How to Build a Firm by Creating an Entirely New Market With Michael Feazel

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod**********************************************************************Michael Feazel has spent more than three decades building businesses in the roofing industry. After co-founding Feazel and growing it into one of the nation's leading roofing companies with more than 60,000 completed projects, he exited the business to pursue a bigger vision: extending the life of asphalt roofs while reducing unnecessary waste. That vision became Roof Maxx, a patented, soy-based roof rejuvenation technology developed alongside research partners including Battelle, The Ohio State University, The Ohio Soybean Council, and Airable Labs. Rather than competing in an existing market, Michael helped create an entirely new one, building a network of more than 350 dealers across the United States. For founders and managing partners of professional services firms, Michael's journey offers practical lessons on creating differentiation, earning market trust, leading innovation, and building a business that scales through strong partnerships rather than simply adding more clients. Proposed Interview Structure:1. You spent more than two decades building one of the country's leading roofing companies before launching Roof Maxx. What inspired you to move from running a successful contracting business to creating an entirely new category in your industry? 2. What specific problem are you helping your clients solve today, and why is solving that problem so important to you personally? 3. Who are your ideal clients today, and who usually holds the decision to bring Roof Maxx into their business? 4. You introduced a solution that many people didn't even know was possible. How have you built awareness and attracted new dealers over the years, and what marketing lessons can other professional services firm leaders learn from your experience? Current Acquisition Channels: Cold outreach Sub Question: What role do you think podcasting can play as a marketing tool for firms looking to build authority and long-term trust in their industry? 5. Selling an innovative solution often means changing the way people think. How do you typically guide prospects from initial skepticism to becoming committed Roof Maxx partners? 6. Once someone becomes a Roof Maxx dealer, how do you ensure they continue seeing results, stay engaged with your business, and build a long-term relationship with your team? 7. After building multiple successful businesses over the past three decades, where do you find yourself most challenged today as a business leader? 8. Looking ahead, where do you see the biggest opportunity for your work over the next few years? **********************************************************Know more about Michael FeazelWebsite Link: http://roofmaxx.info/linkedin Connect with Michael Feazel on LinkedInLinkedIn Link: https://www.linkedin.com/in/michael-feazel-61801783/ Apply to be a guest on The Principal Podcast:https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/