How to Build a Specialized Advisory Practice in Corporate Treasury That Wins at the C-Level With Harald Fritsche

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod**********************************************************************Harald Fritsche sits in a part of consulting most firms never reach, deep, technical advisory with direct relevance to the CFO agenda. As Partner and Head of Global Treasury Advisory in Germany at Deloitte, he works with multinational corporations and insurers on treasury strategy, transformation, and system architecture. His work goes beyond optimization. Treasury becomes a strategic control tower, impacting M&A outcomes, liquidity visibility, risk exposure, and decision-making under volatility. That’s where advisory shifts from execution to influence. For consulting leaders, this is a clear example of how to build authority in a niche that matters at the highest level. It’s about depth over breadth, speaking the language of financial leadership, and turning expertise into long-term advisory relationships. Proposed Interview Structure: 1. What got you into treasury and advisory in the first place, and how did that lead to becoming a Partner at Deloitte? 2. What specific problems are you helping clients solve today. How does solving big Treasury problems lead to bottom line impact for the groups you work with? 3. Who do you typically help? And typically makes the decision to bring you in, CFO, treasurer, or someone else? • What are some buy ins that you need to get (Head of Tax, Legal, FP&A…)... And how do you get their buy in at the Fortune 500 level? 4. In a specialized field like treasury advisory, how do clients typically find you, and what has worked best to build trust and credibility? • Tell me about the Deloitte brand vs what you need to do as head of the Treasury practice to get deal opportunities through the door?5. When you're selling treasury advisory into large organizations, how do you navigate complex buying groups and long decision cycles? • Not sharing any sensitive data, we can easily assume that a typical engagement would be 6 figures or more. • What does selling this type of high ticket actually means? 6. How do you approach client retention in advisory, what do you do to build relationships that last and keep clients coming back over time? 7. If any, what would you say is your number one challenge right now? Asking this as there will be people in the audience facing the same challenge, and it’s always interesting to hear from your peers how they think about a specific challenge we are facing ourselves. Here, share anything you feel comfortable with. 8. Looking ahead, where do you see the biggest opportunity for treasury advisory over the next few years? *********************************************************************Connect with Harald Fritsche on LinkedInLinkedIn link: https://www.linkedin.com/in/harald-fritsche/Apply to be a guest on The Principal Podcast:https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/