How to Build a Leadership Consulting Firm That Lasts Through Continuous Reinvention With Colin Hunter

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod**********************************************************************Colin Hunter has spent more than 25 years building PotentialSquared, a leadership development consultancy that helps organizations strengthen leadership capability, improve team performance, and create cultures that embrace innovation. While many consulting firms struggle to differentiate themselves, Colin built his business around a simple but powerful idea: leaders grow faster when they are willing to experiment, challenge assumptions, and learn through failure. This philosophy became the foundation for his book, Be More Wrong, and the consulting approach that has helped PotentialSquared serve clients around the world. In this conversation, Colin shares what it takes to build a long-lasting professional services firm, how he attracts and retains clients, how he has evolved his business over time, and where he sees the biggest opportunities for leadership development in the years ahead. Proposed Interview Structure: 1. What led you to start PotentialSquared, and what was happening in your career that made you decide to build your own consulting business? 2. What specific problem are you helping clients solve today, and why does solving that problem matter so much to you personally? 3. Who are your ideal clients today, and who typically holds the decision to bring PotentialSquared in to support their leaders and teams? 4. You've built PotentialSquared over more than 25 years. What have been the most effective ways you've generated demand, built credibility, and attracted new clients over that time? Current Acquisition Channels: Podcast (guesting) Sub Question: You've appeared on podcasts and publish The Leader's Playground newsletter. What role do you think podcasts can play as a business development tool for professional services firms? 5. When a prospective client recognizes they have a leadership or culture challenge, how do you guide them from that initial conversation to becoming a paying client? 6. Many firms can win a client once. Fewer can keep them for years. How have you approached client retention, and what do you do to build relationships that lead to repeat engagements and long-term trust? 7. After more than 25 years of building and leading PotentialSquared, where do you find yourself most challenged today as a consulting firm owner, if at all? 8. Looking ahead, where do you see the biggest opportunity for your work over the next few years? *********************************************************************Know more about Colin HunterWebsite Link: http://www.potential2.com/Connect with Colin Hunter on LinkedInLinkedIn link: https://www.linkedin.com/in/colinhunter/Apply to be a guest on The Principal Podcast:https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/