How To Build a Content Strategy
On this episode, we get into the step-by-step details of how to build a content strategy, and how to best create content as a result. 1. write down your companies values or pillars of truth 2. identify the "channels" where your customers spend their time 3. brainstorm creative create to create episodic content for each channel4. deploy and scale via organic outreach, paid media, influencers, etc.
An episode of the Content is for Closers podcast, hosted by Heard Podcasts, titled "How To Build a Content Strategy" was published on May 31, 2019 and runs 7 minutes.
May 31, 2019 ·7m · Content is for Closers
Summary
On this episode, we get into the step-by-step details of how to build a content strategy, and how to best create content as a result. 1. write down your companies values or pillars of truth 2. identify the "channels" where your customers spend their time 3. brainstorm creative create to create episodic content for each channel4. deploy and scale via organic outreach, paid media, influencers, etc.
Episode Description
On this episode, we get into the step-by-step details of how to build a content strategy, and how to best create content as a result.
1. write down your companies values or pillars of truth
2. identify the "channels" where your customers spend their time
3. brainstorm creative create to create episodic content for each channel
4. deploy and scale via organic outreach, paid media, influencers, etc.
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