How to Build a Pre-Launch Strategy That Feels Good (and Actually Works) (Featuring: Brenna McGowan)

You've got the offer. You've got the date. And you've told yourself you'll start talking about it soon.If that's where most of your launches begin — and end — this episode is your wake-up call (the gentle kind, not the panic kind).I sat down with Brenna McGowan to talk about what a pre-launch actually is, why most photographers and creative educators skip it entirely, and how to build a strategic calendar around it so you stop showing up on launch day with nothing warmed up. Brenna breaks down her four A's of a pre-launch, shares real client results, and gives you a framework that makes launching feel like something you actually want to do. You can catch this conversation on YouTube or right here on the podcast — either way, you'll want to take notes.Brenna McGowan is an award-winning email copywriter who helps her clients create pre-launch strategies that produce results and feel good to run. She went from stay-at-home mom to in-demand launch strategist, and she now works alongside some of the biggest names in the online business space.What you'll hear in this episodeWhat a pre-launch actually is — and why the 4-to-6 weeks before your launch matter more than launch week itselfThe four A's of a pre-launch: Anticipation, Autonomy, Assurance, and AnecdotesWhy most photographers and educators think they've planned a launch... when they actually haven'tThe one mindset shift that changes how your audience experiences your offer (hint: you're not selling the program)How to build a strategic calendar around your pre-launch that keeps you from dropping the ball in the final stretchWhat a pre-launch looks like inside an evergreen funnel vs. a live launchReal client results from photographers and educators who ran a pre-launch strategyResources & Links Mentioned In This Episode▸ Read the full blog post that goes with this episode (that way, you get all the links mentioned): https://systemsandworkflowmagic.com/pre-launch-strategy-for-photographers/▸ The Family Photographer's Marketing Society: https://systemsandworkflowmagic.com/the-family-photographers-marketing-society ▸ Grab the FREE Family Photographers Marketing Trends Report: https://systemsandworkflowmagic.com/family-photography-marketing-trends Connect with Brenna McGowan:📱 Instagram: @brennamcgowanco 💻 Website: https://brennamcgowan.co/Connect with Me (Dolly DeLong Education)💻 Website 📱 Instagram 🎥 YouTubeThanks for joining me on The Systems & Workflow Magic Podcast! If you enjoyed this episode:✅ Sign up for weekly reminders + free resources here → Business Tools🥳 Share a screenshot of this episode on your IG story and tag me @dollydelongeducation so I can cheer you on!pre-launch strategy for photographers, how to launch a mini session event, launch strategy for creative business owners, pre-launch calendar for photographers, email marketing for launches, how to warm up your audience before a launch, pre-launch content ideas, launch planning for photographers, photography marketing strategy, how to sell without pressure, Brenna McGowan pre-launch, pre-launch plan program, evergreen funnel strategy, live launch strategy for photographers, building anticipation before a launch, email copywriting for photographers, launch stress for solopreneurs, how to plan a photography launch, systems for launching a course, pre-launch email sequence Hosted on Acast. See acast.com/privacy for more information.