How to Build a Podcast That Actually Supports Your Business (#104) episode artwork

EPISODE · Jul 30, 2026 · 19 MIN

How to Build a Podcast That Actually Supports Your Business (#104)

from Podcasting Strategy Simplified · host Jason Cercone | Business Podcasting Consultant

In order for your podcast to support your business, it's imperative you build your show on the foundation of a solid strategy designed for your specific needs. Just starting a podcast because it seems like the trendy thing to do and not factoring in your time, goals, and true business needs puts you on course for results to take longer and potential burnout to rear its ugly head.But building goals designed to grow and scale your business, followed by determining the best way to utilize podcasting to achieve those goals, is a much better way to fly...and will ultimately set you up for better results while keeping you engaged in the creation process.In Episode 104 of Podcasting Strategy Simplified, I'm sharing what you need to do (and what you need to be thinking about) to build a podcast that supports your business.After taking in this episode, you'll understand:✅ Why entrepreneurs and business leaders (like yourself) need to look at podcasting differently✅ How to reverse engineer the traditional thought process and leverage podcasting more effectively✅ Reasons you should implement podcast guesting into your initial podcasting strategy✅ Why so many podcasts fade away after just a few episodes📆 Schedule a Free Strategy Call with Jason Cercone📲 Or Contact Me Directly: [email protected] | 412.965.8428👉 Got a question you'd like featured on Monday's 5-Minute Questions Series? Send it to me via SpeakPipe🚀 Did a tip or strategy from this podcast change the game for you? Buy Me a Coffee to say thanksMUSIC CREDITS:Podcasting Strategy Simplified: Burn The Track (Inspiring Rock Trailer) by Alex Grohl on pixabay.comLet's Blow This Up: Aggressive Metal Trailer (Dragon Heart) by Alex Grohl on pixabay.comThank you for listening and becoming an official member of The Bomb Squad!

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In order for your podcast to support your business, it's imperative you build your show on the foundation of a solid strategy designed for your specific needs. Just starting a podcast because it seems like the trendy thing to do and not factoring in your time, goals, and true business needs puts you on course for results to take longer and potential burnout to rear its ugly head. But building goals designed to grow and scale your business, followed by determining the best way to utilize...

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How to Build a Podcast That Actually Supports Your Business (#104)

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