The Sales Ninja Show Podcast

Joey Lieber started as an entrepreneur in the music industry, eventually building a music education business that generated $70,000 in annual net income. Since 2022, he has worked in mergers and acquisitions, focusing on business valuations, marketing, and sales. One standout transaction involved a landscaping company producing $1.7 million in net income that sold for $9.2 million in under six months.That experience reinforced a core principle behind business value: a company becomes more transferable when its success does not depend entirely on the owner. Joey explains how documented SOPs, capable employees, clean financials, accurate valuations, and gradually reducing owner involvement can strengthen a company before a sale. His firm closes about 75% of the businesses it takes to market and maintains an internal network of roughly 36,000 buyers.This conversation breaks down how founders can prepare for an exit, understand cash flow multiples, identify potential buyers, and build systems that make a company less dependent on its founder. It also examines the role of employees, AI, financial records, and choosing a buyer who can protect the company's legacy.In this episode03:35 From music entrepreneur to business owner05:21 Building value through SOPs and systems13:18 The danger of stepping away too quickly15:32 M&A and building a sellable business18:30 The $9.2M landscaping company exit20:13 How cash flow multiples determine valuation22:55 Finding buyers through a 36,000-buyer network23:48 SBA, private equity, and strategic buyers28:18 Preparing financials years before an exit30:22 Why 75% of listed deals close32:29 Using market comps to estimate business value38:38 Choosing the right buyer and protecting legacy41:25 How AI could affect business valuationsMore Value:Join the Sales Ninja party as my personal guest, where I help you to sell more to give more! Grab your guest pass here! https://pro.gosalesninja.com/live-workshopGet a Starting Point for Your Business Value With This Free Calculator → https://calculator.fbxbrokers.com/ Follow Joey Lieber’s Socials:Facebook: http://facebook.com/joeylieberLinkedIn: http://linkedin.com/in/joey-lieber-pa-1b2647242Follow Jay Lee’s Socials:Facebook: https://www.facebook.com/jayleesalesninjaSales Ninja Facebook Community: https://www.facebook.com/groups/salesninjacommunityInstagram: https://www.instagram.com/gosalesninjaproLinkedIn: https://www.linkedin.com/in/jayleecanadaYouTube: https://www.youtube.com/@jayleesalesninjaSales Ninja Website: https://www.gosalesninja.com/home

Jon Weberg has spent 14 years helping businesses improve growth and sales operations, with work touching more than 20,000 businesses across 25+ industries. His experience includes a $6.8 billion mining merger and work connected to Frank Kern, Dan Fleyshman, John Crestani, Chase Hughes, and AI Acquisition, a company discussed as having 150 employees and roughly $60–$70 million in annual recurring revenue.Weberg’s approach focuses on finding the “seams” between marketing, sales, follow-up, CRM, retention, and other departments where performance gets lost. He explains how speed-to-lead outreach within 30 seconds to five minutes, multi-channel follow-up, CRM automation, prospect research, offer expansion, and targeted conversion testing can improve show rates, close rates, and customer lifetime value.The conversation breaks down practical ways to diagnose growth bottlenecks, simplify sales operations, personalize prospect follow-up with AI, and identify the few metrics most likely to move revenue. It also covers offer expansion, VSL testing, and increasing lifetime value by giving existing customers more relevant ways to buy.In this episode04:29 Finding the hidden gaps between departments07:18 Managing growth across large teams12:29 Building a CRM for a $60–$70M business17:21 Increasing show rates with speed to lead21:22 Human connection and trust before the sales call25:49 Multi-channel follow-up cadence29:41 Using AI for personalized prospect research35:54 The Profitalize growth model38:19 Metrics that drive hyperscaling41:05 Jon’s entrepreneurial start at age 1301:00:51 Follow-up mistakes and VSL variations01:05:06 Increasing customer lifetime valueMore Value:Join the Sales Ninja party as my personal guest, where I help you to sell more to give more! Grab your guest pass here! https://pro.gosalesninja.com/live-workshopGet the free Profitalize resource at Profitalize.com and see where your growth engine can improve.Visit Profitalize.com/partner to get your free Seam Map and uncover your biggest growth gaps.Follow Jon Weberg’s Socials:Facebook | Instagram | LinkedIn | XFollow Jay Lee’s Socials:Facebook | Sales Ninja Community | Instagram | LinkedIn | YouTube | Sales Ninja

Lauren Cohen is a Canadian-born dual citizen who has spent 25 years in the U.S. and now helps entrepreneurs, investors, professionals, and families plan their move across the border. Her career took shape after her ex-husband was detained by immigration authorities and later deported following their honeymoon, exposing the risks of fragmented immigration advice. Today, she brings immigration, business, investment, real estate, tax, financing, and long-term planning into one strategic roadmap.Cohen’s approach starts with strategy before selecting a visa. Her process can complete an E-2 visa in roughly 3 to 6 months for qualifying clients, while planning beyond the five-year visa toward longer-term options such as a green card. Her real estate model includes co-living properties starting around $330,000 USD, typically requiring 25% to 30% down, combined with an operating business and a five-year growth plan.This episode breaks down how Canadians can evaluate U.S. immigration through the lens of family, business, investment, and long-term status. It covers the age-21 rule for dependent children, national-interest strategies, affordable housing investments, and Cohen’s integrated network of six core strategic partners plus roughly 15 additional ecosystem partners.In this episode02:27 Lauren Cohen and cross-border immigration05:52 From personal immigration crisis to career10:30 E-2 visas and the 3-to-6-month process13:16 The age-21 rule for dependent children18:22 Building a path toward a green card22:42 Co-living and affordable housing25:05 $330,000 real estate investment model27:37 Five-year business and portfolio planning32:45 Solving fragmented cross-border advice37:42 Building an integrated expert ecosystem39:18 Faith, integrity, and community43:43 The U.S. Strategic Entry RoadmapMore Value:Join the Sales Ninja party as my personal guest, where I help you to sell more to give more! Grab your guest pass here! https://pro.gosalesninja.com/live-workshopReady to explore your U.S. options? Start with a personalized cross-border strategy thru investingacrossborders.netGet Lauren Cohen’s Expert Guide to the Key Steps, Requirements and Strategies for Obtaining an E-2 Visa → http://usa.investingacrossborders.net/e2-expertFollow Lauren Cohen’s Socials:Facebook | Instagram Follow Jay Lee’s Socials:Facebook | Sales Ninja Community | Instagram | LinkedIn | YouTube | Sales Ninja

Cole VanDeWoestyne built his career by finding value where other people saw dead ends. He sold more than $100 million in cars in his 20s, generated another $100 million through copywriting and $350 million through email marketing, then shifted his attention to building Saurin, a focus beverage he aims to scale to $100 million in annual revenue.His approach centers on “deal vision,” the belief that a workable deal often exists when someone is willing to uncover the real problem and connect the right people, assets, or opportunities. Cole also explains his sphere of influence strategy for reaching dream clients through trusted relationships, including how that process helped Saurin secure Boeing as its first corporate account.The episode breaks down practical approaches to conversational email marketing, landing high-value accounts, finding opportunities inside rejected deals, launching a consumer product, and using AI to accelerate execution. Cole’s examples include turning a seemingly impossible car deal into $3,000 to $4,000 in profit and using AI to reduce years of learning into months while building new businesses.In this episode03:30 Cole’s $550M sales and marketing track record04:51 From broke at 18 to top car salesman18:35 Why simple emails can outperform polished copy23:31 The sphere of influence strategy27:28 How Cole landed Boeing as a corporate account34:07 Selling into dealerships and high-value accounts43:52 Developing “deal vision”47:23 Turning an impossible car deal into profit51:39 Why Cole pivoted to Saurin59:45 Building the Saurin brand around focus01:08:04 Expanding from golfers to high performers01:13:13 Using AI to accelerate business executionMore Value:Join the Sales Ninja party as my personal guest, where I help you to sell more to give more! Grab your guest pass here! https://pro.gosalesninja.com/live-workshopDiscover Cole’s playbook for sales, email, copywriting, launches, and productivity at ColeVanDee.com/giftGet your FOCUS BEVERAGE here - drinksorin.comFollow Cole VanDeWoestyne’s Socials:Facebook | Instagram | LinkedIn | XFollow Jay Lee’s Socials:Facebook | Sales Ninja Community | Instagram | LinkedIn | YouTube | Sales Ninja

Daniel Tapia has helped generate more than $20 million in client results over 36 months while personally driving $10 million in cash collected for his company within a few months. His firm has grown from $1 million in its first year to $3 million in its second and $11 million in its third, with tax firms using his approach to pursue faster growth without doubling their workload.Daniel’s approach centers on three core systems: a high-ticket offer, a marketing system, and a sales system. He explains how repositioning tax professionals from selling tax preparation to selling measurable outcomes helped produce a $10,000 client, while one client, Kyle, reached $1.2 million in year one and later grew to $3.5 million. The company also contributed to $1 billion in client tax savings in 2025.The conversation breaks down Daniel’s seven-stage growth framework, including the marketing, hiring, leadership, and operational shifts required at different revenue levels. It also explores AI-driven sales, pattern recognition, and the role of faith in structuring business and personal priorities.In this episode03:28 Daniel’s $20M client results and $10M cash collected04:39 The broken “more, more, more” tax firm model06:59 From $500 tax returns to $10,000 clients08:04 Positioning tax professionals for higher-value clients10:31 Selling outcomes instead of services11:42 $1B in client tax savings and the $1.2M case study12:49 The three systems for reaching $1M15:01 The seven stages of business growth19:48 Why most firms stall before $1M23:36 Pattern recognition and building the growth framework30:08 AI, sales automation, and scalable teams34:01 Faith, business, and the four-pillar frameworkMore Value:Join the Sales Ninja party as my personal guest, where I help you to sell more to give more! Grab your guest pass here! https://pro.gosalesninja.com/live-workshopFollow Daniel Tapia’s Socials:FacebookFollow Jay Lee’s Socials:Facebook | Sales Ninja Community | Instagram | LinkedIn | YouTube | Sales Ninja

Nancy Benet, a CPA, entrepreneur, business coach, real estate investor, and co-author of Tame Your Money Monster, rebuilt her life after a 25-year marriage, divorce, and more than $650,000 in debt while raising four children. She paid and settled the debt over roughly seven years while simultaneously building her CPA firm, drawing on lessons from financial hardship, faith, and personal responsibility.Benet’s approach centers on changing money beliefs, building reliable financial systems, and making decisions from clear financial information. She describes using automation, delegation, accounting systems, and inbound lead generation to create a business that runs with less owner involvement. One client who sought her advice on purchasing equipment ultimately generated an additional $600,000 in revenue that year while also achieving substantial tax savings.The conversation examines how entrepreneurs can strengthen profitability without adding more working hours, identify lifestyle spending that drains business cash, automate recurring financial tasks, and build systems before scaling. It also explores how financial confidence can improve business decisions and create a more sustainable path to growth.In this episode02:20 Nancy Benet’s background and $650,000 debt journey05:35 Tackling debt one step at a time07:10 Seven-year path out of debt08:56 Faith, financial responsibility, and money beliefs12:00 Rebuilding money beliefs and financial confidence13:12 Family support and relying on others15:07 Cycling, resilience, and mental toughness19:06 From victim mentality to personal responsibility21:00 Building the CPA firm from limited resources23:25 Tame Your Money Monster and money mindset27:20 Lifestyle spending and business profitability28:42 Equipment investment generating $600,00030:41 Financial systems required for scaling32:37 Automating recurring business expenses34:01 Delegation and increasing profitability35:04 Financial confidence, sales, and inbound leadsMore Value:Join the Sales Ninja party as my personal guest, where I help you to sell more to give more! Grab your guest pass here! https://pro.gosalesninja.com/live-workshopAccess free downloads that combine practical business strategies with mindset development. → successyourway.com/free-downloads Follow Nancy Benet’s Socials:Facebook | Instagram | LinkedInFollow Jay Lee’s Socials:Facebook | Sales Ninja Community | Instagram | LinkedIn | YouTube | Sales Ninja

Stephen Smith has spent three years in high-ticket sales, including two years as a setter and one year as a closer, after leaving 12–14-hour oil pipeline shifts in Canada. Now based in Paraguay, he recently reached a personal best of $17,000 in commissions from $150,000 in cash collected, selling 42 units in a single month.His approach centers on service-based selling, deep discovery, and helping prospects influence themselves through better questions rather than persuasion. Stephen also draws from boxing, visualization, mentorship, and personal development, using a deeper personal “why” to replace recognition-driven goals that previously pushed him toward 80-hour workweeks and burnout.The conversation examines how trust can reduce resistance, how deeper listening creates stronger sales conversations, and how closers can build consistency without exhausting themselves. It also explores Stephen’s work helping U.S. veterans pursue disability benefits, where compassion, vulnerability, and understanding the prospect’s deeper challenges become central to the sales process.In this episode00:02 Introduction and Stephen Smith’s sales journey03:59 From oil pipeline work to high-ticket sales05:20 Building a network in Colombia and Paraguay09:12 Lessons from fitness, boxing, and personal development11:01 The psychology of performing under pressure13:12 Mentorship, assertiveness, and leadership15:14 Reaching $17,000 in commissions and $150,000 cash collected16:25 Selling to veterans through trust and compassion22:52 Finding a deeper why and overcoming burnout27:10 Building character, consistency, and sustainable performance29:42 Deep listening and removing rigid sales scriptsMore Value:Join the Sales Ninja party as my personal guest, where I help you to sell more to give more! Grab your guest pass here! https://pro.gosalesninja.com/live-workshopFollow Stephen Smith’s Socials:Facebook | Instagram | LinkedInFollow Jay Lee’s Socials:Facebook | Sales Ninja Community | Instagram | LinkedIn | YouTube | Sales Ninja

Kaitlyn Lemus Portillo is an RIAA Gold Record songwriter, multi-company founder, and award-winning SaaS entrepreneur who moved from the music industry into real estate, investments, and business automation. After spending 7.5 years building teams and systems, she now runs businesses that continue operating without her daily involvement, while turning down acquisition offers that did not meet her long-term goals. Her consulting model includes engagements ranging from $10,000 to $150,000.Her approach centers on removing the founder as the operational bottleneck through structured teams, automation, delegation, and repeatable processes. Freedom Automations uses dedicated leadership across sales, technology, fulfillment, marketing, and content, allowing Caitlyn to remain largely removed from daily operations. She also explains how recurring revenue, high-ticket consulting, and business independence factor into building a company that can eventually be sold.The conversation examines how founders can create operational freedom, recognize burnout, automate sales and marketing, and build companies that function without constant founder involvement. It also explores the connection between boundaries, reinvention, faith, and making deliberate decisions about where time and energy should go.In this episode01:08 Sales Ninja Show introduction02:19 Caitlyn’s business background and accomplishments03:19 From childhood music to entrepreneurship10:29 Nashville, Tootsies, and the music industry14:32 Universal Publishing and film soundtrack success17:48 Leaving music for real estate and investments21:06 Faith, fear, and learning to listen31:01 Building Freedom Automations34:15 Teams, systems, and operating without the founder41:16 Recognizing burnout and survival mode42:02 Automating sales, marketing, and content46:40 Business exits, recurring revenue, and high-ticket consulting58:01 Giving back through business and communityMore Value:Join the Sales Ninja party as my personal guest, where I help you to sell more to give more! Grab your guest pass here! https://pro.gosalesninja.com/live-workshopBook Your Complimentary Business Freedom Strategy Call → https://freedomautomations.comSign Up For An Exclusive Extended 30 Day Trial Of HighLevel! → https://www.gohighlevel.com/kaitlyn-portillo Follow Kaitlyn Lemus Portillo’s Socials:Facebook | Instagram | LinkedInFollow Jay Lee’s Socials:Facebook | Sales Ninja Community | Instagram | LinkedIn | YouTube | Sales Ninja

Anthony DeGazon spent roughly a decade at IBM and a top-five Canadian bank before joining his wife Rachel in building their music education business. Now in its 30th year, the company operates three Toronto-area locations with more than 30 teachers, and its growth has included multiple Two Comma Club awards. The business eventually reached a point where revenue was growing while debt grew with it, forcing Anthony to rethink how expansion was funded.Anthony applied corporate process discipline to the family business, defining repeatable processes, measuring outcomes, and building the organizational roles needed to scale. He also developed a customer-funded acquisition model that matched initial customer revenue against acquisition and fulfillment costs, removing the need to repeatedly fund growth through a line of credit. Over roughly two and a half to three years, he documented his responsibilities, trained a replacement, and reduced his time in the core business to about 20%.The conversation breaks down the economics of scaling, rising acquisition costs, delegation, hiring for character and adaptability, and building a company that can operate without its founder. Anthony also discusses his new venture, We're Made for More, which targets service businesses stuck around $500,000 ARR and is being built toward multiple seven figures annually within three years.In this episode00:01:08 Introduction to Anthony de Gazon00:05:15 Leaving Corporate Life for Entrepreneurship00:08:06 Building a 30-Year Music Business00:10:14 Creating Deeper Customer Transformations00:14:17 Scaling Traps and the Limits of Word of Mouth00:18:22 Building Repeatable Business Processes00:22:41 The Economics of Scaling Growth00:24:53 Customer-Funded Acquisition00:27:33 Reducing Founder Dependence00:30:21 Hiring for Character and Adaptability00:38:19 Economically Sound Customer Acquisition00:50:50 Building a Business That Runs Without the FounderMore Value:Join the Sales Ninja party as my personal guest, where I help you to sell more to give more! Grab your guest pass here! https://pro.gosalesninja.com/live-workshopLearn how to avoid the Scaling Trap at thelessongurus.com/scaling-trap-info.Follow Anthony DeGazon’s Socials:Facebook | LinkedInFollow Jay Lee’s Socials:Facebook | Sales Ninja Community | Instagram | LinkedIn | YouTube | Sales Ninja

Nicole Attias, founder of Prospect to Win, brings more than two decades of B2B cold-calling experience across manufacturing, office furniture, cybersecurity, roofing, recruitment, and commercial real estate. In one 2025 case study, her team helped generate $1.6 million in revenue from 95 leads, with 60 purchasing and an average deal size of $25,000.Attias uses a targeted outbound system built around three elements: clear messaging, qualified lists of decision makers, and consistent phone activity. She recommends 500 or more names per month, tracks response patterns and sales KPIs, and uses short scripts or bullet points to help reps build confidence while adapting their approach to each industry.The conversation breaks down how to distinguish effective prospecting from high-volume dialing, improve list quality, measure calling performance, follow up with older leads, and identify genuine buying signals. It also includes a live cold-calling role-play demonstrating Attias’s approach to uncovering potential customer needs.In this episode01:07 Introduction to Nicole Attias and Prospect to Win03:33 Why Cold Calling Still Works04:55 Scripts Versus Bullet Points06:26 Inbound Versus Outbound Sales08:00 Industries and B2B Applications09:38 Building a Client Base Through Referrals12:18 Ideal Client and Lead Requirements14:51 The 500-Lead Monthly Benchmark16:18 Cold Calling Mindset and Rejection18:06 Calling KPIs and Response Rates22:42 $1.6 Million Client Case Study26:46 Targeting and Market Research31:50 AI Lead Generation and Human Conversations35:31 Cold-Calling Role-PlayMore Value:Join the Sales Ninja party as my personal guest, where I help you to sell more to give more! Grab your guest pass here! https://pro.gosalesninja.com/live-workshopFollow Nicole Attias’ Socials:Facebook | Instagram | Twitter | LinkedInFollow Jay Lee’s Socials:Facebook | Sales Ninja Community | Instagram | LinkedIn | YouTube | Sales Ninja

Armando Leduc, founder and CEO of Leduc Entertainment, has spent more than two decades in entertainment, filmmaking, acting, and video production, including 60 television and film projects. His work in personal branding began with a client who was building an eight-figure firm, where Armando helped produce 50–60 pieces of content during a monthly production day. He also credits personal branding with growing his own business 10x and creating opportunities for keynotes, speeches, and influential rooms.Armando’s approach starts with personal brand strategy, using content pillars built around life at work, home, and play. He combines storytelling, acting, and improv techniques with consistent content creation to help clients become more comfortable on camera, reinforce their messaging, and build authority over time. His system can include videos, carousels, text, and B-roll, with consistency serving as the core mechanism for building trust.The conversation breaks down how entrepreneurs can turn expertise and personal experiences into content that attracts clients, creates credibility, and differentiates them in an AI-driven market. It also covers a practical starting point for building a personal brand, including consistent naming across platforms, creating simple videos, and publishing regularly.In this episode00:02 Opening testimonials and Sales Ninja introduction02:25 Armando Leduc’s entertainment and entrepreneurial background05:20 Transition from acting to business video production08:14 Improv, communication, and personal brand development10:32 Building a personal brand beyond the business offer12:03 Using hobbies and personal stories to build connection19:54 Creating content pillars for Jay’s personal brand24:47 Turning personal history into memorable brand stories27:13 Eight-figure client case study and 50–60 monthly content pieces30:14 Personal branding, 10x business growth, and visibility31:27 Building trust in the age of AI-generated content33:03 Creating a practical personal branding content systemMore Value:Join the Sales Ninja party as my personal guest, where I help you to sell more to give more! Grab your guest pass here! https://pro.gosalesninja.com/live-workshopFollow Armando Leduc’s Socials:Facebook | Instagram | Twitter | LinkedInFollow Jay Lee’s Socials:Facebook | Sales Ninja Community | Instagram | LinkedIn | YouTube | Sales Ninja

Tony Bianco built an unconventional career that spans ministry, software development, enterprise marketing, and high-ticket sales. After teaching himself programming, he worked on projects for organizations including Microsoft, Boeing, the Department of Defense, and World Vision, where email campaigns helped generate millions of dollars in disaster relief funding. He later transitioned into high-ticket sales, earned recognition among the industry's top 1% performers, generated eight figures in client revenue, and achieved monthly sales commissions of up to $88,000. The conversation examines how technical expertise, marketing, and relationship-driven selling combine to create predictable business growth. Tony explains why enterprise deals can be accelerated by structuring projects into phased approvals, how messaging directly influences buying decisions, and why high-ticket sales require addressing belief before handling objections. He also outlines his approach to building scalable sales operations through virtual assistants, pipeline management, and a descending offer structure that shortens the customer buying journey.This discussion provides practical insight into enterprise sales, high-ticket coaching offers, sales psychology, and operational systems that improve efficiency. It also highlights how entrepreneurs can strengthen trust, simplify complex sales processes, and build teams that increase capacity without sacrificing personal involvement.In this episode00:00 Introduction to Tony Bianco02:18 From Ministry to Programming05:53 Selling the Invisible at World Vision09:11 Email Marketing and Fundraising Strategy11:50 Enterprise Projects and RFP Strategy15:04 Entering High-Ticket Sales18:21 Training with Jeremy Miner21:04 High-Ticket Sales Pipeline23:23 Descending Offer Strategy24:53 Defining High-Ticket Sales29:01 Building Sales Systems with Virtual AssistantsMore Value:Join the Sales Ninja party as my personal guest, where I help you to sell more to give more! Grab your guest pass here! https://pro.gosalesninja.com/live-workshopFollow Tony Bianco’s Socials:Facebook | Instagram | TwitterFollow Jay Lee’s Socials:Facebook | Sales Ninja Community | Instagram | LinkedIn | YouTube | Sales Ninja

Michael Bertoni has spent more than 25 years helping SaaS, AI, and technology companies scale through talent acquisition and go-to-market strategy. Working primarily with founders between $0 and $10M in annual recurring revenue (ARR), he has supported more than 100 clients by building recruiting systems, sales playbooks, and lead generation frameworks. One case study highlighted a company that grew into a six-person revenue team in five months by combining specialized talent from Latin America with ongoing strategic coaching, while scaling a business generating $2–3M ARR.The conversation explains why many early-stage companies struggle despite funding and outlines a structured approach to building predictable revenue. Bertoni emphasizes establishing foundational brand assets before investing in paid acquisition, creating a repeatable pipeline through multiple lead-generation channels, qualifying prospects before product demonstrations, and hiring specialized roles such as SDRs, BDRs, RevOps specialists, and executive assistants in a sequence that supports sustainable growth. He also shares how leveraging talent in Latin America can provide startups with experienced go-to-market teams at significantly lower operating costs than comparable U.S. hiring.This discussion breaks down practical approaches to building scalable sales organizations, improving hiring decisions, and creating repeatable revenue systems. It also provides a clear framework for founders deciding when to invest in people, processes, and go-to-market infrastructure as their companies grow.In this episode00:00 Introduction to Michael Bertoni03:32 Building SaaS Companies Through Recruiting05:39 Why Startups Struggle With Sales06:58 Understanding Go-to-Market Strategy11:29 Building Foundational Growth Assets16:47 Case Study: Scaling With Latin America Talent21:18 Structuring a Six-Person Revenue Team30:11 What Founders Can Expect Working Together36:33 Hiring A-Players for Startup GrowthMore Value:Join the Sales Ninja party as my personal guest, where I help you to sell more to give more! Grab your guest pass here! https://pro.gosalesninja.com/live-workshopVisit saas-talent.com/home to learn how better hiring and smarter GTM execution can accelerate your company's growth.Michael offers a unique 10% for Life Partner Program designed to build lasting business relationships. Connect on LinkedIn for more infoFollow Michael Bertoni’s Socials:Facebook | Instagram | LinkedInFollow Jay Lee’s Socials:Facebook | Sales Ninja Community | Instagram | LinkedIn | YouTube | Sales Ninja

Jeff J. Hunter is the founder of a virtual assistant company with more than 150 team members and the creator of the AI Persona Method, helping entrepreneurs combine AI with remote talent to scale operations more efficiently. During the conversation, he shares how his first year as an AI consultant generated $282,000 in revenue and explains how he has worked with organizations including Agora Financial to develop AI-driven marketing systems. The discussion centers on replacing repetitive manual work with structured workflows that increase sales capacity without expanding internal teams. Hunter explains that successful AI implementation depends less on prompting individual tools and more on building repeatable workflows around a clear business outcome. He demonstrates how specialized AI personas can generate complete lead-generation funnels, write follow-up email sequences, integrate with CRM platforms, automate social media engagement, and support human team members through defined rules and guardrails. Rather than replacing employees, the approach combines AI automation with trained virtual assistants to create scalable operational systems.The conversation explores practical approaches to building AI-powered marketing and sales systems that reduce manual effort while improving lead generation, follow-up, and customer engagement. It also examines how founders can create repeatable processes that allow human teams and AI to work together effectively as businesses grow.In this episode00:00 Introduction to the Sales Ninja Show02:13 Meet Jeff J. Hunter03:40 Why AI Needs Better Workflows05:20 Building Agentic AI Systems08:04 Marketing, Sales, and Offer Strategy11:05 AI for Lead Generation and Funnel Building14:07 Live Demo of an AI Funnel Builder20:50 The Three Elements of Effective AI Prompts27:00 Integrating AI with CRM Workflows35:00 Human and AI Collaboration for Business GrowthMore Value:Join the Sales Ninja party as my personal guest, where I help you to sell more to give more! Grab your guest pass here! https://pro.gosalesninja.com/live-workshopVisit TheTIP.ai to discover AI tools and workflows that help entrepreneurs save time and grow faster. https://thetip.ai Follow Jeff Hunter’s Socials:Facebook | Instagram | LinkedInFollow Jay Lee’s Socials:Facebook | Sales Ninja Community | Instagram | LinkedIn | YouTube | Sales Ninja

Marcus Chan has helped CEOs, founders, CROs, and sales leaders generate more than $950 million in new revenue through data-driven sales improvement. A Wall Street Journal bestselling author and four-time Salesforce Top Sales Influencer, he transformed his own career from nearly being fired in sales to becoming the number one performer across 12 different roles. In this conversation, he shares how disciplined habits, early lessons from his family's restaurant, and personal challenges raising a son with severe allergies shaped the leadership principles behind his business.The discussion centers on building consistent performance through measurable systems rather than relying on talent or motivation. Marcus explains how tracking leading indicators, creating repeatable sales processes, investing in expert coaching, and improving one habit at a time produce sustainable results. He also discusses why most traditional sales training fails and how ongoing reinforcement creates lasting behavioral change instead of short-term enthusiasm.This conversation explores practical ways to build discipline, improve sales consistency, lead high-performing teams, and create repeatable systems that scale. It also offers valuable perspective on resilience, long-term thinking, and applying the same principles of preparation and accountability in both business and family life.In this episode00:00 Introduction to Marcus Chan02:18 Helping Clients Generate $950M in Revenue03:06 Health, Fitness, and Performance Habits05:21 Reaching 8% Body Fat Through Consistency11:25 Building Sustainable Nutrition Habits15:00 Training Routine and Daily Discipline18:15 Family Life and Son's Allergy Journey23:20 Commitment to a Five-Year Allergy Program26:13 Growing Up in a Family Restaurant28:00 How Early Lessons Shaped Sales Leadership29:37 Building Sales Systems That Create Consistent ResultsMore Value:Join the Sales Ninja party as my personal guest, where I help you to sell more to give more! Grab your guest pass here! https://pro.gosalesninja.com/live-workshopFollow Marcus Chan's Socials:Instagram | LinkedInFollow Jay Lee’s Socials:Facebook | Sales Ninja Community | Instagram | LinkedIn | YouTube | Sales Ninja

Chris Zhu is the Chief Marketing Officer at Sales Possible, where he has spent the past five years helping multiple seven and eight figure companies increase revenue by improving funnels, conversion rates, automation, paid advertising, and backend systems. In this conversation, he explains why many businesses chase more traffic instead of fixing the internal constraints that quietly limit growth. Drawing from his own journey of leaving college to pursue entrepreneurship, he shares how experience in both marketing and high-ticket sales shaped his approach to scaling information products. Chris outlines a growth strategy centered on identifying bottlenecks before increasing ad spend. He explains the importance of aligning marketing and sales through continuous feedback, refining messaging for the right audience, improving application questions, and qualifying prospects beyond financial capacity alone. Rather than relying on volume, his process focuses on attracting buyers with genuine intent and optimizing every stage of the customer journey to improve conversion and long-term client success.This conversation explores practical ways to diagnose growth constraints, improve lead quality, strengthen collaboration between marketing and sales teams, and build funnels that attract qualified buyers. It also highlights how thoughtful positioning and disciplined optimization can produce stronger business outcomes than simply increasing advertising budgets.In this episode00:00 Introduction To Chris Zhu And Business Growth04:21 From Computer Engineering To Entrepreneurship11:31 Building Marketing And Sales Skills12:26 Learning High-Ticket Sales16:00 Marketing Challenges And Sales Pipeline Gaps18:54 Aligning Marketing And Sales Teams24:24 Qualifying Better Leads27:41 Improving Applications And Buyer Intent29:17 Matching Marketing To The Right Audience30:43 Marketing Trends And Social Media PositioningMore Value:Join the Sales Ninja party as my personal guest, where I help you to sell more to give more! Grab your guest pass here! https://pro.gosalesninja.com/live-workshopWatch Chris's free VSL to learn how to uncover hidden revenue bottlenecks. → https://salespossible.wistia.com/s/vp611qb39vs4la5 Follow Chris Zhu’s Socials:Sales Possible Facebook Page | Personal FacebookFollow Jay Lee’s Socials:Facebook | Sales Ninja Community | Instagram | LinkedIn | YouTube | Sales Ninja

Bruce Randall has spent more than 30 years helping organizations navigate major shifts in technology, business strategy, and innovation across software, cloud computing, digital advertising, manufacturing, and artificial intelligence. In this conversation, he shares how he built his first company after losing the opportunity to buy the business where he worked, growing it from roughly $40,000 in first-year billings to about $70,000 annually before selling it for approximately 1.5 to 2 times revenue. He also discusses his work as an executive adviser and author of four books focused on AI, quantum technology, and the future of work.Randall explains that long-term business growth comes from identifying the root cause of a problem rather than responding to surface-level symptoms. He outlines a customer-first sales approach built on understanding a client's language and challenges before presenting solutions. The discussion also explores practical adoption of AI, the role of quantum computing in accelerating discovery, and why developing AI skills has become an important competitive advantage for entrepreneurs and professionals.This conversation examines practical approaches to building resilient businesses, evaluating opportunities, adopting emerging technology, and improving sales conversations through deeper customer understanding. It also offers a grounded perspective on preparing for the changing workplace while keeping human judgment at the center of decision-making.In this episode00:00 Introduction to Bruce Randall01:08 Sales Ninja Show introduction02:23 Bruce Randall's background in technology and AI03:47 Building a first business from adversity10:40 Selling a business and business valuation12:04 Customer discovery and solving root problems14:00 Four books on AI and quantum technology15:35 AI, hiring, and the future of work19:35 Understanding quantum computing28:06 Cybersecurity and emerging technology projects32:03 Building AI applications and career opportunities36:00 Lightning round and leading through the AI revolutionMore Value:Join the Sales Ninja party as my personal guest, where I help you to sell more to give more! Grab your guest pass here! https://pro.gosalesninja.com/live-workshopFollow Bruce Randall’s Socials:LinkedIn | XFollow Jay Lee’s Socials:Facebook | Sales Ninja Community | Instagram | LinkedIn | YouTube | Sales Ninja

Andre Kotze spent more than 30 years building and scaling businesses, growing a group of four companies to $15.63 million in annual revenue before completing an eight-figure exit in just six years. After retiring in 2012, traveling to 26 countries, and becoming a certified master coach, he returned to help coaches, consultants, and experts increase their monthly revenue from $5,000–15,000 to $50,000–100,000. The conversation also explores how he generated more than $110 million in personal sales, achieved an 83% close rate with cold outreach to corporate decision-makers, and secured contracts worth more than $2 million. Rather than treating objections as something to overcome at the end of a sales call, Andre explains how they can be prevented through a structured conversation. He introduces his CRISP framework, Connect to Serve, Reveal Their Dream, Identify Their Reality, Suggest Your Solution, and Partner to Ensure Their Success, which addresses the five barriers that prevent buyers from committing: lack of trust, need, urgency, help, and confidence in the outcome. The discussion also examines why leading with desire instead of pain creates stronger buying decisions and more productive sales conversations.This conversation explores practical ways to improve sales conversations, qualify better-fit clients, reduce common objections, and increase close rates through trust, structure, and effective questioning rather than pressure or persuasion.In this episode00:00 Introduction to the Sales Ninja Show02:21 Andre Kotze's Entrepreneurial Journey06:00 Building Four Businesses to an Eight-Figure Exit09:00 Winning Corporate Clients Through Cold Outreach13:23 Why Great Offers Still Hear "I'll Think About It"17:20 The CRISP Sales Framework20:21 The Five Barriers to Every Sale27:42 Leading With Desire Instead of Pain32:18 Better Sales Conversations, Not More Leads34:10 Coaching a High-Ticket Closer to Higher ConversionsMore Value:Join the Sales Ninja party as my personal guest, where I help you to sell more to give more! Grab your guest pass here! https://pro.gosalesninja.com/live-workshopFollow Andre Kotze’s Socials:Facebook | Instagram | LinkedInFollow Jay Lee’s Socials:Facebook | Sales Ninja Community | Instagram | LinkedIn | YouTube | Sales Ninja

Colton Havens built AI Rebels after years of creating content manually for clients, following a career in face-to-face sales where he estimates delivering more than 500,000 sales presentations. He scaled a YouTube content agency to 20 recurring clients paying $2,500 per month, producing as many as 84 videos daily before operational demands exposed the limits of a labor-intensive service model. That experience led him to develop an AI-driven system that automates content production while preserving strategic marketing principles. Instead of relying on generic AI tools, Havens created a framework that trains dedicated AI "content bots" around a client's offer, audience, messaging, and marketing strategy. The system mines long-form assets such as Zoom recordings, identifies high-value moments, generates short-form video clips, creates supporting images and copy, and schedules content across multiple platforms. During one three-day client event, the process produced 112 video assets and more than 110 scheduled posts within 24 to 48 hours, replacing work that previously required a multi-person team.The conversation examines how entrepreneurs can transform existing content libraries into scalable marketing systems, combine AI with proven sales and marketing fundamentals, and create consistent lead generation without dramatically increasing production time or staffing requirements.In this episode00:00 Introduction to the Sales Ninja Show02:19 Introducing Colton Havens and AI Rebels03:30 From Face-to-Face Sales to Content Agency07:03 Building AI-Powered Content Systems09:46 Repurposing Large Content Libraries11:02 Turning Live Events into Months of Content12:28 AI Images, Posts, and Video Automation17:13 Inside the AI Content Engine19:19 Converting Social Content into Sales Conversations24:12 AI Video Clipping and Marketing Training30:31 Building Client-Specific AI Content BotsMore Value:Join the Sales Ninja party as my personal guest, where I help you to sell more to give more! Grab your guest pass here! https://pro.gosalesninja.com/live-workshopGet Colton's AI Video Ads Blueprint at YesColton.comFollow Colton Havens' Socials:Facebook | YouTubeFollow Jay Lee’s Socials:Facebook | Sales Ninja Community | Instagram | LinkedIn | YouTube | Sales Ninja

Benji Boyce is a serial entrepreneur and marketer who has built and scaled multiple ecommerce brands, including Hempire Direct, which grew to more than $1 million per month in revenue. After losing businesses through trademark disputes, failed partnerships, and ownership conflicts, he repeatedly rebuilt from scratch, launching new brands, selling one business for $100,000, and now documenting the public launch of a new consumer brand powered by AI. His experience spans ecommerce, agency services, international business, and AI-driven marketing.Rather than relying on paid advertising alone, Boyce explains how he combined SEO, viral Reddit campaigns, AI-generated content, press coverage, and brand storytelling to scale products with lean teams and limited overhead. He also shares the operational lessons behind protecting intellectual property, choosing investment partners carefully, automating customer service, and using AI tools to accelerate content production, website development, and business workflows.This conversation examines practical strategies for building resilient brands, recovering from major business setbacks, and using AI to launch and scale products more efficiently. It also offers candid insights into partnership risk, trademark protection, automation, and the systems required to build companies that can withstand unexpected challenges.In this episode00:00 Introduction to Benji Boyce03:15 Golf Course Incident And Business Journey07:18 Scaling Hempire Direct To $1M Months11:25 Trademark Dispute And Losing A Brand14:18 Divorce, Rebuilding, And Candy Boy17:00 Launching New Brands With AI20:20 AI Grandma And Modern Brand Marketing27:02 AI Empire Coaching And Agency Model31:12 Hard Business Lessons And Choosing Partners32:22 Favorite AI Tools And Branding Resources33:28 Automating Customer Service And Daily ProductivityMore Value:Join the Sales Ninja party as my personal guest, where I help you to sell more to give more! Grab your guest pass here! https://pro.gosalesninja.com/live-workshopFollow Benji Boyce’s Socials:Facebook | Instagram Follow Jay Lee’s Socials:Facebook | Sales Ninja Community | Instagram | LinkedIn | YouTube | Sales Ninja

Richelle Shaw shares how she grew her first company from $300,000 to $36 million, generated more than $100 million in three years, lost everything after 9/11, and rebuilt a seven-figure business in five months. As the founder of MDE Nation and author of The Million-Dollar Equation, she now helps entrepreneurs create predictable growth through customer retention, referrals, and revenue expansion. The conversation centers on why sustainable growth depends on maximizing existing customer relationships instead of relying solely on new customer acquisition.Shaw explains the retention framework she developed while scaling her telecommunications business, where 80% of her marketing budget was invested in keeping customers rather than acquiring them. She details the importance of the first 90 days of the customer journey, the role of personalized onboarding, creative retention campaigns, referral systems, and her philosophy of solving business problems through marketing. She also introduces her updated Million-Dollar Equation, built around increasing customers, purchase frequency, and transaction value as the three drivers of business growth.This conversation explores practical ways to improve customer retention, strengthen referral systems, create memorable client experiences, and build multiple acquisition channels that support long-term revenue growth. It also offers insights into evaluating offers, building founder confidence, and developing scalable systems that reduce dependence on any single marketing strategy.In this episode00:00 Introduction To Alaric Heck02:19 Building An Eight-Figure YouTube Business05:44 Growing The AppFind YouTube Channel16:02 Why YouTube Outlasts Social Media Platforms24:23 Video Authority Vs. Viral Content31:05 Creating A 90-Day Content Roadmap37:20 AI Thumbnail Creation And Click-Through Strategy38:02 YouTube Monetization Requirements44:17 Ideal Clients And AdOutreach Services45:42 Client Success Stories And Business Growth52:35 Books, Sales Philosophy, And Selling More To Give MoreMore Value:The Million Dollar Equation is becoming software. Join the early access list here → https://getmde365.com Follow Richelle Shaw’s Socials:Facebook | Instagram | LinkedInFollow Jay Lee’s Socials:Facebook | Sales Ninja Community | Instagram | LinkedIn | YouTube | Sales Ninja

Chris Walker has built multiple seven and eight-figure businesses by helping companies improve search visibility, generate qualified leads, and scale through SEO. After starting in IT support and discovering SEO through affiliate marketing, he founded Superstar SEO and later Legiit, a B2B growth platform that combines software with a freelancer marketplace. Throughout the conversation, he explains why many businesses become frustrated with SEO agencies that fail to connect rankings with measurable business results, and why his approach centers on revenue, accountability, and long-term client success.Walker explains how search has evolved beyond Google to include AI-powered platforms, making visibility across multiple search environments increasingly important. He outlines the balance between paid advertising and SEO, emphasizing realistic timelines, measurable progress within the first three months, and evaluating agencies based on business outcomes rather than traffic metrics. The discussion also covers the importance of community building, personal branding, and hiring for character over technical ability to create scalable companies with strong long-term teams.The conversation breaks down practical approaches to evaluating SEO providers, measuring marketing ROI, adapting to AI search, building an audience before launching products, and creating businesses that grow through trust, operational discipline, and customer-focused leadership.In this episode00:00 Introduction to Chris Walker02:14 AI Search and the Future of SEO03:15 Chris Walker's Entrepreneurial Journey04:09 Discovering SEO Through Affiliate Marketing06:58 Why Businesses Lose Trust in SEO Agencies11:14 Realistic SEO Timelines and ROI Expectations14:22 Building Legiit and a B2B Growth Platform19:19 Sales, Community, and Personal Branding24:39 Scaling Remote Teams and Hiring for Character30:18 Leadership, Customer Support, and Company CultureMore Value:Join the Sales Ninja party as my personal guest, where I help you to sell more to give more! Grab your guest pass here! https://pro.gosalesninja.com/live-workshopFollow Chris Walker’s Socials:Facebook | Instagram | LinkedInFollow Jay Lee’s Socials:Facebook | Sales Ninja Community | Instagram | LinkedIn | YouTube | Sales Ninja

Aleric Heck built one of YouTube's largest app review channels after launching it as a teenager, eventually growing his company, AdOutreach, into an eight-figure business that has helped entrepreneurs generate hundreds of millions of dollars in revenue through YouTube ads. His company earned a place on the Inc. 5000 list for three consecutive years, including a No. 60 ranking with more than 6,000% growth, while his work has focused on turning YouTube into a predictable client acquisition channel rather than relying solely on platform monetization.The conversation centers on the concept of becoming a "Video Authority" by creating educational content that answers the questions ideal clients ask before making a purchase. Heck explains why YouTube's search-driven ecosystem creates long-term discoverability, how AI can help identify high-value content topics, why a 90-day content roadmap produces greater consistency, and why businesses should measure success by qualified clients generated instead of subscriber counts or ad revenue alone.This discussion examines practical strategies for using YouTube to build authority, generate predictable leads, and create evergreen content that continues producing business opportunities long after publication. It also clarifies YouTube monetization, content planning, and the role of AI in developing a scalable video marketing strategy.In this episode00:00 Introduction To Aleric Heck02:19 Building An Eight-Figure YouTube Business05:44 Growing The AppFind YouTube Channel16:02 Why YouTube Outlasts Social Media Platforms24:23 Video Authority Vs. Viral Content31:05 Creating A 90-Day Content Roadmap37:20 AI Thumbnail Creation And Click-Through Strategy38:02 YouTube Monetization Requirements44:17 Ideal Clients And AdOutreach Services45:42 Client Success Stories And Business Growth52:35 Books, Sales Philosophy, And Selling More To Give MoreMore Value:Join the Sales Ninja party as my personal guest, where I help you to sell more to give more! Grab your guest pass here! https://pro.gosalesninja.com/live-workshopDownload Aleric's free YouTube Ads Strategy PDF at adoutreach.com/gift.Follow Aleric Heck’s Socials:Facebook | LinkedIn | TikTokFollow Jay Lee’s Socials:Facebook | Sales Ninja Community | Instagram | LinkedIn | YouTube | Sales Ninja

Andrew Kroeze has helped more than 1,000 entrepreneurs build and scale online businesses through AI, automation, community-led growth, and sales systems. After selling his coaching company and leading a team of 25, he redefined success by building a lean business with just two team members while focusing on freedom, organic growth, and sustainable profitability. The conversation traces his journey from overcoming personal adversity and depression to building businesses centered on connection, systems, and long-term impact.Rather than relying on hustle alone, Andrew explains how frameworks create scalable businesses. He shares his approach to identifying bottlenecks across the business value chain, using AI to automate repetitive work, leveraging Instagram Reels to generate organic demand, and building paid communities through Skool. The discussion also explores why founders should master one AI platform before expanding into more advanced tools and how simple systems can replace founder dependence over time.This conversation explores practical ways to simplify business growth with AI, create scalable sales and marketing systems, and build communities that generate recurring revenue. It also offers a clear perspective on balancing business success with freedom, purpose, and meaningful relationships while avoiding unnecessary complexity.In this episode00:00 Introduction to Smart Sales Systems02:19 Andrew Kroeze's Entrepreneurial Journey07:14 Learning Connection Through Service10:17 Building Culture Through Mission and Values12:02 Why Skool Is Replacing Facebook Groups14:17 Growing an AI Business with Instagram Reels18:48 Overcoming Depression and Taking Radical Responsibility27:42 Building a Lean Business with AI29:35 When Systems Replace Hustle33:20 AI Frameworks for Business Growth36:03 Selling Low-Ticket Offers Through Community38:34 Redefining Success Through Freedom and ConnectionMore Value:Join the Sales Ninja party as my personal guest, where I help you to sell more to give more! Grab your guest pass here! https://pro.gosalesninja.com/live-workshopAccess the free 7FCEO AI + Systems Business Scaling Course at 7figceo.com/skoolFollow Andrew Kroeze’s Socials:Facebook | InstagramFollow Jay Lee’s Socials:Facebook | Sales Ninja Community | Instagram | LinkedIn | YouTube | Sales Ninja

Jason Ho built his career in high-ticket sales after entering the online business world with no sales experience and accumulating $25,000 in credit card debt through training and education. After shifting his focus from running a lead generation agency to full-time sales, he went on to help generate more than $8.6 million in online sales, consistently producing between $250,000 and $365,000 in monthly sales while helping businesses increase offer value from $3,000 programs to premium offers priced as high as $100,000.The conversation explores Jason's approach to scaling businesses through continuous self-auditing, building backend offers, and treating sales professionals as business partners rather than employees. He explains how stronger fulfillment, multiple marketing channels, customer ascension strategies, and disciplined offer optimization create more predictable revenue, while AI streamlines operations and allows entrepreneurs to focus on higher-value activities.This discussion breaks down practical strategies for evaluating business opportunities, increasing customer lifetime value, building resilient sales systems, and identifying the blind spots that limit growth. It also offers guidance for high-ticket closers on choosing the right companies, creating scalable offers, and maintaining consistent performance in changing market conditions.In this episode00:00 Introduction to Jason Ho03:06 From $25K Debt to High-Ticket Sales07:38 Choosing One Business Focus08:48 Building Systems Instead of Custom Work11:49 Using AI to Scale Operations13:02 Building Trust on Sales Calls17:35 Creating Premium Offers Up to $100K22:41 Operating Like a Business Owner26:24 Growing Revenue Through Backend Offers29:00 Sales Mentors and Business Philosophy31:05 Choosing the Right Business Partnerships34:11 Mindset, Identity, and Sales PerformanceMore Value:Join the Sales Ninja party as my personal guest, where I help you to sell more to give more! Grab your guest pass here! https://pro.gosalesninja.com/live-workshopLearn the mindset, offer strategy, and self-auditing frameworks Jason uses inside Sales Alchemist → https://www.skool.com/sales-alchemist-8427Follow Jason Ho’s Socials:FacebookFollow Jay Lee’s Socials:Facebook | Sales Ninja Community | Instagram | LinkedIn | YouTube | Sales Ninja

Michael Allen, VP of Sales at Sphere Rocket Virtual Assistants, shares how he has helped contractors and business owners remove themselves as the operational bottleneck by combining virtual staffing, leadership, and AI-driven systems. Throughout his career, he helped scale one business from $40,000 to $60,000 in monthly revenue to more than $200,000 per month, later earning an equity exit, before joining Sphere Rocket. Since arriving there, the sales organization has grown from 9 to 18 sales professionals in 19 months while supporting more than 170 virtual assistants and building a team of nearly 40 employees.The conversation explores how scalable businesses are built through repeatable systems rather than founder effort alone. Allen explains why virtual assistants should own administrative work, follow-up, appointment setting, quality control, and client communication so business owners can focus on revenue-generating activities. He also breaks down the performance metrics his team uses, including daily conversation targets, appointment-setting benchmarks, show rates, and recurring commission models that create long-term income and accountability.This discussion offers practical insight into reducing founder dependence, improving operational efficiency, hiring and managing virtual assistants, and using measurable sales processes to increase capacity without increasing complexity. It also highlights the role of leadership, culture, and consistent execution in building businesses that can scale beyond the owner.In this episode00:00 Introduction to Sales Ninja Show and Michael Allen03:17 Early Entrepreneurial Journey10:16 Missionary Experience and Transition into Sales12:37 Entering Remote Sales and Career Growth14:05 Scaling a Business Through Equity18:51 Joining Sphere Rocket Virtual Assistants20:28 Growing the Sales Organization24:17 Using Virtual Assistants to Remove Business Bottlenecks27:21 Appointment Setting KPIs and Sales Metrics29:24 Referral Networks and Performance TrackingMore Value:Join the Sales Ninja party as my personal guest, where I help you to sell more to give more! Grab your guest pass here! https://pro.gosalesninja.com/live-workshopBook a Free Game Plan Call with Sphere Rocket VASphere Rocket VA – Book Your Game Plan CallFollow Michael Allen’s Socials:Facebook | LinkedInFollow Jay Lee’s Socials:Facebook | Sales Ninja Community | Instagram | LinkedIn | YouTube | Sales Ninja

Candice Noguera is the founder of a bookkeeping and CFO advisory firm that has supported more than 500 small businesses through startup and growth. After spending 10 years in corporate leadership and launching her firm 16 years ago, she built a team providing bookkeeping, financial reporting, and outsourced CFO services. The conversation also covers how her first business generated $20,000 in its first month and why many companies with strong revenue still struggle with profitability because they lack financial visibility.The discussion examines the systems that help business owners understand the financial health of their companies beyond bank balances. Candice explains the importance of accurate bookkeeping, separating business and personal finances, building financial forecasts, interpreting profit and loss statements, and using CEO dashboards to monitor key metrics. She also outlines how CFO advisory supports decision-making, lending preparation, margin improvement, and sustainable business growth through consistent financial reviews.This conversation explores practical approaches to building financial systems that support long-term growth, avoiding costly accounting mistakes, preparing for funding opportunities, and making informed business decisions using accurate financial data. It also provides guidance for entrepreneurs at different stages of growth, from solopreneurs establishing their first accounting processes to established businesses refining profitability and operational performance.In this episode00:00 Introduction to The Sales Ninja Show02:20 Candice Noguera's Background and Business Journey06:08 Building a Bookkeeping and CFO Advisory Firm09:53 Why Business Owners Misunderstand Their Numbers12:08 Financial Cleanup and Costly Accounting Mistakes14:02 CEO Dashboards and CFO Advisory17:02 Financial Systems Every Startup Needs20:23 Common Bookkeeping Mistakes During Growth22:45 Separating Business and Personal Finances25:00 Forecasting Business Growth26:35 Preparing Financials for Business Funding29:10 The Story Behind Pepe Jose and Animal RescueMore Value:Join the Sales Ninja party as my personal guest, where I help you to sell more to give more! Grab your guest pass here! https://pro.gosalesninja.com/live-workshopDiscover what's really driving your numbers with Candice Noguera's complimentary CFO Deep Dive. Get started here: https://bookkeepingsolutions5280.com/get-started/Follow Candice Noguera’s Socials:Facebook | LinkedInFollow Jay Lee’s Socials:Facebook | Sales Ninja Community | Instagram | LinkedIn | YouTube | Sales Ninja

Dr. Liz Martin built and scaled a multi six-figure acupuncture and wellness practice while leading a growing team of practitioners and support staff. After becoming pregnant during her first year in business, she shifted from working seven days a week as a practitioner to building systems that allowed her to step into the CEO role without sacrificing quality of care. The conversation also explores how personal adversity shaped her leadership philosophy, communication style, and commitment to helping other service-based business owners grow sustainably.Rather than relying on individual effort, Dr. Martin documents every operational process, from patient onboarding to daily clinic procedures, creating repeatable systems that simplify hiring and training. She explains how consistent team meetings, clear standard operating procedures, values-based hiring, and leadership accountability helped improve communication, strengthen company culture, and reduce founder dependence. The discussion also covers the importance of addressing difficult personnel decisions early and hiring for character, coachability, and alignment with company values instead of technical skill alone.This conversation explores practical strategies for scaling a service-based business through documented systems, effective delegation, and leadership development. It also examines how business owners can build resilient teams, create operational consistency, and transition from technician to CEO while avoiding burnout.In this episode00:00 Introduction To The Sales Ninja Show02:33 Introducing Dr. Liz Martin04:01 Martial Arts, Acupuncture, And Early Career09:02 Childhood Trauma And Personal Healing15:09 Advice To Her Younger Self23:37 Becoming A CEO During Motherhood26:12 Building Systems And Standard Operating Procedures29:47 Common Scaling Mistakes In Service Businesses32:08 Hiring For Values, Culture, And Leadership36:35 Leadership Challenges And Difficult Hiring DecisionsMore Value:Join the Sales Ninja party as my personal guest, where I help you to sell more to give more! Grab your guest pass here! https://pro.gosalesninja.com/live-workshopBuild a Business that can Grow Beyond You → https://drlizmartin.com/consulting-leadershipFollow Dr. Liz Martin’s Socials:Facebook | InstagramFollow Jay Lee’s Socials:Facebook | Sales Ninja Community | Instagram | LinkedIn | YouTube | Sales Ninja

Eugene Chayko shares how his background in enterprise sales, entrepreneurship, and venture building led to the creation of AI-native businesses designed to accelerate growth. After helping scale a SaaS company from $300,000 to $3.6 million before its exit, he now leads a venture studio and developed Voice Uni, an AI voice platform that combines human sales teams with AI agents. The discussion includes case studies where businesses expanded outbound capacity, generated 17 to 18 additional appointments per day using AI, and reduced appointment costs to under $6 while supporting companies processing up to 150,000 outbound calls daily.The conversation centers on validating ideas before building products, speaking with customers early, and designing systems around measurable business outcomes rather than technology itself. Chayko explains why founders should leverage existing customer databases before acquiring new leads, integrate AI alongside human sales teams instead of replacing them, and build scalable infrastructure that supports qualified lead generation, follow-up automation, and compliant outbound communication. He also outlines how performance-based implementation and operational readiness determine whether AI produces sustainable growth.This conversation explores practical approaches to scaling outbound sales, integrating AI into existing business processes, and building systems that increase capacity without sacrificing customer experience. It also highlights how founders can validate demand, improve sales operations, and prepare their businesses to support higher volumes of qualified opportunities.In this episode00:00 Introduction to AI Voice Agents02:27 Eugene Chayko's Entrepreneurial Background05:28 Early Entrepreneurship and Sales Journey10:17 Leaving Corporate to Build a Business12:00 Building Voice Uni15:13 AI Voice Agent Case Studies18:53 AI Qualification and Sales Handoffs20:50 Ideal Clients and Business Readiness23:01 Selling Outcomes Instead of Technology25:42 First-Party Data and Outbound Compliance31:10 Building AI Around Existing Sales SystemsMore Value:Join the Sales Ninja party as my personal guest, where I help you to sell more to give more! Grab your guest pass here! https://pro.gosalesninja.com/live-workshopGrab their free resource here: Voice Uni demo and consultationFollow Eugene Chayko's Socials:Facebook | LinkedInFollow Jay Lee’s Socials:Facebook | Sales Ninja Community | Instagram | LinkedIn | YouTube | Sales Ninja

Annette Seijas built one of Arizona's fastest-growing real estate investing networks by facilitating more than $20 million in transactions in under three years. After losing her airline job during the pandemic, she entered real estate with no established network and grew her business through consistent relationship building, wholesale dispositions, and investor partnerships. The conversation traces her journey from a difficult childhood and early setbacks to building Better Home Offer and leading a lean, high-performing team.Rather than relying on aggressive sales tactics, Annette credits disciplined networking, personal outreach, faith-driven leadership, and repeatable daily habits for her growth. She explains how sending hundreds of personalized introduction videos, investing in mentorship, and building strong systems created long-term business relationships. The discussion also covers how her company is implementing AI to automate deal packaging, improve sales operations, and increase productivity while maintaining a relationship-first approach.This conversation examines practical approaches to building trust, creating scalable business systems, avoiding entrepreneurial burnout, and integrating technology without sacrificing personal relationships. It also offers insight into leadership, hiring, mentorship, and sustaining long-term business growth through consistent execution.In this episode00:00 Introduction to Annette Seijas02:20 Building a Real Estate Business05:18 Childhood, Hustle, and Early Work Ethic10:40 Building a Life by Design11:50 Faith, Adversity, and Business Leadership16:02 Growing to $20 Million in Transactions20:18 Daily Routines and Leadership Habits22:16 Using AI in Real Estate Operations28:00 Building Trust and Leading a Team29:18 Burnout, Faith, and Sustainable Growth32:32 Mentorship and Scaling a Business34:24 Serving Sellers Through Real Estate InvestingMore Value:Join the Sales Ninja party as my personal guest, where I help you to sell more to give more! Grab your guest pass here! https://pro.gosalesninja.com/live-workshopBetter Home Offer helps Arizona investors scale strategically → https://betterhomeofferllc.comFollow Annette Seijas’s Socials:Facebook | InstagramFollow Jay Lee’s Socials:Facebook | Sales Ninja Community | Instagram | LinkedIn | YouTube | Sales Ninja

Jason Hill is a tech entrepreneur, founder of the Owwll networking platform, and host of more than 500 podcast interviews with entrepreneurs and CEOs. Featured in Forbes and The Wall Street Journal, he built Owwll after years in financial services and podcasting, growing the platform to more than 11,000 users while focusing on meaningful business relationships rather than transactional networking. The conversation explores how Owwll replaces traditional networking with direct, paid 10-minute audio conversations backed by accountability metrics such as pickup rates, response times, and user reviews. Hill explains why he built the platform after experiencing low response rates on LinkedIn and networking events, and why controlled access, transparent reputation data, and relationship-first conversations create better business opportunities than cold outreach. Real examples include venture capitalists generating qualified conversations, students securing internships, and entrepreneurs turning low-cost calls into high-value clients.This discussion breaks down practical approaches to building authentic business relationships, improving first impressions, using measurable networking systems, and creating opportunities through consistent conversations instead of mass outreach. It also examines how entrepreneurs can use reputation, responsiveness, and community to generate referrals, partnerships, and long-term business growth.In this episode00:01:12 Introduction to the Sales Ninja Show00:02:23 Introducing Jason Hill and Owwll00:04:03 Podcasting Journey and Entrepreneurial Background00:07:18 Building Owwll After COVID00:08:58 The Networking Problem Owwll Solves00:11:06 First Impressions and Professional Credibility00:15:52 Owwll Platform Walkthrough00:17:02 How Paid Networking Works00:22:55 Comparing Owwll to LinkedIn Outreach00:29:10 Owwll University and Community Training00:31:34 User Success Stories and Business Results00:59:04 Authentic Networking and Long-Term ImpactMore Value:Join the Sales Ninja party as my personal guest, where I help you to sell more to give more! Grab your guest pass here! https://pro.gosalesninja.com/live-workshopDownload the Owwll app and use referral code NINJA to receive a $20 credit, giving you the opportunity to connect with up to 20 professionals through Owwll's paid 10-minute networking calls. It's a simple way to build meaningful business relationships, gain expert insights, and create new opportunities through real conversations. Follow Jason Hill’s Socials:Facebook | Instagram | LinkedInFollow Jay Lee’s Socials:Facebook | Sales Ninja Community | Instagram | LinkedIn | YouTube | Sales Ninja

Tanya Memme has spent more than two decades building a career in television, hosting more than 10 TV series across networks including A&E, ABC, Fox, Hallmark, Netflix, and CBS. An Emmy-nominated television host and founder of Mastering the Spotlight, she shared how growing up on a Canadian sod farm, winning Miss Canada, and enduring more than 300 auditions before landing her first international commercial shaped her resilience and communication style.The conversation explores how executive presence is built through structure rather than memorization. Tanya explains her speech mapping methodology, the importance of leading with the core message, limiting presentations to three key points, adding context to statistics, and using personal stories to create trust. She also discusses coaching executives and investment teams on high-stakes presentations involving fundraising, investment opportunities, and multimillion-dollar pitches by making complex ideas concise, engaging, and memorable.This discussion offers practical guidance for founders, executives, sales professionals, and public speakers who want to communicate with greater clarity, improve investor presentations, strengthen executive presence, and deliver messages that connect with audiences in boardrooms, on stage, and on camera.In this episode00:00 Introduction to Executive Presence02:16 Introducing Tanya Memme03:43 From Small-Town Canada to Television07:36 Rejection, Resilience, and Persistence09:10 Interviewing Celebrities and Building Trust11:47 Coaching Confidence and On-Camera Presence13:54 Speech Mapping and Executive Communication18:27 Framework for Investor Pitches21:00 Lessons from Infomercials and Live Selling26:27 Transitioning into Executive Coaching28:25 Lightning Round on Communication and ConfidenceMore Value:Join the Sales Ninja party as my personal guest, where I help you to sell more to give more! Grab your guest pass here! https://pro.gosalesninja.com/live-workshopLearn Tanya’s executive presence strategies at TanyaMemme.com Follow Tanya Memme’s Socials:Facebook | Instagram | LinkedInFollow Jay Lee’s Socials:Facebook | Sales Ninja Community | Instagram | LinkedIn | YouTube | Sales Ninja

Austin Armstrong, founder and CEO of Syllaby, shares how he transformed years of agency experience into an AI-powered content platform that has attracted more than 240,000 users. After experiencing burnout running a marketing agency, Armstrong built a software solution that automates the entire video creation workflow, helping businesses research topics, generate scripts, create videos, edit content, and publish across multiple social platforms. The conversation also highlights his experience building multiple seven-figure companies, generating billions of video views, and publishing more than 12,000 social media videos.Armstrong explains how Syllaby replaces time-intensive content production with a repeatable system built around audience search intent and AI automation. He demonstrates how users can generate topic ideas, produce scripts, create AI videos, build 30-day content calendars, manage publishing schedules, and customize content using integrated editing tools. The discussion also covers AI voice cloning, long-form storyboard generation, affiliate marketing, and practical considerations for monetizing AI-generated content while maintaining an organic marketing strategy.This conversation explores practical approaches to building a scalable video marketing system, using AI to reduce production time, and creating consistent content that supports lead generation and business growth. It also provides a detailed walkthrough of how founders, coaches, consultants, and agencies can automate content workflows without outsourcing every stage of production.In this episode00:01 Introduction to Sales Ninja Show01:51 Austin Armstrong and Syllaby Overview03:33 From Marketing Agency to AI Software07:55 Live Demonstration of Syllaby10:47 Creating AI Videos from Search Topics15:02 Storyboard and Long-Form Video Features21:32 Social Media Publishing and Content Calendars27:09 AI Content Planning and Script Generation30:00 Storyboard Export and Video Editing Workflow32:04 AI Voice Cloning and Platform Updates34:23 Content Strategy, Search Data, and Organic Marketing37:36 Giving Back Through Entrepreneurship and Community SupportMore Value:Join the Sales Ninja party as my personal guest, where I help you to sell more to give more! Grab your guest pass here! https://pro.gosalesninja.com/live-workshopBook a 1-on-1 call with the Syllaby team: https://calendly.com/syllaby/syllaby-demo-support-call?back=1Follow Austin Armstrong’s Socials:Facebook | Instagram | LinkedInFollow Jay Lee’s Socials:Facebook | Sales Ninja Community | Instagram | LinkedIn | YouTube | Sales Ninja

Kim Dang is the founder of GroupConvert, a software platform that helps coaches, course creators, and community builders generate predictable monthly income from online communities. Starting with no business experience, she built a seven-figure company, earned a Two Comma Club Award, and grew a Chrome extension into a SaaS business with thousands of subscribers. Throughout the conversation, she shares how she transitioned from an immigrant upbringing and a dismantling business in the California desert to building scalable online businesses focused on freedom and recurring revenue.A central theme of the discussion is creating repeatable systems instead of chasing new opportunities. Kim explains how AI agents, automation tools, and strategic outsourcing can replace manual tasks, increase efficiency, and support predictable growth. She also outlines her approach to monetizing communities through consistent offers, clear paths to purchase, and disciplined execution, rather than constantly changing products or strategies.The conversation explores practical approaches to community monetization, AI implementation, hiring specialized talent, and developing the courage required to persist through uncertainty. It also highlights why repeatable actions, focused execution, and long-term commitment often outperform constant experimentation and trend chasing.In this episode00:00 Introduction to Kim Dang and GroupConvert02:13 Building Predictable Income Through Communities04:31 AI Tools, Agents, and Community Automation08:05 Using AI Agents for Sales and Business Operations10:34 Hiring AI Talent Through Upwork16:14 Immigrant Upbringing and Entrepreneurial Mindset17:42 Courage, Risk, and Personal Growth21:12 Building Freedom Through Business Automation25:13 Are Facebook Groups Still Relevant?27:13 Avoiding Shiny Object Syndrome30:14 Common Community Monetization Mistakes31:41 Business Decisions, Mentors, and Lasting Lessons35:15 Legacy, Courage, and Stewardship of SuccessMore Value:Join the Sales Ninja party as my personal guest, where I help you to sell more to give more! Grab your guest pass here! https://pro.gosalesninja.com/live-workshopSign up at GroupConvert.com and get the Lead Automation Flow installed free through June 2026. → https://www.groupconvert.comFollow Kim Dang’s Socials:Facebook | Instagram | TwitterFollow Jay Lee’s Socials:Facebook | Sales Ninja Community | Instagram | LinkedIn | YouTube | Sales Ninja

Norman Kinsey is the founder of Lift Off Agent and host of a real estate technology podcast with more than 650 episodes. After overcoming a learning disability, hearing challenges, and a series of jobs where he felt undervalued, he built a business focused on helping real estate agents attract clients through scalable marketing systems. Along the way, he has personally connected with more than 16,000 agents and helped hundreds grow their businesses across multiple states.The conversation centers on the concept of passive prospecting and the role personal passions play in business growth. Kinsey explains how creating experiences, building communities around shared interests, and consistently showing up online can generate opportunities without relying on constant outbound outreach. He also discusses mindset, vision boards, purpose-driven goals, and the importance of understanding what truly motivates team members and business partners.This discussion explores practical approaches to attracting opportunities through relationship-building, leveraging personal interests as business assets, and creating systems that scale beyond individual effort. It also examines leadership, resilience, and the mindset shifts required to move from survival mode to long-term growth.In this episode00:00 Introduction to Norman Kinsey01:51 Building Real Estate Growth Systems03:15 Entrepreneurial Beginnings and Early Jobs06:57 Leaving Employment to Start a Business07:48 Learning Disabilities and Childhood Challenges10:25 Mindset, Adversity, and Personal Responsibility13:21 Vision Boards, Purpose, and Future Goals16:28 Motivating Teams Beyond Money20:25 The Nissan GT-R Story and Goal Achievement30:27 Turning Challenges into Business Advantages32:09 Passive Prospecting Systems That Scale Real EstateMore Value:Join the Sales Ninja party as my personal guest, where I help you to sell more to give more! Grab your guest pass here! https://pro.gosalesninja.com/live-workshopFollow Norman Kinsey’s Socials:Facebook | Instagram | LinkedInFollow Jay Lee’s Socials:Facebook | Sales Ninja Community | Instagram | LinkedIn | YouTube | Sales Ninja

Jim Padilla, founder and CEO of Gain the Edge, built his expertise in sales and business growth through decades of experience developing sales teams, scaling organizations, and optimizing revenue systems. Having contributed to more than $500 million in client sales results, Padilla now works with companies generating between $2 million and $20 million annually that struggle with founder dependence and inconsistent sales performance. The conversation explores how many seven-, eight-, and nine-figure businesses unknowingly create growth bottlenecks by relying on founder-driven sales rather than scalable systems.Jim shares the frameworks he uses to diagnose sales breakdowns, improve qualification processes, and build offers that convert consistently. Drawing from more than 10,000 audited sales calls, he explains how patterns, data, and customer behavior reveal the true causes of stalled growth. The discussion also covers his AI-powered sales auditing platform, designed to help organizations identify conversion gaps, improve sales management, align marketing and sales efforts, and create predictable revenue systems.This conversation explores how founders can remove themselves from daily sales operations, strengthen qualification and onboarding processes, and create organizations designed to generate revenue consistently. It also breaks down practical approaches to improving sales efficiency, reducing wasted ad spend, increasing customer retention, and building repeatable systems that support long-term business growth.In this episode00:00 Introduction to Jim Padilla03:14 Growing Up in Foster Care and Survival06:18 Early Sales Lessons and Influence08:02 Reading People Under Pressure11:33 Sales Organization Chaos and Qualification13:00 Diagnosing Sales Process Breakdowns15:09 Building Irresistible Offers16:51 Removing Founder Dependence from Sales19:27 Revenue Ceilings and Growth Constraints21:57 Scaling Companies from $2M to $20M23:18 Founder Magic and Sales Systems29:38 Auditing 10,000 Sales Calls with AIMore Value:Join the Sales Ninja party as my personal guest, where I help you to sell more to give more! Grab your guest pass here! https://pro.gosalesninja.com/live-workshopGrab the free Leads Made Easy book and simplify your sales process → leadsmadeeasybook.com/e-bookFollow Jim Padilla’s Socials:Facebook | Instagram | LinkedInFollow Jay Lee’s Socials:Facebook | Sales Ninja Community | Instagram | LinkedIn | YouTube | Sales Ninja

Cierra Lueck has helped more than 1,200 businesses turn social media audiences into revenue-generating communities, driving engagement increases of up to 3,000% and helping clients generate five- and six-figure monthly sales through Facebook groups. In this conversation, she shares her journey from stay-at-home mother of five to entrepreneur, building a business that produced $100,000 in collected revenue within her first six months after helping an early client generate $10,000 from a dormant Facebook group in just two weeks.The discussion explores the systems and mindset shifts behind those results. Cierra breaks down her approach to reviving inactive Facebook groups, creating engagement that leads to sales, and building communities that convert without relying on constant content production. She also shares lessons from scaling a business, navigating changing family dynamics, improving personal performance, and adopting financial systems that support long-term growth.This conversation examines practical strategies for turning audience attention into revenue, creating stronger community engagement, and building sustainable business growth through Facebook groups. It also offers insights into identity, leadership, money management, and the habits that support success both personally and professionally.In this episode00:00 Introduction to Cierra Lueck02:08 Turning Facebook Groups Into Revenue03:00 Family Life And Entrepreneurship07:38 Athletic Discipline And Business Growth10:55 Health Transformation And Identity Shifts13:45 Family Dynamics And Becoming The Breadwinner17:17 Investing In Mentorship And First Clients18:54 Reviving A Dormant Facebook Group20:00 Money Mindset And Income Allocation24:00 Faith, Marriage, And Mutual Support27:15 Identity, Motherhood, And Personal Growth30:59 Family Influence And Early EntrepreneurshipMore Value:Join the Sales Ninja party as my personal guest, where I help you to sell more to give more! Grab your guest pass here! https://pro.gosalesninja.com/live-workshopDownload the Viral Questions Templates today → cierra.samcart.com/products/viral-questions-training--templatesFollow Cierra Lueck’s Socials:Facebook | Instagram | LinkedIn Follow Jay Lee’s Socials:Facebook | Sales Ninja Community | Instagram | LinkedIn | YouTube | Sales Ninja

Johann Nogueira has spent more than two decades building, scaling, and selling companies. In this episode, he shares how AI is helping business owners turn companies into valuable assets instead of founder-dependent operations. His team has helped businesses save $750,000 annually, eliminate $200,000 per month in labor costs, and increase company valuations from $2 million to $10 million in as little as six months.Johann explains how AI-driven systems, documentation, and operational processes can increase profitability while making a business more attractive to buyers. He also breaks down how AI is changing the way companies prepare for growth, acquisition, and long-term scalability.This conversation explores practical ways to use AI to reduce manual work, improve operational efficiency, increase company value, and build systems that make a business easier to scale or sell. Johann also shares lessons from multiple exits and the role documentation, automation, and strategic partnerships play in creating long-term enterprise value.In this episode00:00 Introduction to Johann Nogueira and AI-powered business growth03:43 From PhD researcher to entrepreneur and multiple business exits07:46 Building AI applications and enterprise automation systems09:03 AI use cases saving companies hundreds of thousands annually11:00 White Label Suite and AI-driven lead generation platforms12:46 Building businesses with an exit strategy from day one15:35 Using AI to increase acquisition multiples and company value17:13 Creating an AI-powered second brain for business operations18:09 Live AI workshops that uncover profit opportunities20:04 Helping $20M+ companies scale through AI implementation28:01 AI consulting offers, workshops, and implementation process29:23 Family, entrepreneurship, and raising entrepreneurial childrenMore Value:Join the Sales Ninja party as my personal guest, where I help you to sell more to give more! Grab your guest pass here! https://pro.gosalesninja.com/live-workshopTransform Your Business Into a Scalable Asset → johannnogueira.comFollow Johann Nogueira’s Socials:Facebook | Instagram | Twitter | LinkedInFollow Jay Lee’s Socials:Facebook | Sales Ninja Community | Instagram | LinkedIn | YouTube | Sales Ninja

Michael Chu built multiple seven-figure businesses by solving one problem most coaches ignore. Instead of chasing new leads every month, he focused on keeping clients longer and creating predictable growth through client retention. In this episode, Michael breaks down how coaches can create sustainable businesses that generate long-term recurring revenue without adding more hours or burning out.This episode also dives into leadership, parenting, identity, and building a business that supports family life. Michael opens up about redefining success, becoming a devoted all-in dad, and creating a life centered around relationships, purpose, and long-term impact through strong business growth strategies.In this episodeIn this episode 00:00 Introduction to Michael Chu and the LTV Method 03:45 Martial arts lessons that shaped business leadership 07:20 From Cutco sales to building seven-figure companies 13:05 Why most coaching businesses struggle with retention 18:10 Creating roadmap-based coaching offers 22:40 Building recurring revenue through client retention 27:15 The experience funnel and retention sales process 31:20 Why retention sales are harder than first-time sales 36:05 Redefining success through family and fatherhoodMore Value:Join the Sales Ninja party as my personal guest, where I help you to sell more to give more! Grab your guest pass here! https://pro.gosalesninja.com/live-workshopGet your free business scorecard at free.champdev.com/scorecard Follow Michael Chu’s Socials:Instagram | YouTube | Champion Development Follow Jay Lee’s Socials:Facebook | Sales Ninja Community | Instagram | LinkedIn | YouTube | Sales Ninja

Mark spent nearly 10 years working as a nurse while trying to provide a better future for his growing family. Even with multiple jobs and steady income, he realized he was still trading time for money and watching many people work far beyond retirement age. That experience pushed him to start learning about financial literacy, leadership, and long-term wealth building.Whether you’re trying to create more passive income, lead a team better, or simply understand money at a deeper level, this episode offers a practical and honest conversation about building a future with intention.In this episode00:00 Introduction to Mark’s journey from nursing to finance03:20 Why trading time for money stopped making sense08:45 Learning financial literacy and overcoming fear14:10 Understanding compound interest and the rule of 7220:32 Leadership, mentorship, and building people26:05 Faith, money, and handling objections31:12 Advice for young families and people nearing retirement34:40 Filtering distractions and focusing on long-term growthMore Value:Join the Sales Ninja party as my personal guest, where I help you to sell more to give more! Grab your guest pass here! https://pro.gosalesninja.com/live-workshopFollow Mark Florez’s Socials:Facebook | Primerica - Mark FloresFollow Jay Lee’s Socials:Facebook | Sales Ninja Community | Instagram | LinkedIn | YouTube | Sales Ninja

Do you wonder why some creators seem to grow fast while your posts barely move? I know that feeling, and this episode hits that challenge head-on.I sat down with Rachel Pedersen to talk about the real work behind growth, consistency, and building a business through Content Marketing. Rachel shared how she rebuilt her life from rock bottom and turned simple ideas into a business reaching millions of people every month.We talked about the early days when her posts were rough, her designs looked terrible, and she still kept showing up. That part really stood out to me because most people quit before they give themselves time to improve. Her approach to Content Creation reminded me that consistency matters more than perfection in the beginning.Rachel also explained how understanding people’s emotions changes everything in Social Media Strategy. She shared practical ways to identify what your audience is already thinking about so your message feels personal instead of forced.Did you enjoy this episode?Let's keep the conversation going!Connect with Rachel PedersenFacebook → www.facebook.com/therachelpedersenLinkedIn → www.linkedin.com/in/rachelpedersenmarketingInstagram → www.instagram.com/themrspedersenLearn how Rachel creates reels that reach over a million views using proven content strategies → https://rachelpedersen.clickfunnels.com/million-view-reels-saJoin my Facebook groupwww.facebook.com/groups/salesninjacommunityConnect with me on IG and FacebookInstagram → https://www.instagram.com/gosalesninjaproFacebook → https://www.facebook.com/jayleesalesninjaI’d love for you to join the Sales Ninja party as my personal guest, where I help you to sell more to give more!Grab your guest pass here!https://pro.gosalesninja.com/live-workshop

Have you wondered why some people scale companies across industries while others stay stuck trying to fix the same problems every month? I know that feeling can wear you down fast.In this episode, I sat down with John Cornetta, an entrepreneur who started with $700, slept on a warehouse floor, and built more than 50 businesses over the years. His story reminded me that long-term success usually comes from simple habits repeated consistently. We talked about Entrepreneur Mindset and why discipline matters more than chasing shortcuts.John shared what happened behind the scenes of scaling companies, managing teams, and rebuilding after setbacks. We also talked about the reality of Business Growth, including failed campaigns, hard lessons, and learning how to stay focused when distractions are everywhere.Did you enjoy this episode?Let's keep the conversation going!Connect with John CornettaFacebook → www.facebook.com/johncornettaYouTube → www.youtube.com/@JohnCornettaJoin my Facebook groupwww.facebook.com/groups/salesninjacommunityConnect with me on IG and FacebookInstagram → https://www.instagram.com/gosalesninjaproFacebook → https://www.facebook.com/jayleesalesninjaI’d love for you to join the Sales Ninja party as my personal guest, where I help you to sell more to give more!Grab your guest pass here!https://pro.gosalesninja.com/live-workshop

Do you wonder if success always has to come with burnout, pressure, or losing yourself in the process? I’ve learned that the strongest businesses are built when people feel seen, valued, and challenged to grow.In this episode, I sat down with Dr. Patrick Flynn to talk about how he started with only $500 and built a massive healthcare brand by staying committed to helping people first. His story is raw, practical, and full of moments that remind us that real growth starts from within.We talked about how leadership development begins by asking better questions, especially one simple question most people never hear: “What do you want?” That part really stayed with me because too many people spend their lives chasing expectations that were never theirs to begin with.Dr. Patrick also shared how personal growth and health are deeply connected. He explained why habits, mindset, sleep, stress, and responsibility matter more than chasing shortcuts. His approach to wellness coaching focuses on helping people take ownership of their lives instead of depending on quick fixes.One of my favorite parts of the conversation was hearing his thoughts on business growth and legacy. He believes great companies are built by developing people, not just products. That mindset shapes the culture of every team, every family, and every future generation.This episode will challenge the way you think about entrepreneur mindset and long-term success. We also dive into family legacy, faith, discipline, and the responsibility that comes with influence. If you want to build something meaningful that lasts beyond money, this conversation will stay with you long after it ends.Did you enjoy this episode?Let's keep the conversation going!Connect with Dr. Patrick FlynnFacebook → www.facebook.com/drpatrickflynnLinkedIn → www.instagram.com/drpatrickflynnInstagram → www.linkedin.com/in/drpatrickflynnJoin my Facebook groupwww.facebook.com/groups/salesninjacommunityConnect with me on IG and FacebookInstagram → https://www.instagram.com/gosalesninjaproFacebook → https://www.facebook.com/jayleesalesninjaI’d love for you to join the Sales Ninja party as my personal guest, where I help you to sell more to give more!Grab your guest pass here!https://pro.gosalesninja.com/live-workshop

Have you pushed yourself so hard that even success stopped feeling satisfying? Have you wondered why some people can perform at a high level but still feel empty inside? This conversation hit me hard because so many entrepreneurs carry invisible weight while trying to lead teams, close deals, and grow businesses.There is a healthier way to grow without losing yourself in the process. I sat down with Paddy Haynes to talk about pain, pressure, growth, and the internal battles that shape the way we lead. His story moves from childhood trauma to military life, then into entrepreneurship and helping companies scale at a massive level.Paddy opened up about being a high school dropout, struggling with identity, and learning discipline through the military. We talked about how early experiences shape our relationships, confidence, and ability to trust people. The conversation around mindset training and emotional resilience was powerful because it connected deeply to how many founders operate today.We also explored how physical challenges influenced his approach to business scaling, sales leadership, and personal growth. Paddy shared lessons from strongman training, handling pressure, and learning how to push through difficult seasons without burning out. His perspective on discipline gave a very honest look at what sustainable performance actually requires.One of my favorite parts of this episode was hearing how he helps sales teams perform under pressure while building trust at the same time. We discussed high ticket sales, confidence, leadership, and why certainty matters when making decisions in business. If you are building a company, leading a team, or trying to strengthen your entrepreneur mindset, this episode will give you a lot to think about.Did you enjoy this episode?Let's keep the conversation going!Connect with Paddy HaynesFacebook → www.facebook.com/paddy.haynesDownload Paddy’s proven influence and objection handling strategies → https://tinyurl.com/45sk26s7 Join my Facebook groupwww.facebook.com/groups/salesninjacommunityConnect with me on IG and FacebookInstagram → https://www.instagram.com/gosalesninjaproFacebook → https://www.facebook.com/jayleesalesninjaI’d love for you to join the Sales Ninja party as my personal guest, where I help you to sell more to give more!Grab your guest pass here!https://pro.gosalesninja.com/live-workshop

Have you ever felt like you don’t belong in certain rooms? Do you question your value when you’re around high-level leaders? Have you ever wondered if confidence is something you’re born with or something you build?I want you to know this, you can grow into the version of yourself that walks into any room with clarity and peace. It doesn’t happen overnight, but it does happen when you start doing the inner work.In this episode, I sit down with Janel Baez, and we unpack what it really looks like to step into your calling. She shares how she walked away from a stable career, trusted God fully, and built her path through faith, discipline, and deep self-awareness.We talk about identity shift, faith-based sales, and what it means to operate with confidence in sales without forcing anything. She also breaks down how proximity to power works, why sales mindset matters more than most people think, and how personal development plays a role in every level of growth. You’ll also hear her perspective on leadership mindset and how to stay grounded when opportunities start showing up.This conversation will challenge the way you see yourself. It will help you slow down, listen better, and trust the process you’re in. If you’ve been feeling stuck or unsure, this will give you direction without pressure.Did you enjoy this episode?Let's keep the conversation going!Connect with Janel BaezFacebook → https://www.facebook.com/janel.baez.2025LinkedIn → https://www.linkedin.com/in/janel-baez-64006b92Instagram → https://www.instagram.com/thenewjanelbaezJoin my Facebook groupwww.facebook.com/groups/salesninjacommunityConnect with me on IG and FacebookInstagram → https://www.instagram.com/gosalesninjaproFacebook → https://www.facebook.com/jayleesalesninjaI’d love for you to join the Sales Ninja party as my personal guest, where I help you to sell more to give more!Grab your guest pass here!https://pro.gosalesninja.com/live-workshop

Do you wonder why more leads aren’t turning into real clients? Are you stuck thinking you need more traffic when something deeper is missing?I’ve seen this happen over and over, and I want you to know there’s a better way to approach this. You don’t need to chase more people. You need to connect better with the right ones.In this episode, I sit down with Heaven Hanssens, and we unpack what’s really holding most entrepreneurs back. It’s not effort. It’s not even strategy. It’s the gap in sales conversations and how we uncover what truly matters to the person in front of us.We talk about why high ticket sales require a different mindset, how faith driven business shapes the way we serve, and why most people are dealing with sales blindness without even realizing it. Heaven also shares how raising your offer pricing and focusing on client conversion can completely shift yoaur results.This conversation will help you see sales as something honest and powerful. When you learn how to communicate with clarity and care, your entrepreneur growth becomes natural, and your business scaling starts to feel aligned instead of forced.Did you enjoy this episode?Let's keep the conversation going!Connect with Heaven HanssensFacebook → www.facebook.com/sheila.good.39Instagram → www.instagram.com/bossladybizcoachLinkedIn →www.linkedin.com/in/heavenhanssensAccess Heaven’s ChampagneOS and start building your next level of wealth with code JAYLEE → https://champagneos.com/ Website → https://heavenhanssens.com/Join my Facebook groupwww.facebook.com/groups/salesninjacommunityConnect with me on IG and FacebookInstagram → https://www.instagram.com/gosalesninjaproFacebook → https://www.facebook.com/jayleesalesninjaI’d love for you to join the Sales Ninja party as my personal guest, where I help you to sell more to give more!Grab your guest pass here!https://pro.gosalesninja.com/live-workshop

Do you wonder why some people seem to grow faster even without chasing trends? Are you tired of relying on platforms that change overnight?There’s a better way to grow. You don’t need to keep chasing the algorithm to stay relevant.Trying to figure out what actually moves the needle without burning out or losing authenticity. Many entrepreneurs I talk to feel stuck between posting more and building something meaningful.In this episode, I sit down with Nadya Rousseau who built a seven-figure ecosystem by focusing on personal branding, brand identity, and long-term visibility strategy. We unpack how she moved from short-term tactics into building real influence through thought leadership, partnerships, and intentional growth.You’ll hear how PR strategy actually works, why chasing vanity metrics slows you down, and how a strong content strategy paired with smart creator monetization can create steady, compounding growth.Did you enjoy this episode?Let's keep the conversation going!Connect with Nadya RousseauFacebook → https://facebook.com/nadyarousseau86Instagram → https://www.instagram.com/nadyarousseauTwitter → https://x.com/nadya_rousseauLinkedIn → https://www.linkedin.com/in/nadyarousseauJoin my Facebook groupwww.facebook.com/groups/salesninjacommunityConnect with me on IG and FacebookInstagram → https://www.instagram.com/gosalesninjaproFacebook → https://www.facebook.com/jayleesalesninjaI’d love for you to join the Sales Ninja party as my personal guest, where I help you to sell more to give more!Grab your guest pass here!https://pro.gosalesninja.com/live-workshop

Do you feel like your ideas are scattered or not valuable enough to share?Are you wondering if writing a book is even worth your time?I want you to know this can be simpler than you think. When you approach it the right way, your message becomes clear and your book becomes useful, not overwhelming.I’ve seen so many entrepreneurs sit on powerful ideas because they don’t have a structure. You might feel stuck, unsure how to turn your knowledge into something people will actually read and use.In this episode, I sit down with Clara Rose, who has spent years helping people turn their ideas into books that serve a real purpose. We talk about why most books fail early, what a solid plan looks like, and how to shape your message with intention.You’ll learn how to turn your book into a real business asset, not just something you publish and forget. We break down book publishing, lead generation, and client transformation so your book actually works for you. We also talk about building authority building, creating a strong writing process, and using your message to increase your personal brand.Did you enjoy this episode?Let's keep the conversation going!Connect with Clara RoseFacebook → www.facebook.com/TheSAVVYClaraRoseInstagram → www.instagram.com/savvyclararoseLinkedIn → www.linkedin.com/in/savvyclararose/YouTube → https://www.youtube.com/@InfluenceMATTERS Skool → thesavvyauthors.com Join my Facebook groupwww.facebook.com/groups/salesninjacommunityConnect with me on IG and FacebookInstagram → https://www.instagram.com/gosalesninjaproFacebook → https://www.facebook.com/jayleesalesninjaI’d love for you to join the Sales Ninja party as my personal guest, where I help you to sell more to give more!Grab your guest pass here!https://pro.gosalesninja.com/live-workshop

Have you questioned if there’s a better way to sell without forcing it?Today's guest have been there and he's here to share a better path. You don’t need pressure or scripts that feel robotic to win in sales.In this episode, I sit down with Andrew Imbesi, who went from avoiding sales completely to closing multi-million dollar deals across industries. His journey shows what’s possible when you commit to mastering high ticket sales and building real sales skills from the ground up.We talk about what actually works today, from simple DM outreach strategies to finding high-quality lead generation sources that make closing easier. Andrew breaks down how he built confidence, learned through failure, and leaned into sales mindset shifts that changed everything.You’ll also hear how he scaled fast by focusing on the right people, building strong teams, and improving his closing deals process without losing integrity. This is where business scaling meets real-world execution.If you’re ready to simplify your approach and start attracting better opportunities, this conversation will help you rethink how you sell and grow.Did you enjoy this episode?Let's keep the conversation going!Connect with Andrew ImbesiFacebook → www.instagram.com/andrewimbesi LinkedIn → www.linkedin.com/in/andrew-imbesiJoin my Facebook groupwww.facebook.com/groups/salesninjacommunityConnect with me on IG and FacebookInstagram → https://www.instagram.com/gosalesninjaproFacebook → https://www.facebook.com/jayleesalesninjaI’d love for you to join the Sales Ninja party as my personal guest, where I help you to sell more to give more!Grab your guest pass here!https://pro.gosalesninja.com/live-workshop

Do you find yourself working harder but not seeing the results you expected? Are you starting to wonder if something deeper is holding you back?Our guest today have been there too, and I want you to know there’s a way forward. You’re not broken, and your situation is not permanent.In this episode, I sit down with Brian Proctor, and we unpack how the way you think quietly shapes everything you experience. We talk about how early beliefs, habits, and patterns influence your mindset and how that carries into your business and relationships.You’ll hear real stories about building a business before the internet, growing an email list from scratch, and why email marketing still works when it’s rooted in value-based selling. We also dive into what it really means to give without expecting, and how that builds trust that leads to real sales growth.This conversation will help you see why your paradigm shift matters more than tactics, how personal development plays into your results, and why clarity creates momentum in both life and entrepreneur success.Did you enjoy this episode?Let's keep the conversation going!Connect with Brian ProctorFacebook → https://www.facebook.com/MyFatherKnewTheSecret/Instagram → instagram.com/@brianproctorofficial Grab his FREE RESOURCE here:https://www.brianproctor.com/free-resourcesJoin my Facebook groupwww.facebook.com/groups/salesninjacommunityConnect with me on IG and FacebookInstagram → https://www.instagram.com/gosalesninjaproFacebook → https://www.facebook.com/jayleesalesninjaI’d love for you to join the Sales Ninja party as my personal guest, where I help you to sell more to give more!Grab your guest pass here!https://pro.gosalesninja.com/live-workshop