How to Build a Firm Buyers Want With Kristi May episode artwork

EPISODE · Aug 21, 2026 · 23 MIN

How to Build a Firm Buyers Want With Kristi May

from The Principal Podcast

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod**********************************************************************Many founders think about selling only when they're ready to exit. Kristi May believes that's too late. The businesses that command the highest valuations are intentionally built years in advance through strong operations, healthy financials, and systems that don't depend on the founder.As Owner of J&E Business Group, Kristi helps business owners buy, grow, and sell their companies through business valuations, brokerage, operational consulting, marketing strategy, and financial planning. Her work helps founders increase business value while creating companies that are easier to scale and lead.Drawing on more than two decades of leadership experience across real estate, healthcare, pharmaceuticals, and professional services, Kristi brings a practical perspective on building businesses that are both successful today and transferable tomorrow.Proposed Interview Structure:1. What got you into consulting, and how did that eventually lead you into business brokerage and helping owners buy, grow, and sell their companies?2. What specific problem are you helping your clients solve today, and why does solving that problem matter so much to you personally?3. Who are your ideal clients today, and who usually holds the decision to bring you in or hire your firm?4. You've built your business across consulting, brokerage, and real estate. How do clients typically find you today, and what's worked best for attracting new business that leaders of professional services firms can learn from?Current Acquisition Channels: Referral, Webinars, Cold outreachSub Question: You've recently started appearing on podcasts yourself. What role do you think podcasting plays as a marketing tool for professional service firms?5. Buying or selling a business is rarely a quick decision. How do you guide prospects from the first conversation through to becoming a client and ultimately closing the deal?6. Once you're working with a client, what's your approach to delivering results, building trust, and creating long-term relationships that keep clients coming back and referring others?7. As you've expanded from consulting into business brokerage and real estate, where do you find yourself most challenged today as a business owner, if at all?8. Looking ahead, where do you see the biggest opportunities for your work over the next few years?**********************************************************Know more about Kristi MayWebsite Link: https://jebusinessgroup.com/Connect with Kristi May on LinkedInLinkedIn Link: https://www.linkedin.com/in/kristin-may/Apply to be a guest on The Principal Podcast:https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

Episode metadata supplied by the publisher feed · Published Aug 21, 2026

Embed this episode

Ready to play

How to Build a Firm Buyers Want With Kristi May

0:00 23:22

No transcript for this episode yet

We transcribe on demand. Request one and we'll notify you when it's ready — usually under 10 minutes.

No similar episodes found.

No similar podcasts found.

Frequently Asked Questions

How long is this episode of The Principal Podcast?

This episode is 23 minutes long.

When was this The Principal Podcast episode published?

This episode was published on August 21, 2026.

Can I download this The Principal Podcast episode?

Yes. Use the download control on the episode player to save the publisher-provided media file.
URL copied to clipboard!