How to Build a Durable Salesforce Consulting Firm Through Deep Technical Authority With Matt Kaufman

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod**********************************************************************Matt Kaufman started MK Partners in 2006 with no funding, no formal business training, and a narrow window to make it work. Nearly two decades later, he’s built a firm that has served thousands of organizations across commercial, government, and nonprofit sectors. What stands out is his commitment to technical depth. As an early Salesforce employee, author of multiple books, and holder of 25+ certifications, Matt positioned himself not just as a consultant, but as a reference point in the ecosystem. That credibility compounds over time. This episode is a practical look at what it takes to build a long-term consulting business in a fast-moving technical space, from staying relevant as platforms evolve to scaling expertise across clients without losing quality. ********************************************************** Proposed Interview Structure: 1. You started MK Partners without formal business training or funding, what pushed you to take that leap back in 2006? 2. What specific problem are you helping clients solve today with Salesforce, and why does it matter so much for you personally to solve that? 3. Who are your ideal clients today, and who usually holds the decision to bring you in or hire your firm? 4. You’ve built strong authority through certifications, books, and training, how has that translated into client acquisition, and what’s worked best for your firm? Current Acquisition Channels: Referral Sub Question: Given your background in education and content, how do you see podcasting fitting into marketing for Salesforce consulting firms? 5. When you're selling complex Salesforce engagements, how do you personally build trust and move clients from interest to commitment? 6. How do you retain clients over time, what do you do to make sure they keep coming back and that you build long-term relationships? 7. Where do you find yourself most stuck right now as a consulting business owner in the Salesforce space, if at all? 8. Looking ahead, where do you see the biggest opportunities for Salesforce consulting over the next few years?*********************************************************************Know more about Matt KaufmanWebsite Link: https://www.mkpartners.com/Connect with Matt Kaufman on LinkedInLinkedIn link: https://www.linkedin.com/in/the1mattkaufman/Apply to be a guest on The Principal Podcast:https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/