How to Build a Global Consulting Firm Through Strategic Partnerships With Tonya McNeal-Weary episode artwork

EPISODE · Jun 18, 2026 · 26 MIN

How to Build a Global Consulting Firm Through Strategic Partnerships With Tonya McNeal-Weary

from The Principal Podcast

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod**********************************************************************Many professional services firms talk about growth. Few successfully expand their influence beyond their local market. Tonya McNeal-Weary has spent more than 16 years building a consulting firm designed to operate globally.As Founder and Managing Director of IBS Global Consulting, Tonya has helped businesses, entrepreneurs, and government organizations enter new markets, establish strategic partnerships, attract investment, and create sustainable growth opportunities. Along the way, she has built partnerships in more than 30 countries and developed programs supporting thousands of entrepreneurs worldwide.In this conversation, we go beyond international trade and explore the realities of building a professional services firm: winning clients, developing trusted relationships, scaling expertise through a global team, and creating a business that continues to grow through reputation, partnerships, and results.Proposed Interview Structure: 1. What originally got you into consulting, and what led you to build a business focused on international expansion and global partnerships?2. What specific problem are you helping clients solve today, and why does solving that problem matter so much to you personally?3. Who are your ideal clients today, and who typically makes the decision to bring your firm in?4. You've built a strong reputation internationally and developed relationships across more than 30 countries. How do clients typically find your firm today, and what has worked best for attracting new business? Current Acquisition Channels: Referral, Content, Webinars, Speaking engagements Sub Question: You've built visibility through speaking engagements, global conferences, and thought leadership. What role do you think podcasts can play as a marketing tool for professional services firms?5. Professional services often involve long sales cycles, multiple stakeholders, and trust built over time. How do you typically move a prospect from an initial conversation to a signed engagement?6. Your business appears to be built on long-term relationships and repeat opportunities. How do you retain clients, continue creating value after the initial engagement, and keep clients coming back?7. As someone who has built a successful international consulting firm, where do you still find yourself most challenged or stuck as a business owner today, if at all?8. Looking ahead, where do you see the biggest opportunity for your work in international expansion, global partnerships, and economic development over the next few years?*********************************************************************Know more about Tonya McNeal-WearyWebsite Link: https://www.ibsglobalconsulting.com/Connect with Tonya McNeal-Weary on LinkedInLinkedIn link: https://www.linkedin.com/in/tonyamcnealweary/Apply to be a guest on The Principal Podcast:https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

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How to Build a Global Consulting Firm Through Strategic Partnerships With Tonya McNeal-Weary

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