The Principal Podcast

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod**********************************************************************Hunter Healthcare has grown from a UK healthcare recruitment business into an international executive search and consulting partner serving healthcare, diagnostics, biotech, medtech, and research tools organizations worldwide.Cath Rock leads executive search across Life Sciences, partnering with SMEs, university spin-outs, diagnostics companies, and global corporations to help build leadership teams at the board and executive level. Hannah Evans helped establish Hunter Healthcare's US presence, relocating from London to Boston to build the firm's Research Tools & Diagnostics practice and support its international growth.Together, they share practical insights into growing a specialist professional services firm, building long-term client relationships, expanding into new markets, and creating a reputation that drives repeat business.Proposed Interview Structure: 1. What got each of you into executive search and professional services within the Life Sciences industry, and what made Hunter Healthcare the place where you wanted to build your careers?2. What specific problem are you helping your clients solve, and why does solving that problem matter so much to each of you personally?3. Who are your ideal clients today, and within those organizations who typically makes the decision to bring Hunter Healthcare in as a partner?4. Executive search is built on reputation and relationships. How has Hunter Healthcare consistently attracted new clients, and what marketing strategies have worked best that other professional services firms can learn from? Current Acquisition Channels: Referral, Content, Speaking engagements, Cold outreach, Conferences, round table dinners, website Sub Question: What role do you think podcasts can play as a marketing tool for professional services firms and executive search businesses?5. Winning executive search engagements often involves multiple stakeholders and long decision-making cycles. How do you build trust throughout that process and ultimately win the engagement?6. Once you've successfully delivered for a client, what do you do to ensure they keep coming back? How have you built long-term relationships that generate repeat business and lasting partnerships?7. As Hunter Healthcare continues expanding internationally, where do you find yourselves most challenged today as leaders of a growing professional services firm?8. Looking ahead, where do you see the biggest opportunities for your work over the next few years?*********************************************************************Know more about Catherine RockWebsite Link: https://hunter-healthcare.com/Connect with Catherine Rock on LinkedInLinkedIn link: https://www.linkedin.com/in/cath-rock-lifescience/Know more about Hannah EvansWebsite Link: https://hunter-healthcare.com/Connect with Hannah Evans on LinkedInLinkedIn link: https://www.linkedin.com/in/hannah-evans-233359164/Apply to be a guest on The Principal Podcast:https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod********************************************************************************Alexander Saunders helps leaders and organizations navigate complexity through dialogue, leadership development, and systems thinking. As Practice Director at Dialogos, he works with executive teams, founders, and family enterprises to create greater alignment, trust, and effectiveness during periods of growth, transition, and change. His career spans multiple industries, including hospitality, entertainment, venture capital, and family-owned businesses. Having worked both inside operating businesses and as an advisor, Alexander brings a practical perspective on the human dynamics that often determine whether organizations thrive or struggle. In this conversation, we explore how firm leaders can create stronger cultures, build trust with clients, lead through complexity, and develop organizations capable of sustaining growth over the long term. Proposed Interview Structure: 1. What got you into leadership development, facilitation, and advisory work in the first place, and how did that path eventually lead you to Dialogos? 2. What specific problem are you helping leaders and organizations solve today, and why does solving that problem matter so much to you personally? 3. Who are your ideal clients today, and who typically makes the decision to bring you in when an organization needs this type of support? 4. Your work is highly relationship-driven. How do clients typically find you, and what's worked best for building credibility and attracting new opportunities? Current Acquisition Channels: Referral Sub Question: Many professional services leaders are using podcasts to build trust and authority. What's your perspective on podcasting as a business development tool for advisors, consultants, and firm owners? 5. The challenges you address aren't always obvious from the outside. How do you help prospective clients recognize the need for your work and ultimately decide to engage with you? 6. You've built long-term relationships across organizations, leadership teams, and family enterprises. How do you ensure clients continue seeing value and keep coming back over time? 7. Where do you find yourself most challenged right now in growing your practice and expanding the impact of the work you do (if at all)? 8. Looking ahead, where do you see the biggest opportunities for leadership development, dialogue, and systems change over the next few years? *********************************************************************Know more about Alexander SaundersWebsite Link: http://www.dialogos.comConnect with Alexander Saunders on LinkedInLinkedIn link: https://www.linkedin.com/in/alexanderjsaunders/Apply to be a guest on The Principal Podcast:https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod**********************************************************************Anne McGhee-Stinson has built her career by helping organizations unlock higher performance through leadership development, productivity, and organizational transformation. After co-founding McGhee Productivity Solutions and helping grow it from a startup into a multi-million-dollar consulting business serving companies like Microsoft, Disney, Dell, Oracle, Honeywell, PepsiCo, and the U.S. Navy, she went on to co-found InteraWorks. Today, InteraWorks works with organizations around the world to develop leaders, improve organizational performance, and help knowledge workers focus on what matters most. The firm has also expanded into leadership programs for public safety organizations, demonstrating how its methodologies translate across industries. Beyond business, Anne is an author, filmmaker, and speaker whose work consistently centers on one idea: helping people lead with greater wisdom, purpose, and impact. That long-term philosophy has shaped not only her client work, but also how she has built enduring professional services businesses. Proposed Interview Structure: 1. You’ve built multiple successful professional services firms over the past 25 years. What first inspired you to start this journey, and how did you end up building a business around leadership development? 2. What specific problem is InteraWorks helping clients solve today, and why is solving that problem so personally important to you? 3. Who are your ideal clients today, and who typically owns the decision to bring InteraWorks into an organization? 4. Professional services firms often grow through trust and reputation. How do your best clients discover InteraWorks today, and what has been your most effective strategy for generating new business? Current Acquisition Channels: Referral, Content, Webinars, Podcast (guesting), Speaking engagements, Cold outreach Sub Question: Podcasting has become an increasingly important trust-building channel for firm owners. What role do you think podcasts can play in helping professional services firms grow? 5. Enterprise leadership engagements often involve multiple stakeholders and lengthy buying cycles. How do you guide opportunities from an initial conversation through to a signed engagement? 6. One of the hallmarks of a great professional services firm is long-term client relationships. What have you done over the years to keep clients coming back and continuing to trust your team? 7. As someone leading an established leadership development firm, where do you find yourself most challenged right now as a business owner, if at all? 8. Looking ahead, where do you see the biggest opportunity for your work over the next few years? *********************************************************************Know more about Anne McGhee-StinsonWebsite Link: https://www.interaworks.com/Connect with Anne McGhee-Stinson on LinkedInLinkedIn link: https://www.linkedin.com/in/anne-mcghee-stinson-474a5a1a/Apply to be a guest on The Principal Podcast:https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod**********************************************************************Building a successful professional services firm doesn't always mean serving more industries, it can mean serving one industry exceptionally well. After leading sales teams and managing complex relocation projects, Yuriy Margolin founded Moving Sales Professionals LLC, providing consulting and outsourced business services exclusively to moving and relocation companies. His work spans sales strategy, operations, administrative support, claims management, and business development, giving clients practical expertise from someone who understands their industry inside and out. Yuriy also hosts the Let's Talk Moving podcast, where he interviews leaders across the moving industry and shares ideas that help companies improve performance. In this conversation, we discuss why specialization creates trust, how to build lasting client relationships, and what founders of professional services firms can learn from becoming known for solving one specific problem exceptionally well. Proposed Interview Structure: 1. What led you into the moving industry, and what ultimately convinced you to build a professional services firm around it? 2. What specific problem are you helping moving companies solve today, and why does solving that problem matter so much to you personally? 3. Who are your ideal clients today, and who typically makes the decision to bring your firm in? 4. How do your best clients typically find you, and what's worked best for growing your firm within such a specialized industry? Current Acquisition Channels: Referral, Content, Podcast (guesting), Podcast (hosting), Speaking engagements Sub Question: As the host of the Let's Talk Moving podcast, what's your perspective on podcasting as a marketing tool for professional services firms? Has it created opportunities that other marketing channels haven't? 5. Professional services often require a high level of trust before clients commit. How do you typically take a prospect from an initial conversation to becoming a client? 6. Once a client starts working with your firm, how do you make sure they continue seeing value, keep coming back, and develop into long-term client relationships? 7. As you've grown Moving Sales Professionals, where do you find yourself most challenged today as a founder, if at all? 8. Looking ahead, where do you see the biggest opportunities for your work over the next few years? *********************************************************************Know more about Yuriy MargolinWebsite Link: https://www.movingsalesprofessionals.com/ Connect with Yuriy Margolin on LinkedInLinkedIn link: https://www.linkedin.com/in/yuriy-margolin-471ab545/Apply to be a guest on The Principal Podcast:https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod**********************************************************************Artificial intelligence is changing every professional services industry, but David Trainer believes lasting competitive advantage doesn't come from AI alone, it comes from combining exceptional expertise with proprietary data and technology. As Founder and CEO of New Constructs, David has spent more than twenty years building patented AI systems that automate sophisticated financial analysis while helping investors uncover risks and opportunities traditional research often misses. His work has been recognized by Harvard Business School, MIT Sloan, Ernst & Young, and leading financial institutions around the world. In this conversation, David shares lessons on building defensible intellectual property, scaling a knowledge-based business, creating long-term client relationships, and leading a firm that continues to differentiate itself as AI reshapes professional services. Proposed Interview Structure: 1. What got you into valuation consulting and investment research, and what ultimately led you to found New Constructs? 2. What specific problem are you helping your clients solve today, and why is solving that problem so important to you personally? 3. Who are your ideal clients today, and who typically makes the decision to bring New Constructs into an organization? 4. You've built a strong reputation through your research, publications, and market commentary. What has worked best for attracting new clients, and what can other leaders of professional services firms learn from your approach? Current Acquisition Channels: Content, Podcast (guesting) Sub Question: What role do you think podcasts can play as a marketing channel for professional services firms? 5. Selling sophisticated financial research isn't a simple transactional sale. How do you typically guide a prospect from their first interaction with New Constructs to becoming a long-term client? 6. Once someone becomes a client, how do you make sure they continue seeing value, keep coming back, and build long-term relationships with your business? 7. As you've grown New Constructs and expanded into AI-powered financial research, where do you find yourself most challenged today as a founder and CEO, if at all? 8. Looking ahead, where do you see the biggest opportunities for your work over the next few years? *********************************************************************Know more about David TrainerWebsite Link: https://www.newconstructs.com/Connect with David Trainer on LinkedInLinkedIn link: https://www.linkedin.com/in/davidtrainer/Apply to be a guest on The Principal Podcast:https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod**********************************************************************Jennifer Ralston founded HKPO with a mission to help organizations make change for the better. Over the past two decades, she has grown the firm into a trusted partner for organizations seeking operational excellence, leadership development, strategic execution, and enterprise transformation. Her experience spans Fortune 500 companies, federal agencies, healthcare organizations, universities, and nonprofits. Along the way, Jennifer has built a reputation not just for delivering results, but for becoming a long-term advisor clients continue to trust as their organizations evolve. Beyond HKPO, Jennifer also founded the HKPO Veterans Academy, helping transitioning service members develop the skills, certifications, and professional networks needed to succeed in civilian careers. Her work provides a unique perspective on leadership, service, and building a business that creates impact beyond revenue. Proposed Interview Structure: 1. What got you into consulting, and what led you to start HKPO nearly 20 years ago? 2. What specific problem are you helping clients solve today, and why is it personally important to you to help organizations solve that problem? 3. Who are your ideal clients today, and who typically makes the decision to bring you in or hire your team? 4. Over the years, what's worked best for attracting new clients and building credibility in the professional services space? Current Acquisition Channels: Referral Sub Question: You've been active with educational content and podcasts. What role do you think podcasting can play for professional services firms looking to build trust and grow their visibility? 5. Many of the engagements you lead involve large organizations and multiple stakeholders. How do you typically move a prospect from an initial conversation to a signed engagement? 6. You've built relationships with clients that last for years. How do you retain clients, create repeat business, and position HKPO as a long-term strategic partner rather than a one-time consultant? 7. As the leader of HKPO, the HKPO Veterans Academy, and several other initiatives, where do you find yourself most challenged right now as a firm owner, if at all? 8. Looking ahead, where do you see the biggest opportunity for your work over the next few years? *********************************************************************Know more about Jennifer RalstonWebsite Link: https://gohkpo.com/Connect with Jennifer Ralston on LinkedInLinkedIn link: https://www.linkedin.com/in/jeralston/Apply to be a guest on The Principal Podcast:https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod**********************************************************************Every growing firm eventually hits a point where complexity starts slowing everything down. Processes become inconsistent, teams become stretched, and leaders find themselves spending time solving the same problems repeatedly. Mark B. Richman has spent over 24 years helping organizations break through those challenges. As Founder and CEO of Skeleton Key, he works with business leaders to identify the workflow issues that matter most, eliminate operational friction, and implement practical solutions that improve efficiency and long-term performance. Before building Skeleton Key, Mark held consulting and technology leadership roles at Gartner, Estée Lauder, and Digital Partners. He also founded and successfully exited Brightsource IT, a managed services firm he led for more than 15 years. His experience building, growing, and leading multiple professional services businesses gives him a unique perspective on what it takes to create lasting value for clients while building a scalable firm. Proposed Interview Structure: 1. What got you into consulting, and what led you to build Skeleton Key into the business it is today? 2. What specific problem are you helping clients solve, and why does solving that problem matter so much to you personally? 3. Who are your ideal clients today, and who typically makes the decision to bring Skeleton Key in to help? 4. Over the last 24 years, how have you consistently attracted new clients, and what marketing lessons can other professional services firm owners learn from your experience? Current Acquisition Channels: Referral, Webinars, Speaking engagements, Channel partnerships Sub Question: What role do you think podcasts can play in building trust, authority, and relationships for professional services firms? 5. When a prospect knows something isn't working but hasn't identified the root cause yet, how do you guide them through the sales process and earn their confidence to move forward? 6. You've built long-term client relationships throughout your career. How do you make sure clients continue seeing value, stay engaged, and keep coming back over time? 7. After building and leading firms for decades, where do you find yourself most challenged right now as a founder and professional services firm owner, if at all? 8. Looking ahead, where do you see the biggest opportunities for your work over the next few years? *********************************************************************Know more about Mark B. RichmanWebsite Link: https://www.skeletonkey.comConnect with Mark B. Richman on LinkedInLinkedIn link: https://www.linkedin.com/in/markrichmanApply to be a guest on The Principal Podcast:https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod**********************************************************************Building a professional services firm is about far more than technical expertise. Over the last 18 years, Brian Anderson has grown ADVYON by focusing on something many firms overlook: becoming a trusted advisor rather than simply another vendor. In this conversation, Brian shares how his team helps small and medium-sized businesses make better technology decisions, how he has built long-term client relationships, and what firm leaders can learn about trust, retention, and sustainable growth. We also explore entrepreneurship beyond client services, including Brian's experience launching SaaS products, building leadership teams, supporting local business communities, and staying ahead in an industry being reshaped by AI, cybersecurity, and rapid technological change. Proposed Interview Structure: 1. What got you into technology services and consulting, and what inspired you to start ADVYON back in 2008? 2. What specific problem are you helping clients solve today, and why does solving that problem matter so much to you personally? 3. Who are your ideal clients today, and who usually holds the decision to bring your firm in and engage your team? 4. How do clients typically find ADVYON today, and what has worked best for generating new business over the years? Current Acquisition Channels: Podcast (guesting) Sub Question: You've hosted podcasts and appeared on many interviews yourself. What role do you think podcasting can play in helping professional services firms build authority and trust in their market? 5. Professional services often require a significant amount of trust before a client commits. How do you typically move prospects from an initial conversation to becoming long-term clients? 6. ADVYON has been serving clients for nearly two decades. How do you retain clients, continue delivering value, and build relationships that last for years rather than months? 7. As the leader of an established services firm and several ventures, where do you find yourself most stuck right now as a business owner, if at all? 8. Looking ahead, where do you see the biggest opportunities in technology consulting and managed IT services over the next few years? *********************************************************************Know more about Brian AndersonWebsite Link: https://www.advyon.com/Connect with Brian Anderson on LinkedInLinkedIn link: https://www.linkedin.com/in/advyon/Apply to be a guest on The Principal Podcast:https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod**********************************************************************Andrea Butcher operates at the intersection of leadership development and personal transformation. After years in corporate leadership roles, including CEO and President of a leadership development firm, she stepped out to build her own practice, Abundant Empowerment. Her focus is simple but not easy: helping leaders strip away the noise and reconnect with their authentic leadership style. Her work challenges a common pattern in consulting, adding more frameworks, more tools, more “best practices.” Instead, Andrea leans into subtraction. She helps leaders remove what’s in the way: doubt, comparison, and learned behaviors that no longer serve them. The result is clearer thinking, stronger decision-making, and more grounded leadership. For consulting firm owners, her perspective is particularly relevant. Growth often comes from better positioning, marketing, or sales, but long-term success depends on how you show up as a leader. Andrea’s approach reframes leadership as a personal discipline, not just a professional one. Proposed Interview Structure: 1. What got you into consulting and leadership development in the first place? 2. What specific problem are you helping your clients solve today, and why does solving that matter so much to you personally? 3. Who are your ideal clients, and who typically holds the decision to bring you in? 4. How do clients typically find you today, and what’s worked best to attract the right kind of consulting opportunities? Current Acquisition Channels: Referral, Content, Webinars, Podcast (guesting), Podcast (hosting), Speaking engagements, Cold outreach Sub Question: You’ve been running the Being [at Work] podcast for years, how do you see podcasting as a marketing tool for consultants? 5. When you’re selling executive coaching and leadership work, how do you build trust and move from first conversation to signed engagement? 6. How do you retain clients, what do you do to make sure they keep coming back and that the relationship becomes long-term? 7. Where do you find yourself most stuck right now as you build Abundant Empowerment (if at all)? 8. Looking ahead, where do you see the biggest opportunity for human-centered leadership and executive coaching over the next few years? *********************************************************************Know more about Andrea ButcherWebsite Link: https://www.abundantempowerment.com/Connect with Andrea Butcher on LinkedInLinkedIn link: https://www.linkedin.com/in/leaderdevelopmentcoach/Apply to be a guest on The Principal Podcast:https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod**********************************************************************Many professional services firms focus on growth strategies but overlook the people systems required to sustain that growth. Hiring, leadership development, accountability, and culture often become the bottleneck long before demand does.Lauren Christov has helped build Oz Net around the belief that great businesses are built by developing great people. As Co-Founder and HR Director, she plays a key role in recruiting talent, developing leaders, and creating an environment where individuals can grow into larger responsibilities.In this conversation, we explore how firms can build leadership pipelines, create high-performance cultures, retain strong talent, and develop the next generation of leaders while continuing to grow their business.Proposed Interview Structure: 1. What got you into business leadership and people development, and how did that journey eventually lead to co-founding Oz Net?2. What specific problem is Oz Net helping clients solve today, and why is that mission personally important to you?3. Who are your ideal clients, and who typically makes the decision to engage Oz Net's services?4. Oz Net has grown by helping clients grow. How has your company built awareness and attracted new opportunities over the years? Current Acquisition Channels: Cold outreach Sub Question: Many firm leaders are investing in podcasting to build trust and authority. What's your perspective on podcasting as a business development tool?5. Since customer acquisition is at the core of your business, what have you learned about building trust and converting opportunities into long-term clients?6. Once a client starts working with Oz Net, how do you ensure they continue seeing results and stay with you for the long term?7. As a co-founder helping lead a growing organization, where do you find yourself most challenged right now, if at all?8. Looking ahead, where do you see the biggest opportunity in customer acquisition, leadership development, and business growth over the next few years?*********************************************************************Know more about Lauren ChristovWebsite Link: https://www.oznetinc.com/Connect with Lauren Christov on LinkedInLinkedIn link: https://www.linkedin.com/in/lauren-christov-94914730a/Apply to be a guest on The Principal Podcast:https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod**********************************************************************Jeff Garrison is the Founder of Results On Purpose, a leadership coaching and business advisory firm that helps owners and leadership teams create sustainable growth. His work is built around a principle that many professional services leaders overlook: businesses only grow as fast as the people leading them.Over the last ten years, Jeff has coached organizations ranging from companies pursuing their first million dollars in revenue to businesses exceeding $100 million. Through a structured coaching framework, he helps leadership teams improve planning, execution, accountability, and organizational alignment.Today, Jeff is taking that expertise one step further by certifying coaches in the Results On Purpose methodology. His journey offers valuable lessons for founders and managing partners looking to scale beyond themselves, systematize delivery, and build a professional services business that lasts.Proposed Interview Structure: 1. What led you to leave your previous leadership roles and build Results On Purpose, and what did those early years look like?2. What specific problem are you helping business owners and leadership teams solve today, and why has that become such an important mission for you personally?3. Who are your ideal clients today, and who typically makes the decision to bring Results On Purpose into an organization?4. How do you generate new business for your firm today, and what marketing approaches have consistently produced the best clients? Current Acquisition Channels: Referral Sub Question: You've invested heavily in content and podcasting. What role do you think podcasting can play for professional services firms looking to build authority and trust?5. Business coaching requires a significant level of trust before clients commit. How do you typically move prospects from an initial conversation to a long-term engagement?6. Once a client comes on board, what do you do to ensure they continue seeing value, stay engaged, and develop into long-term client relationships?As you grow Results On Purpose and expand the certification platform, where do you find yourself most challenged right now as a founder and professional services firm owner?8. Looking ahead, where do you see the biggest opportunity for leadership coaching and leadership development over the next few years?*********************************************************************Know more about Jeff GarrisonWebsite Link: https://www.resultsonpurpose.com/Connect with Jeff Garrison on LinkedInLinkedIn link: https://linkedin.com/in/jeffgarrisonApply to be a guest on The Principal Podcast:https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod**********************************************************************Neil Crofts has spent decades helping organizations adapt to change. From leading strategy teams during the dot-com era at Razorfish to founding Holos Change, his career has centered on understanding how leadership, culture, and human behavior shape organizational performance. Today, Holos Change works with leaders and organizations navigating transformation, helping them build the leadership capability and cultural foundations required for sustained success. Their work spans leadership development, organizational change, team performance, and cultural transformation. For founders and leaders of professional services firms, Neil offers a unique perspective on building a business around expertise, trust, and long-term client relationships. His approach challenges conventional thinking around consulting, leadership, and growth in a rapidly changing business environment. Proposed Interview Structure: 1. What led you to start Holos Change, and what experiences shaped the way you think about leadership, culture, and building a professional services firm? 2. What specific problem are you helping clients solve today, and why is that problem personally important for you to solve? 3. Who are your ideal clients today, and who typically holds the decision-making power when it comes to bringing Holos Change into an organization? 4. How do potential clients typically discover Holos Change, and what have been the most effective strategies for building credibility and generating new business over the years? Current Acquisition Channels: Referral Sub Question: What role do you think podcasting can play in helping professional services firms build authority, trust, and visibility in their markets? 5. Leadership and culture work can sometimes feel intangible compared to other consulting services. How do you communicate value and guide prospects from initial conversations to becoming clients? 6. Holos has worked with many organizations over extended periods of time. How do you build long-term client relationships and ensure clients continue to see value long after the initial engagement? 7. As the leader of Holos Change, where do you find yourself most challenged right now, if at all, when it comes to growing the business? 8. Looking ahead, where do you see the biggest opportunities for your work over the next few years? *********************************************************************Know more about Neil CroftsWebsite Link: https://holoschange.com/Connect with Neil Crofts on LinkedInLinkedIn link: https://www.linkedin.com/in/neilcrofts/Apply to be a guest on The Principal Podcast:https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod**********************************************************************Dr. Sharon Lamm Hartman has spent more than two decades building a consulting firm focused on one core idea: leadership transformation starts from the inside out. Through executive coaching, leadership development, communication training, and organizational consulting, her firm helps leaders and teams improve performance while strengthening trust, alignment, and retention.What makes Sharon’s approach stand out is the combination of behavioral transformation and business outcomes. Her work goes beyond training sessions, it directly impacts leadership effectiveness, client communication, employee engagement, and organizational growth. From helping teams improve collaboration to supporting organizations through major business presentations and cultural change initiatives, the work is deeply tied to measurable results.This conversation is especially relevant for founders and leaders of professional services firms because Sharon has built a durable consulting business around credibility, long-term relationships, and enterprise trust. Her experience working with organizations like Boeing, American Express, Exxon Mobil, AstraZeneca, and government agencies offers a practical look at how expertise becomes a scalable consulting platform over time.Proposed Interview Structure: 1. What originally got you into consulting and leadership development?2. What specific problem are you helping clients solve today, and why does solving that problem matter so personally to you?3. Who are your ideal clients today, and who usually holds the decision to bring you and your team into the organization?4. You’ve built strong credibility with enterprise and Fortune 500 organizations over the years. What has worked best for attracting the right consulting clients consistently? Current Acquisition Channels: Referral, Speaking engagements, Cold outreach Sub Question: What do you think about podcasting as a marketing tool for leadership consultants and professional service firms?5. Enterprise consulting often involves long sales cycles, multiple stakeholders, and internal buy-in. How do you personally approach those conversations and move opportunities forward?6. You’ve maintained long-term relationships with major organizations for years. What do you do to retain clients, keep them coming back, and continue building trust over time?7. Where do you find yourself most stuck right now as a consultant and CEO, if at all?8. Looking ahead, where do you see the biggest opportunity for leadership development and organizational consulting over the next few years?*********************************************************************Know more about Dr. Sharon Lamm HartmanWebsite Link: https://insideoutlearning.com/Connect with Dr. Sharon Lamm Hartman on LinkedInLinkedIn link: https://www.linkedin.com/in/drsharonlammhartman/Apply to be a guest on The Principal Podcast:https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod**********************************************************************Most professional services firms grow until leadership becomes the bottleneck. As teams expand, founders and partners need managers who can communicate effectively, handle difficult conversations, build trust, and lead people through change. McKendree Hickory has spent her career helping leaders develop exactly those capabilities. As Head of Coaching at NextArrow, she works with executives, managers, and teams to build the habits and behaviors that drive stronger performance and healthier organizational cultures. In this conversation, we'll discuss what separates high-performing leaders from average ones, how coaching accelerates leadership growth, and what firm owners can do to build organizations that continue to thrive as they scale.Proposed Interview Structure: 1. What got you into leadership coaching and organizational development in the first place? 2. What specific problem are you helping clients solve today, and why does solving that problem matter so much to you personally? 3. Who are your ideal clients today, and who typically makes the decision to bring NextArrow into an organization? 4. How do clients typically find you, and what has worked best for growing your coaching and leadership development practice? Current Acquisition Channels: Referral, Content, Webinars, Podcast (guesting), Speaking engagements Sub Question: What do you think about podcasting as a marketing tool for leadership coaches, consultants, and professional services firms? 5. When you're speaking with a prospective client, how do you help them connect leadership development with tangible business outcomes and ultimately decide to invest? 6. Once a client starts working with you, how do you build long-term relationships, retain clients, and create the kind of value that keeps them coming back? 7. Where do you find yourself most stuck right now as a leadership coach and leader within a growing professional services firm, if at all? 8. Looking ahead, where do you see the biggest opportunity for leadership development and executive coaching over the next few years? *********************************************************************Know more about McKendree HickoryWebsite Link: https://www.nextarrow.org/Connect with McKendree Hickory on LinkedInLinkedIn link: https://www.linkedin.com/in/mckendree-hickory-phd-07758794/Apply to be a guest on The Principal Podcast:https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod**********************************************************************Rob Jordan founded Idealist Consulting in 2004 with a simple but ambitious mission: help nonprofit organizations access the same level of technology and operational excellence available to the corporate sector. More than twenty years later, that mission has grown into a leading professional services firm serving over 1,500 organizations.Under Rob's leadership, Idealist Consulting built a strong position in the nonprofit technology space by focusing on deep specialization, long-term partnerships, and measurable outcomes. The firm helps organizations leverage Salesforce, AI, marketing automation, and custom technology solutions to improve performance and strengthen stakeholder relationships.In this conversation, Rob shares lessons from building a durable professional services business, developing expertise in a focused niche, retaining clients over the long term, and preparing organizations for the next wave of AI-driven transformation.Proposed Interview Structure: 1. What got you into professional services, and how did your experience as a Peace Corps volunteer in Ukraine ultimately lead to founding Idealist Consulting?2. What specific problem are you helping clients solve today, and why does solving that problem matter so much to you personally?3. Who are your ideal clients today, and who typically holds the decision to bring you in and hire your team?4. You've built a respected brand in a very specific niche over the last two decades. How do clients typically find you today, and what's worked best for generating new business? Current Acquisition Channels: Referral, Content, Google Ads Sub Question: What role do you think podcasting can play as a business development and credibility-building tool for professional services firms?5. When you're speaking with a prospective client, what does your sales process look like from the first conversation through to a signed engagement?6. You've worked with more than 1,500 organizations over the years. How do you retain clients, keep them coming back, and build relationships that last for years rather than months?7. As the founder of a successful professional services firm, where do you find yourself most challenged right now, if at all?8. Looking ahead, where do you see the biggest opportunity for your work over the next few years?*********************************************************************Know more about Rob JordanWebsite Link: https://idealistconsulting.com/Connect with Rob Jordan on LinkedInLinkedIn link: https://www.linkedin.com/in/robjordanidealistconsulting/Apply to be a guest on The Principal Podcast:https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod**********************************************************************Jamie Kostelac is the Co-Founder and CEO of Titan Group, the company behind multiple Junk King franchises across Kansas City, Dallas-Fort Worth, Chicago, Phoenix, St. Louis, and Austin, as well as the rapidly growing pest control brand, BugBros. Rather than relying solely on acquisitions or expansion, Jamie has built Titan Group around operational discipline, leadership development, and scalable systems that allow teams to deliver consistent results across multiple markets. His philosophy is simple: sustainable growth comes from building strong leaders and great businesses follow. In this conversation, Jamie shares practical lessons on scaling operations, building high-performing teams, preserving culture during rapid growth, and creating businesses that continue to grow without sacrificing execution. Proposed Interview Structure: 1. What got you into building and scaling service businesses, and what ultimately led you to co-found Titan Group? 2. What specific problem are you helping your customers solve today, and why is solving that problem personally important to you? 3. Who are your ideal customers today, and who typically makes the decision to hire your company or bring your team in? 4. Titan Group has grown rapidly across multiple markets. How do new customers typically find you today, and what marketing strategies have been most effective that other professional service firms can learn from? Current Acquisition Channels: Referral, Content, Google Ads, Meta Ads Sub Question: You've also been appearing on more podcasts recently. What role do you think podcasting plays as a marketing tool for professional service businesses and founders? 5. Whether you're expanding into a new market, acquiring businesses, or winning larger opportunities, growth requires trust. How do you typically move prospects from an initial conversation to becoming long-term customers? 6. Once someone becomes a customer, what do you do to build long-term relationships, deliver consistent value, and make sure they continue choosing Titan Group over time? 7. As Titan Group continues expanding across multiple brands and markets, where do you find yourself most challenged right now as a CEO, if at all? 8. Looking ahead, where do you see the biggest opportunity for your work over the next few years? *********************************************************************Know more about Jamie KostelacWebsite Link: https://www.thetitanway.com/Connect with Jamie Kostelac on LinkedInLinkedIn link: https://www.linkedin.com/in/jamie-kostelac/Apply to be a guest on The Principal Podcast:https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod**********************************************************************Dani Klein Modisett is the Founder and CEO of Laughter On Call, a company that helps organizations create stronger connections through laughter, communication, and psychological safety. Drawing on more than 25 years in comedy, speaking, and teaching, she has transformed an unconventional idea into a sought-after professional services business. The company began with a deeply personal challenge. While caring for her mother during Alzheimer's, Dani witnessed firsthand how laughter could create connection where traditional approaches often failed. That experience became the foundation for a business that now serves corporate teams, healthcare organizations, educational institutions, and Fortune 500 companies. In this conversation, Dani shares what it takes to build a differentiated services firm, earn trust with enterprise clients, retain long-term relationships, and grow a business around a mission that genuinely improves people's lives. Proposed Interview Structure: 1. What got you into building Laughter On Call, and how did your mother's Alzheimer's journey ultimately become the foundation for a professional services business? 2. What specific problem are you helping clients solve, and why does solving that problem matter so much to you personally? 3. Who are your ideal clients today, and who typically holds the decision to bring you in or hire your team? 4. How do clients typically discover Laughter On Call, and what has worked best for building awareness and generating opportunities as you've grown the firm? Current Acquisition Channels: Referral, Content, Google Ads, Speaking engagements Sub Question: Many professional services firms are investing in podcasting today. What role do you think podcasts can play in building credibility, trust, and new business opportunities? 5. Your offering is unique compared to traditional consulting or training services. How do you communicate the business value, overcome skepticism, and ultimately win new clients? 6. Once a client hires Laughter On Call, how do you ensure they keep coming back? What's your approach to delivering results, building trust, and creating long-term client relationships? 7. Where do you find yourself most challenged right now as the founder and CEO of Laughter On Call, if at all? 8. Looking ahead, where do you see the biggest opportunity for your work over the next few years? *********************************************************************Know more about Dani Klein ModisettWebsite Link: http://www.laughteroncall.com/Connect with Dani Klein Modisett on LinkedInLinkedIn link: https://www.linkedin.com/in/dani-klein-modisett-5316b018/Apply to be a guest on The Principal Podcast:https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod**********************************************************************Few consultants spend decades advising some of the world's largest organizations while continuously growing their influence and client relationships. Nathan Rosenberg is one of them. As the Founding Partner of Insigniam, Nathan has helped senior executives tackle complex challenges involving leadership, culture, strategy, innovation, and organizational performance. His work has focused on helping leaders produce results that traditional consulting approaches often fail to achieve. In this conversation, we explore how Nathan built a firm trusted by enterprise leaders, how he approaches client acquisition and retention at the highest levels of business, and what professional services leaders can learn about creating lasting value for clients in an increasingly competitive market. Proposed Interview Structure: 1. What first attracted you to consulting, and what led you to build a career focused on helping leaders and organizations achieve breakthrough results? 2. What specific problem are you helping clients solve today, and why is solving that problem personally important to you? 3. Who are your ideal clients, and who typically holds the decision to bring Insigniam in and hire your team? 4. You've built relationships with some of the world's largest companies over several decades. How have you historically attracted new clients, and what marketing lessons can other professional services firm leaders learn from your experience? Sub Question: What do you think about podcasting as a marketing and relationship-building tool for consulting and professional services firms? 5. When you're working with CEOs and executive teams on major engagements, how do you typically move from an initial conversation to winning the business? 6. Many firms can win a client once, but keeping them for years is much harder. How have you built long-term client relationships, and what do you do to ensure clients continue coming back? 7. After building and leading consulting firms for decades, where do you find yourself most challenged or stuck today, if at all? 8. Looking ahead, where do you see the biggest opportunity for leadership and organizational performance consulting over the next few years? *********************************************************************Know more about Nathan RosenbergWebsite Link: http://www.insigniam.com/Connect with Nathan Rosenberg on LinkedInLinkedIn link: https://www.linkedin.com/in/nathanowenrosenberg/Apply to be a guest on The Principal Podcast:https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod**********************************************************************Many leaders assume execution problems stem from strategy, talent, or structure. Javier Castillo Gil has spent his career proving otherwise. As Co-Founder and Managing Partner USA at The Morphing Group, Javier works with CEOs and executive teams to identify the hidden leadership and alignment issues that prevent organizations from achieving consistent results. His diagnostic-first approach helps leadership teams uncover the root causes behind slow decisions, accountability gaps, and organizational friction. In this conversation, we discuss how professional services leaders can improve execution, build stronger leadership teams, create sustainable growth, and avoid the common mistakes that cause firms to plateau. We also explore Javier's journey from corporate leadership roles into consulting, including his time at Korn Ferry, Hay Group, and ultimately building The Morphing Group. Proposed Interview Structure: 1. What got you into consulting, and how did your experience inside large organizations shape the way you work with CEOs and leadership teams today? 2. What specific problem are you helping clients solve, and why has that problem become so important for you to dedicate your career to solving? 3. Who are your ideal clients today, and who typically holds the decision to bring you and your team into an organization? 4. How do clients typically discover The Morphing Group, and what has worked best for attracting and building trust with senior executive buyers? Current Acquisition Channels: Referral Sub Question: Many professional services firms are investing in podcasting and thought leadership. What role do you think podcasts can play in building authority and attracting clients? 5. Your buyers are often CEOs and executive teams facing complex organizational challenges. How do you typically move from an initial conversation to a consulting engagement? 6. A lot of consulting firms focus heavily on winning clients but less on keeping them. How do you build long-term relationships and create the kind of client experience that keeps organizations coming back? 7. You've built and led consulting businesses for many years. Where do you find yourself most challenged or stuck right now as a firm owner, if at all? 8. Looking ahead, where do you see the biggest opportunity for leadership alignment and organizational effectiveness consulting over the next few years? *********************************************************************Know more about Javier Castillo GilWebsite Link: https://morphing.guru/Connect with Javier Castillo Gil on LinkedInLinkedIn link: https://www.linkedin.com/in/javier-castillo-gil-mngmnt-consultant/Apply to be a guest on The Principal Podcast:https://ghapodcast.com/application-to-be-a-guest-on-consulting-leader

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod**********************************************************************Many professional services firms compete in crowded markets. Jamie Simpson took a different path. As Executive Director and Senior Partner at Kelvin TOP-SET, Jamie helps organizations solve complex operational problems through incident investigation, root cause analysis, and organizational learning. Over the past two decades, he has worked across industries including energy, marine, rail, construction, renewables, and other high-hazard sectors.In this conversation, Jamie shares how Kelvin TOP-SET built a globally recognized brand around a highly specialized capability. We explore client acquisition, trust-building, long-term retention, leadership, and the opportunities available to firms that choose depth of expertise over breadth of services. Proposed Interview Structure: 1. What got you into professional services, and how did your journey from adventure tourism and safety operations eventually lead you to become a Senior Partner at Kelvin TOP-SET? 2. What specific problem are you helping clients solve, and why does solving that problem matter so much to you personally? 3. Who are your ideal clients today, and who typically makes the decision to bring your firm into an engagement? 4. Kelvin TOP-SET operates in a highly specialized niche. How do clients typically find you, and what has worked best for generating new business over the years? Current Acquisition Channels: Referral, Google Ads, Webinars, Speaking engagements Sub Question: What role do you think thought leadership and podcasting can play in helping professional services firms build credibility and attract clients? 5. Professional services sales often involve multiple stakeholders and a significant trust component. How do you typically move prospects from an initial conversation to becoming a client? 6. Once a client engages your firm, how do you build relationships that lead to repeat business and long-term partnerships? 7. As a leader in a global professional services firm, where do you find yourself most challenged or stuck right now, if at all? 8. Looking ahead, where do you see the biggest opportunity for incident investigation and organizational learning over the next few years? *********************************************************************Know more about Jamie SimpsonWebsite Link: https://kelvintopset.com/Connect with Jamie Simpson on LinkedInLinkedIn link: https://www.linkedin.com/in/simpsonjamie/Apply to be a guest on The Principal Podcast:https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod**********************************************************************Dan McGrew is the Co-Founder and Chief Revenue Officer of iT2, a professional services firm specializing in SAP consulting, staffing, and enterprise transformation solutions. Since founding the company in 2007, Dan has helped organizations across North America modernize their SAP environments while building a business centered on expertise, trust, and long-term relationships.What makes Dan's story particularly relevant for professional services leaders is his focus on specialization. Rather than trying to be everything to everyone, iT2 has built a reputation around deep SAP expertise and the ability to provide highly vetted specialists when clients need them most.In this conversation, we'll discuss how Dan built and scaled a specialized services firm, how he approaches client acquisition and retention, and what firm leaders can learn about creating long-term value in a rapidly changing technology landscape.Proposed Interview Structure: 1. What got you into professional services and the SAP ecosystem more than 30 years ago, and what ultimately led you to co-found iT2?2. What specific problem are you helping clients solve today, and why is solving that problem personally important to you?3. Who are your ideal clients today, and who typically holds the decision-making authority when it comes to bringing in a firm like iT2?4. How do new clients typically find iT2, and what has worked best for building credibility and generating opportunities in your market? Current Acquisition Channels: Referral, Webinars, Podcast (hosting), Cold outreach Sub Question: What role do you think podcasting can play as a marketing and relationship-building tool for professional services firms?5. Professional services often involve long sales cycles and multiple stakeholders. How do you guide prospects from an initial conversation to becoming a client?6. One of the biggest challenges for firm leaders is retaining clients over the long term. How have you built relationships that keep clients coming back year after year?7. As the leader of a growing professional services firm, where do you find yourself most stuck right now, if at all?8. Looking ahead, where do you see the biggest opportunity for SAP consulting, SAP BTP, and Business Data Cloud over the next few years?*********************************************************************Know more about Dan McGrewWebsite Link: https://itservices2.com/Connect with Dan McGrew on LinkedInLinkedIn link: https://www.linkedin.com/in/dan-mcgrew-296958191/Apply to be a guest on The Principal Podcast:https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod**********************************************************************Many professional services firms rely heavily on referrals and relationships but struggle to build a repeatable system for generating new business. Kate Wass helps solve that challenge through her work at Premium Sales Consultancy, where she supports businesses with sales strategy, sales training, coaching, recruitment, onboarding, and performance improvement. As Client Relationship Director and Training Academy Lead, Kate works directly with business owners and sales teams to create structured sales processes that improve conversion rates, strengthen client relationships, and drive sustainable growth. Her experience spans sales leadership, recruitment, business development, and team performance management. In this conversation, we discuss how Premium Sales helps businesses create high-performing sales teams, the importance of coaching and accountability, and what firm leaders can do to improve commercial performance without relying solely on referrals. Proposed Interview Structure: 1. What led you into sales in the first place, and how did that journey eventually lead you to Premium Sales Consultancy? 2. What specific problem is Premium Sales helping clients solve today, and why is solving that problem something you care deeply about personally? 3. Who are the ideal clients for Premium Sales, and who typically makes the decision to bring your team in? 4. How does Premium Sales attract new clients today, and what marketing activities have generated the best results for the business? Current Acquistiion Channels: Content, Cold outreach Sub Question: You recently asked your network about sales podcasts. What role do you think podcasting can play in helping professional services firms build credibility, trust, and new business opportunities? 5. Premium Sales helps businesses improve conversion rates and sales performance. How do you approach your own sales process when taking a prospect from initial conversation to becoming a client? 6. A lot of firms focus heavily on winning clients but less on keeping them. How does Premium Sales build long-term client relationships and ensure clients continue coming back for additional support? 7. As Premium Sales continues to grow, where do you find yourself most challenged right now as a leader and as someone responsible for driving growth? 8. Looking ahead, where do you see the biggest opportunities for sales training, sales coaching, and sales consultancy businesses like Premium Sales over the next few years? *********************************************************************Know more about Kate WassWebsite Link: https://www.premium-sales.com/Connect with Kate Wass on LinkedInLinkedIn link: https://www.linkedin.com/in/kate-wass/Apply to be a guest on The Principal Podcast:https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod**********************************************************************Harald Fritsche sits in a part of consulting most firms never reach, deep, technical advisory with direct relevance to the CFO agenda. As Partner and Head of Global Treasury Advisory in Germany at Deloitte, he works with multinational corporations and insurers on treasury strategy, transformation, and system architecture. His work goes beyond optimization. Treasury becomes a strategic control tower, impacting M&A outcomes, liquidity visibility, risk exposure, and decision-making under volatility. That’s where advisory shifts from execution to influence. For consulting leaders, this is a clear example of how to build authority in a niche that matters at the highest level. It’s about depth over breadth, speaking the language of financial leadership, and turning expertise into long-term advisory relationships. Proposed Interview Structure: 1. What got you into treasury and advisory in the first place, and how did that lead to becoming a Partner at Deloitte? 2. What specific problems are you helping clients solve today. How does solving big Treasury problems lead to bottom line impact for the groups you work with? 3. Who do you typically help? And typically makes the decision to bring you in, CFO, treasurer, or someone else? • What are some buy ins that you need to get (Head of Tax, Legal, FP&A…)... And how do you get their buy in at the Fortune 500 level? 4. In a specialized field like treasury advisory, how do clients typically find you, and what has worked best to build trust and credibility? • Tell me about the Deloitte brand vs what you need to do as head of the Treasury practice to get deal opportunities through the door?5. When you're selling treasury advisory into large organizations, how do you navigate complex buying groups and long decision cycles? • Not sharing any sensitive data, we can easily assume that a typical engagement would be 6 figures or more. • What does selling this type of high ticket actually means? 6. How do you approach client retention in advisory, what do you do to build relationships that last and keep clients coming back over time? 7. If any, what would you say is your number one challenge right now? Asking this as there will be people in the audience facing the same challenge, and it’s always interesting to hear from your peers how they think about a specific challenge we are facing ourselves. Here, share anything you feel comfortable with. 8. Looking ahead, where do you see the biggest opportunity for treasury advisory over the next few years? *********************************************************************Connect with Harald Fritsche on LinkedInLinkedIn link: https://www.linkedin.com/in/harald-fritsche/Apply to be a guest on The Principal Podcast:https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod**********************************************************************Many professional services firms struggle with the same challenges: differentiation, pricing pressure, inconsistent growth, and increasingly competitive markets. Dr. Derrick Daye believes these are often brand problems disguised as business problems. As Founder and Managing Partner of The Blake Project, Derrick has spent more than two decades helping leadership teams strengthen competitive positioning, improve pricing power, and create enterprise value. His work sits at the intersection of strategy, growth, and brand leadership. In this conversation, we explore how he built and sustained a successful consulting firm, how thought leadership became a major growth driver, what it takes to retain clients for the long term, and why firms that treat brand as a strategic asset outperform those that see it as a marketing expense. Proposed Interview Structure: 1. What originally drew you into consulting and brand strategy, and what led you to start The Blake Project? 2. What specific problem are you helping clients solve today, and why is solving that problem personally important to you? 3. Who are your ideal clients, and who typically makes the decision to bring in a firm like yours? 4. You've built authority through Branding Strategy Insider, speaking engagements, publishing, and client work. What has been most effective for attracting new business over the years? Current Acquisition Channels: Referral, Content, Speaking engagements Sub Question: You've built a significant platform through thought leadership. What role do you think podcasts can play for professional services firms looking to build credibility and attract clients? 5. Strategic consulting engagements often involve multiple stakeholders and long sales cycles. How do you typically move opportunities from an initial conversation to a signed engagement? 6. Many firms can win a client once. Fewer can keep clients coming back for years. How have you approached client retention and long-term relationship building at The Blake Project? 7. As the leader of a mature and successful consulting firm, where do you find yourself most challenged today, if at all? 8. Looking ahead, where do you see the biggest opportunity for your work in strengthening competitive positioning, differentiation, and enterprise value? *********************************************************************Know more about Dr. Derrick DayeWebsite Link: http://www.theblakeproject.com/Connect with J Dr. Derrick Daye on LinkedInLinkedIn link: https://www.linkedin.com/in/derrickdaye/Apply to be a guest on The Principal Podcast:https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod********************************************************************** Most professional services firms compete on expertise. Namaan Mian believes the real differentiator is helping clients make better decisions and gain alignment around action. As COO of Management Consulted, Namaan oversees a global training practice that delivers more than 300 workshops annually and serves over 50 enterprise partners. Under his leadership, the company has trained more than 20,000 professionals and generated over $100 million in cumulative client impact. In this conversation, we explore what it takes to scale a knowledge-based services business, build trust with enterprise clients, create recurring relationships, and position your firm as an indispensable partner rather than another vendor. Proposed Interview Structure: 1. What originally attracted you to consulting and professional services, and how did that journey eventually lead you to becoming COO of Management Consulted? 2. What specific problem are you helping clients solve today, and why has solving that problem become such a personal mission for you? 3. Who are your ideal clients today, and who typically holds the authority to bring your team in and approve an engagement? 4. Management Consulted has become one of the most recognized brands in consulting training. What have been the most effective ways you've built awareness, credibility, and demand for the business? Current Acquisition Channels: Referral, Content, Webinars, Podcast (hosting), Speaking engagements, Cold outreach Sub Question: You've also built significant audiences through your podcasts. What role do you think podcasting plays in building authority and generating opportunities for professional services firms? 5. Many enterprise training engagements involve multiple stakeholders and long decision cycles. How do you typically move prospects from an initial conversation to a signed engagement? 6. You've built long-term relationships with many clients. How do you retain clients, keep them engaged over time, and create partnerships that continue year after year? 7. As you've grown Management Consulted into a large training and advisory business, where do you find yourself most challenged or stuck today, if at all? 8. Looking ahead, where do you see the biggest opportunity for firms focused on leadership development, communication training, and trusted advisor capabilities over the next few years? *********************************************************************Know more about Namaan MianWebsite Link: http://www.managementconsulted.comConnect with Namaan Mian on LinkedInLinkedIn link: https://www.linkedin.com/in/namaanmian/ Apply to be a guest on The Principal Podcast:https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod**********************************************************************Many professional services firms struggle to scale because growth depends heavily on people, projects, and billable hours. Joshua Millsapps has spent more than 20 years solving that challenge by combining consulting services with software products that help clients collect, manage, and act on critical business data. As Founder and CEO of Millsapps, Ballinger & Associates, Joshua oversees both a consulting practice and the ExAM product suite, serving public sector agencies, healthcare organizations, inspection teams, and enterprise clients. His firm has built a reputation for helping organizations improve decision-making through better data collection, assessments, compliance programs, and operational visibility. In this conversation, we explore how Joshua built a durable professional services business, how he approaches growth and client retention, and what firm leaders can learn from successfully balancing custom services with scalable products. Proposed Interview Structure: 1. What originally got you into professional services, and what were some of the early experiences that shaped how you think about building and leading a firm? 2. What specific problem are you helping clients solve today through MB&A and the ExAM platform, and why does solving that problem matter so much to you personally? 3. Who are your ideal clients today, and who typically makes the decision to bring your team in and engage your firm? 4. How do your best clients typically find you today, and what growth strategies have consistently generated the highest-quality opportunities for the business? Current Acquisition Channels: Referral, Webinars, Speaking engagements, Cold outreach Sub Question: What role do you think podcasting can play as a business development and credibility-building tool for professional services firms? 5. Many professional services engagements involve long buying cycles, multiple stakeholders, and significant trust-building. How do you typically move opportunities from first conversation to signed engagement? 6. You've built long-standing relationships with clients across both services and software. What is your approach to retaining clients, creating ongoing value, and turning engagements into long-term partnerships? 7. As the CEO of a firm that operates both consulting services and software products, where do you find yourself most challenged right now when it comes to growth, leadership, or scale (if at all)? 8. Looking ahead, where do you see the biggest opportunities for your work in improving operational performance through technology, data, and process improvement over the next few years? *********************************************************************Know more about Joshua MillsappsWebsite Link: http://www.mbaoutcome.comConnect with Joshua Millsapps on LinkedInLinkedIn link: https://www.linkedin.com/in/joshua-millsapps/Apply to be a guest on The Principal Podcast:https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod**********************************************************************Dr Sam Humphrey has spent more than two decades helping leaders, teams and organisations improve performance through coaching, leadership development and organisational consulting. After holding senior HR and coaching roles at organisations including Unilever, Jaguar Cars and Scottish Power, she founded Grit Limited to focus on helping leaders and teams create measurable business outcomes through better leadership capability. What makes Sam’s work particularly relevant for principals, managing partners and consulting firm leaders is her commercial approach to coaching. She believes leadership development should never exist in isolation from business performance. Her work focuses on solving the practical challenges firms face around trust, leadership effectiveness, team performance, retention and organisational growth. In this conversation, we discuss what separates high-performing professional services firms from those that struggle to scale, how consulting businesses can create deeper client trust, why many leadership initiatives fail to deliver ROI, and how thought leadership, research and podcasting have helped Sam build authority and long-term client relationships in a highly competitive market. Proposed Interview Structure: 1. What originally pulled you into coaching and leadership consulting, and what eventually led you to build Grit? 2. What specific problem are you helping clients solve today, and why does solving that problem matter so much to you personally? 3. Who are your ideal clients today, and who usually holds the decision to bring Grit in for coaching or leadership development work? 4. You’ve built authority through research, thought leadership, newsletters and podcasting. What’s worked best for attracting the right clients and building trust in the professional services world? Current Acquisition Channels: Referral, Webinars, Podcast (hosting), Cold outreach Sub Question: You’ve also built a successful podcast around coaching and leadership stories. What do you think podcasting does particularly well for consultants, coaches and professional services firms? 5. You work with senior leaders and organisations where credibility and trust matter enormously. How do you typically move from an initial conversation to winning a consulting or coaching engagement? 6. Once a client starts working with Grit, how do you make sure the relationship becomes long term? What do you think keeps clients coming back? 7. Where do you find yourself most stuck right now as the founder of a high-end coaching and leadership consulting business, if at all? 8. Looking ahead, where do you see the biggest opportunities for executive coaching, leadership development and organisational performance consulting over the next few years? *********************************************************************Know more about Dr Sam HumphreyWebsite Link: https://www.grit.co.uk/Connect with Dr Sam Humphrey on LinkedInLinkedIn link: https://www.linkedin.com/in/dr-sam-humphrey/Apply to be a guest on The Principal Podcast:https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod**********************************************************************Most professional service firms struggle with the same hidden problems: inconsistent profitability, overdependence on the founder, team challenges, and difficulty scaling operations without creating more stress. Gail Doby has spent nearly two decades helping firm owners uncover the deeper patterns behind those issues instead of simply treating symptoms. After building and rebuilding her own design firm through major adversity, Gail co-founded Pearl Collective to help creative and service-based businesses strengthen profitability, leadership, pricing, and operational systems. Her work combines financial discipline with leadership development, helping founders transition from overwhelmed operators into confident CEOs. One of the most compelling parts of Gail’s philosophy is her belief that business growth mirrors personal growth. She challenges founders to move beyond scarcity thinking, charge based on value, build stronger teams, and create firms that can scale sustainably. For leaders of consulting and professional service firms, this conversation offers a practical look at what long-term business maturity actually requires. Proposed Interview Structure: 1. What originally got you into consulting and coaching for firm owners after running your own business for so many years? 2. What specific problem are you helping your clients solve, and why does solving that problem matter so personally to you? 3. Who are your ideal clients today, and who usually holds the decision to bring you in or hire your team? 4. You’ve built a strong authority position in a very specific niche. How do clients typically find you today, and what marketing strategies have worked best for attracting high-quality consulting clients? Current Acquisition Channels: Referral, Content, Webinars, Podcast (guesting), Podcast (hosting), Speaking engagements Sub Question: What do you think about podcasting as a marketing tool for professional service firms and consultants? 5. When a firm owner is considering working with Pearl Collective, how do you usually guide the sales process and build enough trust to move the relationship forward? 6. You’ve worked with many clients for years. How do you retain clients long term, keep them engaged, and continue creating value so they keep coming back? 7. Where do you personally find yourself most challenged or stuck right now as the leader of Pearl Collective, if at all? 8. Looking ahead, where do you see the biggest opportunities for professional service firms focused on leadership, advisory, and transformation over the next few years? *********************************************************************Know more about Gail DobyWebsite Link: https://thepearlcollective.com/Connect with Gail Doby on LinkedInLinkedIn link: https://www.linkedin.com/in/gaildoby/Apply to be a guest on The Principal Podcast:https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod**********************************************************************Jamie Jacobs has built Gig Talent around a simple but timely idea: companies no longer want disconnected advisory work. They want experienced operators who can step directly into transformation challenges and drive measurable outcomes quickly. Through Gig Talent, Jamie has created a curated ecosystem of principal-level experts, fractional leaders, and transformation specialists who help organizations align talent, technology, leadership, and execution without the cost and complexity of traditional consulting structures. In this conversation, Jamie breaks down what professional services leaders need to understand about the future of consulting, why trust and credibility matter more than ever, and how firms can stay competitive as AI reshapes how organizations operate. She also shares lessons from building a modern consulting ecosystem, retaining long-term client relationships, and positioning expertise in a rapidly evolving market. Proposed Interview Structure: 1. What originally pulled you into consulting, transformation, and organizational leadership work? 2. What specific problem are you helping clients solve today, and why does solving that problem matter to you personally? 3. Who are your ideal clients today, and inside those organizations, who usually makes the decision to bring Gig Talent in? 4. You’ve built a strong brand around leadership, transformation, and the future of work. What’s worked best for attracting the right clients and opportunities? Current Acquisition Channels: Referral, Content, Podcast (guesting), Podcast (hosting), Speaking engagements Sub Question: You also host The Courageous Choice Podcast. What do you think podcasting can do specifically for consultants, coaches, and transformation leaders trying to build authority? 5. Transformation work often involves long sales cycles, multiple stakeholders, and organizational resistance. How do you personally navigate that process and bring clients to a confident yes? 6. Once a client engagement starts, how do you make sure clients continue coming back, deepen the relationship, and view Gig Talent as a long-term strategic partner? 7. Where do you find yourself most challenged right now as you continue building Gig Talent and navigating this rapidly changing world of consulting and transformation? 8. Looking ahead, where do you see the biggest opportunity for transformation consulting and the future-of-work space over the next few years? *********************************************************************Know more about Jamie JacobsWebsite Link: https://gigtalentagency.com/Connect with Jamie Jacobs on LinkedInLinkedIn link: https://www.linkedin.com/in/jlatianojacobs/Apply to be a guest on The Principal Podcast:https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod**********************************************************************Kate Visconti has spent more than 25 years helping organizations navigate growth, transformation, and change. Her experience spans leadership roles across consulting, technology, financial services, higher education, nonprofits, and government, including serving as a Principal at PwC. After experiencing burnout despite achieving significant career success, Kate began questioning many of the assumptions that drive professional services firms. That experience ultimately led her to found Five to Flow, a consulting firm focused on helping organizations improve performance by addressing the underlying systems that influence how people work. Today, Kate helps leaders create healthier, more productive organizations through a framework built around five core elements: People, Culture, Process, Technology, and Analytics. Her work combines consulting, executive coaching, neuroscience, and organizational transformation to help businesses improve employee experience, client outcomes, and sustainable growth. Proposed Interview Structure: 1. What got you into consulting, and how did that journey eventually lead you to founding Five to Flow? 2. What specific problem are you helping clients solve today, and why does solving that problem matter so much to you personally? 3. Who are your ideal clients today, and who typically holds the decision to bring you in and hire your team? 4. How do clients typically find Five to Flow, and what's worked best for attracting new business that other professional services firm leaders could learn from? Current Acquisition Channels: Referral, Webinars, Speaking engagements Sub Question: You've invested heavily in thought leadership and content. What role do you think podcasting can play as a business development tool for consultants, coaches, and professional services firms? 5. Professional services often involve long sales cycles and multiple stakeholders. How do you typically build trust and move opportunities from an initial conversation to a signed engagement? 6. Once a client starts working with you, how do you ensure they keep coming back, continue seeing value, and develop into long-term client relationships? 7. As the founder of Five to Flow, where do you find yourself most stuck right now, if anywhere? 8. Looking ahead, where do you see the biggest opportunity for helping organizations create healthier, higher-performing workplaces over the next few years? *********************************************************************Know more about Kate ViscontiWebsite Link: https://fivetoflow.com/Connect with Kate Visconti on LinkedInLinkedIn link: https://www.linkedin.com/in/katevisconti-servant-leader-thought-leader-creator-five-to-flow/Apply to be a guest on The Principal Podcast:https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod**********************************************************************Candy Hogan is the Managing Director of qpeople, a leadership development and people consultancy helping organisations build stronger leaders through coaching, psychometrics, and practical development programmes. With more than 20 years of experience across HR, L&D, consulting, and operational leadership, she brings a grounded and highly practical perspective to building people-first professional services businesses. In this episode of The Principal Podcast, Candy shares how trust, ethics, authenticity, and long-term relationships have helped her grow a consultancy built largely through referrals and reputation. The conversation dives into leadership development, client retention, consulting growth, and what professional services firms can learn from building genuine partnerships instead of transactional client relationships. Proposed Interview Structure: 1. What originally pulled you into leadership development and consulting, and what made you realise this was the kind of professional services business you wanted to build? 2. What specific problem are you helping clients solve through qpeople, and why does solving that problem matter so personally to you? 3. Who are your ideal clients today, and inside those organisations, who usually makes the decision to bring you in? 4. You’ve clearly built a business heavily through reputation and referrals. What has worked best for attracting the right clients and building credibility in the professional services space? Current Acquisition Channels: Referral, Cold outreach Sub Question: What do you think about podcasting as a marketing tool for consultants, coaches, and leadership development firms? 5. When leadership consulting projects involve multiple stakeholders and longer buying cycles, how do you personally move prospects from early conversations to signed client engagements? 6. How do you retain clients, keep them coming back, and deepen those relationships over time? 7. Where do you find yourself most stuck right now as a consulting business owner, if at all? 8. Looking ahead, where do you see the biggest opportunity for leadership development and people consulting over the next few years? *********************************************************************Know more about Candy HoganWebsite Link: https://qpeople.co.uk/Connect with Candy Hogan on LinkedInLinkedIn link: https://www.linkedin.com/in/candyhogan-qpeople/Apply to be a guest on The Principal Podcast:https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod**********************************************************************Many business owners view HR as an administrative function or a necessary expense. Adam Daines has spent his career helping companies see it differently. Through ADDA, he works with growing businesses to improve talent acquisition, employee retention, organizational design, leadership development, and overall business performance.Having served as both an HR executive and consultant, Adam has seen firsthand how poor people decisions can slow growth, create unnecessary costs, and increase risk. Those experiences led him to build ADDA, a firm focused on helping organizations align their people strategy with their business objectives. In this conversation, we discuss what it takes to build a successful HR advisory firm, how strategic HR impacts business growth, and why founders should think about their workforce as a competitive advantage rather than an operational necessity.Proposed Interview Structure: 1. What first attracted you to HR and consulting, and what ultimately led you to start ADDA?2. What specific problem are you helping clients solve through ADDA, and why does solving that problem matter so much to you personally?3. Who are your ideal clients today, and who typically makes the decision to bring ADDA in?4. As you've grown ADDA, what have been the most effective ways to attract new clients and establish credibility in the marketplace? Current Acquisition Channels: Referral Sub Question: What role do you think podcasting can play for professional services firms looking to build trust, authority, and new business opportunities?5. HR services often require significant trust before clients engage. How do you typically move prospects from an initial conversation to becoming clients?6. How do you retain clients over the long term, ensure they continue receiving value, and build relationships that keep them coming back?7. As the founder of ADDA, where do you find yourself most stuck right now, if at all?8. Looking ahead, where do you see the biggest opportunity for strategic HR consulting and outsourced HR services over the next few years?*********************************************************************Know more about Adam DainesWebsite Link: https://www.addainfusion.com/Connect with Adam Daines on LinkedInLinkedIn link: https://www.linkedin.com/in/adam-daines-0b83291b/Apply to be a guest on The Principal Podcast:https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod**********************************************************************Professional services firms are built on expertise, but they scale through people. Tim Madden has spent his career helping organizations solve one of the most expensive challenges in business: getting the right people into the right roles and helping them succeed once they're there.As CEO and Co-Founder of Executive Career Upgrades, Tim works with both organizations and senior leaders to improve hiring outcomes, leadership effectiveness, onboarding processes, and long-term performance. His team has supported thousands of executive placements while helping businesses build stronger talent systems.Drawing on 23 years of military leadership, executive recruiting experience, and years of advising growing organizations, Tim brings a practical perspective on how founders, managing partners, and CEOs can build teams capable of sustaining growth in increasingly competitive markets.Proposed Interview Structure: 1. What got you into leadership consulting, executive recruiting, and talent development, and what ultimately led you to build Executive Career Upgrades?2. What specific problem are you helping clients solve today, and why does solving that problem matter so much to you personally?3. Who are your ideal clients today, and who typically holds the decision to bring you and your team into an organization?4. You've built a strong personal brand and a fast-growing business. How do clients typically find you today, and what has worked best for generating new business? Current Acquisition Channels: Referral, Content, Google Ads, Meta Ads, Webinars, Podcast (guesting), Podcast (hosting), Speaking engagements Sub Question: You're also a podcast host. What role do you think podcasting can play in helping professional services firms build authority, trust, and new business opportunities?5. Professional services often involve multiple stakeholders and longer buying cycles. How do you typically move prospects from an initial conversation to a signed engagement?6. Once a client starts working with you, what do you do to ensure they get results, continue engaging with your firm, and become long-term clients?7. Where do you find yourself most challenged right now as the leader of a growing professional services business, if at all?8. Looking ahead, where do you see the biggest opportunity for your work in leadership development, executive hiring, and talent strategy over the next few years?*********************************************************************Know more about Tim MaddenWebsite Link: https://execupgrades.com/Connect with Tim Madden on LinkedInLinkedIn link: https://www.linkedin.com/in/timmadden83/Apply to be a guest on The Principal Podcast:https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod**********************************************************************Many leaders focus on growth metrics. Dr. J.C. Baker focuses on business health. As Founder and CEO of The Business Hospital®, he developed a framework that applies medical principles to business performance. Through assessment, diagnosis, and treatment, his team helps organizations identify root causes, improve execution, strengthen leadership, and create sustainable growth.In this conversation, we explore what healthy organizations do differently, why many firms treat symptoms instead of causes, and how leaders can build companies that continue performing as they scale. Dr. Baker also shares lessons from his work across startups, small businesses, and large organizations, as well as insights from his experience as an entrepreneur, author, and organizational leadership expert.Proposed Interview Structure: 1. What got you into consulting, and what ultimately led you to create The Business Hospital®?2. What specific problem are you helping organizations solve, and why has solving that problem become so important to you personally?3. Who are your ideal clients today, and who typically makes the decision to bring you in, the owner, CEO, leadership team, or someone else?4. The Business Hospital® is a very distinctive brand. How have you built awareness around it, and what has worked best for attracting new clients over the years? Current Acquisition Channels: Referral, Webinars, Podcast (guesting), Speaking engagements, Partnerships Sub Question: What role do you think podcasting can play as a business development and credibility-building tool for professional services firms?5. When leadership teams recognize they have challenges but aren't always sure of the root cause, how do you guide them through the process of becoming a client?6. You've built long-term relationships with organizations around the world. How do you ensure clients continue getting value and keep coming back over time?7. You've built a unique business operating across multiple countries. Where do you find yourself most challenged right now as a founder and leader, if at all?8. Looking ahead, where do you see the biggest opportunity for improving organizational health and business performance over the next few years?*********************************************************************Know more about Dr. J.C. BakerWebsite Link: https://www.thebusinesshospital.com/Connect with Dr. J.C. Baker on LinkedInLinkedIn link: https://www.linkedin.com/in/dr-j-c-baker-51216b113/Apply to be a guest on The Principal Podcast:https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod**********************************************************************John Stone has spent more than three decades helping organizations solve one of the toughest challenges in professional services: creating predictable growth. After leadership roles at IBM, AT&T, and PA Consulting Group, he founded Revenue Architects to help firms build repeatable systems for winning, retaining, and expanding client relationships.Through his Revenue Architecture™ methodology, John focuses on aligning business strategy, marketing, sales, and client lifecycle management into a single operating model. His work is particularly relevant for firms with complex buying cycles where trust, expertise, and long-term relationships drive growth. Today, John is leading the evolution of Revenue Architects into an AI-powered revenue execution platform, helping professional services firms capture institutional knowledge, improve execution, and prepare for the next generation of business development.Proposed Interview Structure: 1. What got you into consulting, and how did your experience at IBM, AT&T, and PA Consulting shape the way you think about building and growing professional services firms today?2. What specific problem are you helping clients solve, and why does solving that problem matter so much to you personally?3. Who are your ideal clients today, and who usually makes the decision to bring Revenue Architects into the business?4. How do new clients typically find Revenue Architects, and what has been most effective for generating opportunities in a trust-based professional services environment? Current Acquisition Channels: Referral, Content, Podcast (guesting), Speaking engagements Sub Question: What role do you think podcasting can play for principals who want to build authority and attract clients in professional services?5. Many professional services firms face long sales cycles and multiple stakeholders. How do you approach turning initial conversations into long-term client engagements?6. Once you've won a client, how do you make sure they stay? What have you found works best for building long-term relationships and creating clients who continue to come back?7. You've spent years helping firms build predictable growth systems. Where do you find yourself most stuck right now as a founder and professional services leader, if at all?8. Looking ahead, where do you see the biggest opportunities for revenue architecture and revenue execution systems over the next few years?*********************************************************************Know more about John StoneWebsite Link: http://www.revenuearchitects.comConnect with John Stone on LinkedInLinkedIn link: https://www.linkedin.com/in/jcstone3/Apply to be a guest on The Principal Podcast:https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/ers/

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod**********************************************************************Jo Taylor leads Let’s Talk Talent, a consultancy focused on helping organisations become “simply irresistible” to their people. Her work sits at the intersection of culture, organisational design, and talent management, always grounded in real data, not assumptions. What stands out in Jo’s approach is her discipline around diagnosis. Instead of rushing into solutions, her team invests time in understanding what’s really happening inside organisations, combining data analysis with deep listening. That’s how they build strategies that actually stick. In a market where many firms talk about culture in abstract terms, Jo brings a more practical lens. Her work is about aligning business goals with employee expectations in a way that drives both performance and engagement, especially as organisations navigate AI, change, and evolving leadership expectations. Proposed Interview Structure: 1. What got you into consulting, and what made you decide to build Let’s Talk Talent? 2. What specific problem are you helping your clients solve, and why does solving this problem matter so much to you personally? 3. Who are your ideal clients today, and who typically holds the decision to bring you in? 4. How do clients typically find you, and what has worked best for you to build credibility and attract new business? Current Acquisition Channels: Referral, Content, Webinars, Speaking engagements Sub Question: What do you think about podcasting as a marketing tool for consulting firms in your space? 5. When you’re dealing with culture and change work, how do you move from an initial conversation to a signed engagement? 6. How do you retain clients over time, what do you do to make sure they keep coming back and build long-term relationships? 7. Where do you find yourself most stuck right now as you grow Let’s Talk Talent as a consulting business? 8. Looking ahead, where do you see the biggest opportunity for culture, change, and talent consulting over the next few years? *********************************************************************Know more about Jo TaylorWebsite Link: https://letstalktalent.co.uk/Connect with Jo Taylor on LinkedInLinkedIn link: https://www.linkedin.com/in/jotaylorc4/Apply to be a guest on The Principal Podcast:https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod**********************************************************************Many professional services firms talk about growth. Few successfully expand their influence beyond their local market. Tonya McNeal-Weary has spent more than 16 years building a consulting firm designed to operate globally.As Founder and Managing Director of IBS Global Consulting, Tonya has helped businesses, entrepreneurs, and government organizations enter new markets, establish strategic partnerships, attract investment, and create sustainable growth opportunities. Along the way, she has built partnerships in more than 30 countries and developed programs supporting thousands of entrepreneurs worldwide.In this conversation, we go beyond international trade and explore the realities of building a professional services firm: winning clients, developing trusted relationships, scaling expertise through a global team, and creating a business that continues to grow through reputation, partnerships, and results.Proposed Interview Structure: 1. What originally got you into consulting, and what led you to build a business focused on international expansion and global partnerships?2. What specific problem are you helping clients solve today, and why does solving that problem matter so much to you personally?3. Who are your ideal clients today, and who typically makes the decision to bring your firm in?4. You've built a strong reputation internationally and developed relationships across more than 30 countries. How do clients typically find your firm today, and what has worked best for attracting new business? Current Acquisition Channels: Referral, Content, Webinars, Speaking engagements Sub Question: You've built visibility through speaking engagements, global conferences, and thought leadership. What role do you think podcasts can play as a marketing tool for professional services firms?5. Professional services often involve long sales cycles, multiple stakeholders, and trust built over time. How do you typically move a prospect from an initial conversation to a signed engagement?6. Your business appears to be built on long-term relationships and repeat opportunities. How do you retain clients, continue creating value after the initial engagement, and keep clients coming back?7. As someone who has built a successful international consulting firm, where do you still find yourself most challenged or stuck as a business owner today, if at all?8. Looking ahead, where do you see the biggest opportunity for your work in international expansion, global partnerships, and economic development over the next few years?*********************************************************************Know more about Tonya McNeal-WearyWebsite Link: https://www.ibsglobalconsulting.com/Connect with Tonya McNeal-Weary on LinkedInLinkedIn link: https://www.linkedin.com/in/tonyamcnealweary/Apply to be a guest on The Principal Podcast:https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod**********************************************************************How do we prepare the next generation of consultants for this new reality? Few people are better positioned to answer that question than George Henderson. Today, George serves as Managing Director of Tulane University's Consulting EDGE Program, an initiative designed to prepare future consultants through hands-on projects, mentorship, leadership development, and direct exposure to real business challenges. His mission is to bridge the gap between academic learning and professional consulting success.Before joining Tulane, George spent more than two decades leading large-scale transformation initiatives for Fortune 500 organizations, generating more than $2.7 billion in value while helping organizations improve performance, build capabilities, and develop leaders. He also led learning and development efforts for Deloitte's Enterprise Services Transformation Practice, helping train over 2,000 consultants across 25 countries. In this conversation, we explore how consulting is evolving, what separates exceptional consultants from average ones, and why the future belongs to firms that develop people as aggressively as they develop business.Proposed Interview Structure: 1. Before leading Tulane's Consulting EDGE Program, you spent decades in consulting and even coached the U.S. Women's Rugby Team. What got you into consulting in the first place, and how did that journey eventually lead you to building the next generation of consultants?2. Through Consulting EDGE and your advisory work, what specific problem are you helping organizations and future consultants solve today, and why is that mission personally important to you?3. Who are the ideal organizations, partners, and stakeholders you work with today, and who usually makes the decision to engage with Consulting EDGE or your transformation advisory services?4. You've built a strong professional reputation through thought leadership, education, and transformation work. How do opportunities typically find you today, and what has been most effective for building credibility and attracting new business? Sub Question: As someone deeply involved in leadership development and professional education, what role do you think podcasting can play in helping consultants and professional services firms build trust and visibility?5. Whether you're securing transformation engagements or building industry partnerships for Consulting EDGE, how do you typically move from an initial conversation to a committed relationship?6. You've built relationships that have lasted throughout your career. What do you do to create long-term trust, ensure people continue seeing value, and keep clients, partners, and stakeholders engaged over time?7. As someone helping shape the future of consulting while also navigating changes in education, AI, and professional services, where do you find yourself most challenged right now, if at all?8. Looking ahead, where do you see the biggest opportunities for developing future consultants and building stronger consulting capabilities over the next few years?*********************************************************************Know more about George HendersonWebsite Link: https://www.higherpurposeadvisory.com/Connect with George Henderson LinkedInLinkedIn link: https://www.linkedin.com/in/georgehendersonmba/Apply to be a guest on The Principal Podcast:https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod**********************************************************************Craig Apatov has spent his career helping companies grow in industries where competition is relentless and differentiation matters. Before founding Ascension Growth & Innovation Strategies, he held senior leadership roles at organizations including Citigroup, Ally Financial, and Time Warner, leading initiatives around strategic alliances, digital growth, marketing transformation, and commercial expansion. Today, Ascension works with middle-market and global companies to improve top-line growth through customer insight mining, strategic marketing, sales enablement, and growth strategy execution. Craig and his team help leadership teams identify where growth opportunities actually exist, and how to align marketing, sales, and positioning around them. In this episode, Craig shares lessons from building and leading a long-standing professional services firm, including how to retain enterprise clients, create trust with senior decision makers, scale expertise through specialized teams, and stay relevant as AI and digital transformation continue reshaping the market. Proposed Interview Structure: 1. What originally pulled you into growth strategy and consulting work? 2. What specific problem are you helping clients solve today, and why does solving that problem matter so much to you personally? 3. Who are your ideal clients today, and who usually makes the decision to bring Ascension in? 4. You’ve built Ascension over more than two decades in a highly competitive space. What has worked best for you personally when it comes to attracting clients and growing the firm? Current Acquisition Channels: Referral, Content, Speaking engagements, Cold outreach Sub Question: What’s your perspective on podcasts as a growth and trust-building tool for consulting and professional services firms? 5. You work heavily in sales enablement and business growth. How do you approach long enterprise sales cycles and build enough trust to win high-level engagements? 6. How do you retain clients over the long term and make sure relationships continue growing beyond the initial engagement? 7. After building Ascension for more than two decades, where do you still find yourself most challenged or stuck as a professional services leader? 8. Looking ahead, where do you see the biggest opportunity for strategic growth consulting and sales enablement over the next few years? *********************************************************************Know more about Craig ApatovWebsite Link: https://ascensionstrategy.com/Connect with Craig Apatov on LinkedInLinkedIn link: https://www.linkedin.com/in/craigapatov/Apply to be a guest on The Principal Podcast:https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod**********************************************************Paul McMurray has spent most of his career helping people learn, grow, and work together more effectively. From teaching economics at the university level to training thousands of professionals across corporations, Federal agencies, and the Department of Defense, his work has always focused on helping individuals and organizations perform at a higher level. As Founder and CEO of Insight Management Consulting, Paul works with leaders and teams to improve communication, strengthen workplace relationships, and navigate organizational challenges that often prevent growth.His unique combination of business psychology, leadership development, and consulting experience gives him a practical perspective on what drives long-term success inside organizations. In this conversation, Paul shares how he built a professional services firm that has sustained client relationships for years, how leadership development creates business value, and what firm owners can learn about becoming trusted advisors rather than transactional service providers. Proposed Interview Structure:1. What originally led you into consulting and leadership development after starting your career in economics and higher education?2. What specific problem are you helping clients solve today, and why does solving that problem matter so much to you personally?3. Who are your ideal clients, and who typically holds the decision-making authority when it comes to bringing your firm in?4. How do new clients typically discover Insight Management Consulting, and what has worked best for generating new opportunities? Current Acquisition Channels: Cold outreach Sub Question: What role do you think podcasts can play as a business development and credibility-building tool for professional services firms?5. Professional services often involve long sales cycles and multiple stakeholders. How do you build trust and move prospects from an initial conversation to a signed engagement?6. You've maintained client relationships over many years. How do you make sure clients continue to see value, come back for additional work, and develop long-term partnerships with your firm?7. After more than two decades of running a consulting business, where do you find yourself most challenged right now as a business owner, if at all?8. Looking ahead, where do you see the biggest opportunities in leadership development and organizational consulting over the next few years?*********************************************************************Know more about Paul McMurrayWebsite Link: https://findinsight.com/Connect with Paul McMurray on LinkedInLinkedIn link: https://www.linkedin.com/in/paul-mcmurray-ph-d-1382667 Apply to be a guest on The Principal Podcast:https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod**********************************************************************Aaron Kopel is the Founder and CEO of Project Brilliant, a consulting firm that helps CIOs and IT leaders improve organizational effectiveness, develop stronger leadership teams, and accelerate strategic initiatives. Over the past two decades, Aaron has built a distinctive position in the marketplace through his Momentum Locksmith® framework, helping enterprise leaders overcome bureaucracy, align teams, and drive meaningful change. Along the way, he has expanded his influence through speaking, publishing, podcasting, and thought leadership. In this conversation, Aaron shares practical lessons from building and growing a professional services firm, developing a specialized niche, winning enterprise clients, retaining long-term relationships, and adapting to new opportunities such as AI transformation. This episode is particularly valuable for founders, managing partners, and CEOs looking to strengthen their firm's positioning and long-term growth strategy. Proposed Interview Structure: 1. What got you into consulting, and what ultimately led you to start Project Brilliant? 2. What specific problem are you helping clients solve today, and why is that problem personally important for you to solve? 3. Who are your ideal clients today, and who typically holds the decision to bring you in or hire your firm? 4. Over the years you've built authority through speaking, publishing, communities, and content. How do clients typically find you today, and what's worked best for generating new business? Current Acquisition Channels: Referral, Content, Webinars, Podcast (hosting), Speaking engagements Sub Question: You're also a podcast host. What role do you think podcasting plays as a growth and relationship-building tool for professional services firms? 5. Enterprise services often involve long sales cycles and multiple stakeholders. How do you typically move opportunities from an initial conversation to a signed engagement? 6. Client retention is critical for any professional services firm. How do you make sure clients continue working with you, and what have you found works best for building long-term relationships? 7. You've built and led Project Brilliant for nearly two decades. Where do you find yourself most stuck right now as a professional services firm leader, if at all? 8. Looking ahead, where do you see the biggest opportunity for helping CIOs and IT leaders unlock momentum over the next few years? *********************************************************************Know more about Aaron KopelWebsite Link: http://www.projectbrilliant.com/Connect with Aaron Kopel LinkedInLinkedIn link: https://www.linkedin.com/in/aaronkopel/Apply to be a guest on The Principal Podcast:https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod**********************************************************************Most professional services firms eventually run into the same challenge: strong individual contributors become managers without ever being taught how to lead people. Eric Swenson has built his career helping organizations close that gap. As founder of Swenson Leadership Development and Symmetry HR Solutions, Eric has spent more than 20 years advising business owners, executives, and leadership teams on workforce strategy, leadership development, hiring, engagement, and retention. His firms have supported more than 300 organizations and nearly 30,000 employees across industries ranging from startups to large enterprises.In this conversation, Eric shares what firms are getting wrong about leadership today, why disengaged employees can be more dangerous than turnover, and how professional services leaders can build organizations that clients and employees want to stay with long term. We also discuss AI in HR, the evolution of consulting relationships, and what the future of leadership development looks like in increasingly competitive markets.Proposed Interview Structure: 1. What originally pulled you into leadership development and workforce strategy?2. What specific problem are you helping clients solve today, and why does solving that problem matter so much to you personally?3. Who are your ideal clients today, and who usually makes the decision to bring you in?4. You’ve built authority through books, speaking, workshops, and thought leadership over many years. What’s worked best for attracting new clients consistently? Current Acquisition Channels: Referral, Speaking engagements Sub Question: What do you think about podcasting as a marketing tool for professional services firms and leadership advisors?5. Leadership consulting often requires a high level of trust before clients commit. How do you typically move conversations from initial interest to signed engagements?6. You’ve worked with many organizations for years. How do you approach client retention, and what do you do to build long-term relationships where clients keep coming back?7. Where do you find yourself most stuck right now in growing your leadership and workforce consulting businesses, if at all?8. Looking ahead, where do you see the biggest opportunity for leadership development and workforce strategy over the next few years?*********************************************************************Know more about Eric SwensonWebsite Link: http://www.swensonleadership.com/Connect with Eric Swenson on LinkedInLinkedIn link: https://www.linkedin.com/in/ericswensonleadership/Apply to be a guest on The Principal Podcast:https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod**********************************************************************Aaron Kopel is the Founder and CEO of Project Brilliant, a consulting firm that helps CIOs and IT leaders improve organizational effectiveness, develop stronger leadership teams, and accelerate strategic initiatives. Over the past two decades, Aaron has built a distinctive position in the marketplace through his Momentum Locksmith® framework, helping enterprise leaders overcome bureaucracy, align teams, and drive meaningful change. Along the way, he has expanded his influence through speaking, publishing, podcasting, and thought leadership.In this conversation, Aaron shares practical lessons from building and growing a professional services firm, developing a specialized niche, winning enterprise clients, retaining long-term relationships, and adapting to new opportunities such as AI transformation. This episode is particularly valuable for founders, managing partners, and CEOs looking to strengthen their firm's positioning and long-term growth strategy.Proposed Interview Structure: 1. What got you into consulting, and what ultimately led you to start Project Brilliant?2. What specific problem are you helping clients solve today, and why is that problem personally important for you to solve?3. Who are your ideal clients today, and who typically holds the decision to bring you in or hire your firm?4. Over the years you've built authority through speaking, publishing, communities, and content. How do clients typically find you today, and what's worked best for generating new business? Current Acquisition Channels: Referral, Content, Webinars, Podcast (hosting), Speaking engagements Sub Question: You're also a podcast host. What role do you think podcasting plays as a growth and relationship-building tool for professional services firms?5. Enterprise services often involve long sales cycles and multiple stakeholders. How do you typically move opportunities from an initial conversation to a signed engagement?6. Client retention is critical for any professional services firm. How do you make sure clients continue working with you, and what have you found works best for building long-term relationships?7. You've built and led Project Brilliant for nearly two decades. Where do you find yourself most stuck right now as a professional services firm leader, if at all?8. Looking ahead, where do you see the biggest opportunity for helping CIOs and IT leaders unlock momentum over the next few years?*********************************************************************Know more about Aaron KopelWebsite Link: http://www.projectbrilliant.com/Connect with Aaron Kopel on LinkedInLinkedIn link: https://www.linkedin.com/in/aaronkopel/Apply to be a guest on The Principal Podcast:https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod**********************************************************************Most boards are full of experienced people. That does not automatically make them valuable. Bob Arciniaga has spent nearly 20 years helping companies redesign the way boards operate. Through Advisory Board Architects, he works with leadership teams to build fiduciary and advisory boards that actively shape strategy, improve execution, and create measurable business impact. His core belief is simple: boards should not exist to review the past. They should help leadership teams navigate the future. What makes Bob’s perspective especially relevant for professional services firms is his operational approach to advisory leadership. Instead of treating board performance as subjective, his companies measure it. Through Boardology, Bob and his team track engagement, efficiency, and effectiveness inside board meetings to determine whether boards are truly driving ROI or simply adding process. This conversation explores how consulting and professional services firms can use strategic advisory structures as a competitive advantage, how to build long-term trust with clients, and why the future of governance will be measured by impact rather than attendance. Proposed Interview Structure: 1. What originally pulled you into the world of boards and governance consulting? 2. What specific problem are you helping companies solve through high-impact boards, and why does solving that problem matter so much to you personally? 3. Who are your ideal clients today, and who usually holds the decision to bring you and your team in? 4. You’ve built strong positioning around board performance and governance strategy. What has worked best for attracting the right clients in such a specialized professional services space? Current Acquisition Channels: Referral Sub Question: What do you think about podcasting as a marketing tool for consulting and professional services firms? 5. Board consulting is built heavily on trust and credibility. How do you typically move organizations from early conversations into long-term engagements? 6. Once a client starts working with you, how do you make sure they continue seeing value, stay engaged long term, and keep coming back? 7. Where do you find yourself most stuck right now as a consultant and business owner, if at all? 8. Looking ahead, where do you see the biggest opportunities for high-impact boards and governance consulting over the next few years? *********************************************************************Know more about Bob ArciniagaWebsite Link: https://www.advisoryboardarchitects.com/Connect with Bob Arciniaga on LinkedInLinkedIn link: https://www.linkedin.com/in/bob-arciniaga-boardexpert/Apply to be a guest on The Principal Podcast:https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod********************************************************************************Cindy Bond has spent decades helping firms define who they are, why they matter, and how to communicate that clearly to the market. As Co-Founder and Principal of Bond Digital, she has led branding and integrated marketing initiatives for startups, mid-sized companies, and Fortune 1000 organizations alike. What makes Cindy’s perspective especially relevant for professional services leaders is her belief that many growth challenges are actually clarity challenges. In a world full of competing platforms, tactics, and AI-driven noise, firms that understand their positioning and value proposition are the ones that win trust faster and grow more consistently. Beyond her agency work, Cindy has also played a major role in shaping the marketing industry itself through leadership positions with the American Marketing Association, including launching the nationally recognized BrandSmart conference. Her experience spans strategy, leadership, client growth, and long-term brand building. Proposed Interview Structure: 1. What originally pulled you into brand strategy and agency leadership? 2. What specific problem are you helping clients solve today, and why does solving that problem matter so much to you personally? 3. Who are your ideal clients today, and who usually holds the decision to bring you in or hire Bond Digital? 4. There are more marketing channels and tools than ever. What have you found still works consistently when it comes to attracting quality clients for your agency? Current Acquisition Channels: Referral, Content, Webinars Sub Question: You’ve spent years building marketing communities and conferences. What do you think about podcasting as a marketing tool for professional services firms today? 5. Brand strategy and marketing engagements often involve multiple stakeholders and long buying cycles. How do you typically move prospects from initial conversations to committed clients? 6. Once you start working with a client, how do you make sure you build long-term relationships, consistently deliver value, and keep clients coming back? 7. Where do you find yourself most stuck right now as an agency owner and brand consultant, if at all? 8. Looking ahead, where do you see the biggest opportunities for brand strategy and marketing consulting over the next few years? *********************************************************************Know more about Cindy BondWebsite Link: http://www.bonddigital.comConnect with Cindy Bond on LinkedInLinkedIn link: https://www.linkedin.com/in/cindymbond/Apply to be a guest on The Principal Podcast:https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod**********************************************************************Nick Palmer operates at the intersection of strategy and execution, where most consulting work either succeeds or quietly fails. At Oaklin Consulting, he works with senior executives to guide mergers, acquisitions, and alliances across the full lifecycle, with a clear focus: making deals work in practice, not just on paper.What stands out in Nick’s approach is his emphasis on “value inflection points”, the critical moments where decisions, alignment, and execution disproportionately impact outcomes. Rather than treating M&A as a linear process, he frames it as a series of high-stakes moments that require precision and experience. For consulting firm owners, this conversation is a reminder that real differentiation doesn’t come from frameworks alone, it comes from the ability to guide clients through complexity, uncertainty, and execution when it matters most.Proposed Interview Structure: 1. What got you into consulting, and how did you end up focusing so deeply on M&A, alliances, and integration?2. What specific problem are you helping clients solve when it comes to M&A and alliances, and why does solving that matter so much to you personally?3. Who are your ideal clients today, and who typically holds the decision to bring you in on these engagements?4. In such a high-trust, high-stakes space, how do clients typically find you, and what have you seen work best to build credibility? Current Acquisition Channels: Referral, Speaking engagements Sub Question: You’ve been involved in podcasting yourself, how do you see podcasts playing a role for consultants in complex advisory spaces like yours?5. When you’re dealing with senior executives and complex deals, how do you move from an initial conversation to actually being brought in to advise?6. You’ve worked with clients across multiple transactions, how do you retain clients over time and build those long-term advisory relationships?7. Where do you find yourself most stuck right now in your role (if at all), whether in growing the North America practice or delivering this level of work?8. Looking ahead, where do you see the biggest opportunity for your work in M&A, alliances, and transformation over the next few years?*********************************************************************Know more about Nick PalmerWebsite Link: https://btd.consulting/Connect with Nick Palmer on LinkedInLinkedIn link: https://www.linkedin.com/in/nick-palmer-b8b72/Apply to be a guest on The Principal Podcast:https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod**********************************************************************Priscilla McKinney has spent more than 16 years helping B2B organizations build marketing systems that generate visibility, trust, and revenue. As the founder of Little Bird Marketing, she works with CEOs, sales leaders, and professional services firms that need more than random acts of marketing, they need predictable growth. Her background in cultural anthropology gives her a unique lens into buyer behavior, decision-making, and why people trust certain brands over others. That perspective helped shape her proprietary S.O.A.R. framework, designed to bring structure, accountability, and scalability to B2B marketing efforts. In this conversation, we explore what professional services firms often get wrong about growth, how consultants can build authority without sounding generic, and why relationship-driven marketing is becoming one of the biggest competitive advantages in modern consulting.Proposed Interview Structure: 1. What originally pulled you into consulting and marketing, and how did your background in cultural anthropology shape the way you approach business growth today?2. What specific problem are you helping clients solve today, and why does solving that problem matter so much to you personally?3. Who are your ideal clients today, and who usually holds the decision to bring you in or hire your team?4. You’ve built strong authority in B2B marketing and social influence. What has worked best for attracting consulting and professional services clients consistently? Current Acquisition Channels: Referral, Content, Webinars, Podcast (guesting), Podcast (hosting), Speaking engagements Sub Question: You host two podcasts yourself. What role do you think podcasting plays for professional services firms trying to build trust, authority, and long-term relationships?5. When consulting engagements involve multiple stakeholders and longer buying cycles, how do you personally move prospects from initial conversations to signed engagements?6. You’ve built long-term client relationships over many years. How do you retain clients, keep them coming back, and continue creating value beyond the first engagement?7. Where do you find yourself most stuck right now as a consultant and agency owner, if at all?8. Looking ahead, where do you see the biggest opportunity for B2B marketing and digital transformation firms over the next few years?*********************************************************************Know more about Priscilla McKinneyWebsite Link: http://www.littlebirdmarketing.comConnect with Priscilla McKinney on LinkedInLinkedIn link: https://www.linkedin.com/in/priscillamckinney/Apply to be a guest on The Principal Podcast:https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod**********************************************************************Neal McNamara has spent more than 25 years advising organizations through some of their most critical business moments. Before founding Virtas Partners, he led KPMG’s Accounting Advisory Services division across the U.S. and Americas, overseeing a 350-person consulting practice supporting acquisitions, IPOs, restructurings, carve-outs, and complex transformations for Fortune 500 companies and private equity-backed businesses.Today, Neal is building Virtas Partners into a different kind of consulting firm, one designed for complexity, relationships, and long-term trust. The firm works closely with CFO organizations, investors, and executive teams facing operational and financial inflection points where execution and judgment matter more than ever. What makes Neal especially relevant for professional services leaders is how openly he talks about the realities of building consulting firms today. From AI’s impact on consulting economics to burnout, talent retention, and the changing expectations clients have of advisors, Neal brings an operator’s perspective on what firms need to do to remain valuable and durable over the next decade. Proposed Interview Structure: 1. What originally pulled you into consulting and advisory work, and what kept you in the industry long enough to eventually build your own firm?2. What specific problem is Virtas Partners helping clients solve today, and why does solving that problem matter so personally to you?3. Who are your ideal clients today, and who usually makes the decision to bring Virtas in during high-stakes engagements?4. You’re very active publicly discussing trends in consulting, AI, leadership, and private equity. How important has thought leadership been in growing Virtas and attracting the right clients? Current Acquisition Channels: Referral, Content, Podcast (guesting), Podcast (hosting), Speaking engagements, Cold outreach Sub Question: You recently launched Consulting Uncensored. What do you think podcasts can do for professional services firms trying to build trust and authority in the market?5. In high-trust consulting engagements, especially around transactions and transformation work, how do you typically build credibility and win the client relationship?6. Virtas operates in environments where trust and execution matter deeply. How do you make sure clients continue coming back and view Virtas as a long-term strategic partner?7. As someone building a modern boutique consulting firm in a rapidly changing industry, where do you personally feel the most challenged or stuck right now, if anywhere? 8. Looking ahead, where do you see the biggest opportunity for firms focused on complex financial and operational advisory over the next few years?**********************************************************************Know more about Neal McNamaraWebsite Link: http://www.virtaspartners.com/Connect with Neal McNamara on LinkedInLinkedIn link: https://www.linkedin.com/in/nealmcnamara/Apply to be a guest on The Principal Podcast:https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod**********************************************************************Martha Dorris has spent her career helping government organizations modernize the way they serve people. During her leadership tenure at GSA, she helped pioneer some of the federal government’s earliest digital service and customer experience initiatives, laying the groundwork for many of today’s citizen-focused government programs. After leaving government, she founded Dorris Consulting International to help agencies and private-sector firms navigate customer experience, digital transformation, and service delivery modernization. Alongside her consulting work, she created the Service to the Citizen Awards, recognizing hundreds of public and private-sector leaders improving government services across the country.This conversation goes beyond government transformation. Martha shares what it takes to build a trusted advisory business in a relationship-driven industry: how credibility compounds over time, why community-building matters, and how long-term partnerships become the foundation of sustainable firm growth.Proposed Interview Structure: 1. What originally drew you into government transformation and customer experience work?2. What specific problems are you helping agencies and industry partners solve today, and why does solving those problems matter so personally to you?3. Who are your ideal clients today, and who typically makes the decision to bring you in or engage Dorris Consulting International?4. You’ve built visibility through awards programs, newsletters, events, and podcasting. What has worked best for growing your consulting business and building credibility in the government space? Current Acquisition Channels: Referral, Content, Webinars, Podcast (guesting), Podcast (hosting), Speaking engagements Sub Question: You also host the CX Tipping Point Podcast. What do you think consultants and advisors can learn from podcasting as a long-term relationship and trust-building tool?5. Government and enterprise consulting often involve long trust-building cycles. How do you personally move relationships from early conversations to long-term consulting engagements?6. You’ve maintained relationships across government and industry for years. What’s your approach to retaining clients, staying relevant over time, and creating partnerships where clients continue coming back?7. Given how much the government CX and digital transformation space is evolving, where do you find yourself most challenged or stuck right now as a consultant (if at all)?8. Looking ahead, where do you see the biggest opportunity for customer experience and digital government consulting over the next few years?*********************************************************************Know more about Martha DorrisWebsite Link: https://www.dorrisconsulting.com/Connect with Martha Dorris on LinkedInLinkedIn link: https://www.linkedin.com/in/martha-dorris-798b3b7/Apply to be a guest on The Principal Podcast:https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod**********************************************************************Janet Harvey has spent nearly 30 years helping leaders and organizations transform workplace culture through coaching, leadership development, and organizational consulting. As CEO of inviteCHANGE, she leads a global coaching and consulting firm focused on helping organizations create high-performance cultures rooted in trust, accountability, and what she calls Generative Wholeness™.Her experience spans executive leadership, organizational development, and coaching at the highest level. Beyond building inviteCHANGE, Janet played a major role in shaping the global coaching profession through the International Coaching Federation, where she served as Global President and later contributed to the ICF Thought Leadership Institute.In this conversation, Janet explains why leadership firms and professional services businesses can no longer rely purely on expertise or process. She breaks down the growing importance of perception, trust, and human connection in consulting relationships, and why the firms that understand this will have a major advantage over the next decade.Proposed Interview Structure: 1. What originally got you into coaching and leadership development, and what made you stay committed to this work for nearly three decades?2. What specific problem are you helping leaders and organizations solve today, and why does solving that problem matter so personally to you?3. Who are your ideal clients today, and who usually holds the decision to bring inviteCHANGE into an organization?4. You’ve built a strong reputation in the coaching and leadership space over many years. What has worked best for you when it comes to attracting the right clients consistently? Current Acquisition Channels: Referral, Content, Google Ads, Meta Ads, Webinars, Podcast (guesting), Speaking engagements, Cold outreach Sub Question: What do you think about podcasts and long-form conversations as a marketing tool for coaches, consultants, and leadership firms?5. Professional services often involve long trust-building sales cycles before a client says yes. How do you personally approach the sales process, and what do you think you do differently that helps win clients?6. Once a client starts working with inviteCHANGE, how do you build relationships that keep clients coming back over the long term?7. Where do you personally find yourself most challenged or stuck right now as a consultant and CEO, if at all?8. Looking ahead, where do you see the biggest opportunity for leadership coaching and organizational consulting over the next few years?*********************************************************************Know more about Janet HarveyWebsite Link: https://www.invitechange.com/Connect with Janet Harvey on LinkedInLinkedIn link: https://www.linkedin.com/in/janetharvey/Apply to be a guest on The Principal Podcast:https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/