How to Build a Freedom-Based Business Using AI Systems and Smart Automation

Andrew Kroeze has helped more than 1,000 entrepreneurs build and scale online businesses through AI, automation, community-led growth, and sales systems. After selling his coaching company and leading a team of 25, he redefined success by building a lean business with just two team members while focusing on freedom, organic growth, and sustainable profitability. The conversation traces his journey from overcoming personal adversity and depression to building businesses centered on connection, systems, and long-term impact.Rather than relying on hustle alone, Andrew explains how frameworks create scalable businesses. He shares his approach to identifying bottlenecks across the business value chain, using AI to automate repetitive work, leveraging Instagram Reels to generate organic demand, and building paid communities through Skool. The discussion also explores why founders should master one AI platform before expanding into more advanced tools and how simple systems can replace founder dependence over time.This conversation explores practical ways to simplify business growth with AI, create scalable sales and marketing systems, and build communities that generate recurring revenue. It also offers a clear perspective on balancing business success with freedom, purpose, and meaningful relationships while avoiding unnecessary complexity.In this episode00:00 Introduction to Smart Sales Systems02:19 Andrew Kroeze's Entrepreneurial Journey07:14 Learning Connection Through Service10:17 Building Culture Through Mission and Values12:02 Why Skool Is Replacing Facebook Groups14:17 Growing an AI Business with Instagram Reels18:48 Overcoming Depression and Taking Radical Responsibility27:42 Building a Lean Business with AI29:35 When Systems Replace Hustle33:20 AI Frameworks for Business Growth36:03 Selling Low-Ticket Offers Through Community38:34 Redefining Success Through Freedom and ConnectionMore Value:Join the Sales Ninja party as my personal guest, where I help you to sell more to give more! Grab your guest pass here! https://pro.gosalesninja.com/live-workshopAccess the free 7FCEO AI + Systems Business Scaling Course at 7figceo.com/skoolFollow Andrew Kroeze’s Socials:Facebook | InstagramFollow Jay Lee’s Socials:Facebook | Sales Ninja Community | Instagram | LinkedIn | YouTube | Sales Ninja