup into a multi-million-dollar consulting business serving companies like Microsoft, Disney, Dell, Oracle, Honeywell, PepsiCo, and the U.S. Navy, she went on to co-found InteraWorks. Today, InteraWorks works with organizations around the world to develop leaders, improve organizational performance, and help knowledge workers focus on what matters most. The firm has also expanded into leadership programs for public safety organizations, demonstrating how its methodologies translate across industries. Beyond business, Anne is an author, filmmaker, and speaker whose work consistently centers on one idea: helping people lead with greater wisdom, purpose, and impact. That long-term philosophy has shaped not only her client work, but also how she has built enduring professional services businesses. Proposed Interview Structure: 1. You’ve built multiple successful professional services firms over the past 25 years. What first inspired you to start this journey, and how did you end up building a business around leadership development? 2. What specific problem is InteraWorks helping clients solve today, and why is solving that problem so personally important to you? 3. Who are your ideal clients today, and who typically owns the decision to bring InteraWorks into an organization? 4. Professional services firms often grow through trust and reputation. How do your best clients discover InteraWorks today, and what has been your most effective strategy for generating new business? Current Acquisition Channels: Referral, Content, Webinars, Podcast (guesting), Speaking engagements, Cold outreach Sub Question: Podcasting has become an increasingly important trust-building channel for firm owners. What role do you think podcasts can play in helping professional services firms grow? 5. Enterprise leadership engagements often involve multiple stakeholders and lengthy buying cycles. How do you guide opportunities from an initial conversation through to a signed engagement? 6. One of the hallmarks of a great professional services firm is long-term client relationships. What have you done over the years to keep clients coming back and continuing to trust your team? 7. As someone leading an established leadership development firm, where do you find yourself most challenged right now as a business owner, if at all? 8. Looking ahead, where do you see the biggest opportunity for your work over the next few years? *********************************************************************Know more about Anne McGhee-StinsonWebsite Link: https://www.interaworks.com/Connect with Anne McGhee-Stinson on LinkedInLinkedIn link: https://www.linkedin.com/in/anne-mcghee-stinson-474a5a1a/Apply to be a guest on The Principal Podcast:https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod**********************************************************************Building a successful professional services firm doesn't always mean serving more industries, it can mean serving one industry exceptionally well. After leading sales teams and managing complex relocation projects, Yuriy Margolin founded Moving Sales Professionals LLC, providing consulting and outsourced business services exclusively to moving and relocation companies. His work spans sales strategy, operations, administrative support, claims management, and business development, giving clients practical expertise from someone who understands their industry inside and out. Yuriy also hosts the Let's Talk Moving podcast, where he interviews leaders across the moving industry and shares ideas that help companies improve performance. In this conversation, we discuss why specialization creates trust, how to build lasting client relationships, and what founders of professional services firms can learn from becoming known for solving one specific problem exceptionally well. Proposed Interview Structure: 1. What led you into the moving industry, and what ultimately convinced you to build a professional services firm around it? 2. What specific problem are you helping moving companies solve today, and why does solving that problem matter so much to you personally? 3. Who are your ideal clients today, and who typically makes the decision to bring your firm in? 4. How do your best clients typically find you, and what's worked best for growing your firm within such a specialized industry? Current Acquisition Channels: Referral, Content, Podcast (guesting), Podcast (hosting), Speaking engagements Sub Question: As the host of the Let's Talk Moving podcast, what's your perspective on podcasting as a marketing tool for professional services firms? Has it created opportunities that other marketing channels haven't? 5. Professional services often require a high level of trust before clients commit. How do you typically take a prospect from an initial conversation to becoming a client? 6. Once a client starts working with your firm, how do you make sure they continue seeing value, keep coming back, and develop into long-term client relationships? 7. As you've grown Moving Sales Professionals, where do you find yourself most challenged today as a founder, if at all? 8. Looking ahead, where do you see the biggest opportunities for your work over the next few years? *********************************************************************Know more about Yuriy MargolinWebsite Link: https://www.movingsalesprofessionals.com/ Connect with Yuriy Margolin on LinkedInLinkedIn link: https://www.linkedin.com/in/yuriy-margolin-471ab545/Apply to be a guest on The Principal Podcast:https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod**********************************************************************Artificial intelligence is changing every professional services industry, but David Trainer believes lasting competitive advantage doesn't come from AI alone, it comes from combining exceptional expertise with proprietary data and technology. As Founder and CEO of New Constructs, David has spent more than twenty years building patented AI systems that automate sophisticated financial analysis while helping investors uncover risks and opportunities traditional research often misses. His work has been recognized by Harvard Business School, MIT Sloan, Ernst & Young, and leading financial institutions around the world. In this conversation, David shares lessons on building defensible intellectual property, scaling a knowledge-based business, creating long-term client relationships, and leading a firm that continues to differentiate itself as AI reshapes professional services. Proposed Interview Structure: 1. What got you into valuation consulting and investment research, and what ultimately led you to found New Constructs? 2. What specific problem are you helping your clients solve today, and why is solving that problem so important to you personally? 3. Who are your ideal clients today, and who typically makes the decision to bring New Constructs into an organization? 4. You've built a strong reputation through your research, publications, and market commentary. What has worked best for attracting new clients, and what can other leaders of professional services firms learn from your approach? Current Acquisition Channels: Content, Podcast (guesting) Sub Question: What role do you think podcasts can play as a marketing channel for professional services firms? 5. Selling sophisticated financial research isn't a simple transactional sale. How do you typically guide a prospect from their first interaction with New Constructs to becoming a long-term client? 6. Once someone becomes a client, how do you make sure they continue seeing value, keep coming back, and build long-term relationships with your business? 7. As you've grown New Constructs and expanded into AI-powered financial research, where do you find yourself most challenged today as a founder and CEO, if at all? 8. Looking ahead, where do you see the biggest opportunities for your work over the next few years? *********************************************************************Know more about David TrainerWebsite Link: https://www.newconstructs.com/Connect with David Trainer on LinkedInLinkedIn link: https://www.linkedin.com/in/davidtrainer/Apply to be a guest on The Principal Podcast:https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod**********************************************************************Jennifer Ralston founded HKPO with a mission to help organizations make change for the better. Over the past two decades, she has grown the firm into a trusted partner for organizations seeking operational excellence, leadership development, strategic execution, and enterprise transformation. Her experience spans Fortune 500 companies, federal agencies, healthcare organizations, universities, and nonprofits. Along the way, Jennifer has built a reputation not just for delivering results, but for becoming a long-term advisor clients continue to trust as their organizations evolve. Beyond HKPO, Jennifer also founded the HKPO Veterans Academy, helping transitioning service members develop the skills, certifications, and professional networks needed to succeed in civilian careers. Her work provides a unique perspective on leadership, service, and building a business that creates impact beyond revenue. Proposed Interview Structure: 1. What got you into consulting, and what led you to start HKPO nearly 20 years ago? 2. What specific problem are you helping clients solve today, and why is it personally important to you to help organizations solve that problem? 3. Who are your ideal clients today, and who typically makes the decision to bring you in or hire your team? 4. Over the years, what's worked best for attracting new clients and building credibility in the professional services space? Current Acquisition Channels: Referral Sub Question: You've been active with educational content and podcasts. What role do you think podcasting can play for professional services firms looking to build trust and grow their visibility? 5. Many of the engagements you lead involve large organizations and multiple stakeholders. How do you typically move a prospect from an initial conversation to a signed engagement? 6. You've built relationships with clients that last for years. How do you retain clients, create repeat business, and position HKPO as a long-term strategic partner rather than a one-time consultant? 7. As the leader of HKPO, the HKPO Veterans Academy, and several other initiatives, where do you find yourself most challenged right now as a firm owner, if at all? 8. Looking ahead, where do you see the biggest opportunity for your work over the next few years? *********************************************************************Know more about Jennifer RalstonWebsite Link: https://gohkpo.com/Connect with Jennifer Ralston on LinkedInLinkedIn link: https://www.linkedin.com/in/jeralston/Apply to be a guest on The Principal Podcast:https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod**********************************************************************Every growing firm eventually hits a point where complexity starts slowing everything down. Processes become inconsistent, teams become stretched, and leaders find themselves spending time solving the same problems repeatedly. Mark B. Richman has spent over 24 years helping organizations break through those challenges. As Founder and CEO of Skeleton Key, he works with business leaders to identify the workflow issues that matter most, eliminate operational friction, and implement practical solutions that improve efficiency and long-term performance. Before building Skeleton Key, Mark held consulting and technology leadership roles at Gartner, Estée Lauder, and Digital Partners. He also founded and successfully exited Brightsource IT, a managed services firm he led for more than 15 years. His experience building, growing, and leading multiple professional services businesses gives him a unique perspective on what it takes to create lasting value for clients while building a scalable firm. Proposed Interview Structure: 1. What got you into consulting, and what led you to build Skeleton Key into the business it is today? 2. What specific problem are you helping clients solve, and why does solving that problem matter so much to you personally? 3. Who are your ideal clients today, and who typically makes the decision to bring Skeleton Key in to help? 4. Over the last 24 years, how have you consistently attracted new clients, and what marketing lessons can other professional services firm owners learn from your experience? Current Acquisition Channels: Referral, Webinars, Speaking engagements, Channel partnerships Sub Question: What role do you think podcasts can play in building trust, authority, and relationships for professional services firms? 5. When a prospect knows something isn't working but hasn't identified the root cause yet, how do you guide them through the sales process and earn their confidence to move forward? 6. You've built long-term client relationships throughout your career. How do you make sure clients continue seeing value, stay engaged, and keep coming back over time? 7. After building and leading firms for decades, where do you find yourself most challenged right now as a founder and professional services firm owner, if at all? 8. Looking ahead, where do you see the biggest opportunities for your work over the next few years? *********************************************************************Know more about Mark B. RichmanWebsite Link: https://www.skeletonkey.comConnect with Mark B. Richman on LinkedInLinkedIn link: https://www.linkedin.com/in/markrichmanApply to be a guest on The Principal Podcast:https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod**********************************************************************Building a professional services firm is about far more than technical expertise. Over the last 18 years, Brian Anderson has grown ADVYON by focusing on something many firms overlook: becoming a trusted advisor rather than simply another vendor. In this conversation, Brian shares how his team helps small and medium-sized businesses make better technology decisions, how he has built long-term client relationships, and what firm leaders can learn about trust, retention, and sustainable growth. We also explore entrepreneurship beyond client services, including Brian's experience launching SaaS products, building leadership teams, supporting local business communities, and staying ahead in an industry being reshaped by AI, cybersecurity, and rapid technological change. Proposed Interview Structure: 1. What got you into technology services and consulting, and what inspired you to start ADVYON back in 2008? 2. What specific problem are you helping clients solve today, and why does solving that problem matter so much to you personally? 3. Who are your ideal clients today, and who usually holds the decision to bring your firm in and engage your team? 4. How do clients typically find ADVYON today, and what has worked best for generating new business over the years? Current Acquisition Channels: Podcast (guesting) Sub Question: You've hosted podcasts and appeared on many interviews yourself. What role do you think podcasting can play in helping professional services firms build authority and trust in their market? 5. Professional services often require a significant amount of trust before a client commits. How do you typically move prospects from an initial conversation to becoming long-term clients? 6. ADVYON has been serving clients for nearly two decades. How do you retain clients, continue delivering value, and build relationships that last for years rather than months? 7. As the leader of an established services firm and several ventures, where do you find yourself most stuck right now as a business owner, if at all? 8. Looking ahead, where do you see the biggest opportunities in technology consulting and managed IT services over the next few years? *********************************************************************Know more about Brian AndersonWebsite Link: https://www.advyon.com/Connect with Brian Anderson on LinkedInLinkedIn link: https://www.linkedin.com/in/advyon/Apply to be a guest on The Principal Podcast:https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod**********************************************************************Andrea Butcher operates at the intersection of leadership development and personal transformation. After years in corporate leadership roles, including CEO and President of a leadership development firm, she stepped out to build her own practice, Abundant Empowerment. Her focus is simple but not easy: helping leaders strip away the noise and reconnect with their authentic leadership style. Her work challenges a common pattern in consulting, adding more frameworks, more tools, more “best practices.” Instead, Andrea leans into subtraction. She helps leaders remove what’s in the way: doubt, comparison, and learned behaviors that no longer serve them. The result is clearer thinking, stronger decision-making, and more grounded leadership. For consulting firm owners, her perspective is particularly relevant. Growth often comes from better positioning, marketing, or sales, but long-term success depends on how you show up as a leader. Andrea’s approach reframes leadership as a personal discipline, not just a professional one. Proposed Interview Structure: 1. What got you into consulting and leadership development in the first place? 2. What specific problem are you helping your clients solve today, and why does solving that matter so much to you personally? 3. Who are your ideal clients, and who typically holds the decision to bring you in? 4. How do clients typically find you today, and what’s worked best to attract the right kind of consulting opportunities? Current Acquisition Channels: Referral, Content, Webinars, Podcast (guesting), Podcast (hosting), Speaking engagements, Cold outreach Sub Question: You’ve been running the Being [at Work] podcast for years, how do you see podcasting as a marketing tool for consultants? 5. When you’re selling executive coaching and leadership work, how do you build trust and move from first conversation to signed engagement? 6. How do you retain clients, what do you do to make sure they keep coming back and that the relationship becomes long-term? 7. Where do you find yourself most stuck right now as you build Abundant Empowerment (if at all)? 8. Looking ahead, where do you see the biggest opportunity for human-centered leadership and executive coaching over the next few years? *********************************************************************Know more about Andrea ButcherWebsite Link: https://www.abundantempowerment.com/Connect with Andrea Butcher on LinkedInLinkedIn link: https://www.linkedin.com/in/leaderdevelopmentcoach/Apply to be a guest on The Principal Podcast:https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod**********************************************************************Many professional services firms focus on growth strategies but overlook the people systems required to sustain that growth. Hiring, leadership development, accountability, and culture often become the bottleneck long before demand does.Lauren Christov has helped build Oz Net around the belief that great businesses are built by developing great people. As Co-Founder and HR Director, she plays a key role in recruiting talent, developing leaders, and creating an environment where individuals can grow into larger responsibilities.In this conversation, we explore how firms can build leadership pipelines, create high-performance cultures, retain strong talent, and develop the next generation of leaders while continuing to grow their business.Proposed Interview Structure: 1. What got you into business leadership and people development, and how did that journey eventually lead to co-founding Oz Net?2. What specific problem is Oz Net helping clients solve today, and why is that mission personally important to you?3. Who are your ideal clients, and who typically makes the decision to engage Oz Net's services?4. Oz Net has grown by helping clients grow. How has your company built awareness and attracted new opportunities over the years? Current Acquisition Channels: Cold outreach Sub Question: Many firm leaders are investing in podcasting to build trust and authority. What's your perspective on podcasting as a business development tool?5. Since customer acquisition is at the core of your business, what have you learned about building trust and converting opportunities into long-term clients?6. Once a client starts working with Oz Net, how do you ensure they continue seeing results and stay with you for the long term?7. As a co-founder helping lead a growing organization, where do you find yourself most challenged right now, if at all?8. Looking ahead, where do you see the biggest opportunity in customer acquisition, leadership development, and business growth over the next few years?*********************************************************************Know more about Lauren ChristovWebsite Link: https://www.oznetinc.com/Connect with Lauren Christov on LinkedInLinkedIn link: https://www.linkedin.com/in/lauren-christov-94914730a/Apply to be a guest on The Principal Podcast:https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod**********************************************************************Jeff Garrison is the Founder of Results On Purpose, a leadership coaching and business advisory firm that helps owners and leadership teams create sustainable growth. His work is built around a principle that many professional services leaders overlook: businesses only grow as fast as the people leading them.Over the last ten years, Jeff has coached organizations ranging from companies pursuing their first million dollars in revenue to businesses exceeding $100 million. Through a structured coaching framework, he helps leadership teams improve planning, execution, accountability, and organizational alignment.Today, Jeff is taking that expertise one step further by certifying coaches in the Results On Purpose methodology. His journey offers valuable lessons for founders and managing partners looking to scale beyond themselves, systematize delivery, and build a professional services business that lasts.Proposed Interview Structure: 1. What led you to leave your previous leadership roles and build Results On Purpose, and what did those early years look like?2. What specific problem are you helping business owners and leadership teams solve today, and why has that become such an important mission for you personally?3. Who are your ideal clients today, and who typically makes the decision to bring Results On Purpose into an organization?4. How do you generate new business for your firm today, and what marketing approaches have consistently produced the best clients? Current Acquisition Channels: Referral Sub Question: You've invested heavily in content and podcasting. What role do you think podcasting can play for professional services firms looking to build authority and trust?5. Business coaching requires a significant level of trust before clients commit. How do you typically move prospects from an initial conversation to a long-term engagement?6. Once a client comes on board, what do you do to ensure they continue seeing value, stay engaged, and develop into long-term client relationships?As you grow Results On Purpose and expand the certification platform, where do you find yourself most challenged right now as a founder and professional services firm owner?8. Looking ahead, where do you see the biggest opportunity for leadership coaching and leadership development over the next few years?*********************************************************************Know more about Jeff GarrisonWebsite Link: https://www.resultsonpurpose.com/Connect with Jeff Garrison on LinkedInLinkedIn link: https://linkedin.com/in/jeffgarrisonApply to be a guest on The Principal Podcast:https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod**********************************************************************Neil Crofts has spent decades helping organizations adapt to change. From leading strategy teams during the dot-com era at Razorfish to founding Holos Change, his career has centered on understanding how leadership, culture, and human behavior shape organizational performance. Today, Holos Change works with leaders and organizations navigating transformation, helping them build the leadership capability and cultural foundations required for sustained success. Their work spans leadership development, organizational change, team performance, and cultural transformation. For founders and leaders of professional services firms, Neil offers a unique perspective on building a business around expertise, trust, and long-term client relationships. His approach challenges conventional thinking around consulting, leadership, and growth in a rapidly changing business environment. Proposed Interview Structure: 1. What led you to start Holos Change, and what experiences shaped the way you think about leadership, culture, and building a professional services firm? 2. What specific problem are you helping clients solve today, and why is that problem personally important for you to solve? 3. Who are your ideal clients today, and who typically holds the decision-making power when it comes to bringing Holos Change into an organization? 4. How do potential clients typically discover Holos Change, and what have been the most effective strategies for building credibility and generating new business over the years? Current Acquisition Channels: Referral Sub Question: What role do you think podcasting can play in helping professional services firms build authority, trust, and visibility in their markets? 5. Leadership and culture work can sometimes feel intangible compared to other consulting services. How do you communicate value and guide prospects from initial conversations to becoming clients? 6. Holos has worked with many organizations over extended periods of time. How do you build long-term client relationships and ensure clients continue to see value long after the initial engagement? 7. As the leader of Holos Change, where do you find yourself most challenged right now, if at all, when it comes to growing the business? 8. Looking ahead, where do you see the biggest opportunities for your work over the next few years? *********************************************************************Know more about Neil CroftsWebsite Link: https://holoschange.com/Connect with Neil Crofts on LinkedInLinkedIn link: https://www.linkedin.com/in/neilcrofts/Apply to be a guest on The Principal Podcast:https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod**********************************************************************Dr. Sharon Lamm Hartman has spent more than two decades building a consulting firm focused on one core idea: leadership transformation starts from the inside out. Through executive coaching, leadership development, communication training, and organizational consulting, her firm helps leaders and teams improve performance while strengthening trust, alignment, and retention.What makes Sharon’s approach stand out is the combination of behavioral transformation and business outcomes. Her work goes beyond training sessions, it directly impacts leadership effectiveness, client communication, employee engagement, and organizational growth. From helping teams improve collaboration to supporting organizations through major business presentations and cultural change initiatives, the work is deeply tied to measurable results.This conversation is especially relevant for founders and leaders of professional services firms because Sharon has built a durable consulting business around credibility, long-term relationships, and enterprise trust. Her experience working with organizations like Boeing, American Express, Exxon Mobil, AstraZeneca, and government agencies offers a practical look at how expertise becomes a scalable consulting platform over time.Proposed Interview Structure: 1. What originally got you into consulting and leadership development?2. What specific problem are you helping clients solve today, and why does solving that problem matter so personally to you?3. Who are your ideal clients today, and who usually holds the decision to bring you and your team into the organization?4. You’ve built strong credibility with enterprise and Fortune 500 organizations over the years. What has worked best for attracting the right consulting clients consistently? Current Acquisition Channels: Referral, Speaking engagements, Cold outreach Sub Question: What do you think about podcasting as a marketing tool for leadership consultants and professional service firms?5. Enterprise consulting often involves long sales cycles, multiple stakeholders, and internal buy-in. How do you personally approach those conversations and move opportunities forward?6. You’ve maintained long-term relationships with major organizations for years. What do you do to retain clients, keep them coming back, and continue building trust over time?7. Where do you find yourself most stuck right now as a consultant and CEO, if at all?8. Looking ahead, where do you see the biggest opportunity for leadership development and organizational consulting over the next few years?*********************************************************************Know more about Dr. Sharon Lamm HartmanWebsite Link: https://insideoutlearning.com/Connect with Dr. Sharon Lamm Hartman on LinkedInLinkedIn link: https://www.linkedin.com/in/drsharonlammhartman/Apply to be a guest on The Principal Podcast:https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod**********************************************************************Most professional services firms grow until leadership becomes the bottleneck. As teams expand, founders and partners need managers who can communicate effectively, handle difficult conversations, build trust, and lead people through change. McKendree Hickory has spent her career helping leaders develop exactly those capabilities. As Head of Coaching at NextArrow, she works with executives, managers, and teams to build the habits and behaviors that drive stronger performance and healthier organizational cultures. In this conversation, we'll discuss what separates high-performing leaders from average ones, how coaching accelerates leadership growth, and what firm owners can do to build organizations that continue to thrive as they scale.Proposed Interview Structure: 1. What got you into leadership coaching and organizational development in the first place? 2. What specific problem are you helping clients solve today, and why does solving that problem matter so much to you personally? 3. Who are your ideal clients today, and who typically makes the decision to bring NextArrow into an organization? 4. How do clients typically find you, and what has worked best for growing your coaching and leadership development practice? Current Acquisition Channels: Referral, Content, Webinars, Podcast (guesting), Speaking engagements Sub Question: What do you think about podcasting as a marketing tool for leadership coaches, consultants, and professional services firms? 5. When you're speaking with a prospective client, how do you help them connect leadership development with tangible business outcomes and ultimately decide to invest? 6. Once a client starts working with you, how do you build long-term relationships, retain clients, and create the kind of value that keeps them coming back? 7. Where do you find yourself most stuck right now as a leadership coach and leader within a growing professional services firm, if at all? 8. Looking ahead, where do you see the biggest opportunity for leadership development and executive coaching over the next few years? *********************************************************************Know more about McKendree HickoryWebsite Link: https://www.nextarrow.org/Connect with McKendree Hickory on LinkedInLinkedIn link: https://www.linkedin.com/in/mckendree-hickory-phd-07758794/Apply to be a guest on The Principal Podcast:https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod**********************************************************************Rob Jordan founded Idealist Consulting in 2004 with a simple but ambitious mission: help nonprofit organizations access the same level of technology and operational excellence available to the corporate sector. More than twenty years later, that mission has grown into a leading professional services firm serving over 1,500 organizations.Under Rob's leadership, Idealist Consulting built a strong position in the nonprofit technology space by focusing on deep specialization, long-term partnerships, and measurable outcomes. The firm helps organizations leverage Salesforce, AI, marketing automation, and custom technology solutions to improve performance and strengthen stakeholder relationships.In this conversation, Rob shares lessons from building a durable professional services business, developing expertise in a focused niche, retaining clients over the long term, and preparing organizations for the next wave of AI-driven transformation.Proposed Interview Structure: 1. What got you into professional services, and how did your experience as a Peace Corps volunteer in Ukraine ultimately lead to founding Idealist Consulting?2. What specific problem are you helping clients solve today, and why does solving that problem matter so much to you personally?3. Who are your ideal clients today, and who typically holds the decision to bring you in and hire your team?4. You've built a respected brand in a very specific niche over the last two decades. How do clients typically find you today, and what's worked best for generating new business? Current Acquisition Channels: Referral, Content, Google Ads Sub Question: What role do you think podcasting can play as a business development and credibility-building tool for professional services firms?5. When you're speaking with a prospective client, what does your sales process look like from the first conversation through to a signed engagement?6. You've worked with more than 1,500 organizations over the years. How do you retain clients, keep them coming back, and build relationships that last for years rather than months?7. As the founder of a successful professional services firm, where do you find yourself most challenged right now, if at all?8. Looking ahead, where do you see the biggest opportunity for your work over the next few years?*********************************************************************Know more about Rob JordanWebsite Link: https://idealistconsulting.com/Connect with Rob Jordan on LinkedInLinkedIn link: https://www.linkedin.com/in/robjordanidealistconsulting/Apply to be a guest on The Principal Podcast:https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod**********************************************************************Jamie Kostelac is the Co-Founder and CEO of Titan Group, the company behind multiple Junk King franchises across Kansas City, Dallas-Fort Worth, Chicago, Phoenix, St. Louis, and Austin, as well as the rapidly growing pest control brand, BugBros. Rather than relying solely on acquisitions or expansion, Jamie has built Titan Group around operational discipline, leadership development, and scalable systems that allow teams to deliver consistent results across multiple markets. His philosophy is simple: sustainable growth comes from building strong leaders and great businesses follow. In this conversation, Jamie shares practical lessons on scaling operations, building high-performing teams, preserving culture during rapid growth, and creating businesses that continue to grow without sacrificing execution. Proposed Interview Structure: 1. What got you into building and scaling service businesses, and what ultimately led you to co-found Titan Group? 2. What specific problem are you helping your customers solve today, and why is solving that problem personally important to you? 3. Who are your ideal customers today, and who typically makes the decision to hire your company or bring your team in? 4. Titan Group has grown rapidly across multiple markets. How do new customers typically find you today, and what marketing strategies have been most effective that other professional service firms can learn from? Current Acquisition Channels: Referral, Content, Google Ads, Meta Ads Sub Question: You've also been appearing on more podcasts recently. What role do you think podcasting plays as a marketing tool for professional service businesses and founders? 5. Whether you're expanding into a new market, acquiring businesses, or winning larger opportunities, growth requires trust. How do you typically move prospects from an initial conversation to becoming long-term customers? 6. Once someone becomes a customer, what do you do to build long-term relationships, deliver consistent value, and make sure they continue choosing Titan Group over time? 7. As Titan Group continues expanding across multiple brands and markets, where do you find yourself most challenged right now as a CEO, if at all? 8. Looking ahead, where do you see the biggest opportunity for your work over the next few years? *********************************************************************Know more about Jamie KostelacWebsite Link: https://www.thetitanway.com/Connect with Jamie Kostelac on LinkedInLinkedIn link: https://www.linkedin.com/in/jamie-kostelac/Apply to be a guest on The Principal Podcast:https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod**********************************************************************Dani Klein Modisett is the Founder and CEO of Laughter On Call, a company that helps organizations create stronger connections through laughter, communication, and psychological safety. Drawing on more than 25 years in comedy, speaking, and teaching, she has transformed an unconventional idea into a sought-after professional services business. The company began with a deeply personal challenge. While caring for her mother during Alzheimer's, Dani witnessed firsthand how laughter could create connection where traditional approaches often failed. That experience became the foundation for a business that now serves corporate teams, healthcare organizations, educational institutions, and Fortune 500 companies. In this conversation, Dani shares what it takes to build a differentiated services firm, earn trust with enterprise clients, retain long-term relationships, and grow a business around a mission that genuinely improves people's lives. Proposed Interview Structure: 1. What got you into building Laughter On Call, and how did your mother's Alzheimer's journey ultimately become the foundation for a professional services business? 2. What specific problem are you helping clients solve, and why does solving that problem matter so much to you personally? 3. Who are your ideal clients today, and who typically holds the decision to bring you in or hire your team? 4. How do clients typically discover Laughter On Call, and what has worked best for building awareness and generating opportunities as you've grown the firm? Current Acquisition Channels: Referral, Content, Google Ads, Speaking engagements Sub Question: Many professional services firms are investing in podcasting today. What role do you think podcasts can play in building credibility, trust, and new business opportunities? 5. Your offering is unique compared to traditional consulting or training services. How do you communicate the business value, overcome skepticism, and ultimately win new clients? 6. Once a client hires Laughter On Call, how do you ensure they keep coming back? What's your approach to delivering results, building trust, and creating long-term client relationships? 7. Where do you find yourself most challenged right now as the founder and CEO of Laughter On Call, if at all? 8. Looking ahead, where do you see the biggest opportunity for your work over the next few years? *********************************************************************Know more about Dani Klein ModisettWebsite Link: http://www.laughteroncall.com/Connect with Dani Klein Modisett on LinkedInLinkedIn link: https://www.linkedin.com/in/dani-klein-modisett-5316b018/Apply to be a guest on The Principal Podcast:https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod**********************************************************************Few consultants spend decades advising some of the world's largest organizations while continuously growing their influence and client relationships. Nathan Rosenberg is one of them. As the Founding Partner of Insigniam, Nathan has helped senior executives tackle complex challenges involving leadership, culture, strategy, innovation, and organizational performance. His work has focused on helping leaders produce results that traditional consulting approaches often fail to achieve. In this conversation, we explore how Nathan built a firm trusted by enterprise leaders, how he approaches client acquisition and retention at the highest levels of business, and what professional services leaders can learn about creating lasting value for clients in an increasingly competitive market. Proposed Interview Structure: 1. What first attracted you to consulting, and what led you to build a career focused on helping leaders and organizations achieve breakthrough results? 2. What specific problem are you helping clients solve today, and why is solving that problem personally important to you? 3. Who are your ideal clients, and who typically holds the decision to bring Insigniam in and hire your team? 4. You've built relationships with some of the world's largest companies over several decades. How have you historically attracted new clients, and what marketing lessons can other professional services firm leaders learn from your experience? Sub Question: What do you think about podcasting as a marketing and relationship-building tool for consulting and professional services firms? 5. When you're working with CEOs and executive teams on major engagements, how do you typically move from an initial conversation to winning the business? 6. Many firms can win a client once, but keeping them for years is much harder. How have you built long-term client relationships, and what do you do to ensure clients continue coming back? 7. After building and leading consulting firms for decades, where do you find yourself most challenged or stuck today, if at all? 8. Looking ahead, where do you see the biggest opportunity for leadership and organizational performance consulting over the next few years? *********************************************************************Know more about Nathan RosenbergWebsite Link: http://www.insigniam.com/Connect with Nathan Rosenberg on LinkedInLinkedIn link: https://www.linkedin.com/in/nathanowenrosenberg/Apply to be a guest on The Principal Podcast:https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod**********************************************************************Many leaders assume execution problems stem from strategy, talent, or structure. Javier Castillo Gil has spent his career proving otherwise. As Co-Founder and Managing Partner USA at The Morphing Group, Javier works with CEOs and executive teams to identify the hidden leadership and alignment issues that prevent organizations from achieving consistent results. His diagnostic-first approach helps leadership teams uncover the root causes behind slow decisions, accountability gaps, and organizational friction. In this conversation, we discuss how professional services leaders can improve execution, build stronger leadership teams, create sustainable growth, and avoid the common mistakes that cause firms to plateau. We also explore Javier's journey from corporate leadership roles into consulting, including his time at Korn Ferry, Hay Group, and ultimately building The Morphing Group. Proposed Interview Structure: 1. What got you into consulting, and how did your experience inside large organizations shape the way you work with CEOs and leadership teams today? 2. What specific problem are you helping clients solve, and why has that problem become so important for you to dedicate your career to solving? 3. Who are your ideal clients today, and who typically holds the decision to bring you and your team into an organization? 4. How do clients typically discover The Morphing Group, and what has worked best for attracting and building trust with senior executive buyers? Current Acquisition Channels: Referral Sub Question: Many professional services firms are investing in podcasting and thought leadership. What role do you think podcasts can play in building authority and attracting clients? 5. Your buyers are often CEOs and executive teams facing complex organizational challenges. How do you typically move from an initial conversation to a consulting engagement? 6. A lot of consulting firms focus heavily on winning clients but less on keeping them. How do you build long-term relationships and create the kind of client experience that keeps organizations coming back? 7. You've built and led consulting businesses for many years. Where do you find yourself most challenged or stuck right now as a firm owner, if at all? 8. Looking ahead, where do you see the biggest opportunity for leadership alignment and organizational effectiveness consulting over the next few years? *********************************************************************Know more about Javier Castillo GilWebsite Link: https://morphing.guru/Connect with Javier Castillo Gil on LinkedInLinkedIn link: https://www.linkedin.com/in/javier-castillo-gil-mngmnt-consultant/Apply to be a guest on The Principal Podcast:https://ghapodcast.com/application-to-be-a-guest-on-consulting-leader

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod**********************************************************************Many professional services firms compete in crowded markets. Jamie Simpson took a different path. As Executive Director and Senior Partner at Kelvin TOP-SET, Jamie helps organizations solve complex operational problems through incident investigation, root cause analysis, and organizational learning. Over the past two decades, he has worked across industries including energy, marine, rail, construction, renewables, and other high-hazard sectors.In this conversation, Jamie shares how Kelvin TOP-SET built a globally recognized brand around a highly specialized capability. We explore client acquisition, trust-building, long-term retention, leadership, and the opportunities available to firms that choose depth of expertise over breadth of services. Proposed Interview Structure: 1. What got you into professional services, and how did your journey from adventure tourism and safety operations eventually lead you to become a Senior Partner at Kelvin TOP-SET? 2. What specific problem are you helping clients solve, and why does solving that problem matter so much to you personally? 3. Who are your ideal clients today, and who typically makes the decision to bring your firm into an engagement? 4. Kelvin TOP-SET operates in a highly specialized niche. How do clients typically find you, and what has worked best for generating new business over the years? Current Acquisition Channels: Referral, Google Ads, Webinars, Speaking engagements Sub Question: What role do you think thought leadership and podcasting can play in helping professional services firms build credibility and attract clients? 5. Professional services sales often involve multiple stakeholders and a significant trust component. How do you typically move prospects from an initial conversation to becoming a client? 6. Once a client engages your firm, how do you build relationships that lead to repeat business and long-term partnerships? 7. As a leader in a global professional services firm, where do you find yourself most challenged or stuck right now, if at all? 8. Looking ahead, where do you see the biggest opportunity for incident investigation and organizational learning over the next few years? *********************************************************************Know more about Jamie SimpsonWebsite Link: https://kelvintopset.com/Connect with Jamie Simpson on LinkedInLinkedIn link: https://www.linkedin.com/in/simpsonjamie/Apply to be a guest on The Principal Podcast:https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod**********************************************************************Dan McGrew is the Co-Founder and Chief Revenue Officer of iT2, a professional services firm specializing in SAP consulting, staffing, and enterprise transformation solutions. Since founding the company in 2007, Dan has helped organizations across North America modernize their SAP environments while building a business centered on expertise, trust, and long-term relationships.What makes Dan's story particularly relevant for professional services leaders is his focus on specialization. Rather than trying to be everything to everyone, iT2 has built a reputation around deep SAP expertise and the ability to provide highly vetted specialists when clients need them most.In this conversation, we'll discuss how Dan built and scaled a specialized services firm, how he approaches client acquisition and retention, and what firm leaders can learn about creating long-term value in a rapidly changing technology landscape.Proposed Interview Structure: 1. What got you into professional services and the SAP ecosystem more than 30 years ago, and what ultimately led you to co-found iT2?2. What specific problem are you helping clients solve today, and why is solving that problem personally important to you?3. Who are your ideal clients today, and who typically holds the decision-making authority when it comes to bringing in a firm like iT2?4. How do new clients typically find iT2, and what has worked best for building credibility and generating opportunities in your market? Current Acquisition Channels: Referral, Webinars, Podcast (hosting), Cold outreach Sub Question: What role do you think podcasting can play as a marketing and relationship-building tool for professional services firms?5. Professional services often involve long sales cycles and multiple stakeholders. How do you guide prospects from an initial conversation to becoming a client?6. One of the biggest challenges for firm leaders is retaining clients over the long term. How have you built relationships that keep clients coming back year after year?7. As the leader of a growing professional services firm, where do you find yourself most stuck right now, if at all?8. Looking ahead, where do you see the biggest opportunity for SAP consulting, SAP BTP, and Business Data Cloud over the next few years?*********************************************************************Know more about Dan McGrewWebsite Link: https://itservices2.com/Connect with Dan McGrew on LinkedInLinkedIn link: https://www.linkedin.com/in/dan-mcgrew-296958191/Apply to be a guest on The Principal Podcast:https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod**********************************************************************Many professional services firms rely heavily on referrals and relationships but struggle to build a repeatable system for generating new business. Kate Wass helps solve that challenge through her work at Premium Sales Consultancy, where she supports businesses with sales strategy, sales training, coaching, recruitment, onboarding, and performance improvement. As Client Relationship Director and Training Academy Lead, Kate works directly with business owners and sales teams to create structured sales processes that improve conversion rates, strengthen client relationships, and drive sustainable growth. Her experience spans sales leadership, recruitment, business development, and team performance management. In this conversation, we discuss how Premium Sales helps businesses create high-performing sales teams, the importance of coaching and accountability, and what firm leaders can do to improve commercial performance without relying solely on referrals. Proposed Interview Structure: 1. What led you into sales in the first place, and how did that journey eventually lead you to Premium Sales Consultancy? 2. What specific problem is Premium Sales helping clients solve today, and why is solving that problem something you care deeply about personally? 3. Who are the ideal clients for Premium Sales, and who typically makes the decision to bring your team in? 4. How does Premium Sales attract new clients today, and what marketing activities have generated the best results for the business? Current Acquistiion Channels: Content, Cold outreach Sub Question: You recently asked your network about sales podcasts. What role do you think podcasting can play in helping professional services firms build credibility, trust, and new business opportunities? 5. Premium Sales helps businesses improve conversion rates and sales performance. How do you approach your own sales process when taking a prospect from initial conversation to becoming a client? 6. A lot of firms focus heavily on winning clients but less on keeping them. How does Premium Sales build long-term client relationships and ensure clients continue coming back for additional support? 7. As Premium Sales continues to grow, where do you find yourself most challenged right now as a leader and as someone responsible for driving growth? 8. Looking ahead, where do you see the biggest opportunities for sales training, sales coaching, and sales consultancy businesses like Premium Sales over the next few years? *********************************************************************Know more about Kate WassWebsite Link: https://www.premium-sales.com/Connect with Kate Wass on LinkedInLinkedIn link: https://www.linkedin.com/in/kate-wass/Apply to be a guest on The Principal Podcast:https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod**********************************************************************Harald Fritsche sits in a part of consulting most firms never reach, deep, technical advisory with direct relevance to the CFO agenda. As Partner and Head of Global Treasury Advisory in Germany at Deloitte, he works with multinational corporations and insurers on treasury strategy, transformation, and system architecture. His work goes beyond optimization. Treasury becomes a strategic control tower, impacting M&A outcomes, liquidity visibility, risk exposure, and decision-making under volatility. That’s where advisory shifts from execution to influence. For consulting leaders, this is a clear example of how to build authority in a niche that matters at the highest level. It’s about depth over breadth, speaking the language of financial leadership, and turning expertise into long-term advisory relationships. Proposed Interview Structure: 1. What got you into treasury and advisory in the first place, and how did that lead to becoming a Partner at Deloitte? 2. What specific problems are you helping clients solve today. How does solving big Treasury problems lead to bottom line impact for the groups you work with? 3. Who do you typically help? And typically makes the decision to bring you in, CFO, treasurer, or someone else? • What are some buy ins that you need to get (Head of Tax, Legal, FP&A…)... And how do you get their buy in at the Fortune 500 level? 4. In a specialized field like treasury advisory, how do clients typically find you, and what has worked best to build trust and credibility? • Tell me about the Deloitte brand vs what you need to do as head of the Treasury practice to get deal opportunities through the door?5. When you're selling treasury advisory into large organizations, how do you navigate complex buying groups and long decision cycles? • Not sharing any sensitive data, we can easily assume that a typical engagement would be 6 figures or more. • What does selling this type of high ticket actually means? 6. How do you approach client retention in advisory, what do you do to build relationships that last and keep clients coming back over time? 7. If any, what would you say is your number one challenge right now? Asking this as there will be people in the audience facing the same challenge, and it’s always interesting to hear from your peers how they think about a specific challenge we are facing ourselves. Here, share anything you feel comfortable with. 8. Looking ahead, where do you see the biggest opportunity for treasury advisory over the next few years? *********************************************************************Connect with Harald Fritsche on LinkedInLinkedIn link: https://www.linkedin.com/in/harald-fritsche/Apply to be a guest on The Principal Podcast:https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod**********************************************************************Many professional services firms struggle with the same challenges: differentiation, pricing pressure, inconsistent growth, and increasingly competitive markets. Dr. Derrick Daye believes these are often brand problems disguised as business problems. As Founder and Managing Partner of The Blake Project, Derrick has spent more than two decades helping leadership teams strengthen competitive positioning, improve pricing power, and create enterprise value. His work sits at the intersection of strategy, growth, and brand leadership. In this conversation, we explore how he built and sustained a successful consulting firm, how thought leadership became a major growth driver, what it takes to retain clients for the long term, and why firms that treat brand as a strategic asset outperform those that see it as a marketing expense. Proposed Interview Structure: 1. What originally drew you into consulting and brand strategy, and what led you to start The Blake Project? 2. What specific problem are you helping clients solve today, and why is solving that problem personally important to you? 3. Who are your ideal clients, and who typically makes the decision to bring in a firm like yours? 4. You've built authority through Branding Strategy Insider, speaking engagements, publishing, and client work. What has been most effective for attracting new business over the years? Current Acquisition Channels: Referral, Content, Speaking engagements Sub Question: You've built a significant platform through thought leadership. What role do you think podcasts can play for professional services firms looking to build credibility and attract clients? 5. Strategic consulting engagements often involve multiple stakeholders and long sales cycles. How do you typically move opportunities from an initial conversation to a signed engagement? 6. Many firms can win a client once. Fewer can keep clients coming back for years. How have you approached client retention and long-term relationship building at The Blake Project? 7. As the leader of a mature and successful consulting firm, where do you find yourself most challenged today, if at all? 8. Looking ahead, where do you see the biggest opportunity for your work in strengthening competitive positioning, differentiation, and enterprise value? *********************************************************************Know more about Dr. Derrick DayeWebsite Link: http://www.theblakeproject.com/Connect with J Dr. Derrick Daye on LinkedInLinkedIn link: https://www.linkedin.com/in/derrickdaye/Apply to be a guest on The Principal Podcast:https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod********************************************************************** Most professional services firms compete on expertise. Namaan Mian believes the real differentiator is helping clients make better decisions and gain alignment around action. As COO of Management Consulted, Namaan oversees a global training practice that delivers more than 300 workshops annually and serves over 50 enterprise partners. Under his leadership, the company has trained more than 20,000 professionals and generated over $100 million in cumulative client impact. In this conversation, we explore what it takes to scale a knowledge-based services business, build trust with enterprise clients, create recurring relationships, and position your firm as an indispensable partner rather than another vendor. Proposed Interview Structure: 1. What originally attracted you to consulting and professional services, and how did that journey eventually lead you to becoming COO of Management Consulted? 2. What specific problem are you helping clients solve today, and why has solving that problem become such a personal mission for you? 3. Who are your ideal clients today, and who typically holds the authority to bring your team in and approve an engagement? 4. Management Consulted has become one of the most recognized brands in consulting training. What have been the most effective ways you've built awareness, credibility, and demand for the business? Current Acquisition Channels: Referral, Content, Webinars, Podcast (hosting), Speaking engagements, Cold outreach Sub Question: You've also built significant audiences through your podcasts. What role do you think podcasting plays in building authority and generating opportunities for professional services firms? 5. Many enterprise training engagements involve multiple stakeholders and long decision cycles. How do you typically move prospects from an initial conversation to a signed engagement? 6. You've built long-term relationships with many clients. How do you retain clients, keep them engaged over time, and create partnerships that continue year after year? 7. As you've grown Management Consulted into a large training and advisory business, where do you find yourself most challenged or stuck today, if at all? 8. Looking ahead, where do you see the biggest opportunity for firms focused on leadership development, communication training, and trusted advisor capabilities over the next few years? *********************************************************************Know more about Namaan MianWebsite Link: http://www.managementconsulted.comConnect with Namaan Mian on LinkedInLinkedIn link: https://www.linkedin.com/in/namaanmian/ Apply to be a guest on The Principal Podcast:https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod**********************************************************************Many professional services firms struggle to scale because growth depends heavily on people, projects, and billable hours. Joshua Millsapps has spent more than 20 years solving that challenge by combining consulting services with software products that help clients collect, manage, and act on critical business data. As Founder and CEO of Millsapps, Ballinger & Associates, Joshua oversees both a consulting practice and the ExAM product suite, serving public sector agencies, healthcare organizations, inspection teams, and enterprise clients. His firm has built a reputation for helping organizations improve decision-making through better data collection, assessments, compliance programs, and operational visibility. In this conversation, we explore how Joshua built a durable professional services business, how he approaches growth and client retention, and what firm leaders can learn from successfully balancing custom services with scalable products. Proposed Interview Structure: 1. What originally got you into professional services, and what were some of the early experiences that shaped how you think about building and leading a firm? 2. What specific problem are you helping clients solve today through MB&A and the ExAM platform, and why does solving that problem matter so much to you personally? 3. Who are your ideal clients today, and who typically makes the decision to bring your team in and engage your firm? 4. How do your best clients typically find you today, and what growth strategies have consistently generated the highest-quality opportunities for the business? Current Acquisition Channels: Referral, Webinars, Speaking engagements, Cold outreach Sub Question: What role do you think podcasting can play as a business development and credibility-building tool for professional services firms? 5. Many professional services engagements involve long buying cycles, multiple stakeholders, and significant trust-building. How do you typically move opportunities from first conversation to signed engagement? 6. You've built long-standing relationships with clients across both services and software. What is your approach to retaining clients, creating ongoing value, and turning engagements into long-term partnerships? 7. As the CEO of a firm that operates both consulting services and software products, where do you find yourself most challenged right now when it comes to growth, leadership, or scale (if at all)? 8. Looking ahead, where do you see the biggest opportunities for your work in improving operational performance through technology, data, and process improvement over the next few years? *********************************************************************Know more about Joshua MillsappsWebsite Link: http://www.mbaoutcome.comConnect with Joshua Millsapps on LinkedInLinkedIn link: https://www.linkedin.com/in/joshua-millsapps/Apply to be a guest on The Principal Podcast:https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod**********************************************************************Dr Sam Humphrey has spent more than two decades helping leaders, teams and organisations improve performance through coaching, leadership development and organisational consulting. After holding senior HR and coaching roles at organisations including Unilever, Jaguar Cars and Scottish Power, she founded Grit Limited to focus on helping leaders and teams create measurable business outcomes through better leadership capability. What makes Sam’s work particularly relevant for principals, managing partners and consulting firm leaders is her commercial approach to coaching. She believes leadership development should never exist in isolation from business performance. Her work focuses on solving the practical challenges firms face around trust, leadership effectiveness, team performance, retention and organisational growth. In this conversation, we discuss what separates high-performing professional services firms from those that struggle to scale, how consulting businesses can create deeper client trust, why many leadership initiatives fail to deliver ROI, and how thought leadership, research and podcasting have helped Sam build authority and long-term client relationships in a highly competitive market. Proposed Interview Structure: 1. What originally pulled you into coaching and leadership consulting, and what eventually led you to build Grit? 2. What specific problem are you helping clients solve today, and why does solving that problem matter so much to you personally? 3. Who are your ideal clients today, and who usually holds the decision to bring Grit in for coaching or leadership development work? 4. You’ve built authority through research, thought leadership, newsletters and podcasting. What’s worked best for attracting the right clients and building trust in the professional services world? Current Acquisition Channels: Referral, Webinars, Podcast (hosting), Cold outreach Sub Question: You’ve also built a successful podcast around coaching and leadership stories. What do you think podcasting does particularly well for consultants, coaches and professional services firms? 5. You work with senior leaders and organisations where credibility and trust matter enormously. How do you typically move from an initial conversation to winning a consulting or coaching engagement? 6. Once a client starts working with Grit, how do you make sure the relationship becomes long term? What do you think keeps clients coming back? 7. Where do you find yourself most stuck right now as the founder of a high-end coaching and leadership consulting business, if at all? 8. Looking ahead, where do you see the biggest opportunities for executive coaching, leadership development and organisational performance consulting over the next few years? *********************************************************************Know more about Dr Sam HumphreyWebsite Link: https://www.grit.co.uk/Connect with Dr Sam Humphrey on LinkedInLinkedIn link: https://www.linkedin.com/in/dr-sam-humphrey/Apply to be a guest on The Principal Podcast:https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod**********************************************************************Most professional service firms struggle with the same hidden problems: inconsistent profitability, overdependence on the founder, team challenges, and difficulty scaling operations without creating more stress. Gail Doby has spent nearly two decades helping firm owners uncover the deeper patterns behind those issues instead of simply treating symptoms. After building and rebuilding her own design firm through major adversity, Gail co-founded Pearl Collective to help creative and service-based businesses strengthen profitability, leadership, pricing, and operational systems. Her work combines financial discipline with leadership development, helping founders transition from overwhelmed operators into confident CEOs. One of the most compelling parts of Gail’s philosophy is her belief that business growth mirrors personal growth. She challenges founders to move beyond scarcity thinking, charge based on value, build stronger teams, and create firms that can scale sustainably. For leaders of consulting and professional service firms, this conversation offers a practical look at what long-term business maturity actually requires. Proposed Interview Structure: 1. What originally got you into consulting and coaching for firm owners after running your own business for so many years? 2. What specific problem are you helping your clients solve, and why does solving that problem matter so personally to you? 3. Who are your ideal clients today, and who usually holds the decision to bring you in or hire your team? 4. You’ve built a strong authority position in a very specific niche. How do clients typically find you today, and what marketing strategies have worked best for attracting high-quality consulting clients? Current Acquisition Channels: Referral, Content, Webinars, Podcast (guesting), Podcast (hosting), Speaking engagements Sub Question: What do you think about podcasting as a marketing tool for professional service firms and consultants? 5. When a firm owner is considering working with Pearl Collective, how do you usually guide the sales process and build enough trust to move the relationship forward? 6. You’ve worked with many clients for years. How do you retain clients long term, keep them engaged, and continue creating value so they keep coming back? 7. Where do you personally find yourself most challenged or stuck right now as the leader of Pearl Collective, if at all? 8. Looking ahead, where do you see the biggest opportunities for professional service firms focused on leadership, advisory, and transformation over the next few years? *********************************************************************Know more about Gail DobyWebsite Link: https://thepearlcollective.com/Connect with Gail Doby on LinkedInLinkedIn link: https://www.linkedin.com/in/gaildoby/Apply to be a guest on The Principal Podcast:https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/