How to Build a Professional Services Firm Through Trust and Communication With Neil Bett

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod**********************************************************************Neil Bett co-founded Frank Partners LLP in 2010 with Anna Carus-Wilson. Over the past 16 years, they have built Frank into a creative training consultancy that works closely with organisations to improve communication, leadership, and performance.Neil took an unconventional route into professional services. Before Frank, he spent nearly two decades as a professional actor across theatre, film, television, radio, presenting, and corporate productions. He also ran Barking Productions for almost 13 years, specialising in creative development and comedy improvisation. Those experiences continue to influence how Frank approaches learning, communication, and behavioural change today.Neil’s story is also one of building a specialist firm for the long term. From creating a distinctive methodology and winning the trust of senior leaders to generating repeat business and delivering consistently through a wider team, his experience offers practical lessons for founders and leaders of professional services firms looking to build businesses that clients value and keep coming back to.Proposed Interview Structure:1. You came from acting, improvisation, and creative development before co-founding Frank Partners. What led you to build a professional services firm, and how did that background shape the business you wanted to create? 2. What specific problem are you helping clients solve through Frank Partners, and why does solving that problem matter so much to you personally?3. Who are your ideal clients today, and within those organisations, who usually holds the decision to bring Frank Partners in and hire you?4. You’ve been building Frank Partners for more than 16 years. How do your best clients typically find you today, and what has worked best for consistently generating new business?Current Acquisition Channels: Referral Podcast (guesting) Sub Question: What do you think about podcasts as a marketing and trust-building tool for professional services firms like Frank Partners?5. When a potential client comes into your world, how do you take them from that first conversation to becoming a client, and what have you learned about selling a service that is ultimately built around people and behavioural change? 6. How do you keep clients coming back to Frank Partners, and what do you deliberately do to build the kind of trust and long-term relationships that create repeat business? 7. After more than 16 years of building Frank Partners, where do you find yourself most challenged right now as a professional services firm leader, if at all? 8. Looking ahead, where do you see the biggest opportunity for your work over the next few years? **********************************************************Know more about Neil BettWebsite Link: https://www.frankpartners.co.uk/Connect with Neil Bett on LinkedInLinkedIn Link: https://www.linkedin.com/in/neil-bett-b6493b14/ Apply to be a guest on The Principal Podcast:https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/