How to Build a Customer Lifecycle with Saumil Mehta

Saumil Mehta leads Square's Square Point of Sale and CRM business unit. His responsibilities include overall ownership and organizational management across multiple functional disciplines, including Product, Engineering, and Design. Top 3 Value Bombs: 1. Success The Square's mission is to democratize access and participation in the economy for traditional or underserved audiences. 2. As entrepreneurs, you can now use the most robust tools available to design an exceptional customer life cycle that helps your brand be omnichannel friendly. 3. It is not too early to get started today to produce outstanding customer experiences and brand advocates. Visit for more information on how to start, run, and grow your business - Square's Business Resource Center Sponsors: Klaviyo: The email and SMS platform built specifically to help ecommerce brands earn more money by creating genuine customer relationships. Give it a try with a free account at Klaviyo.com/fire! Idea to Store Contest: It's time to turn your ecommerce idea into a reality with the Idea To Store contest! For details visit www.ideato.store today!