How to Build a Professional Services Firm Clients Never Want to Leave With Anne McGhee-Stinson

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod**********************************************************************Anne McGhee-Stinson has built her career by helping organizations unlock higher performance through leadership development, productivity, and organizational transformation. After co-founding McGhee Productivity Solutions and helping grow it from a startup into a multi-million-dollar consulting business serving companies like Microsoft, Disney, Dell, Oracle, Honeywell, PepsiCo, and the U.S. Navy, she went on to co-found InteraWorks. Today, InteraWorks works with organizations around the world to develop leaders, improve organizational performance, and help knowledge workers focus on what matters most. The firm has also expanded into leadership programs for public safety organizations, demonstrating how its methodologies translate across industries. Beyond business, Anne is an author, filmmaker, and speaker whose work consistently centers on one idea: helping people lead with greater wisdom, purpose, and impact. That long-term philosophy has shaped not only her client work, but also how she has built enduring professional services businesses. Proposed Interview Structure: 1. You’ve built multiple successful professional services firms over the past 25 years. What first inspired you to start this journey, and how did you end up building a business around leadership development? 2. What specific problem is InteraWorks helping clients solve today, and why is solving that problem so personally important to you? 3. Who are your ideal clients today, and who typically owns the decision to bring InteraWorks into an organization? 4. Professional services firms often grow through trust and reputation. How do your best clients discover InteraWorks today, and what has been your most effective strategy for generating new business? Current Acquisition Channels: Referral, Content, Webinars, Podcast (guesting), Speaking engagements, Cold outreach Sub Question: Podcasting has become an increasingly important trust-building channel for firm owners. What role do you think podcasts can play in helping professional services firms grow? 5. Enterprise leadership engagements often involve multiple stakeholders and lengthy buying cycles. How do you guide opportunities from an initial conversation through to a signed engagement? 6. One of the hallmarks of a great professional services firm is long-term client relationships. What have you done over the years to keep clients coming back and continuing to trust your team? 7. As someone leading an established leadership development firm, where do you find yourself most challenged right now as a business owner, if at all? 8. Looking ahead, where do you see the biggest opportunity for your work over the next few years? *********************************************************************Know more about Anne McGhee-StinsonWebsite Link: https://www.interaworks.com/Connect with Anne McGhee-Stinson on LinkedInLinkedIn link: https://www.linkedin.com/in/anne-mcghee-stinson-474a5a1a/Apply to be a guest on The Principal Podcast:https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/