How to Build a Professional Services Firm That Clients Never Want to Leave With Jeremy Kushner

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod**********************************************************************Jeremy Kushner is the CEO and Co-Founder of BACS Consulting Group, an award-winning managed IT and technology consulting firm serving small and mid-sized businesses across California. For nearly two decades, BACS has helped organizations modernize their technology, strengthen cybersecurity, migrate to the cloud, and build resilient IT operations that support long-term growth. More recently, Jeremy has been helping business leaders navigate AI adoption in a practical way. Rather than chasing the latest tools, he focuses on helping organizations identify meaningful business problems, launch focused AI initiatives, and build confidence through measurable results. His philosophy is that successful transformation comes from disciplined execution, not hype. Before founding BACS, Jeremy held leadership positions at ArcSight, Symantec, and VERITAS Software, where he led global education and professional services organizations. Today, he brings that enterprise experience to building a client-focused firm known for long-term relationships, operational excellence, and trusted strategic advice. Proposed Interview Structure:1. What first drew you into technology consulting, and what ultimately convinced you to build BACS Consulting Group instead of continuing your corporate career? 2. What specific problem are you helping clients solve today, and why is solving that problem personally important to you? 3. Who are your ideal clients today, and who usually makes the decision to bring BACS into the business? 4. Professional services firms grow on trust. How has BACS consistently attracted new clients over the years, and what marketing lessons would you share with other firm owners? Current Acquisition Channels: Referral, Content, Google Ads Sub Question: What role do you think podcasting can play as a business development and authority-building tool for professional services firms? 5. Technology services often involve long sales cycles and significant trust. How do you take a prospect from the first conversation to becoming a long-term client? 6. One of the biggest challenges for any professional services firm is keeping clients for the long term. How have you built relationships that keep clients coming back year after year? 7. Where do you find yourself most challenged today as the founder of a growing professional services firm, if at all? 8. Looking ahead, where do you see the biggest opportunity for your work over the next few years? **********************************************************Know more about Jeremy KushnerWebsite Link: http://www.bacsit.com/ Connect with Jeremy Kushner on LinkedInLinkedIn Link: https://www.linkedin.com/in/jeremy-kushner-763289 Apply to be a guest on The Principal Podcast:https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/