How to Build a System of Record, Platform Strategy, Open APIs and SaaS Growth with Michael Lebor

In this episode of Built to Scale: B2B Growth, we sit down with Michael Lebor, El Presidente of Momentum AMP, to explore how platform-driven strategies are reshaping SaaS, especially in the insurance tech space.Michael shares how companies can move beyond all-in-one products to build scalable, API first platforms that become the system of record in their industry. We also dive into the role of open APIs, data integration challenges, and how ecosystem partnerships drive long term growth.Michael shares:• Platform strategy vs all in one products• The evolving role of open APIs in SaaS• How to become the system of record in a vertical• Data integration and scaling challenges• Building and leveraging ecosystem partnershipsIf you're building or scaling a SaaS company, this episode offers a practical look at creating platforms that drive adoption, integration, and long-term market leadership.Michael Lebor LinkedIn Profile: ⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠Michael Lebor  Website: https://momentumamp.com/