How to Build a Personal Brand & GROW on Social Media (ft. Digital Marketing CEO Cat Kennebeck)

Welcome to our own MASTERCLASS! Social media has changed a lot since this episode first aired in June 2023, but one thing hasn't: people connect with people.Algorithms evolve. Trends come and go. New platforms emerge. But building a personal brand rooted in authenticity will always outperform chasing every viral trend. Whether you're a creator, entrepreneur, military professional, small business owner, or simply someone looking to share your story online, this conversation is packed with practical advice you can still apply today.In this episode, Kellie sits down with digital marketing CEO and founder of Innovative Influence, Cat Kennebeck, to discuss what it really takes to build a brand that lasts. Together, they explore how to define your personal brand, create content with intention, build an engaged community instead of simply chasing followers, navigate changing trends without losing your voice, and stay consistent when growth feels slow.Before launching her agency, Cat built a career in broadcast journalism and sports media, working with organizations including ESPN, Big Ten Network, the Chicago Blackhawks, and iHeartRadio. Today, through Innovative Influence, she has helped brands and entrepreneurs grow their digital presence, with clients featured in Forbes, Architectural Digest, Sports Illustrated, NBC, and Cosmopolitan.Whether you're just getting started or looking to take your platform to the next level, this is an episode worth revisiting.Love Cat? Check her out at www.innovativeinfluence.coSocial Channels:  TikTok | InstagramINNOVATIVE SOCIAL | TikTok | InstagramEnjoyed this episode? Visit kelliesbrocchi.com and follow Kellie ⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠| ⁠⁠⁠⁠⁠Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠| ⁠⁠⁠⁠⁠TikTok⁠ ! Loved the show ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@doboth.podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠? Leave a review and share what you learned—we love to hear from you! #DoBothThe views and opinions presented herein are those of the author and do not necessarily represent the views of DoD or its Components. Appearance of, or reference to, any commercial products or services does not constitute DoD endorsement of those products or services. The appearance of external hyperlinks does not constitute DoD endorsement of the linked websites, or the information, products or services therein.