How To Build A Platform For Lifelong Athletes

Alex Mather and his team at Eternal are building a platform that addresses long term health of active, athletic people looking for a proactive approach. In this episode, we dug into the lessons Alex learned while being an early employee at Strava, founding The Athletic (as well as exiting it) and it all played into his latest venture. Show Notes: Alex Mather: https://www.linkedin.com/in/alexemather/ Eternal: https://www.eternal.co The Athletic: https://www.nytimes.com/athletic/ Strava: https://www.strava.com/ Rebecca Rusch: https://www.rebeccarusch.com/ Mel Strong: https://www.linkedin.com/in/melanie-strong/ Next Ventures: https://www.nextventures.com/ BPC - Brand, Product, Content: Oura: https://ouraring.com/ Nuclear War (Book): https://amzn.to/4jRGT8Z Semafor - Jonah Weiner: https://www.semafor.com/article/10/14/2025/blackbird-spyplane-jonah-weiner The War Of Art (Book): https://amzn.to/45nir9z Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia