How to Build a Professional Services Firm Around Measurable Outcomes with Myra Khanna

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod**********************************************************************Before becoming an entrepreneur, Myra Khanna spent years in private equity and venture capital, helping deploy nearly $4 billion globally and generating significant returns on mature investments. Evaluating businesses at scale gave her a unique perspective on what creates sustainable performance inside organizations. That experience led her to launch Sama, a coaching platform designed to help organizations improve leadership capability, employee engagement, and business performance through measurable coaching outcomes. At a time when buyers increasingly demand proof of impact, Sama has built its reputation around demonstrating real results rather than simply delivering programs. In this conversation, we'll discuss how Myra transitioned from investor to founder, what she's learned about building a professional services business, how she wins and retains enterprise clients, and why the future of leadership development will be shaped by data, accountability, and measurable impact.Proposed Interview Structure: 1. You spent years in private equity and venture capital before founding Sama. What motivated you to make the leap from investing in businesses to building one yourself? 2. What specific problem are you helping clients solve today, and why does solving that problem matter so much to you personally? 3. Who are your ideal clients today, and who typically holds the decision to bring Sama in and invest in coaching programs? 4. How do clients typically find Sama, and what's worked best for generating trust and attracting new business in what has become a very competitive market? Sub Question: You've invested heavily in webinars, thought leadership, and educational content. What role do you think podcasts can play in helping professional services firms build authority and win new business? 5. Many enterprise engagements involve multiple stakeholders, long buying cycles, and competing priorities. How do you typically move prospects from an initial conversation to becoming a client? 6. Once a client starts working with Sama, how do you build long-term relationships, demonstrate ongoing value, and create the kind of results that keep clients coming back? 7. As the founder and CEO of Sama, where do you find yourself most stuck right now, if at all? 8. Looking ahead, where do you see the biggest opportunity for executive coaching and leadership development over the next few years? *********************************************************************Know more about Myra KhannaWebsite Link: https://sama.io/Connect with Myra Khanna on LinkedInLinkedIn link: https://www.linkedin.com/in/myra-khanna-24172714/Apply to be a guest on The Principal Podcast:https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/