How to Build an AI Product Firm That Scales Through 0→1 Execution With Brian Ritter episode artwork

EPISODE · Aug 25, 2026 · 23 MIN

How to Build an AI Product Firm That Scales Through 0→1 Execution With Brian Ritter

from Consulting Leaders

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod**********************************************************************Everyone is talking about AI, but very few organizations know how to turn AI into products that create real business value. That gap is exactly where Brian Ritter and R2 Consulting have built their business. With more than 15 years of experience launching over 50 software platforms, Brian helps founders and enterprise leaders validate ideas, build scalable SaaS products, and navigate the journey from concept to production. His approach combines product strategy, analytics, and AI with disciplined execution. In this conversation, we discuss how to build a specialized professional services firm, earn long-term client trust, sell complex engagements, lead technical teams, and where AI consulting is headed over the next several years. Proposed Interview Structure:1. What first led you into product consulting, and what made you decide to build R2 Consulting around helping organizations take products from zero to one? 2. What specific problem are you helping clients solve today, and why does solving that problem matter so much to you personally? 3. Who are your ideal clients today, and who typically makes the decision to bring your firm in? 4. How do your best clients usually find R2 Consulting, and what's been your most effective strategy for growing the firm? Current Acquisition Channels: Referral Sub Question: What role do you think podcasts play in building authority and generating opportunities for professional services firms? 5. Your engagements involve significant investment and trust. How do you typically move prospects from an initial conversation to becoming long-term clients? 6. Once you've won a client, what do you do to make sure they continue seeing value, come back for future work, and develop into long-term relationships? 7. Where do you find yourself most challenged today as the founder of a growing AI product consulting firm, if at all? 8. Looking ahead, where do you see the biggest opportunity for your work over the next few years? **********************************************************Know more about Brian RitterWebsite Link: https://www.r2c.io/ Connect with Brian Ritter on LinkedInLinkedIn Link: https://www.linkedin.com/in/britter-mba/Apply to be a guest on The Principal Podcast:https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

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How to Build an AI Product Firm That Scales Through 0→1 Execution With Brian Ritter

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