How to Build a Full-Funnel GTM Strategy That Actually Scales: Expert Insights from Andrew Seidman

In this episode of the Sticky Note Marketing Show, host Mary Czarnecki welcomes digital agency co-founder and enterprise B2B go-to-market strategist Andrew Seidman. Andrew shares his expertise across brand, digital experience, revenue operations, and pipeline generation while unpacking the unique challenges and strategies to unify go-to-market efforts. He discusses the importance of data organization in leveraging AI tools, breaking down organizational silos, and the profound impact of account-based marketing (ABM). Andrew also draws intriguing connections between his past as a professional poker player and his current marketing strategies. Tune in to glean valuable insights that can propel your B2B marketing to the next level!ABOUT ANDREW:Andrew is the co-founder and COO of Digital Reach, where he has over 10 years of experience designing full-funnel Go-To-Market strategies for enterprises and funded startups. His expertise spans from Brand & Content to RevOps, Digital Experience, and Pipeline Generation. He's a former high-stakes professional poker player. This experience gives him a unique perspective on process orientation, risk management, and making time-sensitive decisions, all of which translate powerfully to the world of business strategy and operations.KEY POINTS:Marketing's growing technological complexity has led to a fragmentation of go-to-market teams, creating silos that hinder overall business objectives.Nurturing relationships with existing "champion" customers is a highly effective, yet often overlooked, strategy for ABM, as word-of-mouth referrals lead to better close rates and higher-quality clients.With the rapid advancement of AI, companies must prioritize fixing their data and system infrastructures now or risk being outpaced by more agile, data-driven competitors.LINKS MENTIONED IN THE EPISODE: EMAIL: [email protected]: https://www.linkedin.com/in/andrew-seidman/WEBSITE: https://digitalreachagency.com/ CONNECT WITH ME:WEBSITE: www.maryczarneckispeaks.comFACEBOOK: https://www.facebook.com/maryczaronlineINSTAGRAM: instagram.com/maryczarnecki_LINKEDIN: linkedin.com/in/mczarnecki/SPOTIFY: https://open.spotify.com/show/43zwg2VNf8nMuqhrAn5L3BAPPLE PODCAST: https://podcasts.apple.com/us/podcast/sticky-note-marketing-with-mary-czarnecki/id1484391371---------------DOWNLOAD THE FIRST TWO CHAPTERS OF MY BOOK FOR FREE: The Connection Engine: 52 Innovative Lead Generation Ideas for Small BusinessesGET ACCESS HERE: https://maryczar.com/freechapters Hosted on Acast. See acast.com/privacy for more information.