How to Build a Professional Services Firm That Clients Keep Coming Back To With Torgeir Vierdal

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod**********************************************************************Torgeir Vierdal has spent more than 20 years across consulting, marketing and creative communications. In 2011, he co-founded Anorak and helped grow the firm from four people to more than 50. Anorak joined NoA in 2014, and Torgeir spent more than a decade as its CEO before leaving Anorak and NoA in 2022.Today, Torgeir is a Founding Partner at Nourish Global, a growth strategy, innovation and culture change consultancy. Nourish works at the intersection of strategy, culture, organisation and innovation, helping businesses rethink where their next phase of growth will come from.On The Principal Podcast, we explore the business behind Torgeir's work: how he attracts and wins clients, builds trust with senior decision-makers, creates client relationships that keep generating work over many years, and builds teams capable of doing differentiated work. We also get into where he sees the professional services market heading as AI changes the value of knowledge, creativity and human judgment.Proposed Interview Structure:1. You describe yourself as an "accidental co-founder." How did you first find your way into the professional services world, and what eventually made you want to build firms of your own?2. At Nourish Global, what specific problem are you helping clients solve today, and why does solving that problem matter so much to you personally?3. Who are the ideal clients for Nourish today, and within those organisations, who usually holds the decision to bring you in and hire the firm?4. When it comes to growing Nourish and getting in front of the right clients, how are clients typically finding you today, and what has worked best for you in generating new business?Current Acquisition Channels: Referral Sub Question: Given your background in communications and brand building, what do you think about podcasts as a marketing and trust-building tool for professional services firms? 5. Strategy, innovation and culture work can involve a lot of trust and multiple stakeholders. Once a potential client is interested, how do you typically take that relationship from an initial conversation to a signed engagement?6. You've had client relationships that have lasted more than a decade. What do you do to make sure clients keep coming back, continue seeing value in the relationship, and ultimately see you as a long-term partner rather than a one-off provider?7. As you build Nourish and enter another chapter as a professional services founder, where do you find yourself most challenged right now, if at all? 8. Looking ahead, where do you see the biggest opportunity for your work over the next few years?**********************************************************Know more about Torgeir Vierdal Website Link: https://www.nourish.global/Connect with Torgeir Vierdal on LinkedInLinkedIn Link: https://www.linkedin.com/in/torgeir-vierdal-a2011687/Apply to be a guest on The Principal Podcast:https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/