How to Build a Firm Clients Keep Coming Back To Through Authentic Leadership With Neil Crofts

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod**********************************************************************Neil Crofts has spent decades helping organizations adapt to change. From leading strategy teams during the dot-com era at Razorfish to founding Holos Change, his career has centered on understanding how leadership, culture, and human behavior shape organizational performance. Today, Holos Change works with leaders and organizations navigating transformation, helping them build the leadership capability and cultural foundations required for sustained success. Their work spans leadership development, organizational change, team performance, and cultural transformation. For founders and leaders of professional services firms, Neil offers a unique perspective on building a business around expertise, trust, and long-term client relationships. His approach challenges conventional thinking around consulting, leadership, and growth in a rapidly changing business environment. Proposed Interview Structure: 1. What led you to start Holos Change, and what experiences shaped the way you think about leadership, culture, and building a professional services firm? 2. What specific problem are you helping clients solve today, and why is that problem personally important for you to solve? 3. Who are your ideal clients today, and who typically holds the decision-making power when it comes to bringing Holos Change into an organization? 4. How do potential clients typically discover Holos Change, and what have been the most effective strategies for building credibility and generating new business over the years? Current Acquisition Channels: Referral Sub Question: What role do you think podcasting can play in helping professional services firms build authority, trust, and visibility in their markets? 5. Leadership and culture work can sometimes feel intangible compared to other consulting services. How do you communicate value and guide prospects from initial conversations to becoming clients? 6. Holos has worked with many organizations over extended periods of time. How do you build long-term client relationships and ensure clients continue to see value long after the initial engagement? 7. As the leader of Holos Change, where do you find yourself most challenged right now, if at all, when it comes to growing the business? 8. Looking ahead, where do you see the biggest opportunities for your work over the next few years? *********************************************************************Know more about Neil CroftsWebsite Link: https://holoschange.com/Connect with Neil Crofts on LinkedInLinkedIn link: https://www.linkedin.com/in/neilcrofts/Apply to be a guest on The Principal Podcast:https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/