How to build a marketing strategy - Kerry Thorpe, Ben & Jerry's + Molly Baker, Indie Consulting

How to Build a Marketing Strategy that Means More Direction, Less Wasted Spend, and Extra Productivity A great strategy underpins everything we should be doing as marketers. But, ‘strategy’ is something everyone speaks about, but few tell you how to actually build. In this session we will: - Define what a great strategy looks like - Show you how to build one - And teach you how to implement it in the real world **************** Take the time to check out our partners, all of whom we work with because we think they're useful companies for lovely marketers. Impression - Impression are digital growth specialists, defining and delivering integrated digital strategies that transform market players into market leaders. Braze - a leading comprehensive customer engagement platform that powers interactions between consumers and the brands they love. Cambridge Marketing College - The best place to get your marketing qualifications and apprenticeships. Redgate Software - Now hiring marketers! Storyblok - the only CMS you’ll ever need. The headless content management system that empowers 100,000+ developers and content teams to create better content experiences across any digital channel. Klaviyo - Create automated, hyper-targeted messages at scale — for faster, more efficient growth. Exclaimer - the power to create, control, and deploy company email signatures and fire up a new marketing channel with world-leading email signature management.