EPISODE · Oct 22, 2025 · 45 MIN
How To Build A Values Driven Organization That Gets Outstanding Results - Winning with Tracy Folkes Hanson, CEO of CSAE, the Canadian Society of Association Executives
from Executive Wins Podcast · host Gordon Sheppard
In this conversation, Tracy Folkes Hanson, President and CEO of CSAE, discusses her journey in leading the organization through a values-based approach.She elaborates on the importance of the CAE program for association leaders, the significance of embedding values into the organizational culture, and the strategies employed to foster a collaborative and inclusive environment, especially in a remote work setting.Tracy emphasizes the impact of these values on team dynamics, employee engagement, and overall organizational success.Key TakeawaysTracy describes herself as an aspiring do-gooderThe CAE program is a unique designation for association executives in CanadaLeading through values creates a strong foundation for decision-makingValues should be integrated into every aspect of the organizationTeam involvement in developing values fosters ownership and commitmentA values-based approach enhances team culture and collaborationFlexibility in work schedules improves employee satisfaction and productivityValues should guide the onboarding and integration of new team membersExecutive Wins - https://executivewins.comNewsletter - https://executivewins.com/newsletterExecutive Wins Workshop - https://executivewins.com/workshopsLinkedIn - https://www.linkedin.com/in/gordonsheppard/
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In this conversation, Tracy Folkes Hanson, President and CEO of CSAE, discusses her journey in leading the organization through a values-based approach. She elaborates on the importance of the CAE program for association leaders, the significance of embedding values into the organizational culture, and the strategies employed to foster a collaborative and inclusive environment, especially in a remote work setting. Tracy emphasizes the impact of these values on team dynamics, employee engageme...
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How To Build A Values Driven Organization That Gets Outstanding Results - Winning with Tracy Folkes Hanson, CEO of CSAE, the Canadian Society of Association Executives
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